The Story of a Brand

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand’s evolution. Who knows, you may even discover a few new products that become faves.

Coco5 - The Athlete-Backed Brand Moms Love 07/31/2025

Coco5 - The Athlete-Backed Brand Moms Love I had the pleasure of sitting down with , Co-CEO and Co-founder of , and what a conversation it was. From the South Side of Chicago to Wall Street to the beverage aisle, James’s journey is packed with powerful lessons on grit, reinvention, and staying true to your purpose. He opened up about a pivotal moment in college that transformed his life — when he walked away from basketball to pursue academics — and how that same clarity of purpose led him to fall in love with a product called Coco5. What started as a health-conscious investment turned into a mission-driven beverage brand that's redefining coconut water. James and his team, including stars like and , took a product they genuinely loved and scaled it into a clean hydration brand backed by real athletes — and more importantly, beloved by moms and kids. Here are some key takeaways from this episode: * James shares the moment he "stopped playing small" and took charge of his future — a life-altering decision that still fuels his discipline today. * How a chance encounter with led him from investment banking to CPG founder, driven by a passion for health and hydration. * The surprising truth about their core customer: it's not just athletes — it's health-conscious moms buying for their kids. * Why saying “no” to 2,000+ Walmart stores helped them win — and how going narrow and deep created long-term success. * The secret behind their flavor-first strategy: “Kids don’t care if it’s good for them — it has to taste amazing.” Join me, , as I listen to this episode — it’s a powerful story of reinvention, discipline, and building a brand with lasting impact. If you’ve ever wondered what it takes to succeed in CPG without experience, this is a must-listen. For more on Coco5, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Color More Lines: Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year. Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning. 1 Commerce: Scaling a DTC brand becomes harder the bigger you grow, especially when you’re limited to selling on just one channel. While you’re focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you’re missing. That’s where 1-Commerce comes in. They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do. As a Story of a Brand listener, you’ll . /episode/index/show/storybehindthebrand/id/37628165

BusterBox - From Zero to Thousands of Happy Dogs 07/30/2025

BusterBox - From Zero to Thousands of Happy Dogs In this episode of , I sit down with , co-founder of , a subscription box that delivers joy straight to your dog’s doorstep. What started as three friends looking to create something fun and meaningful quickly became one of the fastest-growing dog subscription brands in Europe. Gary shares the ups and downs of starting a business from scratch, from packing boxes by hand in a tiny apartment to now serving thousands of happy dog parents every month. What I loved most about this conversation is how scrappy and determined Gary and his co-founders were in the early days. They didn’t wait for the perfect funding or ideal setup—they just got started. Along the way, they learned how to build customer loyalty, scale their logistics, and make dogs (and their humans) incredibly happy. It’s a story about building with heart, hustling through hard times, and chasing big dreams one treat at a time. Here’s what we cover: * How started from a small apartment in Dublin with no investors * Why direct feedback from dog parents shaped their entire product strategy * The moment they knew they had product-market fit—and how they doubled down * Lessons from scaling a subscription business in the European market * Why “the dog is the customer, but the human is the buyer” Join me, , as I listen to this fun and insightful conversation with Gary. Whether you're a dog lover, an entrepreneur, or both, this episode is packed with inspiration (and probably a few tail wags too). For more on BusterBox, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: REViVE Amazon Marketing Partners: REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands they believe in. Curious if Amazon is right for you? . /episode/index/show/storybehindthebrand/id/37609480

MTE - A Better Way to Recharge 07/29/2025

MTE - A Better Way to Recharge On this episode of , I sat down with , founder of , a wellness brand that’s redefining how we think about energy, recovery, and mood. What started as a personal quest to feel better and support the people closest to him turned into a full-spectrum product created with intention, science, and heart. Jeff gets candid about burnout, anxiety, and how most of us are just trying to show up as our best selves in a world that doesn’t make it easy. This conversation isn’t just about supplements—it’s about the pursuit of better living. Jeff opens up about building a product he uses every day, collaborating with a world-class team of scientists and formulators, and what it means to create something for people, not just profit. It’s clear stands for “More Than Energy”—and this episode delivers more than your average brand story. Here’s what we cover: Why Jeff left his shipping business to build a product he’d be proud to give to his family The surprising power of ingredients like saffron, ashwagandha, and paraxanthine (and why they matter) How helps create an internal environment that supports energy, focus, mood, and better sleep The moment Jeff knew he had something special, from rapid sell-outs to a 48% repeat customer rate What Jeff’s proudest of (hint: it’s not just the product—it’s how people are treated) Join me, , as I listen to this heartfelt and insightful conversation with Jeff Boyd of MTE. Whether you’re curious about wellness, a fellow founder, or someone looking for more balance in your life, this one’s for you. For more on MTE, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Saral - The Influencer OS: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The ! Visit the link above. Workspace6 - Private Community for 7, 8, 9-figure Brands: Workspace6 is a private community where over 950 seven-, eight-, and nine-figure brand operators share insights, solve problems, and accelerate growth. It's the anti-fluff operator's room, and for Get real answers and skip the trial and error. /episode/index/show/storybehindthebrand/id/37589665

Diestel Family Ranch - What Real, Responsible Food Really Looks Like 07/25/2025

Diestel Family Ranch - What Real, Responsible Food Really Looks Like What does it mean to steward a family legacy while completely rethinking how food is raised? In this episode, I sat down with of , a fourth-generation turkey farmer who's not afraid to ask hard questions about the food system and make bold changes. Heidi brings a rare mix of tradition, transparency, and a challenger mindset to an industry that often resists change. We talked about everything from regenerative agriculture to redefining what “better” means in the turkey category. Heidi shares how her family is holding to their values while also pushing boundaries, such as eliminating antibiotics long before it was popular and investing in their USDA-certified plant to ensure quality and animal welfare. It’s a masterclass in integrity, evolution, and sticking to your “why.” Key highlights from this episode: * Why the “status quo” in farming was never good enough for . * How a values-first approach led to long-term decisions, such as adopting regenerative practices and owning their own plant. * The moment Heidi realized the brand needed to challenge the category narrative. * What it means to build trust with consumers when competing against big agriculture? * How balances legacy and innovation in a 4th-gen family business. Join me, , as I listen to this thoughtful, behind-the-scenes look at what it takes to raise food with care, conviction, and courage. Whether you’re in CPG, AG, or just a conscious consumer, this one will leave you inspired. For more on Diestel Family Ranch, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: REViVE Amazon Marketing Partners: REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands they believe in. Curious if Amazon is right for you? . /episode/index/show/storybehindthebrand/id/37534095

Avocado Mattress - What Makes a Mattress Truly Organic? 07/23/2025

Avocado Mattress - What Makes a Mattress Truly Organic? When I think of a product worth buying and a brand worth supporting, is at the top of my list. In this episode, I sat down with , Co-CEO of , to discuss what it truly takes to build a mission-driven, vertically integrated company in a category dominated by commodity players. Vy’s story is rooted in deep gratitude for his family’s immigrant journey, and he brings that same heart and intention to everything he does—from sourcing organic materials to creating calm, customer-first retail spaces. We discussed the early days of , the team's commitment to vertical integration, and how their transparency and dedication to sustainability earned them B Corp certification and customer trust. What stood out most was Vy’s belief that consumers want to buy from brands doing the hard work, and his team is doing just that. Key highlights from this episode: * How Vy’s family journey from Vietnam inspired his values and entrepreneurial mindset. * Why chose to own their manufacturing, from latex factories to inner springs. * What makes an organic mattress truly organic—and why it’s hard to fake. * The impact of COVID and tariffs on their business (and how they adapted). * How Avocado brings its story to life through experience centers and retail partnerships. Join me, , as I listen to this thoughtful and inspiring episode as we explore how one brand is raising the bar in an industry that’s long overdue for change. If you care about clean products, radical transparency, and companies that do things the right way, this is an episode you won’t want to miss. For more on Avocado Mattress, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: 1 Commerce: Scaling a DTC brand gets harder the bigger you grow, especially when you’re stuck selling on just one channel. While you’re focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you’re missing. That’s where 1-Commerce comes in. They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do. As a Story of a Brand listener, you’ll . Color More Lines: Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year. . /episode/index/show/storybehindthebrand/id/37522155

Cordina Hair - Creating Confidence, One Curl at a Time 07/22/2025

Cordina Hair - Creating Confidence, One Curl at a Time In this episode, I sit down with , the founder and creative mind behind , a brand built on innovation, determination, and one incredibly clever invention. What started as a DIY experiment to solve her hairstyling challenge has turned into a viral beauty tool trusted by thousands of women worldwide. walks us through her journey of turning a homemade prototype into a product featured by media outlets and sold globally. What I loved most about this conversation is Yanika’s fearless approach to building from scratch, literally. We talk about everything from product development and customer feedback to the emotional rollercoaster of being a solo founder. This is a story about grit, creativity, and staying curious even when the odds feel stacked against you. Here are a few highlights from our conversation: * How a wire, sponge, and hot glue gun led to a viral beauty tool * The moment a beauty editor helped spark massive exposure * Why listening to customer feedback helped evolve the product line * The power of perseverance and learning as you go * How balances creativity with business growth Join me, , as I listen to the episode and hear how one small idea—and a whole lot of determination—turned into a brand empowering women to style with confidence. For more on Cordina Hair, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Workspace6 - Private Community for 7, 8, 9-figure Brands: Workspace6 is a private community where over 950 seven, eight, and nine-figure brand operators trade insights, solve problems, and shortcut growth. It's the anti-fluff operator's room, and for . Get real answers and skip the trial and error. Saral - The Influencer OS: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Visit the link above. /episode/index/show/storybehindthebrand/id/37500900

Snoozy - Helping You Sleep, One Gummy at a Time 07/17/2025

Snoozy - Helping You Sleep, One Gummy at a Time In this episode, I sit down with and , the dynamic duo behind , a functional gummy brand that’s reimagining how we think about sleep, stress, and chill. What started as a curiosity about CBD quickly evolved into a product line that’s all about helping people wind down without the fuzziness or stigma of traditional solutions. We delve into everything from product formulation to branding, as well as how they’re breaking into retail by creating real value for both consumers and partners. What I loved most about this conversation is how Chris and Owen are building with intention. They're not just chasing trends—they’re solving real problems with transparency, data, and a little bit of humor. Whether you’re a CPG founder, wellness enthusiast, or someone who’s ever struggled to sleep, this episode offers a thoughtful take on what it means to build a modern, functional brand. Here are a few highlights from our conversation: * Why product experience is at the core of ’s growth * How education helps consumers overcome skepticism about functional ingredients * What it takes to build trust in the CBD and sleep category * Lessons from pivoting and simplifying the product line for retail success * The importance of balancing science, taste, and storytelling Join me, , as I listen to the episode and hear how these two founders are putting consumers first—and helping all of us rest a little easier. For more on Snoozy, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: REViVE Amazon Marketing Partners: REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands they believe in. Are you curious if Amazon is right for you? . /episode/index/show/storybehindthebrand/id/37435290

Compass Rose Ventures - Good Ideas Don’t Scale Themselves 07/16/2025

Compass Rose Ventures - Good Ideas Don’t Scale Themselves In this episode, I sit down with , a powerhouse marketing strategist, CPG advisor, and the founder of . Rose shares an honest, insightful look into what it takes to build, grow, and scale a consumer brand in today’s landscape, from digital-first storytelling to the emotional resilience founders need to survive the chaos of retail and fundraising. This conversation is packed with wisdom earned from years in the trenches, advising some of the most innovative brands in beauty, beverage, wellness, and beyond. What I love most about this episode is Rose’s unique blend of heart and strategy. We discuss how founders can become better storytellers, how to establish a robust marketing foundation, and why data is more than just a buzzword - it’s a vital survival tool. If you’re a founder, operator, investor, or just obsessed with consumer brands, this is the episode for you. Here are a few key moments from our conversation: * Why modern CPG brands need both marketing soul and operational grit * How to shift from founder-led storytelling to storyselling * The concept of a “data room for marketing”—and why every brand needs one Join me, , as I listen to the episode and hear why Rose Hamilton believes brand builders are among the most creative and resilient people in the world. Whether you’re scaling or just starting, her advice will leave you inspired and ready to act. For more on Compass Rose Ventures, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Saral - The Influencer OS: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The ! Visit the link above. Workspace6 - Private Community for 7, 8, 9-figure Brands: Workspace6 is a private community where over 950 seven-, eight-, and nine-figure brand operators share insights, solve problems, and accelerate growth. It's the anti-fluff operator's room, and for . Get real answers and skip the trial and error. /episode/index/show/storybehindthebrand/id/37424470

Resbiotic - The Gut-Lung Axis Explained 07/16/2025

Resbiotic - The Gut-Lung Axis Explained In this episode, I sit down with , a physician-scientist and the founder & CEO of , to explore the incredible connection between our gut microbiome and respiratory health. Dr. Lal shares how his clinical work with premature infants inspired a deeper dive into gut-lung science, ultimately leading to the development of —a science-first wellness brand that’s bridging the gap between clinical research and everyday health. What really struck me in this conversation was Vivek’s blend of curiosity, care, and credibility. He’s not just creating a product—he’s on a mission to help people breathe easier, live better, and understand how their gut health plays a role in it all. If you’re interested in functional wellness, biotech innovation, or just want to understand your body a bit better, this one is for you. Here are a few highlights from our conversation: * The gut-lung axis: what it is and why it matters * How a NICU doctor became a CPG founder * Why leads with clinical credibility, not marketing fluff * The challenge of translating deep science into consumer products * How education and transparency are building trust in a skeptical market Join me, , as I listen to the episode and discover how science, storytelling, and heart are driving the next wave of health and wellness innovation. For more on Resbiotic, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Color More Lines: Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year. and marketplace positioning. 1 Commerce: Scaling a DTC brand becomes harder the bigger you grow, especially when you’re limited to selling on just one channel. While you’re focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you’re missing. That’s where 1-Commerce comes in. They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do. As a Story of a Brand listener, you’ll . /episode/index/show/storybehindthebrand/id/37422340

Bare Kind - How Socks Became a Force for Good 07/11/2025

Bare Kind - How Socks Became a Force for Good In this episode, I sit down with , the passionate owner of , a brand of bamboo socks that’s on a mission to save endangered animals one step at a time. What began with a desire to create a feel-good product has grown into a purpose-driven business that partners with over 30 animal charities, donates 10% of profits, and makes every sock design count. What I love about this conversation is how grounded Andrew is in the belief that consumer products can—and should—do good. We talk about sustainability, giving back, building a business in the UK and beyond, and why even something as simple as socks can become a platform for impact and joy. If you’re building a brand or just want to shop more consciously, this one’s for you. Here are a few highlights from our conversation: * How animal welfare and e-commerce collided to spark * The surprising power of giving 10% to charity and doing it transparently * Why bamboo is better for people, the planet, and your feet * How designs socks that start conversations and build community * Lessons on scaling a mission-driven brand without losing its soul Join me, , in listening to the episode and discover how a pair of socks can help save the planet—one animal and one customer at a time. Whether you’re an animal lover, sustainability enthusiast, or brand builder, Andrew’s story will leave you inspired. For more on Bare Kind, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today’s Sponsors: Workspace6 - Private Community for 7, 8, 9-figure Brands: Workspace6 is a private community where over 950 seven, eight, and nine-figure brand operators trade insights, solve problems, and shortcut growth. It's the anti-fluff operator's room, and for . Get real answers and skip the trial and error. /episode/index/show/storybehindthebrand/id/37378785

Flower Shop Perfumes Co. - Blending Art, Emotion, and Disruption 07/10/2025

Flower Shop Perfumes Co. - Blending Art, Emotion, and Disruption In this episode, I sit down with and , the creative and entrepreneurial duo behind , a brand that’s blurring the lines between scent, art, and emotion. What struck me most about our conversation is how personal their approach to fragrance is. For them, perfume isn’t just about smelling good; it’s about storytelling, self-expression, and creating a deeply emotional, almost spiritual experience for the wearer. We talk about everything from product innovation to packaging inspired by sculpture, as well as what it’s like to build a fragrance brand with no roadmap, just instinct and intention. Whether it’s through bold scent choices or unconventional bottle design, is rewriting the rules of what a fragrance brand can be—and why the industry needed a shake-up. Here are a few highlights from our conversation: * How a chance conversation led to the birth of a fragrance line rooted in nostalgia and artistry * Why the brand isn’t chasing mass appeal—and why that’s a strength * Lillian’s take on perfume as wearable sculpture and emotional trigger * The role of risk-taking and gut decisions in building a disruptive brand * Why authenticity and creative freedom are their North Star Join me, , as I listen to the episode and explore how Flower Shop Perfumes Co. is redefining modern fragrance—one story, one scent, one sculpture at a time. If you’re a fan of art, beauty, or brand building, you’ll find this episode rich with inspiration. For more on Parfum Cirque Du Soleil, visit: For more on Flower Shop Perfumes Co., visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Saral - The Influencer OS: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to ! Visit the link above. 1 Commerce: Scaling a DTC brand gets harder the bigger you grow, especially when you’re stuck selling on just one channel. While you’re focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you’re missing. That’s where 1-Commerce comes in. They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do. As a Story of a Brand listener, you’ll . /episode/index/show/storybehindthebrand/id/37363425

Fresh - This Brand’s Soul Is in Every Jar 07/10/2025

Fresh - This Brand’s Soul Is in Every Jar In this episode, I sit down with and , the visionary duo behind , one of the most iconic beauty brands of the last three decades. What began as a small apothecary shop in Boston evolved into a global brand renowned for blending modern skincare with timeless rituals. Lev and Alina share their journey with such openness—from selling artisanal soaps wrapped in hand-stamped paper to pioneering innovations like soy face cleanser and sugar lip treatments. What makes this conversation so special is how deeply they value storytelling, authenticity, and emotional connection. wasn’t built on trends, it was built on meaning. We explore how they followed their instincts, stayed rooted in their shared values, and created products that feel personal, poetic, and transformative. If you’ve ever used , you’ll love hearing how it all began. Here are a few highlights from our conversation: * Why was never just about skincare—it was about experiences * How inspiration from food, travel, and culture shaped iconic products * The emotional moment they realized had outgrown their tiny store * Why building a brand rooted in meaning creates a lasting connection * How they stayed true to themselves, even after joining Join me, , as I listen to the episode and discover the heart, soul, and magic behind a brand that redefined modern beauty. Whether you’re a founder, a beauty lover, or someone who appreciates thoughtful entrepreneurship, this one is pure inspiration. For more on Fresh, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Color More Lines: Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year. of your e-commerce brand and marketplace positioning. /episode/index/show/storybehindthebrand/id/37360710

Delavie Sciences - Why This Brand Says No to the Skincare Status Quo 07/09/2025

Delavie Sciences - Why This Brand Says No to the Skincare Status Quo In this episode, I sit down with , a scientist-turned-entrepreneur who’s bringing literal space-age technology to the skincare world. As the President and Co-founder of , Kyle shares how a partnership with NASA led to the discovery of a one-of-a-kind extremophile—an organism found on the outside of the International Space Station—that now powers their cutting-edge skincare line. This isn’t just about beauty—it’s about real science, real function, and rethinking how we protect our skin from the environment. What I found so refreshing about this conversation is Kyle’s commitment to truth, transparency, and rigor in a category often filled with hype. From product formulation to environmental defense, is creating skincare that’s built to perform and built to last. If you’ve ever wondered what happens when biotech meets beauty, this episode will blow your mind. Here are a few key takeaways from the interview: * How NASA, space research, and extremophiles led to a skincare breakthrough * What makes the ingredient truly different, and clinically backed * Why SPF and environmental exposure are only part of the skin damage story * How is setting a new standard in cosmetic science and consumer trust * The difference between making something marketable and making something that works Join me, , as we listen to the episode and explore how science, innovation, and skin health are coming together in a way the beauty industry has never seen before. This one’s for the curious, the skincare skeptics, and the science lovers. For more on Delavie Sciences, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: REViVE Amazon Marketing Partners: REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands they believe in. Are you curious if Amazon is right for you? . /episode/index/show/storybehindthebrand/id/37346785

Hiya Health - No Sugar, No Dyes, No Compromises 07/03/2025

Hiya Health - No Sugar, No Dyes, No Compromises In this episode, I sit down with , the founder of , a mission-driven kids' wellness brand that’s reimagining what it means to raise healthy children. Darren shares how a single disappointing order led him down a path of obsession with better ingredients, smarter packaging, and more meaningful health experiences for kids and families. What started with taste tests from his daughters turned into a national movement to clean up the children’s supplement space. What I love most about this conversation is how Darren and his team go beyond just building a better vitamin—they’re building moments between parents and kids. From personalized bottles to thoughtful monthly games, makes health a shared experience. We also discuss entrepreneurship, scaling with intention, and what it takes to build a profitable, bootstrapped brand that recently sold a majority stake for $260 million, all while staying true to its mission. Here are a few highlights from our conversation: * How a gummy vitamin full of sugar sparked the idea for * Why every Hiya product is obsessively formulated with both kids and parents in mind * The secret to building a best-in-class DTC subscription business with no outside capital * How experiences—like decorating bottles and sending monthly games—deepen brand loyalty * Why authenticity, not gimmicks, is the key to long-term consumer trust Join me, , as I listen to the episode and discover how Hiya Health is creating healthier habits and happier moments—one chewable at a time. If you’re a parent, founder, or just someone who believes in thoughtful innovation, this one’s for you. For more on Hiya Health, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Workspace6 - Private Community for 7, 8, 9-figure Brands: Workspace6 is a private community where over 950 seven, eight, and nine-figure brand operators trade insights, solve problems, and shortcut growth. It's the anti-fluff operator's room, and for . Get real answers and skip the trial and error. /episode/index/show/storybehindthebrand/id/37274120

SET ACTIVE - Bootstrapped and Bold 07/01/2025

SET ACTIVE - Bootstrapped and Bold In this episode, I sit down with , the Founder and CEO of , a brand that has reshaped how women experience athleisure—not just in terms of function, but also in terms of feeling. Lindsey shares her raw and powerful journey, from bootstrapping the brand at 25 with zero funding to building a movement rooted in authenticity, storytelling, and unmatched community connection. Her story is one of resilience, vision, and redefining what it means to be “.” What I love about this conversation is how candid Lindsey is about the emotional ups and downs of entrepreneurship—what it truly takes to persevere when everything feels uncertain. We explore the magic of creating products that resonate on an emotional level, how community drives every decision, and what it’s like to grow a company without paid ads, outside investment, or compromise. Here are some key takeaways from the episode: * How Lindsey bootstrapped a brand that’s done millions in sales with zero paid media * The power of building for the “everyday girl” who just wants to feel confident and comfortable * Why community isn’t just a buzzword—it’s the foundation of everything does * The real-life challenges of being a solo founder—and how Lindsey reframes hard days * What’s next for the brand: new fabrics, potential men’s drops, and continued innovation Join me, , as I listen to how Lindsey Carter is rewriting the rules of modern activewear—one intentional, community-led decision at a time. Whether you’re a founder, fashion lover, or someone seeking inspiration, this story will move you. For more on SET ACTIVE, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Color More Lines: Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year. of your e-commerce brand and marketplace positioning. /episode/index/show/storybehindthebrand/id/37239195

The Froot Thief - The Untold Story Behind That Viral Fruit Spaghetti 06/27/2025

The Froot Thief - The Untold Story Behind That Viral Fruit Spaghetti In this episode, I sit down with , the spirited co-founder and “Head Bandit” behind —a fruit snack brand that’s turning heads and winning lunchboxes. Jonathan’s story is one of grit, gratitude, and big flavor. We discuss how a family-run business gave him and his brother their first break over 25 years ago, and how that act of faith continues to shape their approach today. That foundation—combined with deep experience in retail and manufacturing—set the stage for a snack brand that’s anything but ordinary. We dive into how went from a bold idea during lockdown to landing on Costco shelves nationwide. What I love about this episode is how honest Jonathan is about the risks, the emotional journey, and the fulfillment that comes from building something you truly believe in. From production lines in South Africa to school lunches in the U.S., this is a story about purpose, play, and the power of trusting your instincts. Here are a few highlights from our conversation: * How a simple act of belief launched a 25-year entrepreneurial journey * The Costco call that changed everything: “I’ll take every strand you can make” * Creating a clean-label fruit snack that’s as fun as it is nutritious * Navigating tariffs, manufacturing, and the realities of scaling internationally * Why “” and 100 inches of fun are stealing the snack spotlight Join me, , as I listen to the episode and discover why this snack brand is not only worth trying but also worth supporting. If you’ve got kids, love fruit, or just want a great founder story, you won’t want to miss this one. For more on The Froot Thief, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Augmentum Media - Influencer Marketing for Consumer Brands: What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. built by their experts for you to implement either with them or in-house. Visit the link above to learn more. /episode/index/show/storybehindthebrand/id/37179725

1 Commerce - How to Win at Omnichannel Without Losing Your Mind 06/26/2025

1 Commerce - How to Win at Omnichannel Without Losing Your Mind In this episode, I had a powerful and insightful conversation with , the founder of . Eric isn’t just building another ecommerce platform—he’s building from the ground up based on hard-won experience, past failures, and deep empathy for the challenges founders face. We discussed how losing everything gave him clarity, how he rebuilt with intention, and how that journey became the foundation of a platform that helps brands scale across channels with real support. What stood out to me most is Eric’s unique mix of humility and depth. He’s not here to sell a system—he’s here to partner with founders, guide them through complexity, and help them make smarter decisions. Whether you’re overwhelmed by , unsure about , or just trying to manage profitability across retail and DTC, this episode is packed with real talk, proven advice, and actionable strategies. Here are some key moments from the episode: * How Eric scaled from a garage to nearly $100M—and what broke it all apart * Why the way you build matters more than what you build * The #1 mistake brands make when entering marketplaces (and how to avoid it) * A real-world case study: going from a $10M store to 8 retailers and 60% growth * How 1 Commerce blends software + strategy to help founders sleep better at night Join me, , as I listen to the episode and hear how one founder’s experience is now empowering hundreds of others. Whether you’re a DTC brand, B2B company, or omnichannel operator, there’s something in here for you. For more on 1 Commercet, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: 1 Commerce: Scaling a DTC brand becomes harder the bigger you grow, especially when you’re limited to selling on just one channel. While you’re focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you’re missing. That’s where 1-Commerce comes in. They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do. As a Story of a Brand listener, you’ll . Visit the link above. /episode/index/show/storybehindthebrand/id/37165655

BloomNation - Empowering Local Florist and Their Customers 06/26/2025

Little Spoon - How to Build a Brand Parents' Trust 06/25/2025

Little Spoon - How to Build a Brand Parents' Trust As someone who has worked with numerous consumer brands, I can confidently say that is one of those companies that truly understands today’s modern parent. I had the joy of sitting down with and , co-founders of , and discussing how they’re not just reinventing kids’ nutrition, but also rethinking how to meet families where they are—with convenience, trust, and transparency. In this episode, we delve into how evolved from a fresh baby food concept into a comprehensive platform that supports children through every life stage. Ben and Angela opened up about the power of content and community, why innovation is never one-size-fits-all, and how they’ve balanced growth with a clear-eyed commitment to mission-driven impact. Here are a few highlights from our conversation: * How used DTC to unlock deep consumer insights—and turn them into innovation * The role of education and content in building trust with millennial parents * Expanding product lines while staying laser-focused on ingredient quality * Why every piece of the business, from packaging to partnerships, is built for scale and emotional connection * Their perspective on what it takes to truly grow with your customer, not just sell to them Join me, , Founder of , in listening to the episode to learn how this duo is rewriting the playbook on family nutrition—and what every brand can learn from their approach. For more on Little Spoon, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Workspace6 - Private Community for 7, 8, 9-figure Brands: Workspace6 is a private community where over 950 seven, eight, and nine-figure brand operators trade insights, solve problems, and shortcut growth. It's the anti-fluff operator's room, and for . Get real answers and skip the trial and error. /episode/index/show/storybehindthebrand/id/37144360

Halfday Ice Tea (Part 2) - From Gut Issues to Grocery Shelves 06/24/2025

Halfday Ice Tea (Part 2) - From Gut Issues to Grocery Shelves When it comes to building a better-for-you beverage brand, it’s easy to think it’s all about the product. But as , co-founder of , shares in this episode, building a brand people actually love is just as much about emotional connection, persistence, and timing. This conversation is packed with insights into what it truly takes to break through in a crowded category, especially when you're on a mission to reintroduce Americans to a nostalgic drink with a gut-healthy twist. Kayvon opens up about how he and his co-founder turned a personal health journey into a nationally recognized brand stocked in over 7,000 stores. We talk about retail wins, scrappy marketing tactics, and why doing the "unscalable things" early on helped them earn shelf space and consumer trust. Whether you're a fellow founder, a marketer in the trenches, or just someone who loves a comeback story—this one’s for you. Here are some key moments from the episode: * How a ulcerative colitis diagnosis led Kayvon to reimagine iced tea with prebiotic fiber and better ingredients * Why consumer education and playful branding were critical to getting people to trust a * The turning point when they went from selling out of a garage to landing national retail distribution * Why Kayvon believes “velocity is king” when it comes to scaling at retail * His thoughts on brand-building in an era where transparency and taste both matter more than ever Join me, , in listening to the episode and get inspired by how Kayvon and the Halfday team are reviving a beloved drink for a new generation, with purpose, flavor, and hustle at the core. For more on Halfday Ice Tea visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: REViVE Amazon Marketing Partners: REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands they believe in. Curious if Amazon is right for you? /episode/index/show/storybehindthebrand/id/37134025

Halfday Ice Tea (Part 1) - How a Dorm Room Idea Disrupted Iced Tea 06/24/2025

Halfday Ice Tea (Part 1) - How a Dorm Room Idea Disrupted Iced Tea Every now and then, you come across a founder story that’s both heartfelt and hustle-packed—this is one of those. In this episode, I sit down with , co-founder of , a brand that’s redefining what iced tea can be. We talk about everything from starting the company out of a college dorm room to turning a personal health journey into a functional beverage brand that’s now on the shelves of Whole Foods, Sprouts, and more. Mike shares how was built on a foundation of relentless iteration, a belief in gut health, and a flavor-first approach that makes it easy for consumers to get behind. With a mission rooted in Kayvon’s fight with ulcerative colitis, has stayed true to one thing: delivering great-tasting iced tea that’s actually good for your gut. This episode is a powerful look at entrepreneurship, adaptability, and building a brand that truly resonates. In this episode, you’ll hear: * How a college capstone project turned into a national beverage brand * Why product iteration—down to the can size—was key to Halfday’s success * What it took to land their first retail buyer without even having samples * The story behind s Good Day Prebiotic Blend and why it matters * How Mike and Kayvon think about innovation, scaling retail, and brand storytelling Join me, , in listening to the episode and learn how Halfday is changing the iced tea category—one can at a time. Whether you're a brand builder, a gut health geek, or just love a good founder story, this one’s worth a sip. For more on Halfday Ice Tea visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Color More Lines: Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year. . /episode/index/show/storybehindthebrand/id/37133795

Baumer Foods - They Make Good Food Taste Great 06/20/2025

Baumer Foods - They Make Good Food Taste Great I’ve interviewed a lot of founders, but few with stories as rich and enduring as today’s guest. In this episode, I sit down with , President & CEO of , a product of Baumer Foods. We explore how this iconic, family-owned brand has been flavoring kitchens for over a century, surviving everything from World War II to Hurricane Katrina to global supply chain meltdowns. It’s a powerful reminder of what it means to adapt, persevere, and keep a legacy alive. Pepper shares how his grandfather flipped a snowball syrup company into a global hot sauce business, how his aunt Ella Brennan instilled business smarts in him one Wall Street Journal article at a time, and what he’s doing to bring the brand into its next era. From private label to industrial partnerships, from NOLA roots to nationwide shelves—this is one flavorful story you don’t want to miss. In this episode, you’ll hear: * The origin story of and how a hidden recipe changed everything * What Pepper learned from his aunt Ella Brennan that still guides him today * How survived Hurricane Katrina and rebuilt their business * Why investing in manufacturing and industrial partnerships is key to the future * The brand’s flavor-first philosophy: “We make good food taste great” Join me, , in listening to the episode and discover how a century-old hot sauce brand continues to evolve with heart, hustle, and a whole lot of heat. For more on Baumer Foods, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: REViVE Amazon Marketing Partners: REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands they believe in. Curious if Amazon is right for you? . /episode/index/show/storybehindthebrand/id/37088640

Flytographer - The Power of Saying Yes to Your Idea 06/18/2025

Flytographer - The Power of Saying Yes to Your Idea I always say some of the most innovative ideas come from personal experiences, and ’s story is proof. What started as a meaningful moment in Paris with her best friend evolved into , a global platform that helps people capture unforgettable travel memories through professional photography. Nicole didn’t just build a business; she created a movement rooted in human connection, storytelling, and joy. In this episode, Founder & CEO shares her journey from a corporate career at Microsoft to launching a two-sided marketplace with no startup experience—all while raising two young kids. We discuss the ups and downs and how conscious leadership and resilience enabled her to lead with clarity, even during the pandemic. If you’ve ever had a spark of an idea and wondered, “Could this be something?”—this episode is for you. Here are a few highlights from our conversation: * How a trip to Paris inspired the creation of * The moment Nicole decided to leave corporate life and go all in on her vision * Navigating a global shutdown and rebuilding with profitability and purpose * Why community, trust, and storytelling are at the heart of the model * Nicole’s personal mission to get moms (and all caregivers) back into the photo Join me, , as we listen to the episode and hear how Nicole turned a simple idea into a global celebration of memory, connection, and reinvention. For more on Flytographer, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Private Community for 7, 8, 9-figure Brands: Workspace6 is a private community where over 950 seven, eight, and nine-figure brand operators trade insights, solve problems, and shortcut growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error. /episode/index/show/storybehindthebrand/id/37062945

ByHeart - Rebuilding Infant Formula from the Ground Up 06/18/2025

ByHeart - Rebuilding Infant Formula from the Ground Up Every once in a while, you come across a story so driven by purpose and heart that you can feel it in every word, and that’s exactly how I felt talking to the co-founders of . In this episode, and , Co-founders of , guide us through their remarkable journey to reinvent infant formula from the ground up, driven by science, transparency, and a deep conviction that parents deserve better options. From building their manufacturing facility to conducting one of the most extensive clinical trials in over 25 years, their story isn’t just about disrupting a category; it’s about raising the standard for an entire industry. If you’re a founder, parent, or just someone passionate about what modern CPG brands can stand for, this conversation is packed with inspiration and actionable wisdom. Here are a few highlights from our conversation: * Why building their manufacturing was a necessity, not a strategy * The science and transparency behind their patented, breast milk-inspired formula * How community, parent feedback, and clinical trials fueled meaningful innovation * What it takes to challenge 100 years of industry status quo * Why believes the future of infant nutrition is about access, evidence, and trust Join me, , in listening to the episode to learn how this team built one of the most important—and personal—brands in modern consumer health. For more on ByHeart, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Influencer Marketing for Consumer Brands: What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. 1 Commerce: Scaling a DTC brand gets harder the bigger you grow, especially when you’re stuck selling on just one channel. While you’re focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you’re missing. That’s where 1-Commerce comes in. They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do. As a Story of a Brand listener, you’ll get with their CEO, . /episode/index/show/storybehindthebrand/id/37050300

EssenZen - Rewriting the Rules of Clean Beauty 06/16/2025

Bugaboo - The Future Belongs to Adaptable Brands 06/12/2025

Bugaboo - The Future Belongs to Adaptable Brands Something is compelling about a leader who brings both sharp commercial instincts and deep empathy to the table, and that’s precisely what I found in my conversation with . As Chief Commercial Officer at , she’s not just driving growth; she’s redefining what it means to build a global lifestyle brand rooted in purpose, innovation, and real human connection. In this episode, we talk about what it takes to evolve a premium product line while staying close to the needs of modern families. Jeanelle shares her insights on balancing DTC with retail, leading with authenticity, building globally relevant strategies, and why empathy belongs at the core of every great product and team culture. Here are a few highlights from our conversation: * Why performance marketing is powerful—but brand is what builds long-term loyalty * How leads with sustainable product design that’s meant to be repaired and reused * The importance of retail and DTC as complementary, not competitive, channels * How global expansion succeeds when local nuance meets consistent brand identity * What it means to lead with authenticity and create space for others to thrive Join me, , in listening to the episode to hear how is helping shape the future of premium CPG through innovation, purpose, and people-first leadership. For more on Bugaboo, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Color More Lines: Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year. 1 Commerce: Scaling a DTC brand gets harder the bigger you grow, especially when you’re stuck selling on just one channel. While you’re focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you’re missing. That’s where 1-Commerce comes in. They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do. /episode/index/show/storybehindthebrand/id/36967040

Back to Nature - Balancing Mission and Margin in CPG 06/11/2025

Back to Nature - Balancing Mission and Margin in CPG As people who are passionate about purpose-driven CPG brands, we couldn’t wait to sit down with , CEO of . She’s not just leading the charge at she’s revitalizing a legacy brand for today’s conscious consumer. With a powerful blend of empathy, strategy, and bold decision-making, Jennifer demonstrates what it means to lead with both heart and business acumen. In this episode, , Founder of , unpacks the transformation of Back to Nature as it reclaims its roots in plant-based simplicity and moves toward a cleaner, more intentional product line. From managing reformulation without alienating loyal customers to redefining what “better-for-you” actually means, Jennifer shares the challenges and breakthroughs of modernizing a beloved brand while staying true to its mission. Here are a few highlights from our conversation: * How Jennifer approached reformulating legacy products while maintaining consumer trust * The strategy behind bringing purpose and profitability together in a crowded CPG landscape * Lessons on leadership, team culture, and empowering people through change * Why is leaning into its plant-based identity—and what that means for product innovation * The importance of transparency, storytelling, and staying grounded in values during brand evolution Join us in listening to the episode to learn how one leader is thoughtfully scaling a heritage brand with modern relevance and building a stronger future for the next generation of better-for-you foods. For more on Back to Nature, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: REViVE Amazon Marketing Partners: REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands they believe in. Curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today. /episode/index/show/storybehindthebrand/id/36947275

TRUBAR - How Bold Packaging and Clean Ingredients Win 06/10/2025

TRUBAR - How Bold Packaging and Clean Ingredients Win I had an absolute blast chatting with , the bold and fearless founder of . Erica’s energy is infectious, and her story is a masterclass in trusting your gut, listening to your body, and never settling for the status quo. What started as a personal journey to clean up her own nutrition turned into a full-on movement—and a fast-growing brand that’s flipping the protein bar category on its head. isn’t just another snack—it’s a delicious, clean-label product with a powerful “no BS” message at the center. In our conversation, Erica opens up about the highs and lows of building a better-for-you brand, how she broke into mass retail on her own terms, and what it really takes to stand out on shelf and online in a crowded CPG space. Here are a few highlights from our conversation: * Why Erica believes "permissionless entry" is the key to innovation * How she went from her kitchen to national retail distribution * The truth about navigating manufacturing, scaling, and keeping your standards * Why brand voice and bold packaging are non-negotiables in today’s market * The importance of staying raw, real, and mission-driven—no matter the pressure Join me, , in listening to the episode and hear how Erica turned a personal health need into a fearless brand that’s changing the snack game—one unapologetically clean bite at a time. For more on TRUBAR, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Influencer Marketing for Consumer Brands: What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. /episode/index/show/storybehindthebrand/id/36931095

BattlBox - Surviving and Thriving in the Subscription Game 06/09/2025

BattlBox - Surviving and Thriving in the Subscription Game When I sat down with , it was clear this wasn’t just a story about subscription boxes—it was a story about grit, evolution, and building a brand that speaks directly to a passionate community. As the Co-founder & CEO of , John has transformed a niche outdoor and survival subscription into a DTC powerhouse, boasting millions of YouTube views and a hit show to boot. But behind the curated gear and rugged packaging is a founder who deeply understands performance marketing, customer acquisition, and what it takes to scale through constant change. In this episode, John opens up about lessons learned, bets that paid off, and how continues to thrive by listening to its community and leaning into its identity. Here are a few key moments from our conversation: * The “aha moment” that turned a hobby into a full-fledged business * How a loyal Facebook group became a strategic growth lever * Why scaled back from 30+ employees to a lean, high-performing team * The story behind the Netflix show and its unexpected impact * How John approaches data, storytelling, and building real brand loyalty Join me, , in listening to the episode to hear how one brand embraced its niche, built a community of superfans, and turned survival gear into a DTC success story. For more on BattlBox, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Private Community for 7, 8, 9-figure Brands: Workspace6 is a private community where over 950 seven, eight, and nine-figure brand operators trade insights, solve problems, and shortcut growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error. - The Influencer OS: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. /episode/index/show/storybehindthebrand/id/36923570

FIOR Scotch - Breaking the Scotch Rulebook 06/06/2025

FIOR Scotch - Breaking the Scotch Rulebook When I sat down with , the founder of , I knew this was going to be more than a conversation about spirits; it was going to be about reinvention. Eric’s background in beverage alcohol and his vision to bring a new type of scotch to a new kind of drinker made this a compelling deep dive into brand building, innovation, and identity. isn’t trying to be your grandfather’s scotch. It’s a bold, flavorful, and inclusive brand crafted for those who might have never considered sipping scotch before. Eric shares how he’s breaking category conventions, embracing American culture while honoring Scotch tradition, and creating a brand that welcomes the “new wave” consumer. Whether you’re a spirits enthusiast, a founder, or someone fascinated by modern brand storytelling, you’ll find something inspiring in Eric’s journey. Here are a few highlights from our conversation: * Why Eric calls FIOR a “cultural remix” of old-world Scotch and modern American vibes * The branding decisions that make FIOR feel more like streetwear than traditional spirits * How flavor, accessibility, and breaking rules are central to winning over a younger, more diverse audience * What Eric learned launching a premium alcohol brand without relying on the “usual suspects” of Scotch marketing * His candid reflections on risk, resilience, and trusting your gut as a first-time founder Join me, , in listening to the episode and hear how Eric is shaking up one of the most traditional categories in spirits—and why the future of Scotch might just look a little different than the past. For more on FIOR Scotch, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - The Influencer OS: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. /episode/index/show/storybehindthebrand/id/36889390

The Story of a Brand

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