Ep #364: Lessons from 10 Years in Business: Identity Matters When Selling
Release Date: 12/03/2025
Ep #369: Lessons From 10 Years in Business: Infinite Perspective
Make Money as a Life Coach®
Are you solving for what feels urgent today, only to wake up tomorrow to a brand new fire? In this episode, I’m teaching you what I call infinite perspective, which is the way I filter decisions through the bigger mission instead of the pain of the moment. When you stop letting the now be the loudest voice in the room, you start building a business that can actually hold where you’re going. You’ll hear what it looks like to stay on mission with focus and constraint, and why I protect my energy and attention like they are business assets. This will help you make cleaner...
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Ep #368: Lessons From 10 Years in Business: Mindset and Emotional Expansion
Make Money as a Life Coach®
Are you looking for the strategy that will finally make your business feel simpler while making you more money? After 10 years in business, I can tell you the highest profit, least complicated businesses are built by coaches who put mindset and emotional capacity first. Not as an afterthought and not when it’s convenient, but as the first place they go when something isn’t working. In this episode, I explain why your business results always reflect the way you’re thinking and what you’re willing to feel. When mindset and emotional expansion lead, you stop trying to fix...
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Ep #367: The Best Business Christmas Ever
Make Money as a Life Coach®
What if the holidays could be one of the most powerful times to sell and create instead of a season to slow down? In this episode, I share the story of the best business Christmas I ever had and why it completely changed what I believe is possible during the holidays. This is a reminder of how much opportunity opens up when you start creating offers that feel exciting, generous, and deeply aligned. I tell the story of my first full year in business and how following what felt fun and meaningful led to unexpected results, including my first holiday retreat and a luxury VIP experience...
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Ep #366: Lessons From 10 Years in Business: Your Business is an Asset
Make Money as a Life Coach®
What if you treated your business like an important asset? In this episode, I share a game-changing mindset shift that helped me build a multi-million dollar coaching business: thinking of my business as a growing asset, not just a job. This shift completely transformed how I showed up and how I invested in my business. I explain why your business needs constant care and attention in its early stages, much like nurturing a baby. It requires ongoing effort, skill development, and commitment, even when it's tough. Rather than seeking quick passive income, this is about building your...
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Ep #365: Lessons from 10 Years in Business: Selling Is Coaching and Coaching Is Selling
Make Money as a Life Coach®
Have you ever felt like selling and coaching pull you into two different energies? In this episode, I show you why they are actually the same work and why the first moment someone considers investing in coaching is already part of their transformation. When I talk about selling as service, I’m talking about bringing the same belief, honesty, and commitment to someone’s future self that I bring when I coach them. That shift alone changes how you think about every conversation that leads to a decision. I walk through what coaching truly requires and how those same skills apply in the...
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Ep #364: Lessons from 10 Years in Business: Identity Matters When Selling
Make Money as a Life Coach®
What does it take to sell life coaching? In this episode, I share an essential truth about making money as a coach from my How to Sell Life Coaching training. Before the strategies, before the actions, and before the how, who you are being when you sell coaching determines everything about your results. I walk you through the three identities you must develop to sell life coaching well: coach, leader, and entrepreneur. You will also hear how to apply each identity in a practical way so you can sign clients with confidence. I share examples from my own journey of learning to take myself...
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Ep #363: Lessons from 10 Years in Business: Value Creates Money
Make Money as a Life Coach®
What would happen if you shifted your focus from "I need to make money" to "I need to create value"? In this episode, I'm sharing one of the most transformational lessons from my decade in business: The amount of money you make is the direct result of the value you create. This a principle that has guided every single action I take, every coaching session, and every move I make. Tune in to learn why the gift of value is always for you first, and how this mindset shift will transform not just your bank account, but your entire approach to business. If you want to start making...
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Ep #362: Lessons from 10 Years in Business: There Is No Right Offer
Make Money as a Life Coach®
What if there’s no such thing as the perfect offer? In this episode, I’m kicking off a special series where I’ll share the top lessons I’ve learned from 10 years in business and $45 million of coaching sold.. These lessons have shaped how I approach business, sales, and offers, and they’ve made a huge difference in my success over the years. Today, I’m sharing the first lesson that has been foundational to everything I do: there is no “right” offer; only the offer you make right. You’ll hear why compromising your desires to make a sale leads to...
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Ep #361: Uncertainty Tolerance
Make Money as a Life Coach®
What happens when you’re getting closer to your goal deadline, but the results still haven’t shown up? Most coaches start to lose belief and grab for the comfort of certainty, even if that certainty is failure. But the ability to hold uncertainty without quitting is one of the most important skills you’ll ever build in business. In this episode, I share what it means to develop uncertainty tolerance, a concept I teach inside my Revenue Challenge, 200k Mastermind, and 2 Million Dollar Group. You’ll learn why your brain prefers the safety of a predicted failure...
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Ep #360: Creating Money in 30 Days
Make Money as a Life Coach®
When your business needs money quickly, do you believe you can create it? Most entrepreneurs wait for the right timing or more proof before taking action, but revenue is created through belief, not delay. In this episode, I share how to approach money creation as a skill you can use anytime, with the same calm confidence you bring to serving clients. The Revenue Challenge is about proving what’s possible in 30 days. It teaches you to move from worry into clear decisions, from pressure into focus, and from hesitation into action. I explain how to shorten the gap...
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