Navigating Customer Data - Insights from Rudderstack's CEO, Soumyadeb Mitra, SPaMCAST 819
Software Process and Measurement Cast
Release Date: 07/15/2024
Software Process and Measurement Cast
SPaMCAST 835 features our conversation with Elizabeth Bieniek. Elizabeth and I will discuss her new book, , and explore the basics of innovation and leadership. The insights into innovation and intrapreneurship will help all enterprises compete and deliver value to their stakeholders. Elizabeth Bieniek is an author, speaker, and consultant focused on “good peopling” as the secret to exceptional execution. As a founder and Fortune 100 innovation and engineering leadership veteran, her expertise lies in challenging assumptions, embracing diverse perspectives, and leading through...
info_outline Battling The Walls Of Denial, New Kids On The Block – Essays and Conversations with Jon. M Quigley, SPaMCAST 834Software Process and Measurement Cast
SPaMCAST 834 features our essay titled Battling The Walls Of Denial. The essay begins: One of the problems change agents face is promoting change when individuals, teams, and even organizations fail to recognize how their behavior hurts them and therefore don’t see the need for change. In these circumstances, you often hear fatalistic rationalizations such as, “This is just how we always do it.” Or the equally problematic, “You just don’t understand; we are special.” Just running away is not the only option. We also have a visit from Jon M. Quigley...
info_outline Keeping Secrets Secret, A Conversation With Brian Vallelunga, SPaMCAST 833Software Process and Measurement Cast
SPaMCAST 833 features our interview with Brian Vallelunga, founder & CEO at Doppler. Brian and I discuss the importance of managing secrets. Brian states, “Secrets are the keys to the kingdom.” Today any organization that does not secure the data they manage is asking for trouble (with a capital T).. Brian Vallelunga is the Founder and CEO of Doppler, the first secrets management platform for developers. Doppler empowers tens of thousands of engineering and DevOps teams to seamlessly orchestrate, govern, and manage their secrets across environments at scale. Brian has been...
info_outline Conway’s Law and Agile. Testers and Test Engineers, Essays and Conversations With Jeremy Berriault, SPaMCAST 832Software Process and Measurement Cast
SPaMCAST 832 is a later summer-early fall rerun! In July 2019, SPaMCAST 550 premiered. The cast included an essay titled, Intertwining Conway’s Law And Agile and an episode of the QA Corner with Jeremy Berriault. Jeremy discussed the differences between test engineers and testers. These topics are favorites of mine, so…while I am hiking and camping I would like to reshare the core content of SPaMCAST 550 with you. Remember all 18 years of content are available at . We will be back next week with new programming. Master Work Intake! Mastering Work Intake...
info_outline Cracking Groupthink - Solutions When Balancing Urgency and Importance, SPaMCAST 831Software Process and Measurement Cast
SPaMCAST 831 features our essay, Cracking Groupthink - Solutions When Balancing Urgency and Importance. Issues occur when groupthink affects the balance between urgency and importance in decision-making. This leads to inefficiencies, risk aversion, and misaligned priorities. The key challenge is that groups tend to perceive urgency and importance differently from individuals, often influenced by psychological and social dynamics such as the diffusion of responsibility, conformity, and shared information bias. There are solutions! We also have a visit from Keis Kostaqi who brings...
info_outline Upcoming Book Club: Mastering Work Intake AnnouncementSoftware Process and Measurement Cast
Jeremy and I will host a 4-session book club to discuss Mastering Work Intake (4 sections => 4 sessions!) beginning October 18th. We are looking forward to a great set of conversations! Join us by registering on Maven. Use the QR code below at or follow the link - Note: We are charging a nominal $1 fee, which Maven requires. Participation in the book club assumes you have (or have access to) a copy of the book and do the reading so you will be prepared.
info_outline Beyond The Framework, A Conversation With Jeremy Berriault, SPaMCAST 830Software Process and Measurement Cast
SPaMCAST 830 features a conversation with Jeremy Berriault. Jeremy has a new book, “Beyond The Framework: Cultivating Agile Growth.” The back cover states, “Organizations that fail to embrace agility (small a-agiity) risk fading into obscurity.” we discussed the basic assumptions of agile and why business agility differs from adopting any specific agile framework. Buy a copy of the book: Check out Jeremy’s Company website: Master Work Intake! This episode is brought to you by Mastering Work Intake by and myself. Buy a copy and begin to control the flow of...
info_outline Conforming to Mediocrity and Core Hours, Essays and Conversations with Susan Parente, SPaMCAST 829Software Process and Measurement Cast
In SPaMCAST 829 we will continue to expose the sometimes insidious impact of groupthink. Groupthink can lead a team to accept less challenging work, be misaligned with priorities, and poorly assess urgency and importance. The pressure to conform and maintain agreement can result in suboptimal decision-making, hampering effectiveness. We will also have a visit from Susan Parente who will bring her Not A Scrumdmentalist column to the podcast. In this installment, Susan tackles the need for core hours for teams of all types. Master Work Intake! This episode is brought to you by Mastering Work...
info_outline HYPERID Ignites - Arash Parsania's Breakthrough Methodology, A Conversation, SPaMCAST 828Software Process and Measurement Cast
The SPaMCast 828 spotlights Arash Parsania. We talk about his exciting new methodology, HYPERID. The method builds on and integrates pragmatic ideas from many disciplines to create something new. HYPERID is a flexible hybrid method that fits a wide range of different types of work. Arash Parsania is the creator of HYPERID, a hybrid methodology for project management and product development. He brings over 20 years of experience in project management, consulting, and digital business transformation. His expertise spans Software Engineering, Retail, Travel & Hospitality, Automotive,...
info_outline Cracking Groupthink In Prioritization, Scrum Master - Career or Avocation, Essays and Conversations with Keis Kostaqi, SPaMCAST 827Software Process and Measurement Cast
In the SPaMCast 827, we will begin cracking groupthink in prioritization with a discussion of urgency vs. importance Evaluating the interplay between urgency and importance is a powerful work intake approach. Teams and project management offices regularly use an Eisenhower Matrix or variant to visualize the relationship between these two factors. The bottom line in this approach is that you should prioritize work that is important and urgent above work that is just urgent. We also have a visit from who brings her You Are Not Alone column to the podcast. Keis and I discuss the...
info_outlineThe Sofware Process and Measurement Cast 819 features our conversation with Soumyadeb Mitra, Founder and CEO of Rudderstack. We discuss the trials and tribulations of consolidating and effectively using customer data. Tools like machine learning and generative AI make generating insights easier but “easier” does not mean easy. We also discuss entrepreneurship and trust.
Soumyadeb Mitra is the Founder and CEO of RudderStack, the Warehouse Native Customer Data Platform (CDP). RudderStack helps data leaders drive revenue by making it easy to collect, unify and activate customer data for every team and tool. With a strong background in software engineering and data analytics, Soumyadeb is passionate about helping data leaders and teams make data valuable in their companies.
Before founding RudderStack in 2018, Soumyadeb worked in various technical roles at leading technology companies, where he gained valuable experience in big data, machine learning, and cloud computing. While Head of Machine Learning at 8×8 (Nasdaq: EGHT), a unified communication as a service company, he found existing CDP solutions unable to meet his requirements for security, reliability, and scalability. He left to start RudderStack to solve that critical roadblock for companies looking to deliver key projects like real-time personalization and recommendations.
linkedin.com/in/soumyadeb-mitra
Learn To Tame Your Work Intake Beast!
Work Intake Summer Camp is in session! Jeremy Willets and I are celebrating summer in the northern hemisphere with a summer camp. We’ll look at the primary causes of work intake problems… and how to solve them! Join us for an entertaining and informative LinkedIn Live event. The next weekly session begins at 11:30 EDT on July 17th (LinkedIn).
Each session will:
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Define one work intake problem per session,
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Identify how to recognize the problem,
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Offer a pragmatic approach to tackling the issue, and
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At least one scary story of work entry gone wrong (this is summer camp)
We would like you to register at our Maven page https://bit.ly/3HEsKK7 so we can remind you when the session goes live. If you register we also have a Work Intake Problem Worksheet that we use in our workshops that we will email. However, if you’d rather not register on Maven you can set a reminder on LinkedIn (Session 5). In either case, we will announce when the sessions go live on LinkedIn.
Replay Week 2: Need Outstrips Demand
Replay Week 4: Project Thinking v Product Thinking
Share the invitation with others, wear sunscreen, and be kind to your fellow campers!
Re-read Saturday News
Chapter 7 of Mihaly Csikszentmihalyi’s Flow is titled, “Work As Flow.” Work is one of the largest single blocks of time adults carve out of their 168 hours of breath in a week. Mihaly Csikszentmihalyi states. “Work that requires skill and is done freely refines the complexity of self.” Flow is the result of this refinement, at the least the potential for optimal experience from work. Juxtaposition work generates opportunities for flow with work which is the energy used to realize someone else's dreams, hopes, and ambitions. This is not a formula for optimal experience and flow.
Buy a copy and read along – https://amzn.to/4b5kPmb
Week 1: Preface and Logistics – https://bit.ly/3WLjFHU
Week 2: Happiness – https://bit.ly/4dUSpNg
Week 3: Consciousness – https://bit.ly/4bEu3pN
Week 4: Enjoyment and The Quality of Life – https://bit.ly/4eeknDQ
Week 5: The Conditions Of Flow
Week 6: The Body In Flow
Week 7: The Flow Of Thought
Week 8: Work As Flow
Next SPaMCAST
We will continue the story of Innovatech and how a data-driven improvement initiative can be bootstrapped with courage and perseverance.
We will also have a visit from Susan Parente whose “Not a Scrumdamentalist” column delivers insights and advice.