Pvolve - Rachel Katzman
Startup to Storefront
This week on Startup to Storefront, we’re joined by Rachel Katzman, founder of Pvolve—the clinically backed workout method that’s changing the way women train. Rachel didn’t set out to build a fitness company—she set out to find a workout that actually felt good. After struggling with traditional methods that left her in pain, she discovered functional movement. The result? A transformation that changed her body, boosted her confidence, and sparked a business that’s now backed by science and endorsed by Jennifer Aniston. Pvolve isn’t just another fitness trend—it’s a method...
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Good Girl Snacks - Leah Marcus and Yasaman Bakhtiar
Startup to Storefront
This week on Startup to Storefront, we’re joined by Leah Marcus and Yasaman Bakhtiar, the Gen-Z founders behind —the cult-favorite pickle brand that’s taking over your feed and shaking up the CPG space. In just one year, they went from quitting their post-grad corporate jobs to building Erewhon’s #1 pickle, selling over 10,000 jars, landing in 50+ retailers, and closing a pre-seed round led by Collab Fund (think Olipop, Sweetgreen, Beyond Meat). All of this—with $0 spent on paid ads. On this week’s episode, you’ll learn: How they turned a viral obsession into a real business ...
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Carrie Minter Ebers - Carrie's Pilates
Startup to Storefront
This week on Startup to Storefront, we’re joined by Carrie Minter Ebers, founder of From her early days as a successful model to building one of the most respected fitness studios in Los Angeles, Carrie’s journey is a masterclass in resilience, reinvention, and redefining what strength really means. She’s not just shaping bodies—she’s shaping the conversation around fitness, mental health, and community. Her high-intensity Pilates method blends cardio, strength training, and mindfulness, creating a space where everyone is welcome and empowered. On this week’s...
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Wayward Film - Jacquelyn Fröhlich
Startup to Storefront
This week on Startup to Storefront, we’re spotlighting the powerful indie film Wayward—a gripping coming-of-age thriller that dives deep into themes of defiance, self-discovery, and unexpected connection. Written, directed, and co-produced on a micro-budget by first-time filmmaker Jacquelyn Fröhlich, Wayward tells the story of Cleo, a rebellious pre-teen who forms an unexpected bond with a mysterious hitchhiker during a cross-country trip with her mother. As the lines between freedom and fear begin to blur, the film takes audiences on an emotionally raw and resonant journey. Born and...
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Timeless Skin Care - Veronica Pedersen
Startup to Storefront
This week on Startup to Storefront, we’re sitting down with Veronica Pedersen, the founder and CEO of — a brand that’s proof you don’t need investors or a massive marketing budget to build something big. Veronica started Timeless with a single product — 100% Pure Hyaluronic Acid — and turned it into a globally recognized skincare line trusted by millions. Today, Timeless is known for its clean, effective, and affordable products, including their viral Vitamin C + E Ferulic Acid Serum, which has earned praise from dermatologists and is often...
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Red's - Michal Adair
Startup to Storefront
On this week’s episode of Startup to Storefront, we’re sitting down with Michael Adair, CEO and Founder of — the number one premium burrito and breakfast brand in the country. You’ve probably seen Red’s in the frozen aisle at Target, Walmart, Costco, Kroger, Publix, and just about every major retailer nationwide. What started 15 years ago in Mike’s family trailer while he was in business school has grown into a national brand — and Mike’s still at the helm, rolling up his sleeves (and sometimes burritos) to make it all happen. His story is packed with...
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Heraclea Olive Oil - Berk Bahceci
Startup to Storefront
This week on Startup to Storefront, we’re joined by Berk Bahceci, founder of —a brand rooted in heritage, sustainability, and a deep love for the land. Founder Berk Bahceci rekindled his family’s olive oil legacy in an effort to preserve the rich history of their family groves. Driven by a deep connection to his roots, Berk saw an opportunity to modernize his family’s conventional approach to production. The result? A thoughtful blend of tradition and innovation—powered by solar energy, rainwater collection, and natural fertilizers—ensuring that every drop...
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Suntide - Spencer & Wyatt Hanson
Startup to Storefront
This week on Startup to Storefront, we’re toasting to life’s greatest moments with Spencer & Wyatt Hanson, co-founders of 🍊🥂 Built on the belief that life is meant to be savored, Suntide is all about simplicity—real ingredients, no pretense, and a reminder to be present. Founded by Spencer, Wyatt, and their sister Lyda, Suntide brings the classic Mimosa to a can, making it easier than ever to celebrate the little (and big) things in life. ✨ On this week’s episode, you’ll learn: ✔️ Their CPG strategy and what it takes to build a standout beverage brand ✔️ How...
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SUGARED + BRONZED - Courtney Claghorn
Startup to Storefront
Welcome to this episode of Startup to Storefront, where we spotlight entrepreneurs turning passion into thriving businesses. Today, we’re diving into the story behind —a unique blend of sunless tanning and eco-friendly hair removal that’s redefining beauty in Santa Monica. Courtney Claghorn always felt her best with a tan—even though she was the only Italian in her family who didn’t naturally tan. Rather than "baking in the sun," she embraced a faux glow that ultimately shaped her career. After meeting her now-husband and co-founder, Sam Offit, at the University of Colorado Boulder,...
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Eight Sleep - Matteo Franceschetti
Startup to Storefront
Today, we’re sitting down with Matteo Franceschetti, the founder and CEO of —a company revolutionizing the way we think about rest, recovery, and human potential. Matteo has always been obsessed with performance—whether it was on the slopes as a competitive ski racer in his native Italy, on the tennis court, or behind the wheel of a race car. That same drive propelled him into the legal world and led him to launch not one, but two clean-tech companies across two continents—all before the age of 30. But with success came sleepless nights. Frustrated by the lack of innovation in sleep...
info_outlineToday, we're excited to welcome Puneet Nanda, the founder of Guru Nanda, to Startup to Storefront. Puneet's journey to mainstream success is unlike any other— he's built an Ayurvedic-inspired oral care brand that has gone viral thanks to TikTok, with over 285,000 followers and $12.5 million in sales to date. From oil pulling solutions to dual chamber mouthwash, Guru Nanda’s products have captivated millions of consumers, and every viral moment on TikTok leads to a surge not just online but also in retail giants like Walmart and Amazon. Puneet’s success story demonstrates the power of authenticity, customer engagement, and timely content. He’ll be sharing the insights he’s gained along the way, from understanding TikTok’s unique ability to spread trends, to building impactful influencer partnerships, and using the platform to propel Guru Nanda to the forefront of holistic oral care. Whether you're a brand looking to leverage TikTok or simply curious about his innovative approach, Puneet’s story offers valuable lessons on turning a passion into a thriving business.
On this week’s episode, you'll also learn:
- How Puneet Nanda unexpectedly became a TikTok sensation and built a viral brand overnight.
- The ultimate dental showdown: Flossing vs. Brushing – the surprising truth behind what your routine might be missing.
- Why he shifted from traditional marketing to TikTok, and how embracing the platform revolutionized his business strategy and skyrocketed sales.
Let’s dive into the secrets behind the viral success of Guru Nanda!