Sports Geek

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.

How Sustainability is Key for Formula E, Mark Preston 03/13/2025

Leading Digital Innovation in Sports - Andrew Yaffe, Dude Perfect 03/11/2025

Marketing to a broad Audience, Loretta Johns 03/06/2025

How to Connect with Modern Fans - Zach Galia, Pittsburgh Pirates 03/04/2025

Segmentation in Converting Fans & Building Trust, Spencer Horner 02/28/2025

Inside NBA All-Star Tech Summit, Sean Callanan 02/26/2025

Super Bowl LIX recap - Melbourne NFL Game and Mailata mania 02/25/2025

Reaching out to participants during a re-brand, Vince Crivelli 02/20/2025

Preseason innovation for fans and coaches - Tom Braun, LA Galaxy 02/18/2025

Knowing when to adopt new technology and serve demands, Chip Suttles 02/13/2025

Connecting the community to the club - Shawn McIntosh, Las Vegas Lights FC 02/11/2025

How the Sports Loyalty Game Is Changing, John Durbin 02/06/2025

How to tell stories (and sell tickets) with data - Nick Makarov, Austin FC 02/04/2025

Participation metrics in sports, Tom Halls 01/30/2025

From Corporate to Sports, how it can be done - Andrew Mikhail, Parramatta Eels 01/28/2025

Commercial Partnerships that work, Andi Perelman 01/23/2025

Sports Leadership and Fan Growth: Damani Leech, Denver Broncos 01/21/2025

We’ll be back in 2025 12/03/2024

Premier Fans protest ticket prices, F1 teams rise and potential PWHL logo legal battle 12/02/2024

Premier League’s D2C play, NWSL ratings hit and ElevenLabs podcast upgrade 11/29/2024

Metrics for engagement and Dark Social, Bryan Srabian 11/27/2024

F1’s Diversity Push, NFL Thanksgiving and YouTube’s podcasting power 11/27/2024

Why I am coding again 11/26/2024

Olympic Media Triumphs, NWSL’s Growing Investor Appeal and Premier League’s new media business 11/24/2024

YouTube dominates podcasts, next generation of AFL commentators and Coca-Cola AI ads 11/21/2024

Facebook advertising in ticketing, Steve DeLay 11/20/2024

Arsenal stadium upgrade, NFL X portal and Perplexity powered shopping 11/19/2024

Navigating Sports Marketing Dynamics - Josh Marton, PGA of Australia 11/19/2024

Gold Coast Suns’ rebrand, Netflix sports hype and Ryder Cup tickets sell out 11/17/2024

Caitlin Clark at LPGA, Bluesky surges and OpenAI agents 11/15/2024