![SOCIAL IN SIX [100] show art](https://assets.libsyn.com/content/195572340?height=50&width=50)
SOCIAL IN SIX [100]
SocialMinds - A Social Media Marketing Podcast
On our 100th Social in Six episode, SocialChain influencer executive Rachel Lea joins Mil in the studio to cover off the top six need-to-know updates from the world of social. This time, that includes two updates from Instagram: a new watch history feature and a crackdown on duplicate content that’s got some news accounts rattled. They’re also talking all about Sora, the latest AI video/social platform from ChatGPT’s parent company OpenAI. Plus, new AI tools from TikTok that let creators...
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SocialChain x Primark: Behind the work
SocialMinds - A Social Media Marketing Podcast
Recorded in front of a live audience at SocialMinds Live 2025, we go behind the scenes of Primark’s bold social-first strategy with Primark’s Kymberley Thomson in this raw, unfiltered conversation between client and creative. From concept to execution, we lift the lid on the work and the wins that put community at the heart of the brand, and how collective creativity turned one of fashion’s biggest names into a cultural conversation starter. Get in touch at .
info_outline![SOCIAL IN SIX [099] show art](https://assets.libsyn.com/content/194318915?height=50&width=50)
SOCIAL IN SIX [099]
SocialMinds - A Social Media Marketing Podcast
On this episode of Social in Six, SocialChain strategist Chelsea Noronha returns to the studio to help Mil break down social's biggest updates. They cover Meta’s ad-free subscription tier launching in the UK, plus the news that Instagram is trialling opening the app to the full-screen Reels feed. They also discuss two updates from Facebook, including keyword search suggestions for Reels, and the platform’s rising popularity as a news source. Finally, they cover TikTok Travel Ads and YouTube’s AI tool that generates alternate endings for Shorts. Got...
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Why Bold Social Creative Is Always Worth The ‘Risk’ | Aaron Gillies, 4Studio, Channel4
SocialMinds - A Social Media Marketing Podcast
Your most successful activations will be the ones that makes stakeholders squirm. Just a little. Still, most organisations are more fearful of perceived backlash than ever before - but not Channel4. As the ‘alternative’ UK broadcaster with shows that range from Virgin Island to Trump V The Truth, the nature of its programming opens doors for the nature of its marketing. In this episode, 4Studio’s senior content strategist Aaron Gillies tells all. Whether it’s sending Handmaids in full regalia to parade The Palace of Westminster a week after Roe Vs Wade was overturned, or letting...
info_outline![SOCIAL IN SIX [098] show art](https://assets.libsyn.com/content/192914660?height=50&width=50)
SOCIAL IN SIX [098]
SocialMinds - A Social Media Marketing Podcast
On this week’s trend-focused Social in Six, account manager Scarlett Carson joins Mil for a midyear lookback on the trends that are dominating social right now – and the trends to come. They dissect Pinterest’s autumn trends report, YouTube’s digital culture recap, and talk about the trends they think will sustain in 2025. They also break down the hottest new updates, like Instagram adding new analytics, a Reels linking feature and considering screenshots as a measurable metric; plus TikTok quietly implementing a hashtag limit and Reddit’s Pro Organic playbook. ...
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How UKTV Uses Data to Fuel Brand Loyalty through Fandom | Erina Jones, UKTV
SocialMinds - A Social Media Marketing Podcast
For TV broadcasters, social marketing has to do more than just educate or entertain – it has to convince audiences to get *off* their phones and sit down to watch. Sharing the solution to that challenge is Erina Jones, director of social media and social AVOD at UKTV, part of the award-winning BBC Studios. Erina delves into why consolidating UKTV’s owned channels made for a stronger brand, the secret to a perfect TV show cutdown for social, and how data helps the team convert passionate communities into loyal brand fans. Got a question or a suggestion for the SocialMinds podcast?...
info_outline![SOCIAL IN SIX [097] show art](https://assets.libsyn.com/content/192622410?height=50&width=50)
SOCIAL IN SIX [097]
SocialMinds - A Social Media Marketing Podcast
On this week’s episode of Social in Six, The Fifth’s account manager Chiara Yeomans joins Mil in the studio. They’re talking about the updates that have social marketers talking, including Instagram finally launching Reposts, YouTube beating out ITV to become the 2nd most-watched channel in the UK; and the hottest influencer marketing trends set to continue in 2025. They also cover Meta’s new tips for Advantage+ campaigns; a familiar collab post feature from YouTube; and TikTok’s reported Engaged Session feature that lets you retarget website visitors without a tracking...
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How to Build a Paid Social Strategy Around Real Audience Behaviour | Mark Byrne, Brave Bison and Gareth Harrison, SocialChain
SocialMinds - A Social Media Marketing Podcast
Mindsets matter more than metrics. In episode two of The Media Lift Effect, Eve Young returns with Gareth Harrison (SocialChain) and Mark Byrne (Brave Bison) to unpack how brands can apply the model across audience, creative, media, and measurement. From auditing assets to making use of AI tools like AudienceGPT, this episode shows how to build strategy around real behaviour, not outdated personas. Creative becomes your targeting, organic becomes your testbed, and measurement becomes the bridge between brand and performance. If you want a social strategy that works with the...
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What Effective Social Performance Really Looks Like | Mark Byrne, Brave Bison and Gareth Harrison, SocialChain
SocialMinds - A Social Media Marketing Podcast
Social ad spend is growing but over half of it still goes to waste. In this first episode of The Media Lift Effect, a special SocialMinds × Brave Talk collaboration, host Eve Young is joined by Gareth Harrison (SocialChain) and Mark Byrne (Brave Bison) to unpack why performance is falling short — and what needs to change. They explore the new realities of rising CPMs, fractured attention, and misleading last-click attribution. And introduce a smarter model built for how people move through social: aligning creative, media, and measurement to reduce waste and lift...
info_outline![SOCIAL IN SIX [096] show art](https://assets.libsyn.com/content/192622400?height=50&width=50)
SOCIAL IN SIX [096]
SocialMinds - A Social Media Marketing Podcast
On this week’s episode of Social in Six, senior creative Eve Young is back with Mil in the studio. Together, they recap the top headlines from social, including Bulletin Boards, TikTok’s answer to Broadcast Channels; Instagram and TikTok developing connected TV apps; and YouTube's new shoppable stickers for Shorts. They also discuss Meta’s plan to train chatbots to send follow-up messages unprompted; X making advertisers literally pay by the pixel, and Reddit’s new Recommendations tool. Got a question or suggestion for the Social Minds podcast? Get in touch at...
info_outlineOn our 100th Social in Six episode, SocialChain influencer executive Rachel Lea joins Mil in the studio to cover off the top six need-to-know updates from the world of social. This time, that includes two updates from Instagram: a new watch history feature and a crackdown on duplicate content that’s got some news accounts rattled. They’re also talking all about Sora, the latest AI video/social platform from ChatGPT’s parent company OpenAI.
Plus, new AI tools from TikTok that let creators streamline both the edit and video scripting process; Reddit’s guide to optimising for AEO (not a typo, that’s Answer Engine Optimisation), and finally...find out which platform marketers ranked top priority in Emplifi’s State of Social report.
Got a question or suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.