Segmentation in Converting Fans & Building Trust, Spencer Horner
Release Date: 02/28/2025
NCAA's Gambling Data Deal, TikTok's Sports Storytelling Revolution, and 3D Tech Changing How We Watch Games - Sports Geek Rapid Rundown
Sports Geek
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: This week's rundown explores NCAA's landmark gambling data partnership with Genius Sports, how TikTok creators are transforming sports storytelling, breakthrough 3D technology recreating live sports moments, Microsoft's workplace AI agents, and Cam Ward's journey from transfer portal to $43M NFL contract - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.
info_outline
Comcast's Sports Lifeline, Packers' $1M Startup Draft, and NFL's Fashion Strategy - Sports Geek Rapid Rundown
Sports Geek
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Dive into Comcast's sports-centric business strategy, Green Bay Packers' innovative $100M venture capital initiative, and the NFL's surprising fashion editor hire to humanize athletes. Plus, learn how Green Bay residents are cashing in on NFL Draft parking and Nike's push to break the four-minute female mile - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.
info_outline
Attracting new fans across multiple markets, Martin Anayi
Sports Geek
In this Sports Geek Throwback episode, Sean Callanan interviews Martin Anayi. They discussed attracting and engaging new fans across multiple markets. Show notes -
info_outline
OKC Thunder's Analytics Success and Warriors' $9 Billion Valuation - Sports Geek Rapid Rundown
Sports Geek
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore the Oklahoma City Thunder's analytics-driven dominance with their historic 68-14 record, learn how the Warriors transformed into the NBA's most valuable franchise at $9.14 billion, and discover MSG Sports' strategic business spin-off - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.
info_outline
PGA Speeds Up Play, OpenAI's Social Media Plans, and Claude's Workspace Integration - Sports Geek Rapid Rundown
Sports Geek
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover how the PGA Tour is implementing rangefinders to speed up golf tournaments, OpenAI's potential move into social media platforms, and Anthropic Claude's new Research mode with Google Workspace integration - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.
info_outline
A must have in your Leadership toolbox, Scott O'Neil
Sports Geek
In this Sports Geek Throwback episode, Sean Callanan interviews Scott O'Neil. They discussed Scott’s book “Be where your feet are”, and the importance of Leadership Constitution. Show notes -
info_outline
Engaging F1 fans through global growth - Steve Garland, Red Bull Racing
Sports Geek
Explore Red Bull Racing's content strategy with Steve Garland as he shares strategies across Red Bull Racing and Visa Cash App Racing Bulls. A great listen for digital marketers, sports industry professionals, and F1 enthusiasts looking to understand modern sports media strategy. Show notes -
info_outline
NFL's Position-Specific Helmets, $17,000 Masters Badges, and Reddit's AI Search Tool - Sports Geek Rapid Rundown
Sports Geek
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover the NFL's groundbreaking position-specific helmet technology, Augusta National's $42 million luxury hospitality expansion, and Reddit's new Google Gemini-powered AI search tool - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.
info_outline
Fan engagement drives revenue, Glenn Critchley
Sports Geek
In this Sports Geek Throwback episode, Sean Callanan interviews Glenn Critchley. They discussed The power of fan engagement and its impact on commercial success. Show notes -
info_outline
Levelling up the fan experience at LIV Golf Adelaide - Nick Haslam
Sports Geek
Nick Haslam, Executive Tournament Director of LIV Golf Adelaide, shares insights from the first few years of LIV Golf in Adelaide. In this episode, we discuss the future of sports event management and marketing in a rapidly evolving landscape. This is a great listen for sports marketers, event organisers, and industry professionals in sports entertainment. Show notes -
info_outlineIn this Sports Geek Throwback episode, Sean Callanan interviews Spencer Horner. They discussed how segmentation and targeting audiences has been the key to converting fans. Show notes - http://sportsgeekhq.com/segmentation-in-converting-fans-building-trust-spencer-horner