#126 Sarah Lewis OBE OLY - Making Society Better Through Sport
Release Date: 12/11/2023
#148 John Viola - One of the First Modern Football Agents
Sports Management Podcast
Welcome to episode 148 of Sports Management Podcast. John Viola is one of the first modern football agents in the UK. John is a former insurance broker from Scotland who later transitioned into a football agent, which you will learn more about in this episode. He is still an agent to this day, but with 30+ years of experience in the industry, he is now focusing on sharing his knowledge with the new generation. He has Stared JV Academy and is offering online E-learning courses about the football agent industry. In this episode, we spoke about: How John became an agent The football...
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#147 Ishveen Jolly - Founder & CEO, OpenSponsorship
Sports Management Podcast
Welcome to episode 147 of Sports Management Podcast Ishveen Jolly is the CEO & founder at OpenSponsorship. Ishveen describes OpenSponsorship as an An Airbnb for sponsorships which connects brands to professional and collegiate athletes. In this episode we spoke about: Why she founded OpenSponsorship Running a company in the US from the UK Sponsorship vs Partnership How to evaluate a successful sponsorship How the Olympics impacts OpenSponsorship The changes NIL brough to the sponsorship space And much more! WATCH ON YOUTUBE: Timestamps: 00:00 Intro 02:22...
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#146 Liam Scully - CEO, Lincoln City Football Club
Sports Management Podcast
Welcome to episode 146 of Sports Management Podcast. Liam Scully is the CEO of Lincoln City Football Club. Liam has more than 20 years of experience working in football, and he is not even 40 years old. He started his career via an apprenticeship and worked his way up to become Chief Executive of Lincoln City. In this episode, we spoke about: How he became CEO of Lincoln City FC in 2017 How his interest for football started The Win/Develop Mission of the club Their vision to be a forward thinking sustainable club The Stadium Redevelopment Project Being a part Community owned club Why...
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#145 Houman Ashrafzadeh - Founder of Padium, backed by Spotify's co-founder
Sports Management Podcast
Welcome to episode 145 of Sports Management Podcast. Today’s guest is Houman Ashrafzadeh – the founder of Padium a “London’s premium padel club, in the heart of Canary Wharf”. Houman is a serial entrepreneur who in addition to Padium also has founded Urban Greens Salad bar, Coffydoor and 360 Capital. His latest venture, Padium, is backed by Spotify co-founder Martin Lorentzon, who is a big padel enthusiast as well. In this episode we spoke about: The padel landscape in the UK Learnings from “The Swedish Model” Challenges from starting a restaurant just before covid Why he chose...
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#144 Åsa Edlund Jönsson - Secretary General, Swedish Olympic Committee
Sports Management Podcast
Welcome to episode 144 of Sports Management Podcast. Åsa Edlund Jönsson is the Secretary General of the Swedish Olympic Committee. She has a long background from journalism and media. She worked for Swedish Television SVT for over 2 decades, and the last 6 years as Head of Sports. Åsa is a true trailblazer. She was the first female head of sport at SVT and also the first woman to commentate men’s ice hockey live on Swedish TV. In this episode, we spoke about: Reaching a gender equal sport coverage Losing the bid for the 2030 Winter Olympics The Swedish Olympic Committee’s stance...
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#143 Marcus Walfridson - Founder, Sarasota Paradise
Sports Management Podcast
Welcome to episode 143 of Sports Management Podcast. Marcus Walfridson is the Founder of Sarasota Paradise, a USL division 2 soccer club in the United States. He is also a former coach, entrepreneur and an author. Marcus wanted to live the American dream and decided to start a soccer club. Little did he know the challenges that would face him… Get ready to learn: How he managed to start a club during covid Why he got fired as a coach from Linköping How he managed to go 10 days without speaking, reading or writing Why branding is so important to Sarasota Paradise And much more! WATCH ON...
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#141 Kyle Sheldon - Founder and CEO, Name & Number
Sports Management Podcast
Welcome to episode 141 of Sports Management Podcast. Kyle Sheldon is the founder and CEO of Name & Number - a soccer-specific marketing and creative agency built to connect teams and brands to American soccer fans and culture. He is also the co-founder of Pathway – where they help ambitious professionals break into and build a career in soccer. Kyle is an award-winning marketer with nearly 20 years of experience in pro sports and he has worked almost exclusively in soccer except for 2 years in NASCAR. In this episode we spoke about: What learnings he brought from NASCAR to soccer...
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#140 Brad Ross - VP Global Sports & Entertainment Marketing and Partnerships, The Coca-Cola Company
Sports Management Podcast
Welcome to episode 140 of Sports Management Podcast. Brad Ross is the VP Global Sports & Entertainment Marketing and Partnerships at The Coca-Cola Company. Brad started at Coca-Cola in 2007. He moved to Google for two years between 2019 and 2021 and then boomeranged back to Coca-Cola. He is born and raised in South Africa, but is currently living in Atlanta, where Coca-Cola has its global headquarters. Sport has always been a fundamental part of his life and shaped many foundational memories for him growing up. In this episode we spoke about: Why Marketing is a team sport Coca-Cola’s...
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#139 Jacob Turner - From MLB Pitcher to Financial Advisor
Sports Management Podcast
Welcome to episode 139 of Sports Management Podcast. Jacob Turner is the co-founder of Moment Private Wealth and a former MLB pitcher. He was drafted in the 1st round, 9th overall, by the Detroit Tigers in the 2009 MLB draft. Now he is a financial advisor helping athletes make sound financial decisions. We spoke about: Signing a 7 million dollar MLB contract What he bought for his signing bonus How to choose a financial advisor The downsides of being an athlete Financial mistakes athletes make Reward vs lifestyle purchases Why he quit baseball And much more! WATCH ON YOUTUBE: ...
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#138 Lauren Johnson - Mental Performance Coach, "Elite By Choice"
Sports Management Podcast
Welcome to episode 138 of Sports Management Podcast. Lauren Johnson is a mental performance coach who has worked with the New York Yankees, US Women's National Team, and Google. She is also a speaker and soon to be author. She is training athletes, military personnel and business professionals as well as giving speaking engagements and hosting workshops. In this episode we spoke about: Losing her best friend to suicide Being forced to quit soccer due to 5 concussions How a man in the Starbucks drive through changed her life Traits among elite performers The power of opposite thinking...
info_outlineWelcome to episode 126 of Sports Management Podcast.
Sarah Lewis OBE OLY is a highly respected international sports leader with an extensive network across the Olympic Movement and sport industry. Sarah became an Olympian in Alpine Skiing, representing Great Britain at the Calgary 1988 Games. From 1998 to 2020 she was Secretary General of the largest international winter sports federation, FIS. Currently, she is running her own company Sarah Lewis Global Sports Leader, providing services to sport, business, and society.
In 2018 Sarah was awarded the Officer of the Most Excellent Order of the British Empire on the Queen's New Year Honours List for services to sport.
Get ready to learn:
- How she was the only British Olympic skier who didn’t live abroad
- The importance of multi-tasking
- What it means to Sarah to be an Olympian
- Receiving an OBE from the late Her Majesty the queen
- The termination of her role as Secretary General
- Her best advice to young women in sports
And much more!
WATCH ON YOUTUBE: https://youtu.be/RlLIoVZ1_8c
00:00 Intro
02:11 Sports for Social Change
03:17 Getting into Sports
08:16 Becoming an Olympian
11:30 Transitioning into Sports Business
16:25 GB Snowsport
21:21 Secretary General for FIS
24:50 Growing the Game of Skiing
29:06 Secretary General of AIOWF
33:00 Her Abrupt End at FIS
39:45 Senior Strategic Advisor for Chinese Winter Sports
45:05 Sarah Lewis Global Sports Leader
48:10 Receiving Her OBE
50:16 Best Advice for Women in Sports
54:00 Outro
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