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Episode 362 - Can AI Kill SEO? Beware - Don't Endanger Your License or Law Firm
12/13/2022
Episode 362 - Can AI Kill SEO? Beware - Don't Endanger Your License or Law Firm
OpenAI's GPT-3 language model is an AI-based system promising to provide website copy and metatags written by a computer but virtually indistinguishable from the writing of humans. Some say this changes everything; SEO is dead, and legal copywriters are obsolete. Let me give you 5 reasons why that's far from true: 1) AI isn't smart enough to identify the laws in your specific jurisdiction/city/court system. Further, laws are subject to change at the drop of a hat, whether in criminal defense, family law, estate law, personal injury, or any other practice area. 2) AI's drawbacks could threaten your license and destroy your law firm's reputation. If you rely solely on AI to write legal content for your website, you could find yourself on the wrong side of the law – up against one or several lawsuits. It's paramount that the information attached to your name is 100% accurate and current. Don't rely on sympathy from your state bar when you say, "I didn't write it … an AI program did." 3) AI will very likely produce duplicate content. This means the information on your website will be very similar to the information on competitor websites, assuming they also use GPT-3. Not only does this fail to make you stand out among your competitors, but it will affect your Google rankings and lower traffic to your site – or bring it to a screeching halt. You'll be losing money instead of saving it. 4) AI doesn't know who you are or what your clients are looking for. Do you feel particularly passionate about an aspect of family law, like fathers' rights? AI isn't going to know this about you, meaning none of your website's content will reflect your uniqueness. This could devastate your ability to attract new clients that desperately need what you offer. 5) Ranking well on Google doesn't translate to ranking well with real, living, breathing human beings. You need to strike a balance between ranking well on Google and reaching your clients – the human beings who are scared and confused and searching for the confidence and compassion you provide as a fellow human being. Yes, this new technology changes the game, but it doesn't destroy it or level the playing field. You can use it to your advantage but be wise while you're at it: don't let it jeopardize your success or, even worse, your career. Tune in to learn more, and as always, don't hesitate to reach out to us: .
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