Poplight - Rose & Caroline Matthes (as seen on Shark đŠ Tank)
Release Date: 09/10/2024
Pvolve - Rachel Katzman
Startup to Storefront
This week on Startup to Storefront, weâre joined by Rachel Katzman, founder of Pvolveâthe clinically backed workout method thatâs changing the way women train. Rachel didnât set out to build a fitness companyâshe set out to find a workout that actually felt good. After struggling with traditional methods that left her in pain, she discovered functional movement. The result? A transformation that changed her body, boosted her confidence, and sparked a business thatâs now backed by science and endorsed by Jennifer Aniston. Pvolve isnât just another fitness trendâitâs a method...
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Good Girl Snacks - Leah Marcus and Yasaman Bakhtiar
Startup to Storefront
This week on Startup to Storefront, weâre joined by Leah Marcus and Yasaman Bakhtiar, the Gen-Z founders behind âthe cult-favorite pickle brand thatâs taking over your feed and shaking up the CPG space. In just one year, they went from quitting their post-grad corporate jobs to building Erewhonâs #1 pickle, selling over 10,000 jars, landing in 50+ retailers, and closing a pre-seed round led by Collab Fund (think Olipop, Sweetgreen, Beyond Meat). All of thisâwith $0 spent on paid ads. On this weekâs episode, youâll learn: How they turned a viral obsession into a real business ...
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Carrie Minter Ebers - Carrie's Pilates
Startup to Storefront
This week on Startup to Storefront, weâre joined by Carrie Minter Ebers, founder of From her early days as a successful model to building one of the most respected fitness studios in Los Angeles, Carrieâs journey is a masterclass in resilience, reinvention, and redefining what strength really means. Sheâs not just shaping bodiesâsheâs shaping the conversation around fitness, mental health, and community. Her high-intensity Pilates method blends cardio, strength training, and mindfulness, creating a space where everyone is welcome and empowered. On this weekâs...
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Wayward Film - Jacquelyn Fröhlich
Startup to Storefront
This week on Startup to Storefront, weâre spotlighting the powerful indie film Waywardâa gripping coming-of-age thriller that dives deep into themes of defiance, self-discovery, and unexpected connection. Written, directed, and co-produced on a micro-budget by first-time filmmaker Jacquelyn Fröhlich, Wayward tells the story of Cleo, a rebellious pre-teen who forms an unexpected bond with a mysterious hitchhiker during a cross-country trip with her mother. As the lines between freedom and fear begin to blur, the film takes audiences on an emotionally raw and resonant journey. Born and...
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Timeless Skin Care - Veronica Pedersen
Startup to Storefront
This week on Startup to Storefront, weâre sitting down with Veronica Pedersen, the founder and CEO of â a brand thatâs proof you donât need investors or a massive marketing budget to build something big. Veronica started Timeless with a single product â 100% Pure Hyaluronic Acid â and turned it into a globally recognized skincare line trusted by millions. Today, Timeless is known for its clean, effective, and affordable products, including their viral Vitamin C + E Ferulic Acid Serum, which has earned praise from dermatologists and is often...
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Red's - Michal Adair
Startup to Storefront
On this weekâs episode of Startup to Storefront, weâre sitting down with Michael Adair, CEO and Founder of â the number one premium burrito and breakfast brand in the country. Youâve probably seen Redâs in the frozen aisle at Target, Walmart, Costco, Kroger, Publix, and just about every major retailer nationwide. What started 15 years ago in Mikeâs family trailer while he was in business school has grown into a national brand â and Mikeâs still at the helm, rolling up his sleeves (and sometimes burritos) to make it all happen. His story is packed with...
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Heraclea Olive Oil - Berk Bahceci
Startup to Storefront
This week on Startup to Storefront, weâre joined by Berk Bahceci, founder of âa brand rooted in heritage, sustainability, and a deep love for the land. Founder Berk Bahceci rekindled his familyâs olive oil legacy in an effort to preserve the rich history of their family groves. Driven by a deep connection to his roots, Berk saw an opportunity to modernize his familyâs conventional approach to production. The result? A thoughtful blend of tradition and innovationâpowered by solar energy, rainwater collection, and natural fertilizersâensuring that every drop...
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Suntide - Spencer & Wyatt Hanson
Startup to Storefront
This week on Startup to Storefront, weâre toasting to lifeâs greatest moments with Spencer & Wyatt Hanson, co-founders of đđ„ Built on the belief that life is meant to be savored, Suntide is all about simplicityâreal ingredients, no pretense, and a reminder to be present. Founded by Spencer, Wyatt, and their sister Lyda, Suntide brings the classic Mimosa to a can, making it easier than ever to celebrate the little (and big) things in life. âš On this weekâs episode, youâll learn: âïž Their CPG strategy and what it takes to build a standout beverage brand âïž How...
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SUGARED + BRONZED - Courtney Claghorn
Startup to Storefront
Welcome to this episode of Startup to Storefront, where we spotlight entrepreneurs turning passion into thriving businesses. Today, weâre diving into the story behind âa unique blend of sunless tanning and eco-friendly hair removal thatâs redefining beauty in Santa Monica. Courtney Claghorn always felt her best with a tanâeven though she was the only Italian in her family who didnât naturally tan. Rather than "baking in the sun," she embraced a faux glow that ultimately shaped her career. After meeting her now-husband and co-founder, Sam Offit, at the University of Colorado Boulder,...
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Eight Sleep - Matteo Franceschetti
Startup to Storefront
Today, weâre sitting down with Matteo Franceschetti, the founder and CEO of âa company revolutionizing the way we think about rest, recovery, and human potential. Matteo has always been obsessed with performanceâwhether it was on the slopes as a competitive ski racer in his native Italy, on the tennis court, or behind the wheel of a race car. That same drive propelled him into the legal world and led him to launch not one, but two clean-tech companies across two continentsâall before the age of 30. But with success came sleepless nights. Frustrated by the lack of innovation in sleep...
info_outlineOn the latest episode of Startup To Storefront, weâre shining a spotlight on Rose & Caroline, the wife-and-wife duo behind Poplight, as seen on Shark Tank! đĄ
The idea for Poplight came to them when they moved into their first place together. They wanted beautiful, modern wall lighting that fit their budget, but quickly realized traditional wall sconces just wouldnât work for them:
đž Theyâre expensive â costing hundreds of dollars each.
đ§ They require a contractor for installation (and might even break your lease!)
đ Once installed, theyâre permanent, meaning you canât take them with you if you move or redecorate.
Thatâs when they had their đĄ lightbulb moment:
Poplight, renter-friendly wall lighting that installs in seconds, can be moved easily, and fits any budget! Hereâs how their journey unfolded: - They went viral on TikTok (yes, in their overalls!) - A Shark Tank producer reached out, but they thought it was a scam. - After some convincing, they made it onto the showâand the rest is history!
đ INSTAGRAM GIVEAWAY ALERT đ Weâre giving away a black Poplight exclusively to our Instagram followers! Stay tuned for the details on how to enter and win! Tune in to hear how they built a brand, conquered Shark Tank, and are lighting up the world with Poplight. đ„