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E157 "Undisruptable" by Ian Whitworth

So You Want to Start a Business with Ingrid Thompson

Release Date: 07/19/2021

E185 Cassie Briggs: Biology Professor turned Career Coach show art E185 Cassie Briggs: Biology Professor turned Career Coach

So You Want to Start a Business with Ingrid Thompson

In today’s episode we meet Cassie Briggs - Biology Professor turned Career Coach - who tells us that she has listened to every episode of this "So You Want to Start a Business" podcast using the information and inspiration to build her highly successful Success in Science Career Coaching business Cassie started her business in 2020 and her first client paid her double the fee she billed them at the time ! If you are thinking about starting any kind of personal services business - and we know this is most of the listening audience - this is a MUST LISTEN episode We talk about money and...

info_outline E184 Brook McCarthy has figured out how to make herself happily unemployable - for the rest of her life show art E184 Brook McCarthy has figured out how to make herself happily unemployable - for the rest of her life

So You Want to Start a Business with Ingrid Thompson

Brook McCarthy started her first business in 2007 and now describes herself as "happily unemployable" Her business Hustle and Heart equips and empowers business owners to build highly creative, ethical, and mutually-flourishing businesses that become a model for others to emulate. Brook loves talking to women in business about money and demystifying money and sales. She believes how much you earn is a feminist issue and she's keen to change the stats! In this episode she tells us: "anger is my superpower" and then puts this into context as she gives us examples of how "I get a fire in my belly...

info_outline E183 Salle Huber - after years of working for others Salle knew it was time to start her own business & says E183 Salle Huber - after years of working for others Salle knew it was time to start her own business & says "I wish I'd started earlier"

So You Want to Start a Business with Ingrid Thompson

Salle Huber is a movement teacher with more than 15 years experienced. She is trained and fully certified in Stott Pilates as well as The MELT Method, which is a simple and innovative self-care treatment for our connective-tissue system.  In May 2021 Salle started her own business after deciding that she could no longer work for anyone else. She says "No-one believed in what I was doing (with my clients) as much as I did and so I decided that I would create my own studio where I could provide a highly personal service for people with a variety of abilities"  If you've listened to...

info_outline E182 Cheryl Burgess: when preparation meets opportunity! Starting a Pilates business show art E182 Cheryl Burgess: when preparation meets opportunity! Starting a Pilates business

So You Want to Start a Business with Ingrid Thompson

In this episode we meet Cheryl Burgess. Cheryl and her husband Adrian now run a multi business operation. This is a business started in 2012 when they wanted to buy a Pilates reformer for personal use at home. Finding a supplier overseas was easy  EXCEPT! instead of buying 1 reformer - the minimum order was for 10 reformers !! And that’s how it started. They pre sold the other 9 Pilates reformers before they even arrived in Sydney. The first growth step was to include commercial use Pilates equipment – something they wish they had moved into earlier than they did! Haven’t we heard...

info_outline E181 From Hairdresser to Feng Shui Consultant with Candice Berlanger show art E181 From Hairdresser to Feng Shui Consultant with Candice Berlanger

So You Want to Start a Business with Ingrid Thompson

What happens when a hair stylist says "Enough! of this" ... and decides to become a Feng Shui consultant? That’s exactly what Candice Berlanger did and for a whole lot of reasons – start8ing with more freedom and flexibility to spend more time with her family  Feng Shui is often thought of as the art of placement, where we put things in the house or the office The REAL practice of Feng Shui is one of the oldest in the world and has a fascinating history! Candice gives a little of the Feng Shui history and background as she takes us through her journey from hair stylist to Feng Shui...

info_outline E180 Ziinkle: how to design and take to market a new and unique dating app show art E180 Ziinkle: how to design and take to market a new and unique dating app

So You Want to Start a Business with Ingrid Thompson

Ziinkle is unlike any other dating app on the market.  Fronted by two fed-up females Melanie Leahy and Elisse Alexander, Ziinkle is an innovative platform that allows users to see where other singles are out and about socially and in real-time. Founders Melanie and Elisse are using Ziinkle to encourage daters to swap from swiping on the couch to locking eyes across the bar! In this conversation they talk about: their pricing model How they raised funding who is on their advisory board where the idea for Ziinkle came from how they came up with the name - and THAT is one of the biggest...

info_outline E179 Starting a Special Education Consultancy completely from scratch with Crystal Y Sanford show art E179 Starting a Special Education Consultancy completely from scratch with Crystal Y Sanford

So You Want to Start a Business with Ingrid Thompson

Crystal Sanford is a Speech-Language Pathologist who supports families, children and young adults with unique needs. Crystal has built her successful consultancy completely from scratch and today she tells us the steps she took and her lessons learned. When you listen to this episode her passion shines through. Crystal’s goal is to move fellow special needs families from overwhelm and frustration to confidence and hope. In her advocacy role, she has successfully helped numerous families to persistently pursue what their children deserve at school. We cover pricing and how to get...

info_outline E178 Building a publishing company + a Book store from scratch with Dr Artika Tyner show art E178 Building a publishing company + a Book store from scratch with Dr Artika Tyner

So You Want to Start a Business with Ingrid Thompson

Dr Artika Tyner is an amazing woman, a human rights lawyer, book publisher and book store owner! Planting People Growing Justice She lives by the credo: When you see a problem, find a solution. She tells us that she realised that "a reader is more likely to find a black dog on the cover of a book than a black person" and set about to find a solution. She started publishing books Her first book stores were pop-ups - at festivals and markets, offering the early books she published. In 2017 Planting People Growing Justice was named as small business champion which was extremely fortuitous as this...

info_outline E177 How I overcame a debilitating bout of procrastination show art E177 How I overcame a debilitating bout of procrastination

So You Want to Start a Business with Ingrid Thompson

Hello and welcome to Episode 177 Recently I found myself saying to a friend "I feel like I've lost my voice" I hadn't written a newsletter in a while and there was a gap in my podcast episodes and I was mostly off social media .... I told my friend "I don't know what to say" She said: "We procrastinate as a response to fear - we develop the habit of procrastinating to protect ourselves" Wow!! That was a lightbulb moment I hadn't realised that this is procrastination!! What am I frightened of? In this solo and very personal episode I share with you how I dealt with it - and it is NOT...

info_outline E176 Angela Ficken psychotherapist has built a worldwide brand Progress Wellness show art E176 Angela Ficken psychotherapist has built a worldwide brand Progress Wellness

So You Want to Start a Business with Ingrid Thompson

Like many business owners Angela Ficken reached a point where she was burning the candle at both ends. She took the plunge to start private practice … and thought she would “hang out her shingle” and that’s all she needed to do. It didn’t work out that way and in this episode Angela tells us how she overcame the “hustle of being in business which is a constant grind” She says that she learned very fast that: “Your pay check is as much as you hustle” Angela has built her business Progress Welness into a worldwide brand. She offers online products that take her expertise out...

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This is a completely different style of podcast episode.

Today I'm in conversation with Ian Whitworth as we discuss his book "Undistruptable. Timeless business truths for thriving in a world of non-stop change"

Ian describes himself as "Failed vet student, amusement ride operator, audiovisual technician"

He started his own advertising agency so he could give himself the creative director job he yearned for.  That business won some awards which helped him start audiovisual business Scene Change - partly to test marketing ideas that his corporate clients felt were too weird. It worked, becoming a successful national firm in the event industry.

Ian believes: "So many talented people want to give it a shot, yet they’re held back by the big business myths. But success is simpler than your crusty CEO wants you to think."

Ian built his businesses on simple rules, Year 6 maths, basic decency and no jargon.

The book is terrific and is certainly written in Ian's very Australian writing style.

Regular listeners know I ask similar questions of my guests. IN this episode Ian's questions are specifically about his book and the recurring themes he covers:

  • the importance of building and nurturing relationships - with everyone
  • selling is a skill and vocation that is vital to success
  • good customer service is the foundation of good business
  • money and measuring results is where true success comes from
  • decency and common sense prevail

Ian's book is published by Penguin and can be found wherever you buy your books. In fact he suggests you go find your local independent bookshop for your copy.

"The independents need our support"

You can find more about Ian Whitworth click here: https://www.penguin.com.au/authors/ian-whitworth

 

You can find me, Ingrid Thompson:

website: www.healthynumbers.com.au

LinkedIn: linkedin.com/in/ingridthompson

Take Your Business Financial Health Check click here

 
Here are the ways you can access all my best material:

I've been running webinars on the following topics:

  • Cash Flow
  • Understanding where your money goes - getting those expenses sorted out
  • Understanding the Profit First book
  • Pricing - getting it right for your studio

If you’d like the replay of any of these recent webinars, please email me [email protected] and put "Replay" in the subject and let me know which one you'd like to watch. I’ll send you the link to the replay

AND

Read my book! This book  Business 101 and can answer pretty much all your business questions. It is your step by step guide to build your viable and robust business - smarter and faster.

“So You Want to Start a Business”

You can order your copy right here: http://bit.ly/ThatBook

Or wherever you buy your books on line.  If you prefer Head over to Amazon

It’s so exciting to be sharing it with you.

Happy reading!

My guess is that you are a business owner and what you really want - is to build and grow a successful business - whatever that means to you.

We know that business owners want to feel more confident when it comes to the money side of business.

Take Your Business Financial Health Check click here

Having a successful business might mean making business decisions with reliable information - facts & data as well as your "gut feel."

…  ultimately you want to do what you do best AND have a successful business AND make a difference.

I’m here to help you.