Startup to Storefront
STARTUP TO STOREFRONT brings the stories of stand-out companies and individuals building the future with innovative and forward-thinking ideas. Focusing on leaders and innovators who work harder AND smarter, hosts Diego Torres-Palma and Nick Conrad give the inside track into what it takes to be an entrepreneur. Diego brings his expertise to each show as an angel investor and founder of a fashion/tech company, a data analytics company, and a real estate development company. Interviewing entrepreneurs and other success stories who have built a business or a brand give our audience insight and a roadmap that will generate and motivate more entrepreneurs by simply listening to the podcast.
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Pvolve - Rachel Katzman
04/22/2025
Pvolve - Rachel Katzman
This week on Startup to Storefront, we’re joined by Rachel Katzman, founder of Pvolve—the clinically backed workout method that’s changing the way women train. Rachel didn’t set out to build a fitness company—she set out to find a workout that actually felt good. After struggling with traditional methods that left her in pain, she discovered functional movement. The result? A transformation that changed her body, boosted her confidence, and sparked a business that’s now backed by science and endorsed by Jennifer Aniston. Pvolve isn’t just another fitness trend—it’s a method designed to help women look and feel their best at every stage of life, using patented equipment and innovative programming you won’t find anywhere else. On this week’s episode, you’ll learn: • Rachel’s secrets to looking and feeling amazing • How you can transform your body without pain • How she developed the Pvolve home workout system • Why Jennifer Aniston joined the brand • And how Pvolve is empowering its community to become studio owners 🎉 Plus, we’re announcing a special Pvolve giveaway tomorrow—so stay tuned!
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Good Girl Snacks - Leah Marcus and Yasaman Bakhtiar
04/15/2025
Good Girl Snacks - Leah Marcus and Yasaman Bakhtiar
This week on Startup to Storefront, we’re joined by Leah Marcus and Yasaman Bakhtiar, the Gen-Z founders behind —the cult-favorite pickle brand that’s taking over your feed and shaking up the CPG space. In just one year, they went from quitting their post-grad corporate jobs to building Erewhon’s #1 pickle, selling over 10,000 jars, landing in 50+ retailers, and closing a pre-seed round led by Collab Fund (think Olipop, Sweetgreen, Beyond Meat). All of this—with $0 spent on paid ads. On this week’s episode, you’ll learn: How they turned a viral obsession into a real business The power of building in public and radical transparency What it’s really like bootstrapping year one How they disrupted the grocery aisle through social and community What’s next: new flavors, national expansion, and scaling post-fundraise It’s startup hustle meets Gen-Z social savvy—don’t miss it.
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Carrie Minter Ebers - Carrie's Pilates
04/08/2025
Carrie Minter Ebers - Carrie's Pilates
This week on Startup to Storefront, we’re joined by Carrie Minter Ebers, founder of From her early days as a successful model to building one of the most respected fitness studios in Los Angeles, Carrie’s journey is a masterclass in resilience, reinvention, and redefining what strength really means. She’s not just shaping bodies—she’s shaping the conversation around fitness, mental health, and community. Her high-intensity Pilates method blends cardio, strength training, and mindfulness, creating a space where everyone is welcome and empowered. On this week’s episode, you’ll learn: Why Carrie fell in love with Pilates—and how it changed her life How she designed and developed her own custom reformer machine The key mindset shifts and business moves behind her entrepreneurial success The full episode is out now—and trust us, you don’t want to miss this one. PLUS: We’re announcing a special giveaway this Wednesday, so stay tuned!
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Wayward Film - Jacquelyn Fröhlich
04/01/2025
Wayward Film - Jacquelyn Fröhlich
This week on Startup to Storefront, we’re spotlighting the powerful indie film Wayward—a gripping coming-of-age thriller that dives deep into themes of defiance, self-discovery, and unexpected connection. Written, directed, and co-produced on a micro-budget by first-time filmmaker Jacquelyn Fröhlich, Wayward tells the story of Cleo, a rebellious pre-teen who forms an unexpected bond with a mysterious hitchhiker during a cross-country trip with her mother. As the lines between freedom and fear begin to blur, the film takes audiences on an emotionally raw and resonant journey. Born and raised in Bogotá, Colombia, Jacquelyn brings a unique multicultural perspective to the film—infusing it with both magic and authenticity. Wayward is a testament to the resilience and ingenuity of independent filmmaking, pushing the boundaries of survival, independence, and trust. Wayward will be available to stream on Friday, April 4th on Apple TV, Google Play, and Amazon. Follow along on Instagram at . In this week’s episode, you’ll learn: • How to make a movie on a small budget without compromising vision. • Why you need to stop waiting and start making your dreams a reality today. • The inspiring impact of Tangerine—a groundbreaking film shot entirely on an iPhone. • How the magic of collaborative creation brought Wayward to life.
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Timeless Skin Care - Veronica Pedersen
03/25/2025
Timeless Skin Care - Veronica Pedersen
This week on Startup to Storefront, we’re sitting down with Veronica Pedersen, the founder and CEO of — a brand that’s proof you don’t need investors or a massive marketing budget to build something big. Veronica started Timeless with a single product — 100% Pure Hyaluronic Acid — and turned it into a globally recognized skincare line trusted by millions. Today, Timeless is known for its clean, effective, and affordable products, including their viral Vitamin C + E Ferulic Acid Serum, which has earned praise from dermatologists and is often preferred over luxury options like Skinceuticals. In this episode, you’ll hear how Veronica: • Dominated Amazon beauty sales in 2023 • Grew the brand without outside investors • Started on eBay and scaled to global success • Is now expanding into Target stores nationwide She also shares her journey as a founder, the lessons learned along the way, and her take on what consumers really want from skincare today. It’s an inspiring story of grit, growth, and building a brand that puts people first — don’t miss it.
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Red's - Michal Adair
03/18/2025
Red's - Michal Adair
On this week’s episode of Startup to Storefront, we’re sitting down with Michael Adair, CEO and Founder of — the number one premium burrito and breakfast brand in the country. You’ve probably seen Red’s in the frozen aisle at Target, Walmart, Costco, Kroger, Publix, and just about every major retailer nationwide. What started 15 years ago in Mike’s family trailer while he was in business school has grown into a national brand — and Mike’s still at the helm, rolling up his sleeves (and sometimes burritos) to make it all happen. His story is packed with everything we love to highlight on this show — grit, hustle, and real-world lessons that every founder can learn from. In this episode, you’ll learn: Insider insights from Expo West — and why it’s one of the most intense events in the food and beverage world Why breakfast is booming — and how it’s become one of Red’s fastest-growing and most exciting categories The unexpected and heartfelt origin behind the name Red’s We’re also celebrating a major milestone — this is our 300th episode, and we just hit 7,000 followers. Thank you for being part of this community! To celebrate, we’ll be announcing a special giveaway this Wednesday, so make sure you’re following along. Let’s get into it — here’s our conversation with Michael Adair of Red’s.
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Heraclea Olive Oil - Berk Bahceci
03/11/2025
Heraclea Olive Oil - Berk Bahceci
This week on Startup to Storefront, we’re joined by Berk Bahceci, founder of —a brand rooted in heritage, sustainability, and a deep love for the land. Founder Berk Bahceci rekindled his family’s olive oil legacy in an effort to preserve the rich history of their family groves. Driven by a deep connection to his roots, Berk saw an opportunity to modernize his family’s conventional approach to production. The result? A thoughtful blend of tradition and innovation—powered by solar energy, rainwater collection, and natural fertilizers—ensuring that every drop of Heraclea Olive Oil is not only delicious, but also a reflection of a deep commitment to sustainability. What began on a 100-acre stretch of mountainous land in Turkey—where life moves in harmony with nature—is now a brand that’s reshaping how we think about the most essential ingredient in our kitchens. In this episode, you’ll learn: The history of olive oil and where it really comes from The ultimate guide to buying real quality olive oil How worker-owned funds can help transform entire communities The best way to store olive oil for peak freshness and flavor This isn’t just a conversation about food—it’s a story about honoring legacy, embracing sustainable innovation, and building a brand deeply connected to the land it comes from. Tune in now—link in bio. P.S. Keep an eye out—we’re announcing a very special Heraclea Olive Oil giveaway this Wednesday! You won’t want to miss it.
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Suntide - Spencer & Wyatt Hanson
03/04/2025
Suntide - Spencer & Wyatt Hanson
This week on Startup to Storefront, we’re toasting to life’s greatest moments with Spencer & Wyatt Hanson, co-founders of 🍊🥂 Built on the belief that life is meant to be savored, Suntide is all about simplicity—real ingredients, no pretense, and a reminder to be present. Founded by Spencer, Wyatt, and their sister Lyda, Suntide brings the classic Mimosa to a can, making it easier than ever to celebrate the little (and big) things in life. ✨ On this week’s episode, you’ll learn: ✔️ Their CPG strategy and what it takes to build a standout beverage brand ✔️ How they are revolutionizing the brunch experience one can at a time ✔️ The power of pivoting and embracing change in business 🍾 Catch the full episode now on YouTube! And stay tuned because we’ll be announcing a giveaway on Wednesday, with the winner revealed on Friday! 👀🎉
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SUGARED + BRONZED - Courtney Claghorn
02/25/2025
SUGARED + BRONZED - Courtney Claghorn
Welcome to this episode of Startup to Storefront, where we spotlight entrepreneurs turning passion into thriving businesses. Today, we’re diving into the story behind —a unique blend of sunless tanning and eco-friendly hair removal that’s redefining beauty in Santa Monica. Courtney Claghorn always felt her best with a tan—even though she was the only Italian in her family who didn’t naturally tan. Rather than "baking in the sun," she embraced a faux glow that ultimately shaped her career. After meeting her now-husband and co-founder, Sam Offit, at the University of Colorado Boulder, Courtney set her sights on Santa Monica to create a better tanning experience. On this week’s episode, you'll learn: How Courtney started the business with just $1,000 Why she chose to fuse sugaring with bronzing for a unique service Her unforgettable experience with her very first customer Join us as we explore Courtney’s journey from a spark of inspiration to entrepreneurial success, and discover how SUGARED + BRONZED is setting a new standard in beauty and self-care.
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Eight Sleep - Matteo Franceschetti
02/18/2025
Eight Sleep - Matteo Franceschetti
Today, we’re sitting down with Matteo Franceschetti, the founder and CEO of —a company revolutionizing the way we think about rest, recovery, and human potential. Matteo has always been obsessed with performance—whether it was on the slopes as a competitive ski racer in his native Italy, on the tennis court, or behind the wheel of a race car. That same drive propelled him into the legal world and led him to launch not one, but two clean-tech companies across two continents—all before the age of 30. But with success came sleepless nights. Frustrated by the lack of innovation in sleep technology, Matteo set out to change that. He founded Eight Sleep, a company turning the bed into a seamless health platform designed to optimize sleep, improve performance, and even extend longevity. On this week’s episode, you’ll learn: ✅ How elite athletes, including Formula 1 drivers and professional sports teams, are using Eight Sleep to gain a competitive edge. ✅ Why sleep is the next frontier in a multi-billion-dollar wellness revolution—and how technology is transforming the way we rest. ✅ The science behind sleep temperature, and why getting it right can be the key to deeper, more restorative sleep. From athlete to entrepreneur, from restless nights to unlocking the science of better sleep, Matteo’s path to building Eight Sleep has been anything but ordinary. Join us as we explore the intersection of technology and wellness, the future of sleep optimization, and how Matteo is redefining what it means to rest well and perform at your peak.
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Tonal - Troy Taylor
02/11/2025
Tonal - Troy Taylor
Today on Startup to Storefront, we’re sitting down with Troy Taylor, a globally recognized leader in human performance and innovation. With a career spanning seven Olympic Games, Troy has worked with over 500 Olympians and 50 Olympic medalists, helping athletes reach peak performance on the world’s biggest stage. As the former High Performance Director at U.S. Ski & Snowboard, he played a pivotal role in securing 15 Olympic medals—including seven gold—at the 2018 PyeongChang Games. Now, as the Senior Director of Performance & Innovation at Tonal, Troy is bringing his expertise to the world of connected fitness. Tonal, the pioneer behind the world’s smartest strength training system, is redefining how people train by combining revolutionary digital weight technology with AI-powered coaching. From strength training and HIIT to mobility and recovery, Tonal adapts to each user’s needs, helping them break through plateaus and reach their full potential. On this week's episode, you’ll learn: Why most fitness apps fail—and the science behind keeping people engaged in long-term fitness The shocking reason 90% of people quit the gym—and how technology is changing the way we approach strength training Everything you need to know about Tonal—from its game-changing features to cost, installation, and whether it’s worth the investment Get ready for an episode packed with expert insights, industry secrets, and a deep dive into the future of fitness.
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REVERIE - Garrett Markenson
02/04/2025
REVERIE - Garrett Markenson
This week on Startup to Storefront: Garrett Markenson, Founder of REVERIE Over a decade ago, industry-leading hairstylist Garrett Markenson set out to change the way we think about hair. Frustrated by the industry's approach, he created REVERIE—a brand rooted in integrity, innovation, and clean, effective formulas designed to truly nurture hair. Beyond being a visionary in haircare, Garrett shares how becoming a hairstylist was a liberating, life-changing decision—one that shaped his perspective on creativity, business, and sustainability. This week, we dive into: Haircare secrets you need to know Garrett’s journey to building a brand that disrupts the industry The art of hairdressing & why it’s more than just a profession Tune in to hear how he’s redefining beauty, one thoughtful formula at a time.
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KOA Life - Alexis McClay
01/28/2025
KOA Life - Alexis McClay
From Celeb Fashion to Women’s Wellness Disruption! This week on the Startup to Storefront Podcast, we’re sitting down with Alexis McClay, a powerhouse entrepreneur and philanthropist who’s been redefining industries for over 16 years. Co-founder of NAVEN, the celeb-loved fashion brand worn by icons like the Kardashians, Taylor Swift, J Lo, and Selena Gomez, Alexis has built a career at the intersection of style, innovation, and purpose. She’s collaborated with fashion giants like Revolve and bebe, graced stages like the Forbes Women’s Summit, and even earned recognition at the Tribeca Disruptive Innovation Awards. Now, she’s disrupting the $5T wellness industry with KOA LIFE, a revolutionary women’s wellness brand bridging the gap between beauty and health. From peptide-infused skincare at CVS and Target to virtual clinics tackling the root causes of aging, Alexis is empowering women to thrive, not just survive. On this week’s episode, you’ll learn: • Why staying true to yourself and rejecting societal expectations can unlock your greatest potential. • How it’s never too late to start your entrepreneurial journey. • The importance of focus and how prioritizing one goal at a time leads to greater success. Tune in to hear how Alexis turned personal challenges into entrepreneurial triumphs, what it takes to lead in the beauty and wellness space, and her vision for the future of women’s health.
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CANN - Jack Bullock
01/07/2025
CANN - Jack Bullock
To kick off 2025, we’re diving into CANN-uary with a brand that’s redefining the way we socialize. Our guest today is Jake Bullock, founder of . Jake’s entrepreneurial journey began with a bold idea: finding a better alternative to alcohol that still brings the fun but ditches the hangover. What started as small-scale experimentation with microdosed cannabis and all-natural ingredients has now grown into a thriving business leading the $1.1B cannabis beverage industry. Jake has overcome the challenges of launching a disruptive brand, navigating the complex cannabis industry, and educating a market unfamiliar with THC beverages. In less than five years, Cann has become an industry pioneer and market leader, boasting: 🌱 A 50% repeat customer rate. 🌱 THC beverages outselling Chardonnay in Minnesota, the first state to legalize their sale. 🌱 Partnerships with bars and restaurants nationwide, where Cann has become a must-have menu item. 🌱 A global supply chain that has made Cann the #1 exporter of Sicilian Blood Orange Juice. In this episode, we’ll explore the grit and innovation it took to launch Cann in 2019, Jake’s entrepreneurial lessons in scaling a disruptive brand, and the exciting future of the cannabis and social beverage industries. And to celebrate CANN-uary, we’re hosting a giveaway! Stay tuned for details—winners will be announced this Friday! Whether you’re an entrepreneur, a fan of innovation, or curious about the booming cannabis market, this episode is packed with insights and inspiration. Let’s dive in!
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DJ Kaila Troy
12/17/2024
DJ Kaila Troy
This week on Startup to Storefront, we’re thrilled to welcome DJ Kaila Troy—an international talent whose career spans music, media, and global influence. As a DJ, Kaila has shared stages with icons like Lil Wayne, Black Eyed Peas, Nelly, Keyshia Cole, and Wyclef Jean, performing in countries across Africa, India, Dubai, France, the UK, China, and more. With over 100,000 followers on Instagram and collaborations with top brands like Nike, Monster Energy, and Puma, Kaila’s influence extends far beyond the turntables. She’s been featured in major publications like Radio Times and Irish Mirror, and even made her mark on daytime TV with an appearance on ABC Chicago. And if she looks familiar, it’s because she brought her charisma to millions on Hulu and ITV Network’s Love Island UK Season 7. On this week’s episode, you’ll discover: • Kaila’s incredible DJ journey • Her unforgettable Love Island experience • What’s next for Kaila as she continues to elevate her career
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Funkkoff - Sonia Hounsell and Joelle Flynn (as seen on Shark 🦈 Tank)
12/03/2024
Funkkoff - Sonia Hounsell and Joelle Flynn (as seen on Shark 🦈 Tank)
This week on Startup to Storefront, we’re sitting down with Sonia Hounsell and Joelle Flynn, the dynamic Co-Founders of ®, the lifestyle brand redefining personal and oral care with their innovative, reusable TeethRefreshers®! With decades of experience in marketing, entrepreneurship, and invention, these powerhouse women took their game-changing product from concept to Shark Tank success—securing a deal with Robert Herjavec earlier this year. 🦈💼 On this week’s episode, you’ll learn: • Their experience on Shark Tank: Sonia and Joelle share the behind-the-scenes process of pitching their innovative product to the Sharks, what it was like standing in front of the panel, and how they secured a deal with Robert Herjavec. From preparation to the high-stakes moment, they offer valuable insights into navigating the high-pressure world of reality TV entrepreneurship. How TV transformed their business overnight: Discover how their appearance on Shark Tank catapulted FunkkOFF!® into the spotlight, resulting in increased sales, brand recognition, and invaluable opportunities. They dive into the ripple effects of the national exposure and how it changed the trajectory of their company almost immediately. The journey of building an innovative brand: Learn how Sonia and Joelle combined decades of experience to create a product that disrupted the personal care industry. 🎧 Don’t miss this inspiring conversation! Tune in now wherever you get your podcasts.
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FORVR MOOD - Denis Asamoah
11/26/2024
FORVR MOOD - Denis Asamoah
On this week’s episode of Startup to Storefront, we’re joined by Denis Asamoah, cofounder of —a brand that has quickly become synonymous with luxury self-care. Together with his partner, Jackie Aina, Denis set out to create a brand that not only delivers high-quality candles but also represents authenticity, individuality, and inclusivity in the lifestyle space. Forvr Mood began with a vision to bring joy and comfort into everyday routines. From their carefully curated scents to their premium packaging, the brand has redefined what it means to invest in self-care. But building a brand like Forvr Mood wasn’t without its challenges. In this episode, Denis takes us behind the scenes, sharing the ups and downs of their entrepreneurial journey. Here’s what you’ll learn: • How Denis and his team faced and conquered entrepreneurial fears while building a standout brand • How Forvr Mood sold an incredible 20,000 candles within hours of launching • How they developed the perfect pricing strategy that balances accessibility with luxury This is an inspiring conversation about resilience, vision, and creating a brand that lights up lives—literally and figuratively. Whether you’re a budding entrepreneur or just love a good success story, this episode is for you.
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Something Sweet - Brittney Cook
11/19/2024
Something Sweet - Brittney Cook
This week on Startup to Storefront, we’re joined by Brittney Cook, the founder of . Brittney’s story is one of family, resilience, and purpose. What began as a labor of love has grown into a brand known for its rich, brown butter cookie dough that brings joy to kitchens everywhere—all while honoring her late father’s legacy. For Brittney, Something Sweet is more than a business; it’s a heartfelt tribute. She and her family have transformed their grief into meaningful action, channeling love and loss into a mission to spread happiness through the universal comfort of cookies. By staying deeply connected to their “why,” Brittney’s team has made thoughtful decisions to grow their brand strategically, ensuring that every step is rooted in quality and customer connection. In this episode, you’ll learn: • How Brittney built Something Sweet Dough as a tribute to her father’s memory • How her family turned a personal loss into a powerful mission for joy and connection • Why understanding their customers has been the secret to scaling at the right pace without compromising quality Get ready to be inspired by Brittney’s story—a testament to the power of family, resilience, and the simple magic of cookies that bring people together.
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Sweet Loren's - Loren Castle
11/12/2024
Sweet Loren's - Loren Castle
Today, we’re thrilled to welcome back Loren Castle, the powerhouse Founder and CEO behind . Loren’s journey began with a life-changing cancer diagnosis at just 22. Determined to take control of her health, she eliminated processed foods, creating a new lifestyle full of flavor and nutrition. A year later, she was cancer-free and realized her recipes—including her wholesome cookie dough—could help others enjoy delicious food that also felt good. Fast forward to today, Sweet Loren’s is the #1 selling natural cookie dough in the U.S., available in nearly 30,000 stores nationwide. The brand has expanded to include pre-cut cookie doughs, breakfast biscuits, and an innovative new line of rolled doughs like puff pastry, pizza crust, and pie crust—all plant-based, non-GMO, and free from the top 14 allergens. On this episode, you’ll learn: •How Loren’s focus on emotional intelligence became a crucial tool for driving business success, helping her make genuine connections with customers, team members, and partners. • The challenges Loren faced building Sweet Loren’s from scratch, from finding the right recipes and manufacturing partners to scaling a brand in a competitive industry, and how she navigated these early struggles. • Loren’s inspiring transformation from cancer survivor to creator of healthy, clean treats that bring joy and indulgence to all—without compromise. Join us as Loren shares the latest developments in Sweet Loren’s mission to bring joy to everyone, one delicious, uncompromising bite at a time.
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Bioniq - Vadim Fedotov
10/29/2024
Bioniq - Vadim Fedotov
This week on Startup to Storefront, we’re joined by Vadim Fedotov, whose journey from pro basketball to health tech entrepreneurship is all about resilience and innovation. After enduring four torn ACLs and finding limited proactive health guidance, Vadim set out to change the game with —a health optimization company focused on personalized wellness. On this episode, you’ll learn: • Why traditional medicine often falls short in optimizing health. • How nutrition is the key to achieving better overall well-being. • Practical strategies to transform your health and elevate your performance. • The role of cutting-edge technology in personalizing health solutions. • Insights into building a successful health tech company from the ground up. Founded in 2019, Bioniq combines Swiss pharmaceutical-grade quality with advanced AI for hyper-personalized nutritional solutions and is trusted by athletes like Cristiano Ronaldo. With the backing of institutions such as Lanserhof and King’s College Hospital, Bioniq is setting a new standard in health and wellness. Tune in to hear Vadim’s story of transforming personal challenges into a mission to elevate well-being for all!
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W by Jake Paul - Woodie Hillyard
10/22/2024
W by Jake Paul - Woodie Hillyard
On today’s episode of Startup to Storefront, we sit down with Woodie Hillyard, the co-founder and , the antiperspirant line created in collaboration with . Woodie is a seasoned leader in the Consumer & Retail industries, bringing with him a wealth of experience from his time as Head of eCommerce for Casper and Chief Revenue Officer at Safely, Kris Jenner’s safe cleaning products brand. At Safely, he successfully launched and scaled the eCommerce business while securing nationwide placement in major retailers like Walmart and Bed Bath & Beyond. Before his journey building top consumer brands, Woodie worked in private equity and investment banking at Deutsche Bank and TowerBrook. Today, he’s here to talk about W’s mission to keep you fresh all day long with their antiperspirant that combines sweat protection with skin-nourishing ingredients like Magnesium and Vitamin D, all while leaving out harmful chemicals. Whether you’re breaking a sweat or just living your everyday life, W’s innovative formula is here to keep you smelling great around the clock. On this episode, you’ll learn: • How Jake Paul harnessed the power of AI to break the internet and amplify his brand’s reach in ways no one saw coming. • Why bar soap is making a major comeback in the personal care industry and how it’s reshaping consumer habits. • How Jake Paul’s massive following played a pivotal role in launching W, turning fans into loyal customers and building a brand with unstoppable momentum. Let’s dive into Woodie’s journey, how W came to life, and what it takes to build a successful brand in the highly competitive world of personal care.
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Pricklee - Kun Yang (as seen on Shark 🦈 Tank)
10/15/2024
Pricklee - Kun Yang (as seen on Shark 🦈 Tank)
We’ll be speaking with Kun Yang, co-founder and CEO, about remarkable journey and what’s next for their growing company. On this episode, you’ll discover: • How Pricklee went from a local startup in Boston to making a national splash on Shark Tank. • What it was like pitching their product to the Sharks, and the lessons they learned from the experience. • The key strategies behind Pricklee’s impressive 80% sales growth, and how they continue to scale in a competitive market.
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The New Bar - Brianda Gonzalez
10/08/2024
The New Bar - Brianda Gonzalez
On today’s episode of Startup to Storefront, we’re joined by Brianda, founder of . Growing up on Catalina Island, alcohol was a common part of social gatherings with friends and family—until a life-changing moment altered that for Brianda. When her father was nearly lost to a debilitating autoimmune disease, she sought new ways to foster the same close family connections—this time without alcohol. Brianda launched The New Bar in Venice Beach in the summer of 2022, creating a platform that connects people to nonalcoholic drinks and alternatives. Her mission? To prove that socializing doesn’t need to revolve around alcohol. By 2023, The New Bar became the official alcohol-free partner at Coachella, and in 2024, Brianda tripled her footprint with new locations in West Hollywood and San Francisco. She also expanded her partnership with Golden Voice to bring nonalcoholic drinks to Stagecoach. Featured in Forbes, Adweek, Thrillist, Eater, and The Guardian, Brianda is a trailblazer in the alcohol-free movement. On this week’s episode, you’ll learn how Brianda turned a personal journey into a thriving business, leaving the tech industry to create a platform for non-alcoholic alternatives. She shares how she’s changing perceptions around non-alcoholic drinks by making them exciting and accessible, securing partnerships with major events like Coachella. You’ll also hear about the life-changing benefits of sober months and how Brianda expanded The New Bar into multiple locations while influencing the entertainment and hospitality industries.
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Guru Nanda - Puneet Nanda (as seen on TikTok)
10/01/2024
Guru Nanda - Puneet Nanda (as seen on TikTok)
Today, we're excited to welcome Puneet Nanda, the founder of , to Startup to Storefront. Puneet's journey to mainstream success is unlike any other— he's built an Ayurvedic-inspired oral care brand that has gone viral thanks to TikTok, with over 285,000 followers and $12.5 million in sales to date. From oil pulling solutions to dual chamber mouthwash, Guru Nanda’s products have captivated millions of consumers, and every viral moment on TikTok leads to a surge not just online but also in retail giants like Walmart and Amazon. Puneet’s success story demonstrates the power of authenticity, customer engagement, and timely content. He’ll be sharing the insights he’s gained along the way, from understanding TikTok’s unique ability to spread trends, to building impactful influencer partnerships, and using the platform to propel Guru Nanda to the forefront of holistic oral care. Whether you're a brand looking to leverage TikTok or simply curious about his innovative approach, Puneet’s story offers valuable lessons on turning a passion into a thriving business. On this week’s episode, you'll also learn: - How Puneet Nanda unexpectedly became a TikTok sensation and built a viral brand overnight. - The ultimate dental showdown: Flossing vs. Brushing – the surprising truth behind what your routine might be missing. - Why he shifted from traditional marketing to TikTok, and how embracing the platform revolutionized his business strategy and skyrocketed sales. Let’s dive into the secrets behind the viral success of Guru Nanda!
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Do Twins Have Their Own Language? - Dr. Joan A Friedman
09/24/2024
Do Twins Have Their Own Language? - Dr. Joan A Friedman
We are excited to welcome Dr. Joan Friedman to this week’s episode of Startup to Storefront! 🎙️ As a renowned twin expert, Dr. Friedman has dedicated her life to understanding the emotional needs of twins and helping families navigate their unique challenges. Not only is she an identical twin herself, but she’s also the mother of five, including fraternal twins! W ith her acclaimed books Emotionally Healthy Twins and The Same but Different, Dr. Friedman shares invaluable insights on how twins can grow as individuals while maintaining a strong bond. 💡✨ On this week’s episode, you’ll discover: The fascinating concept of twin synergy and how it shapes their unique connection Why dedicated one-on-one time with each twin is crucial for their emotional development and individuality The surprising strengths and "superpowers" that set twins apart from the rest of us Don’t miss this enlightening conversation!
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Cakesbody - Taylor and Casey (as seen on Shark 🦈 Tank)
09/17/2024
Cakesbody - Taylor and Casey (as seen on Shark 🦈 Tank)
Welcome back to the podcast! This week, we’re excited to reconnect with Taylor and Casey, co-founders of CAKES Body, for an update since we last spoke to them in 2022. They’re on a mission to solve a problem many women face but few talk about—Nipple Freak Out, or as they call it, NFO. Their solution? The world’s first grippy, not sticky, nipple covers that use your body’s natural heat, with no sticky adhesives. What started as a simple fix quickly turned into a viral sensation, with TikTok driving massive demand and multiple sellouts of their product. But the real game-changer came when Taylor and Casey appeared on Shark Tank in 2023. They secured a $300,000 deal with Emma Grede in exchange for 10% equity, a move that’s propelled their company to nearly $10 million in revenue today. This wasn’t just a business deal—it was the moment that launched CAKES Body into a whole new level of success. This week, you’ll learn: - How CAKES Body is empowering women by revolutionizing traditional bras - The power of manifestation in their journey - What it was like to pitch on Shark Tank and make a deal with Emma Grede - How they’re owning the boob solution space Without further ado, let’s meet the founders of CAKES Body, Taylor and Casey! ReplyForward
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Poplight - Rose & Caroline Matthes (as seen on Shark 🦈 Tank)
09/10/2024
Poplight - Rose & Caroline Matthes (as seen on Shark 🦈 Tank)
On the latest episode of Startup To Storefront, we’re shining a spotlight on Rose & Caroline, the wife-and-wife duo behind Poplight, as seen on Shark Tank! 💡 The idea for Poplight came to them when they moved into their first place together. They wanted beautiful, modern wall lighting that fit their budget, but quickly realized traditional wall sconces just wouldn’t work for them: 💸 They’re expensive – costing hundreds of dollars each. 🔧 They require a contractor for installation (and might even break your lease!) 🔒 Once installed, they’re permanent, meaning you can’t take them with you if you move or redecorate. That’s when they had their 💡 lightbulb moment: Poplight, renter-friendly wall lighting that installs in seconds, can be moved easily, and fits any budget! Here’s how their journey unfolded: - They went viral on TikTok (yes, in their overalls!) - A Shark Tank producer reached out, but they thought it was a scam. - After some convincing, they made it onto the show—and the rest is history! 🎉 INSTAGRAM GIVEAWAY ALERT 🎉 We’re giving away a black Poplight exclusively to our Instagram followers! Stay tuned for the details on how to enter and win! Tune in to hear how they built a brand, conquered Shark Tank, and are lighting up the world with Poplight. 🔥
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Holy Water - Jasmine Mooney
09/03/2024
Holy Water - Jasmine Mooney
Welcome back to another episode of Startup to Storefront, where we explore the journeys of innovators and entrepreneurs breaking new ground. Today, we are thrilled to have Jasmine Mooney on the show. Jasmine is a dynamic female founder who has made a remarkable shift from owning bars and restaurants to leading a cutting-edge company that creates innovative health products. Her company, which is PhD-led, focuses on leveraging the power of functional mushrooms, adaptogens, nootropics, and ketones to offer healthy alternatives that promote longevity and enhance quality of life. This week, you’ll discover: How Jasmine made the leap from owning bars and restaurants to entering the CPG industry. Jasmine’s personal health journey with natural medicine and ketones. Why Holy Water is unique as the only functional beverage incorporating ketones. Tune in for an episode filled with insights, inspiration, and actionable advice for anyone interested in health, wellness, and entrepreneurship!
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Love + Chew - Lauren Chew 🍪
08/27/2024
Love + Chew - Lauren Chew 🍪
Meet Lauren Chew: The "Accidental Entrepreneur" Behind Love+Chew Cookies 🍪 In 2018, Lauren went completely vegan and needed to rethink her diet—especially her sweet treats. She started experimenting in her tiny San Francisco apartment and, by 2019, transformed her side hustle into a full-fledged business: Love+Chew cookies. Her secret? Delicious, plant-based cookies made with minimal, wholesome ingredients. Fast forward to today, and you can find Love+Chew cookies in over 2,000 stores nationwide, including Whole Foods Market, Sprouts, select Costco locations, and even on Amazon! But what makes Lauren’s journey truly remarkable? She’s bootstrapped her business from day one with zero outside funding. With a background in business development and tech from companies like Tesla and Stem, she runs everything—from product development and marketing to sales and operations. In 2023, Lauren scaled Love+Chew from $1M to $3M in revenue and is on track to hit $5-6M this year! As a solo female founder in a competitive market, Lauren’s story is nothing short of inspiring. In this week’s episode, Lauren shares: 🍪 How she found the perfect co-manufacturer to scale her business 🍪The game-changing packaging and sales strategy introduced by Whole Foods 🍪How she pivoted her business strategy in response to the challenges of COVID-19 Tune in to learn how she did it all—and why Love+Chew cookies are a must-try!
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Azure Printed Homes - Ross Maguire
08/20/2024
Azure Printed Homes - Ross Maguire
Last year, we had the pleasure of speaking with Gene Eidelman, co-founder of Azure Printed Homes. Now, we’re thrilled to welcome his partner in innovation, Ross Maguire, for an exciting update on the podcast! Azure Printed Homes is revolutionizing the way we think about living spaces with their cutting-edge 3D-printed small homes and backyard studios, paving the way for a more affordable and sustainable future. Tune in to this episode to explore: The groundbreaking future of home printing How Azure is reshaping the way we live The advanced technology that keeps Azure at the forefront of the industry Don’t miss this insightful conversation!
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