Why Empowerment Drives Branding — with Jeremy Miller and Sarah Young
Release Date: 12/07/2021
Building a Community-Led Brand — Interview with Allan Perrottet, Co-Founder of T-Bô Menswear
Sticky Branding
The repeat purchase rates of most direct-to-consumer brands is abysmal. According to Allan Perrottet, “The average repeat order rate for DTC brands is 11% over an entire lifetime. At T-Bô we have a 30% repeat order rate within 90 days!” The secret to T-Bô’s success is co-creation. T-Bô is the first community-led menswear brand. It has a community of over 400,000 men creating the most comfortable and functional clothing they want to wear and buy. Allan Perrottet comes on the Sticky Branding podcast to share T-Bô’s story. He gives loads of marketing and advertising tips to grow your...
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Move Faster than Your Competitors — Interview with Chris White, CEO of Fruitland Manufacturing
Sticky Branding
The companies that act fast and adapt faster have the advantage. Chris White, CEO of Fruitland Manufacturing, comes on the Sticky Branding Podcast. He shares how his company captured market share by moving faster than the competition. When the rest of the industry retreated and cut costs at the start of the pandemic, Chris increased Fruitland’s sales and marketing budget. This was a bold move, because Chris had only purchased the company just 10 weeks earlier. Tune into this story of grit, innovation, leadership, and transitioning from a crisis to a comeback. Chris White is the CEO of...
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The Ice Cream Brand You’ve Tried but Didn’t Know — Interview with Ian Scates, President of Central Smith
Sticky Branding
If you’ve had ice cream in any Canadian restaurant, chances are it was made by Central Smith. Central Smith is one of Canada’s largest ice cream manufacturers. Ian Scates, President of Central Smith, comes on the Sticky Branding Podcast to share his company’s story. He talks about the challenges Central Smith faced with the pandemic and the closure of restaurants across the country, and how they’ve positioned their business as the #1 co-packer of frozen desserts. Founded in 1896, Central Smith has a remarkable story you won’t want to miss. Ian is the President of Central Smith, one...
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Strategy Without Action Is Just Dreaming — with Jeremy Miller and Sarah Young
Sticky Branding
Marketers can have big ideas and visions for their businesses, but unless they implement those ideas are just dreams. Jeremy Miller and Sarah Young do a deep dive on strategy execution in the Sticky Branding Podcast. Jeremy says, “Strategy without action is just dreaming.” The companies that have the most iconic brands are the best at strategy execution. But this is a process. Jeremy and Sarah discuss the obstacles that get in the way of implementing strategies, and how to overcome them. In this episode discover a proven process for converting ideas into actions. Jeremy Miller is...
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Redefining Accessibility in Software — Interview with Abid Virani, COO at Fable
Sticky Branding
The digital world is not easy to use for about a billion people! Every day we use tools and technology that seem absolutely intuitive and easy to use — unless you have a disability. Abid Virani, COO of Fable, comes onto the Sticky Branding Podcast to discuss how Fable is working to change that. Fable is an online platform where digital teams can engage people with disabilities in research and on-demand user testing. This is an exciting, growing, and much-needed service. One in five people are identified as having one or more disabilities, and brands have to respond. In this inspiring...
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Coming Back After Losing 90% of Revenue — Interview with Louis Trahan, Founder of Learngistics
Sticky Branding
Learngistics lost 90% of its revenue due to the pandemic. Louis Trahan, founder of Learngistics said, “We had a choice: fight or close. We chose to fight.” Louis joins us on the Sticky Branding Podcast to share how his company came from a crisis to come back. He describes the journey of losing 90% of his revenue, and how they’re now pioneering a new category of services: Virtual Classroom Producers. Louis talks about how they discovered the service; how they are marketing and branding a new category; and why they’re more excited for the future than ever. This is an inspiring story of...
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How to Describe Your Brand in 10 Words or Less — Jeremy Miller Shares How to Achieve Simple Clarity
Sticky Branding
Simple Clarity is the ability to describe your brand and what makes it unique in 10 words or less. That’s easier said than done! It’s amazing how few companies can clearly explain their services. They pontificate and use puffy language, benefit statements, and other phrases to create a value proposition. Nothing will accelerate your marketing more than clear brand messaging, what Jeremy Miller calls Simple Clarity. In this episode of the Sticky Branding Podcast, Jeremy Miller shares how to achieve Simple Clarity. Jeremy Miller is a Strategy Coach, bestselling author, and the founder of...
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Pioneering Quantum IT Security — Interview with Francis Bellido, CEO of Quantum eMotion
Sticky Branding
Quantum eMotion is a publicly-traded company that is transforming the IT security sector with quantum computing. They create algorithms that are virtually unhackable. Francis shares key lessons on leadership, and how to guide a company in a pre-sales state. Francis speaks to the changing security landscape, and how Quantum eMotion’s addresses the growing demand for affordable hardware security. This is a fascinating interview you won’t want to miss. Francis Bellido is the CEO of Quantum eMotion. Dr. Bellido spent his career overseeing and leading the development of several organizations in...
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Why Empowerment Drives Branding — with Jeremy Miller and Sarah Young
Sticky Branding
“Branding from the inside out” is one of our #1 beliefs at Sticky Branding. In this episode of the Sticky Branding Podcast, Jeremy Miller and Sarah Young discuss why empowering your team is so important. Every great brand is built by people: smart, ambitious, creative people. And it’s a leader’s job to engage their team and draw out each person’s full potential to grow a Sticky Brand. Jeremy Miller is a Strategy Coach, bestselling author, and the founder of Sticky Branding. He works with organizations from around the world to create branding and growth strategies that slingshot their...
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Prepare Your Marketing for iOS 15 — Interview with Bobby Dietz of ATTN Agency
Sticky Branding
In two years Apple has disrupted marketing departments and brands around the world. First with iOS 14 blocking ad tracking, and now iOS 15 is blocking email and website tracking. Jeremy Miller interviews Bobby Dietz, Co-Founder and Partner of ATTN Agency to discuss how to prepare your business for another disruption to digital marketing. Bobby Dietz is a co-founder and partner of ATTN Agency — a performance marketing agency. Bobby is an entrepreneur and digital marketer with deep expertise in scaling consumer goods and e-commerce businesses. Clients love ATTN’s ability to make the most out...
info_outlineEvery great brand is built by people: smart, ambitious, creative people. And it’s a leader’s job to engage their team and draw out each person’s full potential to grow a Sticky Brand.
Jeremy Miller is a Strategy Coach, bestselling author, and the founder of Sticky Branding. He works with organizations from around the world to create branding and growth strategies that slingshot their businesses forward.
Sarah Young is a Strategy Coach and author. She guides Sticky Branding’s clients to create marketing strategies that move the sales needle.
In This Episode
- Strategy without execution is just dreaming.
- How to shift your mindset to leading through empowerment.
- The importance of strategy and planning. Sarah and Jeremy go head-to-head on the challenge of not having a vision. If a leader can’t see what’s coming next, it’s hard to empower their employees.
- Why you need to connect with employees as individuals.
- How to build relationships with your team, and how that investment fosters empowerment.