Episode 381 - Empowered with Gina Zapanta: Unveiling the Secret Sauce of Legal Success and Marketing
Release Date: 01/25/2024
Episode 389 - The Power of Empathy: How This Attorney Turns Non-Clients Into Referral Sources
Speakeasy Authority Marketing
In this episode of the Secrets of Attorney Marketing Podcast, Richard discusses a recent phone call interview he had with Lem Garcia, a personal injury lawyer located in West Covina, California. In this conversation, Lem revealed how he is able to get more revenue, referrals, business reviews, and more using one simple strategy: client empathy. By really listening to your potential clients – even if you aren’t able to help them in the end – people often reward this kindness by leaving positive feedback. How can this help your firm grow? Here are just a few ways: Boosted Local...
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Episode 388 - Empathy In Action: How Compassion Fuels Law Firm Growth With Lem Garcia
Speakeasy Authority Marketing
In this episode, Lem Garcia joins the podcast to discuss a very valuable topic: Leveraging empathy to drive growth and success in law firms. As the founder of Lem Garcia Law, Lem has built one of the fastest-growing and most well-respected personal injury law offices in Southern California. What are the foundations of this success? An unwavering support to client care. Lem is the son of hardworking immigrants from the Philippines, and he was the first person in his family to be born in the United States. Always dedicated to a strong work ethic, he started Lem Garcia Law in 2014 to...
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Episode 387 - Profit, Purpose, & Growth: Secrets To Success For Small Law Firms With RJon Robins
Speakeasy Authority Marketing
In today’s episode, we sit down with RJon Robins, an 8-figure entrepreneur, licensed attorney, and bestselling author. As the founder of , RJon has achieved 8,000% revenue growth and works alongside 600 of the fastest-growing small law firms in the country. He also helps lawyers identify common obstacles that hold them back by pinpointing the seven distinct stages of law firm growth… Join the conversation to learn about: Why so many attorneys are choosing to leave the profession. How to leverage the age-old law firm business model to your advantage. The...
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Episode 386 - Optimizing Spinal Injury Detection: Improving Medical Diagnosis For Personal Injury Cases
Speakeasy Authority Marketing
In today’s episode, we are joined by Dr. Scott Tauber from Driving Force Company to discuss the groundbreaking power of Vertebral Motion Analysis (VMA). Offering a dynamic view of the spine in motion, VMA provides medical professionals with a broader detection of objective biomarkers. Could this be a game-changer for doctors and personal injury attorneys seeking to prove the reality of certain injuries? Dr. Tauber sits down to explain… As a Partner and the Chief Clinical Advisor at Driving Force Company, Dr. Tauber brings over 25 years of active clinical and healthcare consulting...
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Episode 385 - Maximizing Law Firm Success: Critical Financial Strategies From John Scott
Speakeasy Authority Marketing
In this conversation, we are joined by John Scott, the Head of Legal VCFO at Summit Virtual CFO by Anders and a Partner in Tax at Anders CPAs + Advisors. With a unique understanding of the financial and accounting issues that law firms face today, his insight is aimed at helping legal professionals reach their highest potential. What sets his approach apart? Tune in now to see for yourself! Dive in to explore: Why making decisions based on data is so important. Factors that can inhibit the growth of law firms. How to price your work correctly. What your...
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Episode 384 - Enhance Your Firm’s Operations: How To Harness The Power Of Virtual Assistants
Speakeasy Authority Marketing
What if you could delegate administrative tasks, client intake processes, and case management responsibilities to a dedicated, full-time team member? Law firms across the country are constantly looking for ways to streamline their operations so they can focus on what matters most: providing clients with their undivided attention. So, what are the best ways to achieve this goal? Eric Usher, a tech innovator and expert in business development, joins the podcast to explain… Eric is the President of , a platform that provides highly trained and optimized virtual assistants to attorneys...
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Episode 383 - Driving Law Firm Profits with Data-Driven Decisions: Legal Luminary, Brooke Lively, Shares Strategies for Success
Speakeasy Authority Marketing
Brooke Lively is the CEO and founder of Cathcap, a data-driven company dedicated to empowering law firms by providing invaluable insights into their financial data. Her book, From Panic to Profit: How 6 Key Numbers Can Make a 6-Figure Difference in Your Business, offers a roadmap for law firm success. Aiming to bridge the divide between traditional law school education and business savvy, Lively and the team at Cathcap employ their expertise to analyze data from law firm management and marketing systems, offering attorneys a comprehensive assessment of their current status and a clear path...
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Episode 382 - Strata Cloud Accountants: Paving the Path to Financial Freedom and Work-Life Harmony
Speakeasy Authority Marketing
Ready to start your journey toward financial empowerment? A good place to start is listening to Kyle Smith, CPA and Partner at Strata Cloud Accountants. At Strata Cloud Accountants, you'll find a strong team dedicated to helping small and medium-sized business owners make savvy financial decisions that unlock boundless opportunities for growth and balance. Take advantage of this exclusive peek into the world of financial success. You'll learn: Industry-wide insights on profit margins across law firm practice areas, key performance indicators (KPIs), and more Tailored strategies Strata...
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Episode 381 - Empowered with Gina Zapanta: Unveiling the Secret Sauce of Legal Success and Marketing
Speakeasy Authority Marketing
What’s your law firm’s “secret sauce”—the perfect combination of ingredients that time and again persuade clients to trust you, buy into what you have to offer, and ultimately retain you as their lawyer? If you aren’t sure, or realize you have no secret sauce at all, this episode is for you. After graduating from Loyola School of Law and passing the bar exam, Gina Zapanta knew she wanted to use her degree in a unique way. A longstanding fascination with industry growth in general motivated her to start a business right out of law school, assisting doctors who treated injured...
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Episode 380 - A Speakeasy Christmas Carol | An Important Legal Marketing Lesson From Ebenezer Scrooge
Speakeasy Authority Marketing
Christmas is just around the corner, and with this beautiful season comes the ability to reflect. How are we treating others around us? How can our businesses better serve our clients? For attorneys, this presents a valuable opportunity to observe their legal practice at a deeper level – giving their firm a chance to grow into the best version of itself… This episode follows the tale of Ebenezer Scrooge, Esquire, a cold-hearted lawyer who was known far and wide for his contemptuous treatment of clients. He hated his legal practice and his clients. Therefore he refused to market his firm...
info_outlineWhat’s your law firm’s “secret sauce”—the perfect combination of ingredients that time and again persuade clients to trust you, buy into what you have to offer, and ultimately retain you as their lawyer?
If you aren’t sure, or realize you have no secret sauce at all, this episode is for you.
After graduating from Loyola School of Law and passing the bar exam, Gina Zapanta knew she wanted to use her degree in a unique way. A longstanding fascination with industry growth in general motivated her to start a business right out of law school, assisting doctors who treated injured workers with legal claims.
In 2020, she co-founded Z.A. Lawyers with her husband Mike Alder, where she continues to use her marketing skills and expertise to help attorneys thrive.
Press play and learn:
· The inextricable link between mindset, lifestyle, and marketing successfully as a business owner
· The indispensable value of social media as a marketing tool (and why you do not need to reinvent the wheel!)
· Characteristics and qualities that make clients and customers gravitate toward particular businesses and business owners
Tune in for more insights and get in touch via Instagram (@GinaZapanta_ or @Mike.Alder), by emailing Gina at Gina@ZALawyers.com, or by searching “Empowered with Gina” across all platforms.