![SOCIAL IN SIX [109] show art](https://assets.libsyn.com/content/207599364?height=50&width=50)
SOCIAL IN SIX [109]
SocialMinds - A Social Media Marketing Podcast
On this episode of Social in Six, SocialChain growth and marketing executive Emma Baskeyfield joins Mil in the studio to break down the six key updates social marketers should know about. This time, TikTok has unveiled a range of AI-powered ad updates, including new shopping and lead generation tools, while Instagram is testing a shopping feature of its own that recommends similar products based on users’ preferences. Elsewhere on the shopping front, YouTube is testing new product tag placements. Plus, LinkedIn is testing advanced creator discovery to help brands find the...
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Universal Music Group on the difference between going viral and building a fanbase | Danny Ingham, Director of Creator Marketing
SocialMinds - A Social Media Marketing Podcast
Behind every viral song there’s a lot of work going on - and a spike in views doesn't always mean good news for the artist. In this episode, we're joined by Danny Ingham, Director of Creator Marketing at Universal Music UK, to unpack what really happens when a track starts to trend. Expect to learn why a meme-driven moment can inflate numbers without driving streams, when the team steps in to amplify something organic rather than trying to manufacture it, and why Google Trends data is one of the metrics they watch most closely. We also get into how labels work with artists...
info_outline![SOCIAL IN SIX [108] show art](https://assets.libsyn.com/content/206414758?height=50&width=50)
SOCIAL IN SIX [108]
SocialMinds - A Social Media Marketing Podcast
SocialMinds LIVE is back! Sign up to the waitlist to join us on 22 October: On this episode of Social in Six, SocialChain strategist Vanessa Damien joins Mil in the studio to unpack what’s causing a stir in the world of social. First up, Meta has launched Muse, its first ever personal AI agent, and there’s two updates from Instagram: the ability to add tagged posts to profile grid, and First Draft for Reels. Elsewhere, YouTube is testing an upgrade to its personalised video feed experience, plus TikTok is rolling out new content formats, and we think comments...
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How Mob is building a food brand that survives the algorithm | Ayala Daly, Social Strategy Director, MOB
SocialMinds - A Social Media Marketing Podcast
Food has always been one of the internet’s most competitive categories, but with the rules and what works constantly shifting, getting people to stop scrolling long enough to subscribe is becoming harder than ever. For Mob, that means constantly testing, analysing and evolving its approach to social. In this episode, we’re joined by Mob’s Social Strategy Director Ayala Daly to deep dive what it takes to create food content that cuts through. Expect to learn why views don’t necessarily translate into followers, how series’ are helping brands...
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Essity on breaking the mould and cultural credibility in the creator age | Luciana de Azevedo Lara | Essity
SocialMinds - A Social Media Marketing Podcast
When Essity started pushing the conversation around femcare and body confidence, taboo-breaking was a genuine differentiator. Now every brand's got a bold campaign and a creator to match. Luciana de Azevedo Lara, Senior Global Communications Officer at Essity, joins SocialChain CEO, Jacinta Faul to get into what happens next when the mould's already been broken and the bar for cutting through keeps rising. They cover why human instinct and cultural taste are still the things AI can't manufacture, how to build authentic community at scale across markets with very different sensitivities, and...
info_outline![SOCIAL IN SIX [107] show art](https://assets.libsyn.com/content/205053860?height=50&width=50)
SOCIAL IN SIX [107]
SocialMinds - A Social Media Marketing Podcast
On this episode of Social in Six, midweight creative Harrison Kennedy joins Mil in the studio to break down all the latest updates from the social sphere. First up, Instagram has removed an AI remix feature just days after launching it, while YouTube’s Shopping affiliate programme has officially expanded to eligible creators in the UK. Elsewhere, LinkedIn is testing a new way to report AI slop, TikTok Shop is giving UK sellers enhanced product insights, and we get into what Article 50 of the EU’s AI Act means for brands and creators. Plus, Meta is working on an AI coding agent to...
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NICE Drinks – The Art of the Crowd-Pleaser | Amy Cheyne | NICE
SocialMinds - A Social Media Marketing Podcast
How do you build a brand that resonates with everyone without losing your edge? In a market crowded with ‘stuffy’ booze brands, NICE has carved out a new space by refusing to take themselves too seriously. In this session, we sit down with the team behind the brand to explore their crowd-pleasing philosophy - a strategy that bridges the gap between viral digital stunts and meaningful, real-world community building. From iconic IRL stunts to reactive, budget-friendly social wins, discover how NICE ignores the red tape to deliver authentic, high-impact marketing that keeps the crowd...
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System1 on making creator advertising work for your brand | Beth Marchant | System1
SocialMinds - A Social Media Marketing Podcast
Brands are spending more on creators than ever, but attention doesn't always equal brand growth. Beth Marchant, Strategy Director at System1, joins Brave Bison's Chief Marketing Officer Hannah Baker to dig into The Creator Effectiveness Playbook: the new evidence-based research that gets into how to close that gap. Expect a conversation about what the data actually says, and what it means for how marketers should be thinking about creator advertising going forward. Got a question or a suggestion for the SocialMinds podcast? Get in touch at .
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Time Out on being iconic, not invisible on social | Chante Piette-Valentine | Time Out
SocialMinds - A Social Media Marketing Podcast
Time Out has been the definitive guide to city culture since 1968, but in 2026, legacy heritage is a double-edged sword. How do you honour decades of editorial credibility while fighting for attention in an algorithmically driven feed? Chante Piette-Valentine, Head of Social and Video, takes us behind the scenes of Time Out’s ongoing transformation. In this honest session, we move beyond the myths to explore the real-world challenge of launching publishers on social: navigating trust, balancing data with editorial instinct, and why, in an AI-saturated world, society’s modernity fatigue can...
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Vodafone on scaling the human touch when your product is invisible | Cassia Colling | Vodafone
SocialMinds - A Social Media Marketing Podcast
You can't hold up connectivity the way you hold up an outfit or a coffee. So what does the human touch actually look like when your product can't be seen or touched? Cassia Colling, Social Lead at Vodafone Three, joins SocialChain's Chelsea Noronha to talk creators, comments and culture. It's a conversation about staying relevant to everyone without losing what makes a brand feel like itself, and what AI means for all of it. Got a question or suggestion for the SocialMinds podcast? Get in touch at .
info_outlineOn our 100th Social in Six episode, SocialChain influencer executive Rachel Lea joins Mil in the studio to cover off the top six need-to-know updates from the world of social. This time, that includes two updates from Instagram: a new watch history feature and a crackdown on duplicate content that’s got some news accounts rattled. They’re also talking all about Sora, the latest AI video/social platform from ChatGPT’s parent company OpenAI.
Plus, new AI tools from TikTok that let creators streamline both the edit and video scripting process; Reddit’s guide to optimising for AEO (not a typo, that’s Answer Engine Optimisation), and finally...find out which platform marketers ranked top priority in Emplifi’s State of Social report.
Got a question or suggestion for the SocialMinds podcast? Get in touch at [email protected].