Greatest Hits: Unlocking Better Partnerships - A Deep Dive with Lucy Quick
Release Date: 10/11/2024
Tech Trends, Toddlers, & Tribalism with Chris Hackney
Social Pros Podcast
What does it take to turn social media into a serious business driver for B2B companies? Chris Hackney, Chief Product Officer at Meltwater, joins the show to unpack how his team connects social engagement to pipeline and revenue. In this episode, we dive into Meltwater’s approach to content strategy, channel differentiation, and analytics that prove impact across the funnel. Chris also shares how his team structures workflows, leverages influencer voices, and balances brand personality with professionalism in a global enterprise. Full Episode Details Visit for more...
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Challenging the Status Quo in Social Strategy with Jermaine Peguese
Social Pros Podcast
How do you build a higher education brand that feels personal, relevant, and rooted in real-world value? Jermaine Peguese, Owner and Lead Strategist of EJST Marketing, shares how his team taps into authentic storytelling, community conversations, and industry voices to connect with today’s learners. From launching content series like Next Pulse at Nexford University to shaping market strategies with startup agility, Jermaine shows how higher ed marketers can think big, take risks and challenge the status quo. Full Episode Details Jermaine joins host Zontee Hou on this episode of...
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Wags, Whiskers, and Cause-Based Wins with Virginia Chavez + Bonus Interview with Jenny Force
Social Pros Podcast
How do you turn a nonprofit’s mission into a heartwarming and impactful social media experience that resonates and inspires action? Virginia Chavez, Content Manager at PetSmart Charities, joins the show to share how her team uses authentic storytelling to inspire and build community around pet adoption. She explains how they tailor content by platform, foster meaningful engagement, and prioritize stories that reflect their values. Virginia also emphasizes the power of collaboration, showing how relying on your team can turn big, ambitious ideas into impactful, resonant content. This episode...
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Your AI Maturity Check with Andy Crestodina of Orbit Media Studios
Social Pros Podcast
How can marketers harness AI to improve their strategy while also staying irreplaceably human? Andy Crestodina, co-founder and CMO of Orbit Media Studios, joins the show to explore the real-world applications (and limitations) of AI in content marketing. From using AI for gap analysis and persona development to identifying the skills machines can’t replicate, Andy shares actionable advice for marketers at every level of AI maturity. Full Episode Details Visit for more insights from your favorite social media marketers.
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From Bland to Bold B2B Content with Joel Harrison
Social Pros Podcast
How do B2B marketers build genuine trust across the customer journey? Joel Harrison, Founder of B2B Marketing, shares how leading brands are using thought leadership, influencer partnerships, and creative audio to stand out. From award-winning campaigns to vibrant professional communities like Propolis, Joel offers insights that challenge traditional B2B norms. Tune in for a conversation that redefines what it means to connect in the B2B space! Full Episode Details Joel joins hosts Zontee Hou and Jason Keath on this episode of Social Pros to explore how B2B marketers can embrace...
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The ROl of Authenticity with Joseph Perello, CEO of Props
Social Pros Podcast
How do you combine the power of creator marketing with performance-driven results? Joseph Perello, CEO of Props, shares how his platform helps brands create content that’s not only authentic but also measurable and effective. From emphasizing credibility to redefining how success is tracked in the creator economy, Joe -- who's also worked with such high-level clients as David Bowie, AAA, and the New York Yankees -- offers insights into making influencer partnerships truly impactful. Full Episode Details Joseph joins host Hannah Tooker on this episode of Social Pros to explore how the...
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Intellectual Property, AI, and Influencers: Decoding the Legal Implications of Marketing in 2025 with Ruth Carter from Geek Law Firm
Social Pros Podcast
Episode Description How can marketers stay creative while steering clear of legal landmines? Ruth Carter (they/them), attorney, writer, and speaker at Geek Law Firm, joins Social Pros to unravel the legal implications of today’s hottest marketing trends—from AI-generated content to brand collaborations. In this episode, Ruth shares practical guidance on navigating intellectual property, distinguishing between copyright and trademark, and staying compliant without sacrificing innovation. Whether you're experimenting with UGC or working with creators, this conversation is packed with...
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Does Email Marketing Still Matter? Lessons in Humanizing Data and Building Trust with Robbie Fitzwater
Social Pros Podcast
Is email marketing a thing of the past, or should it still be a key part of your marketing strategy? To coincide with the launch of C&C's new newsletter, The Trendline, on this episode we welcome Robbie Fitzwater, founder of digital agency MKTG Rhythm. Robbie shares his deep insights into how email and one-to-one communication remain the backbone of any successful digital marketing strategy. Robbie also talks about how to "out-human" big competition by blending creativity with technology, and highlights the value of segmentation and personalizing messaging for different customer segments,...
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TikTok Tips and Creator Partnership Lessons with Geisha Garcia from U. of Miami
Social Pros Podcast
How can universities harness the power of social media to elevate their institution, engage students, and build lasting communities on and off campus? Geisha Garcia, Executive Director of Social Media at the University of Miami, knows the impact of strategic content, influencer partnerships, and community-driven storytelling. In this episode, we dive into how Geisha's team creates authentic, high-performing content, fosters collaboration with students, and integrates social media into broader institutional initiatives. From student creator programs to major brand activations, Geisha shares how...
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The Top 5 Marketing Trends for 2025 Based on Research with Todd Lebo
Social Pros Podcast
How can B2B brands use original research to drive thought leadership and marketing success? Todd Lebo, CEO and Partner of Ascend2, specializes in helping businesses create data-driven content that builds authority and engagement. In this episode, we dive into the top five marketing trends shaping 2025 and how research can be leveraged to craft compelling narratives. From starting with the executive summary to ensuring insights tell a clear story, Todd shares expert advice on how to make research more impactful and actionable. Full Episode Details As we close out the first quarter of...
info_outlineHow can brands build stronger partnerships with creators? We revisit this ever-important topic with Lucy Quick who joined us last year to talk about the secrets to successfully collaborating with influencers. This episode is a must-listen if you missed it the first time around and want some solid examples and tips on how to build brilliant partnerships with creators.
Lucy is the Creator Partnerships Manager of Global E-Commerce Operations at TikTok, and she shares her unique perspective on how brands can tap into the goldmine of influencer marketing and build real partnerships with creators.
Full Episode Details
It’s one thing collaborating with influencers, but building meaningful, long-term partnerships is no easy feat. So what’s the secret to turning simple collaborations into strong partnerships?
Lucy works with both brands and creators at TikTok so we couldn’t pass up on the opportunity to pick her brains. She provides insights on the current state of influencer marketing, reveals what questions brands should be asking, and explains why storytelling with data is the best way to prove your ROI.
Plus, Lucy shares why working with macro influencers could be a huge win for your next marketing push and the secrets behind the most successful campaigns she’s worked on.
In This Episode:
- 1:19 - The current state of influencer marketing
- 5:45 - Questions that brands aren’t asking enough when working with influencers
- 8:47 - The top trends Lucy is seeing in the industry right now
- 12:43 - When influencers pivot to becoming competitors with brands
- 15:46 - How brands can strike a good balance between micro and macro influencers
- 17:36 - How brands should approach influencers in the early days of their career
- 19:56 - The best ways to talk about ROI and metrics
- 22:24 - How to navigate regulations around influencer marketing
- 24:41 - Lucy tells us about a funny campaign experience
- 27:05 - The different skill sets required for livestreaming
- 34:02 - Lucy’s tip for becoming a social pro
Resources
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