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SPaMCAST 655 - Product Pricing and Scale, A Conversation With Ajit Ghuman

Software Process and Measurement Cast

Release Date: 06/13/2021

SPaMCAST 669 - Transactive Memory and Agile, Better Daily Scrums, Conversations and Essays show art SPaMCAST 669 - Transactive Memory and Agile, Better Daily Scrums, Conversations and Essays

Software Process and Measurement Cast

I use and observe transactive memory all the time. Used wisely, transactive memory means a team can be more than the sum of its individual members. Mess it up and you might as well put your hand in a running garbage disposal. For example, my wife remembers things like special events and then clues me in…if she is around. This week we explore when transactive memory works and when it does not.

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SPaMCAST 668 - SPaMCAST - Learning, Hybrid Work Nirvana or Trouble, A Conversation With Tom Henricksen show art SPaMCAST 668 - SPaMCAST - Learning, Hybrid Work Nirvana or Trouble, A Conversation With Tom Henricksen

Software Process and Measurement Cast

We are back from backpacking on Isle Royale. Simply awesome.  Today, we feature a discussion with Tom Henricksen.  You know Tom from the Agile Online Summit and the Dev Ops Online Summit however Tom is more than just the Summits. Today we discuss learning and then get into whether hybrid working scenarios are all they are cracked up to be. I am not sure we agreed.

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SPaMCAST 666 - Jerry Weinberg, Quality, Grandfather of Agile Summer Repost show art SPaMCAST 666 - Jerry Weinberg, Quality, Grandfather of Agile Summer Repost

Software Process and Measurement Cast

The SPaMCAST is on summer holiday for the next two weeks (SPaMCAST 666 and SPaMCAST 667. Today we are featuring an interview released on December 27, 2015, with  Gerald (Jerry) M. Weinberg. 

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SPaMCAST 665 - Organizations Culture Drive Teams, Decisions at Last Responsible Moment, Essays and Conversations show art SPaMCAST 665 - Organizations Culture Drive Teams, Decisions at Last Responsible Moment, Essays and Conversations

Software Process and Measurement Cast

Teams don’t live in a vacuum, so when the word organization gets used it reflects the influence of all sorts of organizations. Organizations facilitate teams to a greater or lesser extent. In the workplace, the employer’s organization will have the most significant impact on how teams form and perform but it is not the totality.

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SPaMCAST 664 - Vision and Leading, A Conversation With Sunny Han show art SPaMCAST 664 - Vision and Leading, A Conversation With Sunny Han

Software Process and Measurement Cast

The Software Process and Measurement Cast 664 features our interview with Sunny Han, CEO and Founder of Fulcrum.  Sunny and I talked about motivation, we talked agile development, and we talked about what it takes to see a vision through to reality. The ideas about engineering a communication architecture are phenomenal.  

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SPaMCAST 663 - Prioritizing Badly, Freestyling User Stories, Essays and Conversations show art SPaMCAST 663 - Prioritizing Badly, Freestyling User Stories, Essays and Conversations

Software Process and Measurement Cast

This week we explore the impact of process (it really isn’t a bad word) problems in prioritization. Prioritization requires a steady hand and consistency. The process for prioritization should have more in common with a well-oiled basketball or futbol team than five-year-olds playing soccer in the schoolyard. How the moving parts work together is a process

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SPaMCAST 662 - Backing Up SaaS Application, RIsk Mitigation, An Interview with Mike Potter show art SPaMCAST 662 - Backing Up SaaS Application, RIsk Mitigation, An Interview with Mike Potter

Software Process and Measurement Cast

In this week’s podcast, we speak with Mike Potter, CEO of Rewind.  Mike and I talk about the need to backup SaaS applications, remote and hybrid working, and entrepreneurship. This interview opened my eyes to the risks we all face by trusting SaaS application companies to back up our data. Mike also highlights in his answers how humanity in the workplace can help create special results.  

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SPaMCAST 661 - Jumping The Queue and Remedies, Risk Management, Hybrid Agile, Essays and Conversations   show art SPaMCAST 661 - Jumping The Queue and Remedies, Risk Management, Hybrid Agile, Essays and Conversations

Software Process and Measurement Cast

Despite the unpredictable outcome, jumping the queue is practiced by many in traffic and even more when funneling work to teams. The consequences when working on information technology products are far more predictable than driving, and they are ALWAYS bad. Let’s fix some of the problems leading to queue jumping.

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SPaMCAST 660 - AIoT, Doing Business Differently, An Interview with Rob Rastovich show art SPaMCAST 660 - AIoT, Doing Business Differently, An Interview with Rob Rastovich

Software Process and Measurement Cast

In this week’s Software Process and Measurement Cast, I speak with Rob Rastovich, CTO of ThingLogix. We talked about meeting customer needs through developing solutions using the AIoT (not a typo). This is a seachange for both businesses and developers who will need to reskill and rethink what is possible.

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SPaMCAST 659 - The Impact of Adopting ERP Packages, An Interview with Christiano Gherardini show art SPaMCAST 659 - The Impact of Adopting ERP Packages, An Interview with Christiano Gherardini

Software Process and Measurement Cast

In this episode, we feature our interview with Christiano Gherardini. Chris and I talk about the impact of using Enterprise Resource Planning (ERP) packages on businesses and as importantly, the impact of packages and consultants as a tool to influence the direction of software development in a firm. 

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More Episodes

This week we dive into what is often viewed as arcane science by the development community, pricing. Pricing can make or break any product. Everyone in the value chain has to have a good understanding of how pricing decisions are made and how they can impact what should be built and when. One critical part of the conversation focuses on whether there is an ideal pattern for product and development to work together? If not, what are the consequences? Our conversation just skims the surface of Ajit Ghuman’s new book Priced to Scale which hit the book stands in April. 

Ajit is currently Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform that helps retailers inspire loyalty beyond reason by enabling seamless post-purchase experiences. A SaaS Product Marketing veteran, he has helped companies such as Medallia, Helpshift, and Feedzai differentiate their products, grow revenue, and win. Ajit is an expert in software pricing and his upcoming book, Price to Scale, covers an end-to-end approach to packaging and pricing for high-growth technology companies. He is an avid writer and routinely shares his insights as a member of the Forbes Communication Council, the Bizjournals Leadership Trust, and at Sharebird.com. He is an executive member at Revenue Collective, the leading network of commercial leaders working in the fastest-growing companies worldwide. 

Web https://ajitghuman.com/pricing-book/

LinkedIn linkedin.com/in/ajitpalghuman

Twitter apghuman

Re-Read Saturday News 

This week we tack the introduction to Monotasking by Staffan Nöteberg.   The introduction is titled The Five Axioms of Monotasking.; Staffan takes us directly into the deep end.

As I noted last week, I will take at least one concept/idea for the charter we are reading forward and try to apply it in my life.  As I re-read the introduction, I identified two potential behavior changes based on the five axioms.  They are:

  1. Resume doing daily retrospectives (focused on Axiom 5)
  2. Quiesce Teams and Slack (focused on Axiom 2)

I am going to resume daily retrospectives which I stopped doing early last year as I adjusted my work life after I stopped leaving the house on a daily basis. Option 3 would have the biggest impact but will require more groundwork given expectations of instant availability. Has anyone experimented with quiescing chats in Team and Slack (or other similar tools)? 

Week 1 - Logistics, Game Plan, and Preface - https://bit.ly/3x1oVap 

Week 2 - Introduction - https://bit.ly/2TXVfwt

 

Upcoming Events!

ISMA 18 Virtual Conference, June 24th, 2021 8 AM EDT to 11:15 EDT 

I will host the event.  The event will have a host of great speakers on great topics! 

ISMA 18 will be free for both IFPUG members and non-members. IFPUG members are eligible for 1 credit at the CFPS Extension Program (CEP) and also attract 3 Technical PDUs in the PMI Talent Triangle®, both by attending the full conference!

Register: https://www.ifpug.org/isma18/ 

 

Real Value of TMMi  (SPaMCAST is a Friend of TMMi America)

Free webinar from TMMi America featuring Mark Summers

June 25th, 2 to 3 PM EDT 

This webinar will explore the common usages of the TMMi Test Process Improvement framework. We will dive into how:

 

  • You can leverage this framework to transform the way your organization delivers software.
  • The model can transform your career.
  • Next steps to take on your journey to becoming a Test Process Improvement superhero.

The real value of the TMMi is to help you dramatically change the frequency and quality of your software delivery.

 

Register at https://bit.ly/2RtoGpy 

 

Next SPaMCAST

In the next Software Process and Measurement Cast, we stay with an agile product theme with a conversation the Rahul Aggarwal. We discussed building products to support the gig economy and entrepreneurship. Anyone thinking about a side hustle or starting a business will want to listen to Rahul’s sage advice.