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Cakesbody - Taylor and Casey (as seen on Shark 🩈 Tank)

Startup to Storefront

Release Date: 09/17/2024

Pvolve - Rachel Katzman show art Pvolve - Rachel Katzman

Startup to Storefront

This week on Startup to Storefront, we’re joined by Rachel Katzman, founder of Pvolve—the clinically backed workout method that’s changing the way women train. Rachel didn’t set out to build a fitness company—she set out to find a workout that actually felt good. After struggling with traditional methods that left her in pain, she discovered functional movement. The result? A transformation that changed her body, boosted her confidence, and sparked a business that’s now backed by science and endorsed by Jennifer Aniston. Pvolve isn’t just another fitness trend—it’s a method...

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Good Girl Snacks - Leah Marcus and Yasaman Bakhtiar show art Good Girl Snacks - Leah Marcus and Yasaman Bakhtiar

Startup to Storefront

This week on Startup to Storefront, we’re joined by Leah Marcus and Yasaman Bakhtiar, the Gen-Z founders behind —the cult-favorite pickle brand that’s taking over your feed and shaking up the CPG space. In just one year, they went from quitting their post-grad corporate jobs to building Erewhon’s #1 pickle, selling over 10,000 jars, landing in 50+ retailers, and closing a pre-seed round led by Collab Fund (think Olipop, Sweetgreen, Beyond Meat). All of this—with $0 spent on paid ads. On this week’s episode, you’ll learn: How they turned a viral obsession into a real business ...

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Carrie Minter Ebers - Carrie's Pilates show art Carrie Minter Ebers - Carrie's Pilates

Startup to Storefront

This week on Startup to Storefront, we’re joined by Carrie Minter Ebers, founder of  From her early days as a successful model to building one of the most respected fitness studios in Los Angeles, Carrie’s journey is a masterclass in resilience, reinvention, and redefining what strength really means. She’s not just shaping bodies—she’s shaping the conversation around fitness, mental health, and community. Her high-intensity Pilates method blends cardio, strength training, and mindfulness, creating a space where everyone is welcome and empowered. On this week’s...

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Wayward Film - Jacquelyn Fröhlich show art Wayward Film - Jacquelyn Fröhlich

Startup to Storefront

This week on Startup to Storefront, we’re spotlighting the powerful indie film Wayward—a gripping coming-of-age thriller that dives deep into themes of defiance, self-discovery, and unexpected connection. Written, directed, and co-produced on a micro-budget by first-time filmmaker Jacquelyn Fröhlich, Wayward tells the story of Cleo, a rebellious pre-teen who forms an unexpected bond with a mysterious hitchhiker during a cross-country trip with her mother. As the lines between freedom and fear begin to blur, the film takes audiences on an emotionally raw and resonant journey. Born and...

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Timeless Skin Care - Veronica Pedersen show art Timeless Skin Care - Veronica Pedersen

Startup to Storefront

This week on Startup to Storefront, we’re sitting down with Veronica Pedersen, the founder and CEO of  â€” a brand that’s proof you don’t need investors or a massive marketing budget to build something big. Veronica started Timeless with a single product — 100% Pure Hyaluronic Acid â€” and turned it into a globally recognized skincare line trusted by millions. Today, Timeless is known for its clean, effective, and affordable products, including their viral Vitamin C + E Ferulic Acid Serum, which has earned praise from dermatologists and is often...

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Red's - Michal Adair show art Red's - Michal Adair

Startup to Storefront

On this week’s episode of Startup to Storefront, we’re sitting down with Michael Adair, CEO and Founder of  â€” the number one premium burrito and breakfast brand in the country. You’ve probably seen Red’s in the frozen aisle at Target, Walmart, Costco, Kroger, Publix, and just about every major retailer nationwide. What started 15 years ago in Mike’s family trailer while he was in business school has grown into a national brand — and Mike’s still at the helm, rolling up his sleeves (and sometimes burritos) to make it all happen. His story is packed with...

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Heraclea Olive Oil - Berk Bahceci show art Heraclea Olive Oil - Berk Bahceci

Startup to Storefront

This week on Startup to Storefront, we’re joined by Berk Bahceci, founder of â€”a brand rooted in heritage, sustainability, and a deep love for the land. Founder Berk Bahceci rekindled his family’s olive oil legacy in an effort to preserve the rich history of their family groves. Driven by a deep connection to his roots, Berk saw an opportunity to modernize his family’s conventional approach to production.  The result? A thoughtful blend of tradition and innovation—powered by solar energy, rainwater collection, and natural fertilizers—ensuring that every drop...

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Suntide - Spencer & Wyatt Hanson show art Suntide - Spencer & Wyatt Hanson

Startup to Storefront

This week on Startup to Storefront, we’re toasting to life’s greatest moments with Spencer & Wyatt Hanson, co-founders of đŸŠđŸ„‚ Built on the belief that life is meant to be savored, Suntide is all about simplicity—real ingredients, no pretense, and a reminder to be present. Founded by Spencer, Wyatt, and their sister Lyda, Suntide brings the classic Mimosa to a can, making it easier than ever to celebrate the little (and big) things in life. ✹ On this week’s episode, you’ll learn: ✔ Their CPG strategy and what it takes to build a standout beverage brand ✔ How...

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SUGARED + BRONZED - Courtney Claghorn show art SUGARED + BRONZED - Courtney Claghorn

Startup to Storefront

Welcome to this episode of Startup to Storefront, where we spotlight entrepreneurs turning passion into thriving businesses. Today, we’re diving into the story behind —a unique blend of sunless tanning and eco-friendly hair removal that’s redefining beauty in Santa Monica. Courtney Claghorn always felt her best with a tan—even though she was the only Italian in her family who didn’t naturally tan. Rather than "baking in the sun," she embraced a faux glow that ultimately shaped her career. After meeting her now-husband and co-founder, Sam Offit, at the University of Colorado Boulder,...

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Eight Sleep - Matteo Franceschetti show art Eight Sleep - Matteo Franceschetti

Startup to Storefront

Today, we’re sitting down with Matteo Franceschetti, the founder and CEO of —a company revolutionizing the way we think about rest, recovery, and human potential. Matteo has always been obsessed with performance—whether it was on the slopes as a competitive ski racer in his native Italy, on the tennis court, or behind the wheel of a race car. That same drive propelled him into the legal world and led him to launch not one, but two clean-tech companies across two continents—all before the age of 30. But with success came sleepless nights. Frustrated by the lack of innovation in sleep...

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Welcome back to the podcast! This week, we’re excited to reconnect with Taylor and Casey, co-founders of CAKES Body, for an update since we last spoke to them in 2022. They’re on a mission to solve a problem many women face but few talk about—Nipple Freak Out, or as they call it, NFO. Their solution? The world’s first grippy, not sticky, nipple covers that use your body’s natural heat, with no sticky adhesives. 
 
What started as a simple fix quickly turned into a viral sensation, with TikTok driving massive demand and multiple sellouts of their product. But the real game-changer came when Taylor and Casey appeared on Shark Tank in 2023. They secured a $300,000 deal with Emma Grede in exchange for 10% equity, a move that’s propelled their company to nearly $10 million in revenue today. This wasn’t just a business deal—it was the moment that launched CAKES Body into a whole new level of success.
 
This week, you’ll learn: 
 
- How CAKES Body is empowering women by revolutionizing traditional bras 
 
- The power of manifestation in their journey 
 
- What it was like to pitch on Shark Tank and make a deal with Emma Grede 
 
- How they’re owning the boob solution space
 
Without further ado, let’s meet the founders of CAKES Body, Taylor and Casey!