Building Ideal Customer Profiles for Social Media Success
Social Pros Podcast
A marketing strategy can be full of great, inventive ideas but unless it’s targeted at the right people, you could be flying blind. But how do you narrow down and identify your target market? Katie Robbert, CEO of Trust Insights, works with clients to identify their Ideal Customer Profiles (ICPs) and refine their marketing messages to speak directly to customers. She joins Social Pros to let us in on her strategy for using data insights, AI and targeting messaging. Full Episode Details The best marketing is targeted and specific. It speaks directly to customers who are likely to...
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Greatest Hits: How Community, Creation, and Culture Fuel Canva's Social
Social Pros Podcast
Canva has opened the doors for just about anyone trying their hand at creating visual content, whether you’re a pro graphic designer or brand new to it all. So, it’s no surprise that it’s an incredibly popular tool for marketers, brands, and social pros alike. We decided to revisit this episode from last year with Jacky Barker, formerly the Social Lead at Canva, to remind ourselves of how Canva’s social strategy brings the brand to life. Full Episode Details Canva is a marketer’s best friend! The smart visual communications platform helps social pros with marketing,...
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A Social Pros Special: Looking At Q4 and 2025
Social Pros Podcast
What is exciting about social right now, and what are the things that bug you the most? This special episode of Social Pros gathers together Convince & Convert experts to talk about their shared frustrations with social, the future trends they have their eye on, and the potential out there for brands right now... Full Episode Details In this unique, collaborative episode, hosts Daniel Lemin and Hannah Tooker come together with Convince & Convert strategists Sunny Hunt, Jennifer Harmon, and Jason Keath to explore the challenges and opportunities facing social pros today. They...
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An AI Storytelling Masterclass with Mike Allton
Social Pros Podcast
Can AI help us to become better storytellers? Your immediate thought might be no, of course not! But while an AI tool won’t craft a compelling narrative out of nowhere, it can help us to become better at our jobs by saving time and acting as an advisor and assistant. For this episode, Mike Allton, the Chief Storyteller at Agorapulse, drops a masterclass on using AI to craft intriguing stories that all marketers and social pros can learn from. Full Episode Details As Chief Storyteller, Mike has fully embraced the new age of AI and shares his experience of learning how AI tools can...
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Greatest Hits: Creating Harmony in Creative Work with Joél Leon from New York Times Advertising
Social Pros Podcast
We take a look back at one of our favorite episodes from last year this week. When Joél Leon, Creative Director, T Brand Studio at New York Times Advertising, joined us in episode 601, he brought plenty of wisdom and some mic drop moments. Full Episode Details If you want your creative team to make magic, then you’ve got to foster a healthy environment for them to thrive in. As Creative Director, Joél believes there needs to be more “harmony” within the creative process. And part of that is by building the right environment and leadership. In this episode, we hear Joél’s...
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How Quizlet Turns Fans into Friends on Social
Social Pros Podcast
When people head to social media, usually the last thing on their minds is studying. But Quizlet, the widely popular learning platform, has managed to build an impressive social media presence that engages learners around the world. Tori Mueller, Senior Social Media Manager, joins Social Pros to clue us into their strategies. Full Episode Details Quizlet has perfected the formula for “edutainment” content with its unique blend of educational content, pop culture references, and community building on social. Tori heads up the social media department and joins this episode to take...
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How Uber Turns Cultural Moments into Social Success
Social Pros Podcast
What does it take to manage social media for a global brand like Uber? We hear the secrets to their social success in this episode with N'Yaisha Aziz, the Global Social Media Lead at Uber, who takes us through Uber’s strategy and approach to building winning campaigns that resonate. Full Episode Details How can we make our social media content resonate and create a real impact online? N'Yaisha Aziz joins the podcast to share Uber’s approach to community, adapting to cultural trends, and creating viral campaigns that people talk about at the dinner table. Heading up both sides of the...
info_outline![[Bonus] How Marketing Can Lead the Way with Data show art](https://assets.libsyn.com/item/32272372?height=50&width=50)
[Bonus] How Marketing Can Lead the Way with Data
Social Pros Podcast
Data-Driven Decisions is a new limited-series marketing podcast presented by Convince & Convert and shared with our Social Pros listeners. What happens when marketing truly takes the driver's seat with data and insights? In this episode, we hear from Jenn Chase, Chief Marketing Officer and Executive Vice President at SAS, a company that operates with a data-first culture. Translating Data into Meaningful Insights Jenn explains what insights SAS focuses on from a marketing perspective and how that helps her team and other departments work together to drive results. She talks about the...
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How to Learn from Trend-Signals & Social-First Content
Social Pros Podcast
Leaning into social-first content can help you connect to the trends that your audience is already engaged with. The key to great social-first content? Being a content consumer yourself, says our guest this week, Byron Stewart, Associate Director of Social Media at Team Epiphany. Full Episode Details By tapping into the current online culture and trends, you’re in the perfect position to jump onto new opportunities to expand your brand’s reach. That’s what Bryon found when he worked at Foot Locker. As he was scrolling on Twitter at the gym, he spotted an opportunity to jump on...
info_outline![[Bonus] How Marketers Can Use Buyer Intent Data show art](https://assets.libsyn.com/item/31995337?height=50&width=50)
[Bonus] How Marketers Can Use Buyer Intent Data
Social Pros Podcast
Data-Driven Decisions is a new limited-series marketing podcast presented by Convince & Convert and shared with our Social Pros listeners. Data is being used more and more to help businesses make the best decisions, in part thanks to the greater selection of tools available to capture it. But what if you struggle to access that first-party data? And what can you do with data once you do have it? A Balanced Approach to Data-Driven Decisions In this episode of Data-Driven Decisions, we sit down with Rand Fishkin, Co-Founder and CEO of SparkToro, an audience research tool that helps...
info_outlineAre you focused on the right things on social media? Or are vanity metrics keeping you up at night? In this episode, we take a deep dive into what’s really important on social media for brands with Kate DiLeo, CEO and Brand Architect of The Brand Trifecta.
Full Episode Details
Join us for an insightful chat with Kate DiLeo, CEO and Brand Architect of The Brand Trifecta, as she shares practical tips for building an authentic brand presence on social media. With a unique background in sales, Kate brings a fresh perspective to brand building on social media. We hear her approach to creating meaningful and real content that reflects her brand voice on LinkedIn and why she chooses to focus on only two platforms for her content.
Kate explains that while it’s easy to get caught up on vanity metrics, social pros need to focus on what really matters – being real and connecting with people. She also recommends finding a niche and keeping your content laser-focused rather than trying to talk to everyone. Hear her thoughts on AI, running events, and how she came to write her book, ‘Muting the Megaphone.’
In This Episode:
- 2:50 - How Kate moved from sales to social
- 6:05 - How Kate built her brand methodology
- 8:30 - The importance of developing a clear brand voice
- 10:41 - Kate’s advice for focusing on LinkedIn as your go-to platform
- 12:45 - How she finds balance between her real and professional lives on social media
- 14:37 - AI’s impact on brand building
- 18:23 - Why finding your niche is key
- 20:21 - The importance of knowing what to say no to
- 21:45 - How to start building your brand on social
- 24:27 - Kate’s experience of running events
- 26:10 - Kate’s approach to cultivating her network
- 27:31 - Kate shares details about her current and upcoming book
- 31:20 - How leaders who can reflect on what’s holding them back
- 34:01 - Kate’s top tip for aspiring social pros
Resources
- Download ICUC’s Data-Driven Personalization Report
- Connect with Kate on LinkedIn
- Follow Kate on Instagram
Visit SocialPros.com for more insights from your favorite social media marketers.