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AI and the Human Element of Marketing

Something More with Chris Boyd

Release Date: 05/06/2024

Beware of Frauds and Scams show art Beware of Frauds and Scams

Something More with Chris Boyd

Beware of Frauds and Scams – Chris Boyd and Jeff Perry focus this episode with an update on recent methods that criminals are using to steal your funds and your identity.  Chris and Jeff begin by discussing the growing use of Artificial Intelligence (AI) to trick victims into providing personal information.  Other topics covered are spoofing, phishing, and customer service fakes.  The conversation turns to methods to safeguard against becoming an identity theft victim, including credit freezes, requesting fraud alerts, enrolling in multifactor authentication, and checking your...

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Small Business Saturday and Giving Tuesday show art Small Business Saturday and Giving Tuesday

Something More with Chris Boyd

Small Business Saturday and Giving Tuesday – With the holiday season being in full swing, Chris Boyd, Jeff Perry, and Russ Ball start of with a discussion on how to manage the financial pressures that many people face during the holiday season.  Jeff shares his thoughts on budgeting and low-cost gift giving.   Chris next emphasizes the importance of supporting local businesses during the holiday shopping season.  The dialogue flows to the dominance of online shopping.  The trio discuss Giving Tuesday and Chris outlines various financial and tax planning techniques which...

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Mail Bag with Brian Regan; pros and cons of concentration show art Mail Bag with Brian Regan; pros and cons of concentration

Something More with Chris Boyd

Mail Bag with Brian Regan – Senior Portfolio Manager Brian Regan joins Jeff Perry and Russ Ball to answer client questions. The episode begins with Brian responding to a 70-year-old client who has approximately $100K in Verizon stock and very much enjoys the dividend of 6.5%. Brian provides the pros and cons of having such a concentrated position. The next client question comes from a couple in their 40’s who are saving for retirement primarily using 401Ks. They want to know if they should add international stock funds to their retirement accounts. Brian shares why this is a good idea...

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The Future of You show art The Future of You

Something More with Chris Boyd

The Future of You – Co-founders of “The Future of You” Nan Ives and Lisa Stornaielo join Jeff Perry and Russ Ball for a non-financial planning discussion focusing on how someone in retirement should Rebalance Your Life, Connect to Your Purpose, Activate “ReTRYmen” and Launch Your Life Plan. Nan and Lisa share their experiences with how their clients work through the opportunities and challenges they face when they step away from their full-time careers. To find out more about The Future of You, click the link below: The AMR Team is seeking your opinions on the Something More...

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Lessons from Clients show art Lessons from Clients

Something More with Chris Boyd

Lessons from clients – Chris Boyd, Jeff Perry, and Russ Ball review a variety of commonly discussed client financial planning issues. With the rise of stock prices in companies such as Nvidia, some investors find themselves with a sizable portion of their investment portfolio concentrated in a single holding. Chris leads the discussion of the best moves for such investors. The trio next reviews the challenges many people face in accurately predicting their retirement cash flow. The trio discusses challenges and methods of putting together an accurate financial plan. The AMR Team is seeking...

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Year-end tax planning show art Year-end tax planning

Something More with Chris Boyd

Year-end tax planning – With the end of the calendar year fast approaching, Chris Boyd, Jeff Perry, and Russ Ball discuss strategic tax planning topics. Topics covered include, RMDs, charitable giving, tax-loss harvesting, IRA contributions, tax deductions, and long-term tax planning. For listeners who would like a complimentary 2024 Tax Planning Checklist, they may contact Team AMR at the link below. The AMR Team is seeking your opinions on the Something More podcast. To participate in our survey, please click the link below: For more information or to reach Chris Boyd or Jeff Perry,...

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Where are Mortgage Rates headed? show art Where are Mortgage Rates headed?

Something More with Chris Boyd

Where are Mortgage Rates headed? – Robert Foos, President of Sparrow Mortgage discusses the current state of the home mortgage market with Chris Boyd and Jeff Perry. The conversation starts off with the likely impacts for mortgage rates due to the recent election. Robert answers questions regarding the mortgage application process, debt to income ratios, types of income that qualify for a mortgage, self-employment situations, and programs for first time homebuyers. At the end of the segment, Robert mentions community events in the Falmouth area that he is involved with (see links below). For...

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The Case for International Investing with Nick Paul, MFS show art The Case for International Investing with Nick Paul, MFS

Something More with Chris Boyd

The Case for International Investing with Nick Paul, MFS – Nicholas J. Paul, CFA who serves as the Equity Portfolio Manager for MFS joins Chris Boyd and Jeff Perry for an in-depth discussion about using mutual funds for international investing. Related topics covered include the potential impacts from the recent election, the growing national debt, tariffs, deglobalization, emerging markets, and currency risk. During the episode Chris and Nick also discuss the benefits of active management for international investing. For more information or to reach Chris Boyd or Jeff Perry, click the below...

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Meaning of Money show art Meaning of Money

Something More with Chris Boyd

Meaning of Money – Cohen Taylor and Wendell Clarke join Chris Boyd and Jeff Perry for a dynamic conversation about the Meaning of Money. This episode is about a lot more than counting the dollars! Topics discussed include, why we give money meaning, money and emotion, money and relationships, identifying influences/origins of money messages, illustrating impact of money messages on financial behaviors, and highlighting impact on advisor/client relationship. For more information or to reach Chris Boyd or Jeff Perry, click the below link:  

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RMD’s and things to remember show art RMD’s and things to remember

Something More with Chris Boyd

RMD’s and things to remember – Just back from the Ed Slott conference in San Diego, Chris Boyd shares a variety of tax and financial planning topics with co-host Jeff Perry. The conversation begins with brief commentary on the upcoming elections. Next Chris shares detailed lessons about Required Minimum Distributions. The dialogue transitions to items to consider before the end of the year, including retirement contributions, Roth conversions, charitable giving and QCD’s. For more information or to reach Chris Boyd or Jeff Perry, click the below link:...

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More Episodes

AI and the Human Element of Marketing – Michael Byrnes of Byrnes Consulting
joins Chris Boyd and Jeff Perry to discuss how Artificial Intelligence is changing how
companies do business and how consumers receive information. In addition to discussing
how changes in technology impact businesses and the manner in which they market their
goods and services to customers, Michael, Chris, and Jeff discuss instances of Cause
Related Marketing. The conversations explores recent examples of how organizations
succeed or fail in such efforts.


https://www.byrnesconsulting.com/founder-and-president/


For more information or to reach Chris Boyd or Jeff Perry, click the below link:


https://www.wealthenhancement.com/s/advisor-teams/amr