How Brands, Creators, and Communities Can Face the New Social Era
Release Date: 07/19/2024
Building Ideal Customer Profiles for Social Media Success
Social Pros Podcast
A marketing strategy can be full of great, inventive ideas but unless it’s targeted at the right people, you could be flying blind. But how do you narrow down and identify your target market? Katie Robbert, CEO of Trust Insights, works with clients to identify their Ideal Customer Profiles (ICPs) and refine their marketing messages to speak directly to customers. She joins Social Pros to let us in on her strategy for using data insights, AI and targeting messaging. Full Episode Details The best marketing is targeted and specific. It speaks directly to customers who are likely to...
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Greatest Hits: How Community, Creation, and Culture Fuel Canva's Social
Social Pros Podcast
Canva has opened the doors for just about anyone trying their hand at creating visual content, whether you’re a pro graphic designer or brand new to it all. So, it’s no surprise that it’s an incredibly popular tool for marketers, brands, and social pros alike. We decided to revisit this episode from last year with Jacky Barker, formerly the Social Lead at Canva, to remind ourselves of how Canva’s social strategy brings the brand to life. Full Episode Details Canva is a marketer’s best friend! The smart visual communications platform helps social pros with marketing,...
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A Social Pros Special: Looking At Q4 and 2025
Social Pros Podcast
What is exciting about social right now, and what are the things that bug you the most? This special episode of Social Pros gathers together Convince & Convert experts to talk about their shared frustrations with social, the future trends they have their eye on, and the potential out there for brands right now... Full Episode Details In this unique, collaborative episode, hosts Daniel Lemin and Hannah Tooker come together with Convince & Convert strategists Sunny Hunt, Jennifer Harmon, and Jason Keath to explore the challenges and opportunities facing social pros today. They...
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An AI Storytelling Masterclass with Mike Allton
Social Pros Podcast
Can AI help us to become better storytellers? Your immediate thought might be no, of course not! But while an AI tool won’t craft a compelling narrative out of nowhere, it can help us to become better at our jobs by saving time and acting as an advisor and assistant. For this episode, Mike Allton, the Chief Storyteller at Agorapulse, drops a masterclass on using AI to craft intriguing stories that all marketers and social pros can learn from. Full Episode Details As Chief Storyteller, Mike has fully embraced the new age of AI and shares his experience of learning how AI tools can...
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Greatest Hits: Creating Harmony in Creative Work with Joél Leon from New York Times Advertising
Social Pros Podcast
We take a look back at one of our favorite episodes from last year this week. When Joél Leon, Creative Director, T Brand Studio at New York Times Advertising, joined us in episode 601, he brought plenty of wisdom and some mic drop moments. Full Episode Details If you want your creative team to make magic, then you’ve got to foster a healthy environment for them to thrive in. As Creative Director, Joél believes there needs to be more “harmony” within the creative process. And part of that is by building the right environment and leadership. In this episode, we hear Joél’s...
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How Quizlet Turns Fans into Friends on Social
Social Pros Podcast
When people head to social media, usually the last thing on their minds is studying. But Quizlet, the widely popular learning platform, has managed to build an impressive social media presence that engages learners around the world. Tori Mueller, Senior Social Media Manager, joins Social Pros to clue us into their strategies. Full Episode Details Quizlet has perfected the formula for “edutainment” content with its unique blend of educational content, pop culture references, and community building on social. Tori heads up the social media department and joins this episode to take...
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How Uber Turns Cultural Moments into Social Success
Social Pros Podcast
What does it take to manage social media for a global brand like Uber? We hear the secrets to their social success in this episode with N'Yaisha Aziz, the Global Social Media Lead at Uber, who takes us through Uber’s strategy and approach to building winning campaigns that resonate. Full Episode Details How can we make our social media content resonate and create a real impact online? N'Yaisha Aziz joins the podcast to share Uber’s approach to community, adapting to cultural trends, and creating viral campaigns that people talk about at the dinner table. Heading up both sides of the...
info_outline![[Bonus] How Marketing Can Lead the Way with Data show art](https://assets.libsyn.com/item/32272372?height=50&width=50)
[Bonus] How Marketing Can Lead the Way with Data
Social Pros Podcast
Data-Driven Decisions is a new limited-series marketing podcast presented by Convince & Convert and shared with our Social Pros listeners. What happens when marketing truly takes the driver's seat with data and insights? In this episode, we hear from Jenn Chase, Chief Marketing Officer and Executive Vice President at SAS, a company that operates with a data-first culture. Translating Data into Meaningful Insights Jenn explains what insights SAS focuses on from a marketing perspective and how that helps her team and other departments work together to drive results. She talks about the...
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How to Learn from Trend-Signals & Social-First Content
Social Pros Podcast
Leaning into social-first content can help you connect to the trends that your audience is already engaged with. The key to great social-first content? Being a content consumer yourself, says our guest this week, Byron Stewart, Associate Director of Social Media at Team Epiphany. Full Episode Details By tapping into the current online culture and trends, you’re in the perfect position to jump onto new opportunities to expand your brand’s reach. That’s what Bryon found when he worked at Foot Locker. As he was scrolling on Twitter at the gym, he spotted an opportunity to jump on...
info_outline![[Bonus] How Marketers Can Use Buyer Intent Data show art](https://assets.libsyn.com/item/31995337?height=50&width=50)
[Bonus] How Marketers Can Use Buyer Intent Data
Social Pros Podcast
Data-Driven Decisions is a new limited-series marketing podcast presented by Convince & Convert and shared with our Social Pros listeners. Data is being used more and more to help businesses make the best decisions, in part thanks to the greater selection of tools available to capture it. But what if you struggle to access that first-party data? And what can you do with data once you do have it? A Balanced Approach to Data-Driven Decisions In this episode of Data-Driven Decisions, we sit down with Rand Fishkin, Co-Founder and CEO of SparkToro, an audience research tool that helps...
info_outlineIt’s time to put aside those rigid, long-term social media strategies. Social is changing, and flexibility is the new superpower. In this episode of Social Pros, Jayde Powell, Founder and Head of Creative of Em Dash, shares her tips for brands and creators to achieve success in today’s social era.
Full Episode Details
As a true “creatorpreneur,” Jayde isn’t just the Founder and Head of Creative at Em Dash, a content and creative development agency. She has a ton of other projects, including hosting the LinkedIn series #CreatorTeaTalk, being the Co-Founder of Weed For Black Women, a media hub and online community, plus managing her own personal brand. She joins this episode to share her strategies for creating brilliant content for brands and collaborating with creators, plus how she developed her own personal brand on LinkedIn, aka “the Briefcase App.”
We hear why she favors flexibility and adaptability in social media strategies over rigid, long-term plans that often fall short in the fast-paced social media world. She suggests that brands should focus on developing teams who live and breathe social and can create high-quality content with a more flexible approach.
We also talk about the creator economy, and Jayde shares some invaluable tips for creators on negotiating pay and developing business savviness. She suggests that brands look beyond partnering with creators for one-off campaigns and instead work on more sustained collaborations. The episode also explores Jayde's journey from corporate life to becoming a successful creator on LinkedIn, where she found success by staying true to her authentic voice and personality.
In This Episode:
- 2:08 - Jayde takes us through all the different projects she manages to balance at once
- 3:54 - Why Jayde first got into the creator space
- 5:34 - How Jayde turned away from Twitter/X to find success on LinkedIn
- 7:55 - Advice on finding your footing on LinkedIn
- 11:20 - What are brands getting right in the creator economy?
- 14:47 - Jayde explains some of her brand partnerships
- 15:53 - Why creators need to be business savvy
- 17:44 - Negotiating pay as a creator and getting paid what you’re worth
- 19:37 - Jayde explains how the Weed For Black Women community began
- 23:32 - What she’s learned about running a community
- 25:48 - How Jayde evaluates success
- 27:10 - Where brands are doing their communities injustice
- 29:07 - Advice for brands starting from scratch
- 31:04 - Why planning social media content too far in advance isn’t worth it anymore
- 34:29 - How creators can set boundaries to avoid burnout
- 38:24 - Jayde’s top tips for aspiring social pros
Resources
Visit SocialPros.com for more insights from your favorite social media marketers.