SuppCo - The App That's Changing How We Take Supplements - Steve Martocci
Release Date: 06/24/2025
Above Board - Nicole & Brent Slone
Startup to Storefront
Today on Startup to Storefront, we’re diving into the story of Nicole and Brent Slone, the San Diego couple behind Above Board Liqueurs, the award-winning brand that is reinventing what cocktails can be. What started in Nicole’s kitchen has now become a movement: sugar-free and low-sugar liqueurs that deliver all the flavor without the guilt. Together, Nicole and Brent are challenging a stagnant spirits industry, proving that health-conscious and indulgent do not have to be opposites. In this episode, we cover the leap from passion project to thriving business, the ups and downs of...
info_outline
Mason Dixie Foods - Ayeshah Abuelhiga
Startup to Storefront
On today’s episode of Startup to Storefront we’re sitting down with Ayeshah Abuelhiga, the founder of Mason Dixie, the brand making comfort food clean and convenient. In 2014, she set out to prove that biscuits, breakfast sandwiches, and waffles could be crave-worthy without cheap ingredients or scary chemicals. As a first-generation American, Ayeshah grew up watching her immigrant parents serve quality comfort food at their small carry-out restaurant and convenience store. Years later, after leaving her big corporate job, she opened a restaurant of her own that had...
info_outline
Darren & Phillip - Brian Nolan
Startup to Storefront
Today on Startup to Storefront, we’re sitting down with Brian Nolan, a lifelong entrepreneur and the co-owner of , a purpose-driven pet brand known for its premium matching apparel for dogs and their humans. Before launching Darren & Phillip in the U.S., Brian co-founded and led multiple successful ventures, including BookOutdoors, acquired by Hipcamp, and Sellbrite, acquired by GoDaddy. He holds a business degree from USC’s Marshall School of Business and is also a proud member of the Academy of Magical Arts at the Magic Castle in Hollywood. Darren & Phillip began in Australia in...
info_outline
Project ReWear - Kimberly Lau and Linda Young
Startup to Storefront
Today’s guests are Kimberly Lau and Linda Young, co-founders of Project ReWear, a sustainable kids’ clothing brand proving that profitability and purpose can go hand in hand. Kim spent 24 years in wealth management. Linda built her career in fashion retail and thrifting. Coming from different industries, they joined forces to fix what fast fashion broke. Together, they saw bins overflowing with barely worn clothes and families overwhelmed by the waste, and knew there had to be a better way. So they started Project ReWear, a mission-first marketplace where every item has purpose and every...
info_outline
Map Labs - Evan Oder
Startup to Storefront
Today on Startup to Storefront, we are diving into one of the most overlooked growth channels for restaurants and local businesses: Google Maps. Most business owners do not realize how much their Google Business Profile impacts foot traffic, reservations, and real-world sales. While many focus on social media and ads, the smartest brands are dominating Google Maps and seeing real results. Joining us is , the number one Google Maps marketing software for multi-location businesses. Evan has helped thousands of brands climb to the top of search results without spending big on ads. On this...
info_outline
Brami - Aaron Gatti
Startup to Storefront
Today’s guest is Aaron Gatti, founder of Brami, the fastest growing pasta brand in the U.S. Aaron’s story begins on a small farm in southern Italy, where he spent childhood summers with his grandparents. Not by choice, but because his parents couldn’t afford childcare back in the States. It was there he discovered the lupini bean, a Mediterranean superfood once used to fuel Roman warriors and the same ingredient his grandmother credits for helping her survive World War II. Years later, that inspiration became Brami, a pasta made in the mountains of Molise, Italy, using just two...
info_outline
Iggy Rodriguez - Life After The Bachelorette
Startup to Storefront
On this week’s episode of Startup to Storefront, we sit down with Iggy Rodriguez, whose career spans the intersection of sports, entertainment, and business. From leading partnerships at the LA Dodgers and Therabody to helping scale VIP platforms like Velocity Black and Kapow, Iggy has spent years negotiating deals with teams, leagues, and luxury brands. Now, as Senior Director at OneTeam Partners, he helps brands tap into athlete name, image, and likeness across the NFLPA, MLBPA, MLSPA, and more. On this episode you’ll learn: • What it really takes to get on and stay on The Bachelor and...
info_outline
Daniel Bennet - DX Creative
Startup to Storefront
We’re sitting down with Daniel Bennett, a Los Angeles based digital creator and Head of Creative at his own media agency. Daniel has led social strategy for some of the biggest names in entertainment and gaming, including Grammy-winning artists like Diplo and Dillon Francis, as well as global brands like Call of Duty. But what really sets Daniel apart is his ability to blend storytelling and strategy in a way that resonates deeply with today’s audiences. While he’s made his mark behind the scenes of major campaigns, Daniel has also built a personal brand that’s taken off. His relatable...
info_outline
Jake Ireland - Off Hours
Startup to Storefront
From the Track to the Tumbler: How Is Redefining Bourbon for the Modern Drinker This week on Startup to Storefront, we’re diving into the story behind Off Hours Bourbon, the brand that’s rewriting the bourbon playbook. No smoky rooms, no old school gatekeeping, just a fresh take on a timeless spirit. Founded by Jake Ireland, Off Hours blends California cool with Midwest roots, creating a whiskey that’s approachable, design forward, and made for today’s consumer. With national retail expansion, a growing following, and standout partnerships including their new collaboration with La...
info_outline
Pizza Girl - Caroline D'Amore
Startup to Storefront
This Week on Startup to Storefront: from growing up in her family’s iconic pizza restaurants to launching her own organic sauce line, Caroline D’Amore has always been surrounded by dough and hustle. In this episode, Caroline shares how she turned the nickname Pizza Girl into a nationally recognized brand. From selling out her countertop pizza ovens in just two weeks to opening her first “pink and mortar” store in Venice Beach, she’s redefining what it means to build a modern food empire with bold branding, fearless storytelling, and a whole lot of marinara. On this episode,...
info_outlineFrom the outside, Steve Martocci is a serial entrepreneur who’s helped shape the digital world as we know it, co-founding GroupMe, Blade, and Splice. But behind all the success, Steve faced a more personal challenge: his health. Years of struggling with his weight and overall well-being led him to make a life-changing decision in 2010. One that sparked not only a personal transformation but the foundation for his most meaningful company to date: SuppCo. SuppCo is a first of its kind health tech platform aiming to simplify and revolutionize the supplement industry. With an overwhelming number of products, conflicting advice, and no real regulation, most people are left confused about what to take, when, and why. SuppCo solves this by offering science-backed, personalized stacks that empower people to take control of their health, the same way Steve did over a decade ago.
🎙 On this week’s episode of Startup to Storefront, you’ll learn:
💡 How Steve built and sold industry defining companies like GroupMe, Blade, and Splice fast
⚖️ Why the supplement industry’s lack of regulation is fueling massive, unchecked growth
📈 What made SuppCo’s launch strategy so bold it forced people to either love it or hate it
🏋️♂️ How functional medicine helped Steve lose weight, improve his happiness, and rebuild from the inside out
📲 What’s behind SuppCo’s unprecedented app engagement and how user feedback drives real time innovation
🌍 Why users of all kinds are connecting with SuppCo’s mission and loving the product
🔁 How real time feedback became the key to Version 2’s successful launch
🎧 Stream the full episode now on Spotify, Apple Podcasts, and YouTube.