Strategic Brand Investments - From Ideas to Action: Mastering Brand Execution
Release Date: 10/09/2024
The Founders Club - The Power is in the Community
The Story of a Brand
I’m thrilled to have back on the show. You might remember Chris as the co-founder of , the four-way volleyball game that has taken backyards and beaches by storm. But today, he’s here to talk about his exciting new venture, , a community designed to support entrepreneurs in navigating the ups and downs of building a business—and life. In this episode, Chris shares his journey from bootstrapping to seeing it become a staple in major retailers like and . Along the way, he opens up about the lessons learned, mistakes made, and how those experiences inspired him to create a space where...
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Goode Health - Building a 360° Health Platform for Consumers
The Story of a Brand
In this episode, , Founder of , sits down with , the innovative Co-founder and CEO of . Mike shared his journey from working in large-scale nutrition to building a groundbreaking, personalized superfood brand. His passion for nutrition and commitment to helping people take charge of their health shines through as he discusses how Goode Health leverages technology, data, and smart product design to transform daily routines into healthy habits. If you’ve ever been curious about biohacking, personalized wellness, or the future of nutrition, this episode is for you! Key Takeaways:...
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Barrière- Selfcare that Sticks With You
The Story of a Brand
In this episode of , I interview , the founder of , about her groundbreaking innovation in the vitamin and wellness space. Cleo shares her inspiring journey from working in luxury fashion to reimagining how we take vitamins with her patented transdermal patches. What started as a personal need has become a product combining functionality, design, and self-expression, making wellness accessible, stylish, and practical. From navigating manufacturing hurdles to embracing customer feedback, her journey is a masterclass in perseverance, innovation, and building a brand with heart. Key...
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Disco - How Brands Monetize Post-Purchase Opportunities
The Story of a Brand
In today’s episode of , I interview , a passionate leader and VP of Strategic Sales at . Neal shares his fascinating journey from sales executive to mentor and industry leader alongside his insights on the evolving e-commerce landscape. From driving innovation in customer acquisition to helping brands unlock new revenue streams, Neal offers a wealth of knowledge and inspiration. Here are some highlights from our conversation: * From Sales to Leadership: Neal’s career shift from a top-performing sales executive to an advocate for mentorship and team success. * The Power of...
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DEINDE - How Science is Changing Your Skincare Routine
The Story of a Brand
In today’s episode of , I had the pleasure of chatting with , Founder, CEO, visionary innovator, and the driving force behind and its parent company, . Joshua's story is of relentless determination, groundbreaking science, and a mission to redefine skincare and beauty through biotech innovation. From living in a one-bedroom apartment to running a company that merges artificial intelligence, molecular biology, and skincare, Joshua’s journey is as inspiring as it is transformative. Here are some highlights from our conversation: * A Life-Changing Ride: How a 7-minute conversation led to...
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The Zero Proof - From Blog to Brand: Building a Non-Alcoholic Empire
The Story of a Brand
In this episode, I had the pleasure of speaking with Sean Goldsmith, Co-founder and CEO of , a trailblazer in the non-alcoholic beverage space. Sean shared his journey of turning a personal decision to abstain from alcohol into a thriving business that’s reshaping how people socialize and enjoy beverages without compromise. We explored the rise of non-alcoholic options, the challenges of building a marketplace and brand, and how Sean’s team makes premium non-alcoholic drinks accessible and exciting. Whether you’re curious about non-alcoholic trends or interested in...
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Shaklee - How Shaklee is Revolutionizing Community-Driven Health
The Story of a Brand
In this episode, I had the pleasure of speaking with , Chairman and CEO of , a company that has been transforming health and wellness for over 65 years. Roger shared his incredible journey of acquiring and growing , his dedication to purpose-driven business, and how Shaklee’s innovative approach to prevention is changing lives globally. We dove into his vision of creating a sustainable business that not only provides superior products backed by clinical proof but also empowers communities to live healthier and more fulfilling lives. This conversation is packed with insights into...
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Genexa - How Two Dads Took on Big Pharma to Create Change
The Story of a Brand
I had an amazing conversation with , the CEO and Co-founder of , a brand that's revolutionizing the pharmaceutical industry with clean, effective medicine. David’s journey is one of resilience and purpose, fueled by his passion for providing families with better options. From building the first organic-certified over-the-counter medicines to tackling the giants of the pharmaceutical world, his story is both inspiring and practical. If you’ve ever wondered what it takes to disrupt an industry while staying true to your values, this episode is for you. Key Moments in the Podcast: *...
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Omorovicza - Transforming Ancient Healing Waters Into Modern Skincare
The Story of a Brand
In today’s episode of , I’m excited to share the remarkable journey of , Co-founder and one of the visionaries behind . This episode delves into the intersection of history, science, and luxury skincare. Stephen shares how his family’s legacy inspired a groundbreaking approach to beauty. From the thermal baths of to award-winning innovations, Stephen brings us a story rich with tradition and cutting-edge science. Here are some highlights from our conversation: * A Family Legacy Unearthed: Discovering his family’s ties to Budapest’s famous thermal baths and their role in...
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Compass Rose Ventures - Turning CPG Founder's Anxiety into Agility
The Story of a Brand
Rose says, “Let's go in and stress test your ability to scale. That's step one. Because you may think you have it all buttoned up, but really we like to sit at the intersection of the vision, the action that you're doing, and the motion and the momentum you're actually creating. And are they all aligned, and are they going to allow you to grow and scale?” Today, we interview , Founder of . The Compass Rose Ventures team brings 20+ years of experience in growing consumer brands from concept to successful exits. They are dedicated to helping CPG founders and investors...
info_outlineIn this episode, Rose Hamilton, Founder of Compass Rose Ventures, interviews Eric Malka, Co-founder of The Art of Shaving and now leading Strategic Brand Investments.
Eric’s journey from starting a small business to building an iconic brand is filled with valuable lessons for entrepreneurs and brand leaders alike. His insights on intellectual property, execution, and grit will leave you ready to take your business to the next level.
In our conversation, Eric shares practical advice on building a brand with long-term value, staying close to your customers, and the challenges of scaling a business. Whether you’re a seasoned entrepreneur or just starting out, there’s something here for everyone!
Key Moments:
* The importance of building intellectual property for creating lasting brand value.
* Why execution is critical and how to turn great ideas into actionable steps.
* The role of grit and resilience in overcoming obstacles on the path to success.
* How Eric used his brand’s retail store as a customer lab to gain insights and grow the brand.
* The difference between being prudent and risk-averse as an entrepreneur.
Join us for this inspiring conversation and discover actionable insights that can help you grow and strengthen your brand!
For more on Strategic Brand Investments, visit: https://www.strategicbrandinvestments.com/
To purchase his new book, “On the Razor's Edge: The Story of The Art of Shaving,” visit Amazon.
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Today’s Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/ramon/
Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.
Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story
Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.