Ep #368: Six Layers of a Referral Strategy for an Interior Design Business
Roadmap to Referrals
In this episode, I had the pleasure of welcoming Michele Williams, the host of the Profit is a Choice podcast, as part of our podcast takeover series. We have been friends and collaborators since we co-authored a book together in 2019. Michele and I discuss how to cultivate relationships with your referral sources and the language tactics you can use to plant referral seeds in various scenarios. If you’ve ever felt uncomfortable asking for referrals or wondered how to create a steady stream of warm leads, this episode is for you. We break down complex concepts into easy-to-understand...
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Ep #367: How Real Estate Agents Generate Referrals Without Asking
Roadmap to Referrals
Our next podcast takeover episode features Larry Kendall from Ninja Selling. It also was a unique opportunity, as we were able to record in the same room! We discussed the importance of building genuine relationships in business because referrals are all about connections, not just asking for them outright. I shared personal stories from my journey and how my diverse experiences have shaped my referral strategies. It was a fun and insightful conversation, and I am excited for you to listen in! Resources and links mentioned in this episode can be found on the show notes page at
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Ep #366: The 10 Golden Rules for Getting Referrals Without Even Asking
Roadmap to Referrals
In our first podcast takeover episode, I had the pleasure of being interviewed by Jay Berkowitz, the host of the Ten Golden Rules of Internet Marketing for Law Firms podcast. Together, we crafted the 10 Golden Rules of Generating Referrals Without Asking for attorneys. Whether you're an attorney aiming to improve your referral strategy or a business owner looking to expand your network, this episode is filled with actionable strategies and valuable tips applicable to any industry. Resources and links mentioned in this episode can be found on the show notes page at
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Ep #365: Are You Ready for the Podcast Takeover?
Roadmap to Referrals
This summer, we are doing something a little different — a podcast takeover! Join me as I share insights from other podcast hosts who interviewed me on their shows. Get ready for conversations that go beyond just referrals. Our Summer Series kicks off next week with Jay Berkowitz, where we discuss the 10 golden rules of getting referrals without even asking. Discover new perspectives and strategies to elevate your business! Resources and links mentioned in this episode can be found on the show notes page at
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Ep #364: The Trust Recession
Roadmap to Referrals
Are you feeling the impact of a trust recession in your business? Referrals are the antidote to a trust recession. Over 80% of people prefer to make buying decisions based on recommendations from someone they trust. In business, trust is the real currency, and relationships are the economic driver. Tune in to discover how to nurture your referral sources to ensure you’re the one getting referred. Let’s get your referral strategy locked in! Resources and links mentioned in this episode can be found on the show notes page at
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Ep #363: The Referral Snowball Effect
Roadmap to Referrals
Join me as I chat with David Dedman, a seasoned financial planner with over 32 years of experience. Discover how David transformed his referral strategy from sporadic to sustainable by adopting a repeatable process. We explore the challenges he encountered during his first year in the Building a Referable Business coaching program. David shares his experience of the "grindingly slow" start and how his dedication to the process led to a remarkable breakthrough in his second year. Resources and links mentioned in this episode can be found on the show notes page at
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Ep #362: 10 Non-Negotiables of Successful Entrepreneurs
Roadmap to Referrals
Ready to unlock the secrets of successful entrepreneurship? Join me and LuAnn Nigara as we dive into the 10 essential principles that every entrepreneur should embrace. With decades of experience and over 1,100 podcast episodes under her belt, LuAnn offers invaluable insights that can help you elevate your business. Resources and links mentioned in this episode can be found on the show notes page at
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Ep #361: “Why won’t my team members just do it…” (The Scenario Series)
Roadmap to Referrals
Why do your team members shy away from asking for referrals? It’s not just about the scripts! Join me as I unpack the science behind referrals and share strategies to make the process feel natural and effective. We explore why traditional asking methods often fail and how to shift your approach. Say goodbye to uncomfortable asks and hello to authentic connections! Resources and links mentioned in this episode can be found on the show notes page at
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Ep #360: “I want to reach out but…” (The Scenario Series)
Roadmap to Referrals
In this episode of our scenario series, I tackle a question from a financial advisor who is unsure how to connect with a potential referral source without risking their relationship. We explore the science behind referrals and why asking for them directly can sometimes shut down the very connections we hope to build. I’ll also share strategies to help you reach out effectively while respecting your relationships. Resources and links mentioned in this episode can be found on the show notes page at
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Ep #359: “Why Don’t I Get This From Clients…” (The Scenario Series)
Roadmap to Referrals
Welcome to the first episode of our new Scenario Series, where I address real-life questions and situations that you, my listeners, encounter on your referral journey. Have you ever wondered why you’re not receiving referrals from your clients’ friends and colleagues? I’ll break down how to approach this scenario and gather the information you need to boost your referral game. Resources and links mentioned in this episode can be found on the show notes page at
info_outlineWhy are referrals so powerful? They come from trusted sources, making potential clients more likely to choose you. Plus, referrals often lead to higher conversion rates and lower marketing costs!
As we close out 2024, I want to motivate and empower you to take action for 2025. This special episode features insights from 10 amazing business owners who share how referrals have impacted their success.
I encourage you to listen closely to these inspiring stories and think about how you can implement similar strategies in your own business.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/342