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430: The Opposite of Hate with CNN & Fox's Sally Kohn

Speaking Of Wealth with Jason Hartman

Release Date: 07/11/2019

461 FBF: Converting Sales With Better Copywriting with Jon Benson show art 461 FBF: Converting Sales With Better Copywriting with Jon Benson

Speaking Of Wealth with Jason Hartman

Today's Flash Back Friday comes from Episode 287, originally published in July 2017. Jon Benson, the creator of the Video Sales Letter, joins the show to talk copy writing. Jon gives out some tips on key words to focus on when you're writing, the mindset you need to influence your customers, and some specific steps you can take to boost your online sales by 100%. Key Takeaways: [1:33] The power of the word "you" [4:48] How one word can change the dynamic of your copy dramatically [7:05] The big secret of copy writing to influence your customers [9:58] How you create your customer avatar that...

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460: Miracle Morning Millionaires by David Osborn, Magnify Capital show art 460: Miracle Morning Millionaires by David Osborn, Magnify Capital

Speaking Of Wealth with Jason Hartman

Jason Hartman talks with David Osborn, co-founder of Magnify Capital and best-selling author of Wealth Can't Wait: Avoid the 7 Wealth Traps, Implement the 7 Business Pillars, and Complete a Life Audit Today!, about making the conscious decision to be wealthy and how you can actually follow through on that decision while avoiding common pitfalls. They also discuss how absolutely vital the morning is to your life and how you can win the morning. Key Takeaways: [2:21] Being wealthy starts with making a choice [6:27] The mindset is critical but often overlooked [10:50] When you become successful...

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459 FBF: How To Write Better Novels with Dale Brown show art 459 FBF: How To Write Better Novels with Dale Brown

Speaking Of Wealth with Jason Hartman

Today's Flash Back Friday comes from Episode 156, originally published in July 2014. Dale Brown writes military-action-aviation techno-thrillers and was a navigator-bombardier in the G-model B-52 Stratofortress heavy bomber and the FB-111, a supersonic medium bomber. He rose to the rank of captain via automatic promotion and is the recipient of several military decorations and awards, including the Air Force Commendation Medal, the Combat Crew Award, and the Marksmanship ribbon. He is also a Life Member of the Air Force Association and the U.S. Naval Institute.  His new book is called,...

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458: PR Success with Savings Angel's Josh Elledge show art 458: PR Success with Savings Angel's Josh Elledge

Speaking Of Wealth with Jason Hartman

Jason Hartman talks with Josh Elledge, founder of both Savings Angel and Up My Influence, about how he was able to gain PR from the beginning of his business when he had absolutely no money to pay for advertising. Josh explains the crucial factors in generating media attention, what journalists and content creators are looking for and some magic words that will get you what you want more often than anything else. Key Takeaways: [2:36] How did Josh go about getting media attention with no money? [6:01] How to approach traditional media [9:16] It's not enough to just produce content, you need to...

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457 FBF: Book Writing Tips with NY Times Best Selling Author Jason Mott show art 457 FBF: Book Writing Tips with NY Times Best Selling Author Jason Mott

Speaking Of Wealth with Jason Hartman

Today's Flash Back Friday comes from Episode 146, originally published in June 2014. Jason Mott is the New York Times best-selling author of, "The Returned." Mott wrote "The Returned" while working as a customer service rep at a Verizon call center. How explains how he was able to write while working. The book was haphazardly on a mail pile when a bored literary agent waiting for a meeting picked it up off an assistant’s desk and leafed through. He contacted Mott and sold the book to Harlequin. Brad Pitt bought the TV rights and sold it to ABC to create the new ABC TV series “The...

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456: Free PR, How to Get Chased By The Press Without Hiring a PR Firm with Cameron Herold show art 456: Free PR, How to Get Chased By The Press Without Hiring a PR Firm with Cameron Herold

Speaking Of Wealth with Jason Hartman

Jason Hartman talks with Cameron Herold, host of The Second in Command podcast and author of Free PR, about how to get free PR, how to hold PR firms and employees accountable, as well as how to go about pitching yourself to the media effectively. Key Takeaways: [1:57] The potential monetary issue with hiring a PR firm vs an employee [6:09] Sales people are the best option for landing free publicity [10:24] Publishing press releases that get picked up by wire scraping websites gets you good link backs and helps SEO significantly [13:54] How do you work best with remote PR employees and...

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455 FBF: Automatic Wealth Using Ready, Fire, Aim with Mark Ford show art 455 FBF: Automatic Wealth Using Ready, Fire, Aim with Mark Ford

Speaking Of Wealth with Jason Hartman

Jason Hartman talks with Mark Ford, an American author, entrepreneur, publisher, real estate investor, filmmaker, art collector, and consultant to the direct marketing and publishing industries. Ford is the author of essays and books on entrepreneurship, wealth-building, economics, and copywriting. He has also written a book of poetry and a book on word use titled Words that Work. Ford's business writing is published under the pen name Michael Masterson. His books, Automatic Wealth and Ready, Fire, Aim, were recognized on the Wall Street Journal and New York Times Best Sellers lists. Ford is...

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454 FBF: Marketing Through Branding & Facial Recognition with Chris Johnson show art 454 FBF: Marketing Through Branding & Facial Recognition with Chris Johnson

Speaking Of Wealth with Jason Hartman

Today's Flash Back Friday comes from Episode 138, originally published in March 2014. Christopher Johnson is the CEO of the Whitehorn Group and a contributor to Branding Magazine. He joins the show to discuss the development of facial recognition software for marketing.  The conversation then turns to branding and how a celebrity association with a brand can be like lightning in a bottle. Johnson believes brands can positively impact humanity, so he shares tips on how people can improve their own personal brands. Website: www.WhitehornGroup www.ChristopherWJohnson.com

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453 FBF: Monetizing Social Networking with Jenny Q Ta show art 453 FBF: Monetizing Social Networking with Jenny Q Ta

Speaking Of Wealth with Jason Hartman

Today's Flash Back Friday comes from Episode 215, originally published in September 2015. Jason Hartman talks with Jenny Q. Ta, CEO of Sqeeqee, about monetizing social networking. Key Takeaways: [4:25] How the user can profit from social networking on her site [10:43] The viral growth of Sqeeqee [15:23] If we're in another technology bubble Website: www.Sqeeqee.com

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452: Doing Business with Millennials vs Gen Z with Millennial Marketing Guy Jeff Fromm show art 452: Doing Business with Millennials vs Gen Z with Millennial Marketing Guy Jeff Fromm

Speaking Of Wealth with Jason Hartman

Jason Hartman talks with Jeff Fromm, the Millennial Marketing Guy, about the differences between Gen Y and Gen Z. While the two generations are close in age, they are incredibly different when it comes to advertising, so it's crucial that you know the difference in the two. Jeff explains how those differences will impact society at large and certain industries specifically. Key Takeaways: [3:04] Gen Z are NOT Millennials to the 2nd degree. They're more like Gen X [6:36] Some of the big differences between Gen Y and Gen Z [15:10] Gen Z and Y both like to be involved with companies that support...

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More Episodes

Today's off-topic 10th episode has Jason Hartman talking with Sally Kohn, CNN political commentator, host of The State of the Resistance podcast and author of The Opposite of Hate: A Field Guide to Repairing Our Humanity, about why there's so much hate in our country at the moment and how we need to continue acknowledging problems and working to get better.

Key Takeaways:

[3:22] Technology makes us feel more anonymous, which isn't always the best thing

[6:00] Does the US deserve credit for being better than the rest of the world?

[10:51] What definition of "hate" Sally's working from

[15:02] Most people don't think they're hateful, they believe "those people" are hateful so the things they do are justified

[18:46] We have been taught throughout history that men should be in positions of power, which is a powerful thing to have to break through

Website:

www.SallyKohn.com