SuppCo - The App That's Changing How We Take Supplements - Steve Martocci
Startup to Storefront
From the outside, Steve Martocci is a serial entrepreneur who’s helped shape the digital world as we know it, co-founding GroupMe, Blade, and Splice. But behind all the success, Steve faced a more personal challenge: his health. Years of struggling with his weight and overall well-being led him to make a life-changing decision in 2010. One that sparked not only a personal transformation but the foundation for his most meaningful company to date: is a first of its kind health tech platform aiming to simplify and revolutionize the supplement industry. With an overwhelming number of products,...
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HOMAGE - Ryan Vesler
Startup to Storefront
Ryan Vesler, founder of , joins Startup to Storefront to share the story behind one of the most beloved vintage-inspired sportswear brands in the game. From an accidental cease-and-desist email with Larry Bird that turned into HOMAGE’s first licensing deal, to partnerships with the NFL, NBA, MLB, WNBA, and exclusive collaborations with Jason Kelce, Travis Kelce, Ryan Reynolds, and Rob McElhenney - Ryan breaks down how HOMAGE built an emotional connection with fans and investors alike. In this episode you’ll learn: How Ryan turned his love for Ohio State into the legendary Archie...
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STFU Method - Jorge Perez
Startup to Storefront
Today’s guest is Jorge Perez, creator of the author, agent, producer, keynote speaker, and host of the Outliers TV podcast. With over 20 years of experience in entertainment and personal development, Jorge has spent his life helping people break toxic cycles and reclaim their power. You’ve seen his work on Bravo, heard his voice on stage, and maybe even watched his award winning documentary on LA’s homelessness crisis, but his latest project goes even deeper. His new book, The Shut The Fu*k Up Method, is a no fluff, call you out while lifting you up guide to...
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Gato Dates - Gabriella and Tonya
Startup to Storefront
It all started with a date. For Gabriella Labi, food has always been a source of joy, but after years of battling gut issues, inflammation, and bloating, she was forced to rethink her relationship with indulgence. Still, as a true food lover, she wasn’t willing to give up dessert. She wanted something decadent and nourishing, something that satisfied without the sugar crash or guilt. At the same time, Tonya Reznikovich was convinced that if dessert wasn’t rich and indulgent, it simply wasn’t worth it. When Tonya’s sharp business instincts met Gabi’s wellness-first mindset, Their...
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Discotech - Ian Chen
Startup to Storefront
What if booking a nightclub was as easy as reserving a table for dinner? That’s the vision behind , and this week on Startup to Storefront, we sat down with co-founder Ian Chen to hear how he and his team are transforming the way we party. With 1.5M+ app installs and users in over 120 cities across five continents, Discotech is more than a party app, it’s a platform that bridges technology, culture, and commerce to modernize an industry that’s long operated on paper guest lists and text threads. Their platform helps clubs boost sales, streamline promoter workflows, and connect with a...
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Tosi - Stefanie and Chelsea Hults
Startup to Storefront
From the very beginning, set out to solve a simple but powerful problem: how do we stay on the path to wellness when the world is full of snacks that derail us? The answer: create clean, crunchy, real food that actually fuels your life, not distracts from it. This week on Startup to Storefront, we sit down with the founders of Tosi, the brand behind the plant-powered bars made with simple, organic ingredients and none of the junk. We unpack how they turned personal observations about health and nutrition into a full-blown movement that’s now stocked everywhere from your local health shop to...
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Wilde Irish Gin® - Stuart Hall
Startup to Storefront
This week on Startup to Storefront, we’re talking luxury spirits, bold branding, and storytelling with the team behind Co-founder Stuart Hall launched Wilde Irish Gin in 2021 with the vision of creating a premium Irish spirit that blends heritage, artistry, and unforgettable flavor. With a background in entertainment, marketing, and tech, Stuart brings a fresh perspective to a centuries-old category. Joining him is Billy Ray, a legend in the spirits world and Wilde’s Brand Director. From leading global campaigns for Ciroc and Woodford Reserve to launching award-winning...
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Weezie - Lindsey Johnson
Startup to Storefront
This week on Startup to Storefront, we’re joined by Lindsey Johnson, cofounder and CEO of , the brand redefining what it means to treat yourself with truly elevated bath essentials. It all started when her longtime friend Liz had a lackluster experience searching for luxury towels. Newly married and recently moved, she couldn’t believe how underwhelming the options were—so she called Lindsey. Together, they set out to modernize the linen market, and after years of research, they launched Weezie: plush, absorbent, and meticulously crafted towels and robes made in Portugal and finished by...
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38TERA - Dr. Will Bulsiewicz, better known as Dr. B
Startup to Storefront
This week on Startup to Storefront, we’re thrilled to welcome , better known as Dr. B, a world-renowned gastroenterologist, bestselling author, and founder of , a company revolutionizing the gut health space. Dr. B has built his career around one core idea: that the key to unlocking better energy, stronger immunity, and even better mental health starts with your gut. His books, Fiber Fueled and , became instant bestsellers, and his mission to teach the world about the microbiome has reached thousands through platforms like Diary of a CEO and The Rich Roll Podcast. In today’s episode, Dr. B...
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Pvolve - Rachel Katzman
Startup to Storefront
This week on Startup to Storefront, we’re joined by Rachel Katzman, founder of Pvolve—the clinically backed workout method that’s changing the way women train. Rachel didn’t set out to build a fitness company—she set out to find a workout that actually felt good. After struggling with traditional methods that left her in pain, she discovered functional movement. The result? A transformation that changed her body, boosted her confidence, and sparked a business that’s now backed by science and endorsed by Jennifer Aniston. Pvolve isn’t just another fitness trend—it’s a method...
info_outlineToday on Startup to Storefront, we’re sitting down with Troy Taylor, a globally recognized leader in human performance and innovation. With a career spanning seven Olympic Games, Troy has worked with over 500 Olympians and 50 Olympic medalists, helping athletes reach peak performance on the world’s biggest stage. As the former High Performance Director at U.S. Ski & Snowboard, he played a pivotal role in securing 15 Olympic medals—including seven gold—at the 2018 PyeongChang Games.
Now, as the Senior Director of Performance & Innovation at Tonal, Troy is bringing his expertise to the world of connected fitness. Tonal, the pioneer behind the world’s smartest strength training system, is redefining how people train by combining revolutionary digital weight technology with AI-powered coaching. From strength training and HIIT to mobility and recovery, Tonal adapts to each user’s needs, helping them break through plateaus and reach their full potential.
On this week's episode, you’ll learn:
Why most fitness apps fail—and the science behind keeping people engaged in long-term fitness
The shocking reason 90% of people quit the gym—and how technology is changing the way we approach strength training
Everything you need to know about Tonal—from its game-changing features to cost, installation, and whether it’s worth the investment
Get ready for an episode packed with expert insights, industry secrets, and a deep dive into the future of fitness.