The Story of a Brand Show
Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand’s evolution. Who knows, you may even discover a few new products that become faves.
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Sunday - Reinventing How We Care for Our Lawns and Gardens
11/20/2025
Sunday - Reinventing How We Care for Our Lawns and Gardens
In this episode, I sit down with , the founder behind —a brand that’s reinventing how we care for our little piece of the earth. Our conversation begins with gratitude and the early days of , when it was nothing more than a wild idea and a few people willing to believe in him. Coulter shares how those early moments of vulnerability, uncertainty, and unexpected support shaped the company’s foundation and helped him stay grounded as the mission took form. From there, we dive into ’s evolution—how satellite imagery, soil tests, and hyperlocal environmental data inform personalized lawn, garden, and pest plans for millions of homeowners. Coulter walks me through the massive environmental impact of lawn care, the shift in climate patterns, the rise of pests, the challenges of retail expansion, and the bold leap into AI-powered guidance. What comes through is the heart of Sunday: empowering people to steward their land with confidence, ease, and far fewer toxins. Key Highlights * How early supporters believed in Sunday before a product even existed—and why that early trust was essential for Coulter to take the leap. * The staggering scale of lawns in the U.S.—the third largest “crop”—and why conventional care uses five times more pesticides than industrial farms. * How Sunday uses satellite data, soil analysis, and a database of 350,000 soil samples to give homeowners real-time, personalized guidance for their yards. * The impact of climate change on lawns—new pests, shifting grass varieties, extreme weather—and how Sunday adapts plans to keep customers supported. * Sunday’s growth into retail (, , , , and soon ) and how AI now powers deeper insights, smarter recommendations, and more meaningful customer support. If you’re passionate about sustainability, curious about how tech can transform lawn and garden care, or simply love hearing from founders building mission-driven companies, then join me, , as we listen to this episode. Coulter’s journey is filled with honesty, innovation, and a clear belief that homeowners can make a meaningful difference—one yard at a time. Tune in on Apple Podcasts, Spotify, or wherever you listen to your favorite shows. For more on Sunday, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Saral - The Influencer OS: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today.
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BN3TH - What Happens When Comfort Meets Performance
11/19/2025
BN3TH - What Happens When Comfort Meets Performance
In this episode, I sit down with , the co-founder and CEO of , a brand that has completely reimagined what comfort means from the waist down. What starts as a casual conversation about gratitude quickly turns into an honest look at entrepreneurship—its highs, lows, and the people who show up in the moments that matter. Dez opens up about resilience, building relationships with intention, and why the journey is always about people first, even before product or revenue. From there, we dive into the origin story of —how two friends, a kitchen table, and an old pair of Calvin Kleins led to a patented pouch technology now beloved by athletes, adventurers, and everyday guys who simply want to feel more comfortable. We talk about the early days of hustling and handing out samples, the challenge of building a category no one sees, the realities of scaling in a volatile supply chain, and the company’s long-term commitment to quality, sustainability, and comfort. Dez’s story is raw, relatable, and full of lessons for any founder navigating uncertainty and growth. Key Highlights * How gratitude and the support of people around him helped Dez navigate the toughest entrepreneurial moments—and why great relationships sit at the center of ’s success. * The origin of ’s patented pouch technology and how it solves a problem most men didn’t even realize they had. * The early breakthrough moment when athletes and friends tested prototypes and confirmed the comfort was unlike anything they’d worn before. * How word of mouth, experiential sampling, and authentic community relationships fueled the brand long before e-commerce took off. * The biggest operational challenges today—from tariffs to forecasting to changing consumer behavior—and how BN3TH navigates them through strong vendor partnerships and meticulous production planning. If you love hearing stories about founders who build with heart, resilience, and a relentless commitment to quality, this episode is a must-listen. Dez’s journey shows what’s possible when you pair innovative thinking with deep respect for the people who help bring a brand to life. Join me, , as we explore the evolution of BN3TH—from a simple idea to a global comfort brand redefining men’s essentials. Tune in on Apple Podcasts, Spotify, or wherever you listen. For more on BN3TH, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: 1 Commerce: Scaling a DTC brand gets harder the bigger you grow, especially when you’re stuck selling on just one channel. While you’re focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you’re missing. That’s where 1-Commerce comes in. They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do.
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Your Reformer - How Reformer Pilates Helped Heal a Mind and Body
11/19/2025
Your Reformer - How Reformer Pilates Helped Heal a Mind and Body
In this episode, I sit down with E, the inspiring founder behind . Her story begins with a deeply personal fertility journey that led her to reevaluate how she moved, how she managed stress, and ultimately how she cared for her body. Through Pilates—specifically —she found physical healing, nervous system balance, and a sense of calm that became life-changing. That experience not only transformed her health, but also sparked the idea for a more accessible, at-home Pilates solution grounded in real emotional connection and everyday life needs. As we talk, Emma shares how the practice supported her through pregnancy, postpartum recovery, anxiety, back pain, major life transitions, and the hectic realities of parenting and entrepreneurship. She also reveals how she and her husband grew the business from an idea into a global brand—tackling logistics, e-commerce, manufacturing, B2B expansion, and launching in the U.S. market. What comes through most is her passion for movement, her belief in carving out time for self-care, and her commitment to helping people live healthier, more balanced lives—no matter their season of life. Key Highlights * How infertility, IVF, anxiety, and burnout led Emma to —and how the practice helped her regulate her nervous system and finally conceive. * Why reformer Pilates supports a wide range of people—from beginners to athletes, from those with injuries to those navigating postpartum recovery, back pain, mobility challenges, or stressful careers. * The moment Emma realized there was a massive demand for at-home Pilates during lockdown, and how that insight shaped the concept. * The evolution of the business: logistics, e-commerce learning curves, expansion into B2B, launching internationally, and their “Kaizen” philosophy of continuous 1% improvements. * How supports beginners with orientation classes, health-professional-led programs, and a robust on-demand library that meets people in every stage of life. If you’ve ever struggled to find balance, movement, or a moment of calm in your day, this conversation will resonate deeply. Emma’s story is powerful, relatable, and full of insight—whether you’re navigating fertility challenges, juggling parenting, looking to stay active as you age, or simply wanting to improve your mental and physical well-being. Join me, , as we explore how Your Reformer is helping people reclaim their health, their calm, and their confidence—one deliberate, mindful movement at a time. Tune in on Apple Podcasts, Spotify, or wherever you listen. For more on Your Reformer, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Color More Lines: Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers with annual revenue over $5 million.
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Katia Designs - When a Whisper From the Universe Becomes a Business
11/18/2025
Katia Designs - When a Whisper From the Universe Becomes a Business
In this episode, I sit down with , the founder of , whose jewelry brand has become a powerful source of inspiration, empowerment, and emotional connection for thousands of women. What begins as a simple moment in a yoga class becomes a life-changing whisper from the universe—one that leads Katia to discover her purpose, unlock her creativity, and build a brand that helps women feel strong, centered, and connected to themselves. 's story is a reminder that sometimes the things meant for us don’t arrive as loud breakthroughs—they arrive as subtle nudges, intuitive sparks, and moments we choose to follow. Her journey from pop-up markets to a thriving, emotionally resonant jewelry business shows just how deeply people crave meaning, intention, and reminders of their own inner strength. Key Highlights * How a meditative moment in a yoga class sparked the creation of and awakened a new sense of purpose in Katia’s life. * The early pop-up market experiences that gave Katia the encouragement, validation, and “transfer of belief” she needed to keep creating. * How her patented magnetic clasp design allows each necklace to be worn multiple ways—making her jewelry both meaningful and innovative. * Why her pieces are more than accessories—they are emotional tools, reminders, and energetic vessels that help women navigate both everyday life and life’s hardest moments. * The astonishing loyalty of her customers, many of whom collect her pieces and treat them as part of their daily rituals of empowerment. If you’re someone who loves mission-driven brands, meaningful products, or founder stories rooted in personal transformation, you won’t want to miss this conversation. Join me, , as we listen to how went from a whisper to a thriving brand—and how its message-driven pieces continue to inspire and strengthen women every day. Tune in to the full episode on , , or wherever you listen to shows. For more on Katia Designs, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Saral - The Influencer OS: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a ! Visit the link above.
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LouLou Lollipop - From Etsy Beginnings to Global Baby Brand
11/14/2025
LouLou Lollipop - From Etsy Beginnings to Global Baby Brand
In this episode of , I sit down with the incredible twin sisters and co-founders of LouLou Lollipop, and . From the very beginning, their story pulled me in—the handmade Etsy shop days, walking store to store in Vancouver with nothing but belief and a few samples, and the moment a total stranger at a Las Vegas trade show validated everything they had been working toward. What struck me most was how deeply personal their journey is. Every product, every print, every decision is rooted in lived experience as moms trying to solve real problems for other parents. What unfolded in our conversation was an honest look at resilience, creativity, community, and the emotional reality of building a brand from scratch. Whether it was the joy of their “donut teether” taking off, the surprise of being contacted by a Nordstrom buyer, or their thoughtful approach to safety and sustainability, their passion is unmistakable. And hearing how their early supporters—from strangers to shop owners—helped shape the business reminds us that small acts of kindness can change everything. Here are some of the key moments from the episode: * The emotional impact of early validation—from a competitor at their first trade show and from the first boutique willing to take a chance on them. * How a simple, personal frustration as new moms sparked the idea for their first product: a safe, functional, beautiful teething necklace. * The role of pop-up markets, Etsy, and early collaborations—especially a pivotal moment when Thrifty Littles amplified their brand. * The unforgettable milestone of getting contacted by a Nordstrom buyer…and the disbelief that turned into their first major retail partnership. * Their thoughtful product evolution—from silicone teethers to award-winning sleep bags and meticulously designed muslin swaddles with playful, artful prints. Join me, , as we listen to the full episode to hear the heartfelt, real, and inspiring journey behind —and discover why their story resonates so strongly with parents around the world. For more on LouLou Lollipop, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: 1 Commerce: Scaling a DTC brand gets harder the bigger you grow, especially when you’re stuck selling on just one channel. While you’re focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you’re missing. That’s where 1-Commerce comes in. They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do. As a Story of a Brand listener, you’ll .
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Paper Culture - When Sustainability Meets Stunning Design
11/14/2025
Paper Culture - When Sustainability Meets Stunning Design
In this episode of , I sit down with , Co-founder & CEO of , a company that has quietly—and consistently—been redefining what sustainable, beautifully designed paper products can look like. From day one, has stood at the intersection of modern design and deep environmental responsibility, long before sustainability became a cultural talking point. What moved me most was hearing the origin story: four founders, a six-page website, no automation, and the sheer grit it took to hand-typeset every order until two or three in the morning—all fueled by a mission they believed in. Throughout our conversation, Christopher shares the early chaos, the lessons learned from starting during the Great Recession, and the unwavering North Star that kept the brand alive for 17 years. We talk about the power of design, why sustainability should never require a sacrifice in quality, and how physical products—like holiday cards, photo books, and personalized gifts—remain meaningful in an increasingly digital world. doesn’t just sell cards; they sell connection, joy, and a chance to make a small but real impact on the planet. Key Moments From the Episode * The gratitude moment that started it all: Christopher remembers friends and family working late into the night during their first holiday season—unpaid—simply because they believed in the mission and wanted to help. * Starting during the 2008 recession: With a wedding, a new home, a baby on the way, and no venture funding, the team built a fully bootstrapped brand by embracing long-term horizons and reduced competition. * Where design meets sustainability: was born from the idea that consumers shouldn’t have to choose—great design and climate-friendly choices can and should coexist. * Their mission as a true North Star: After 17 years, fighting climate change continues to be the company’s guiding objective, driving everything from materials to processes to planting over a million trees. * The lasting power of physical products: Even in a digital world, a holiday card or personalized gift still stands out—and reconnects people in a way screens can’t. Join me, , in listening to the episode. If you love brands grounded in mission, craftsmanship, and real human connection, you’re going to enjoy this conversation. Christopher’s story is a reminder that business longevity comes from purpose, not hype—and that even the smallest choices we make as consumers can leave a meaningful imprint on the planet. Tune in and discover the world of Paper Culture. For more on Paper Culture, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Color More Lines: Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million in annual revenue.
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NOWFUL - How Tiny Rituals Build an Unstoppable Life
11/13/2025
NOWFUL - How Tiny Rituals Build an Unstoppable Life
In this episode, I sit down with someone whose inner strength and personal reinvention truly moved me: , Founder & CEO of . From navigating profound personal challenges to building a wellness system rooted in clarity, self-love, and deep inner work, Angelica shares a journey that is both inspiring and practical. Her story begins with a simple but life-altering moment of gratitude and self-awareness at age 19 — a moment that sparked a lifelong path toward inner connection. Throughout our conversation, Angelica opens up about the masks we all wear, the pain we numb rather than face, and how her 40-year journey of self-discovery eventually led to the creation of : a complete mind-body-spirit wellness system. What struck me most is how each product — from the mushroom complex to the sleep cream to the affirmation cards — directly reflects what she relied on to survive some of the darkest moments of her life, including losing everything at age 52 and rebuilding from the ground up. Key Moments From the Episode * The moment that changed everything: At 19, a friend challenged Angelica’s sadness, opening the door to decades of inner work and self-awareness. * Shedding masks and facing the truth: Angelica shares how she confronted emptiness, fear, and a lifetime of expectations placed on her as a woman in a traditional Mexican family. * How was born: Each product in the NOWFUL system comes from practices she used to survive everything from leadership stress to life-altering loss — including losing her businesses, her assets, and nearly her daughters in a 24-hour period. * The power of ritual: Angelica explains why tiny, consistent habits are the foundation for resilience, clarity, and courage — and how they helped her rebuild her life at 52 and launch a new company at 62. * Inside the NOWFUL system: From a 10-mushroom complex to a grounding essential oil, magnesium sleep cream, and smart affirmation cards linked to CBT — Angelica walks through how each piece helps reconnect you to your inner strength. Join me, , in listening to the episode. If you’ve ever felt stressed, disconnected, overwhelmed, or simply unsure of your next step, you will find so much wisdom and strength in this conversation. Angelica’s story is a reminder that everything we need already lives within us — we just need the right rituals to awaken it. Tune in to hear her powerful journey and learn more about the NOWFUL system. For more on NOWFUL, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Saral - The Influencer OS: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to .
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Rodan + Fields - Transformation from the Inside Out: Building a Modern Omni-Channel Powerhouse
11/12/2025
Rodan + Fields - Transformation from the Inside Out: Building a Modern Omni-Channel Powerhouse
When you think about transformation in beauty, few stories are as fascinating as the one unfolding at . In this episode, , CEO of , sits down with , Chief Commercial Officer, who is leading the company through one of the most ambitious reinventions in the industry — evolving from a billion-dollar direct-selling brand into a modern omni-channel powerhouse. Anncy’s background includes some of the most iconic names in beauty — , , and — and she’s now using that experience to bridge legacy and innovation at . What struck me most about Anncy’s leadership is her ability to balance conviction and curiosity. She’s fiercely protective of the brand’s DNA — its female-founded roots, dermatology-driven credibility, and loyal consultant community — while introducing fresh storytelling, modern retail partnerships, and a bold “Love What You See” campaign that redefines clinical luxury for today’s consumer. Here are a few highlights from our conversation: * Purpose Meets Reinvention: How is blending its heritage of women-led dermatology with a new omni-channel model that meets consumers wherever they shop — from consultants to DTC to . * Clinical Luxury, Redefined: The brand’s unique formulation philosophy — “no more, no less” — and why restraint, not volume, is the most powerful form of innovation. * Storytelling with Conviction: Anncy’s approach to brand transformation is rooted in founder DNA, purpose, and authenticity rather than chasing trends. * Female-Founded Advantage: How being the #1 female dermatologist-founded skincare brand is both a point of pride and a call to elevate more women in science and leadership. * Culture as the Growth Engine: Inside the company’s transformation — from hiring and leadership mindset shifts to building agility, clarity, and confidence across teams. Join us in listening to this episode to hear how Anncy Rowe and the team are proving that legacy and reinvention can coexist beautifully — and that true transformation starts with purpose, people, and belief. For more on Rodan & Fields, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this!
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PostPilot - The Future of Commerce Isn’t Digital—It’s Personal
11/05/2025
PostPilot - The Future of Commerce Isn’t Digital—It’s Personal
When you’ve been in eCommerce long enough, you start to see the cycles — the rise of new platforms, the decline of others, and the constant search for what’s next. In this episode, I sit down with , SVP at , to talk about how he’s helping brands rediscover one of the most powerful, proven, and now AI-enhanced channels out there: direct mail. Neal shares how is turning mail into a data-driven, performance-marketing channel for modern brands — one that’s not only defensible against AI disruption, but also amplified by it. What I loved most about this conversation is Neal’s clarity and conviction about where commerce is headed. He’s seen the evolution of digital saturation, rising acquisition costs, and “tech bloat” — and he believes the brands that will win are those who balance smart automation with authentic connection. is doing just that, helping brands cut through the digital noise, drive measurable results, and build stronger customer relationships with physical mail — reinvented for today’s marketers. Here are a few highlights from our conversation: * AI Meets Direct Mail: How PostPilot uses data and automation to make direct mail as dynamic and trackable as digital. * Defensible Channels: Why direct mail remains one of the few marketing channels that AI can’t replace — but can help scale. * The Meta for Mail: How PostPilot is creating an acquisition engine that behaves like a digital ad platform, with the intimacy of print. * Performance That’s Measurable: How brands can track incrementality, integrate with , and optimize ROI in real time. * Culture and Customer Obsession: The story behind PostPilot’s founders and why customer service is their ultimate growth advantage. Join me, , as we listen to the episode to hear how Neal and the PostPilot team are reinventing an old-school medium for the modern era — proving that, in a world dominated by digital, real connection still delivers. For more on PostPilot, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Saral - The Influencer OS: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to Visit the link above.
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Mike Fata - From Personal Health to a $419M Exit
10/22/2025
Mike Fata - From Personal Health to a $419M Exit
In this episode of , my co-host , CEO of , sits down with , Founder and past Chairman & CEO of . Mike’s story is one of personal transformation fueling a movement. What began with his own health journey, losing weight, regaining strength, and discovering hemp seeds, evolved into co-founding a company that pioneered an entire food category and scaled it all the way to a $419 million strategic exit. shares how belief, discipline, and governance shaped his entrepreneurial path. From facing stigma around hemp in the early days, to building a trusted brand on quality and education, to evolving his own leadership from founder to CEO to chairman, gives us a masterclass in resilience and scaling with integrity. Today, he’s paying it forward as a mentor, investor, and author of “Grow: 12 Unconventional Lessons for Becoming an Unstoppable Entrepreneur.” Here are some of the key moments from the episode: * How personal health struggles inspired Mike to co-found Manitoba Harvest * The power of storytelling and education in building belief in a new category * Why governance, values, and discipline were non-negotiable guardrails for scaling * The mindset shift required to evolve from founder to CEO to chairman * Why mentorship and continuous improvement remain at the core of his legacy Join us in listening to the episode and hear how Mike Fata transformed passion into purpose, purpose into a category-defining brand, and now, wisdom into mentorship for the next generation of founders. For more on Mike Fata, visit: To buy Mike Fata’s book, “Grow: 12 Unconventional Lessons for Becoming an Unstoppable Entrepreneur,” visit , Amazon, or wherever you purchase books and audiobooks. If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this!
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Pvolve - Movement Is Medicine
10/09/2025
Pvolve - Movement Is Medicine
I had the pleasure of sitting down with , the founder of , a functional fitness company that’s redefining what it means to truly move your body with purpose. Rachel’s story is deeply personal and inspiring. What started as a search for relief from back pain and scoliosis evolved into creating a method that blends functional fitness with resistance equipment, delivering not only results but also long-term health and mobility. In our conversation, Rachel opened up about her journey with Lyme disease, how it reshaped her perspective on wellness, and why she believes movement is medicine. We also explored how scaled from a scrappy start-up to a global brand with both digital and studio presences, why clinical studies matter in fitness, and what it means to franchise a mission-driven brand. Some key moments from the episode include: * Rachel’s personal health journey and how it inspired the method. * Why functional fitness addresses more than aesthetics; it prevents injury, improves posture, and supports longevity. * The pivotal role of clinical studies in validating fitness methods and building consumer trust. * How thrived during the pandemic with its digital platform and transitioned into a fast-growing franchise model. * The impact of celebrity advocates like in amplifying the brand’s credibility. Join me, , as we listen to the episode and discover how Pvolve is changing the fitness landscape with an approach that goes beyond sweat; it’s about strength, mobility, and living pain-free. For more on Pvolve, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: REViVE Amazon Marketing Partners: REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands it believes in. Are you curious if Amazon is right for you? Workspace6 - Private Community for 7, 8, 9-figure Brands: Workspace6 is a private community where over 950 seven-, eight-, and nine-figure brand operators share insights, solve problems, and accelerate growth. It's the anti-fluff operator's room, and for . Get real answers and skip the trial and error.
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Lauren Kleinman - Why Data-Driven Storytelling Matters Now
10/08/2025
Lauren Kleinman - Why Data-Driven Storytelling Matters Now
In this episode of , I sit down with , Founder of and Co-founder of . Lauren shares her journey from working at and to building not just one, but two thriving agencies that are reshaping how brands approach PR, affiliate, and paid media. Her story is rooted in curiosity, courage, and a clear vision for how the media landscape is evolving. What stood out to me is how Lauren built around the idea of “performance PR,” combining traditional press with measurable ROI through affiliate links. Then, she and her partners created to bring media buying, creative, and paid amplification under one roof. Together, the agencies form a closed loop where press, content, and paid all fuel each other, driving growth and brand equity in ways most agencies can’t match. Here are some highlights from our conversation: * How Dreamday coined the concept of “performance PR” and why it’s more relevant than ever. * The origin story of Quality Media and its unique performance publishing model powered by . * Why the media landscape is shifting to diversified channels, such as TikTok, Substack, and even ChatGPT search. * How AI is reshaping agency work and why Lauren calls Dreamday and Quality Media “people-first, AI-enabled agencies.” * Lauren’s personal journey as a mom, yoga teacher, and leader striving to create workplaces that become the highlight of her team’s careers. Join me, , as I listen to the full episode to hear how Lauren is building intentional, future-ready agencies while staying grounded as a leader. This is a must-listen for founders, marketers, and anyone curious about the future of brand storytelling and performance marketing. For more on Dreamday, visit: For more on Quality Media, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Saral - The Influencer OS: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. .
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Iovate Health Sciences International - The Future of Supplements: Precision and Personalization
10/07/2025
Iovate Health Sciences International - The Future of Supplements: Precision and Personalization
When it comes to building lasting health and wellness brands, few people have as much lived experience as . As Chief Innovation Officer at , Raza has spent nearly two decades turning cutting-edge science into products that make a real difference in people’s lives. From to , his fingerprints are on some of the most influential supplement brands of our time. In this conversation, hosted by Rose Hamilton, CEO of , we delve into the journey of innovation: what it truly entails behind the scenes, why transparency is non-negotiable, and how balancing margins with quality is one of the most challenging yet critical aspects of brand building. Raza also shares what inspires his product innovation, lessons from products like , and his perspective on the fast-changing landscape of consumer wellness. Here are some of the key moments from the episode: * The early days at and how a culture of speed and passion shaped innovation * Why storytelling and consumer feedback remain as important as the science behind the product * The Clear Muscle case study—how testing, iteration, and positioning made all the difference * Building consumer trust through transparency, science, and third-party validation * The future of supplements: precision nutrition, peptides, and the rise of consumer “stacks” Join in listening to the episode and hear how Raza Bashir is helping shape the next era of health and wellness through innovation, trust, and intentional leadership. For more on Iovate Health Sciences International, visit: Iovate Brands: For more information on MuscleTech, visit For more information on Six Star, visit: For more information on Hydroxycut, visit: For more information on Purely Inspired, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Color More Lines: Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year. . 1 Commerce: Scaling a DTC brand becomes harder the bigger you grow, especially when you’re limited to selling on just one channel. While you’re focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you’re missing. That’s where 1-Commerce comes in. They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do.
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Kuli Kuli Foods - Surviving an Avalanche and Building a Brand That Lasts
10/04/2025
Kuli Kuli Foods - Surviving an Avalanche and Building a Brand That Lasts
I had such a powerful and eye-opening conversation with , Founder & CEO of . Lisa shared her incredible journey that began in the in Niger, where she first discovered moringa, a nutrient-packed “tree leaf” that transformed her health. What started as a simple act of self-care in a rural village has grown into , a pioneering superfoods brand that now partners with thousands of small farmers across Africa and India, empowers women, and brings nutritious, climate-smart foods to shelves nationwide. Lisa opened up about the early hurdles, navigating approvals, raising money through crowdfunding, and hustling at farmers' markets, and how those small proof points led to partnerships with , , and more. We also explored the resilience it takes to keep going for over 12 years, her gratitude practice, and the leadership lessons that continue to guide her. This episode is packed with inspiration for entrepreneurs and food lovers alike. Here are some highlights from our conversation: How a Peace Corps experience in Niger led to the discovery of moringa and sparked the founding of . Overcoming early supply chain and regulatory challenges, including a $70,000 FDA hurdle with creativity and mentorship. The role of farmers' markets and crowdfunding in proving demand and landing Whole Foods as their first big customer. Building impact by partnering with 3,000 small farmers and reinvesting 10% of profits into community projects worldwide. Lisa’s advice for entrepreneurs: map out small proof points, celebrate wins, and keep the courage to start and persist. Join me, , as I listen to Lisa’s inspiring story of grit, gratitude, and global impact, and to discover how Kuli Kuli is changing the way we think about superfoods. For more on , visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: REViVE Amazon Marketing Partners: REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands it believes in. Are you curious if Amazon is right for you? . Workspace6 - Private Community for 7, 8, 9-figure Brands: Workspace6 is a private community where over 950 seven-, eight-, and nine-figure brand operators share insights, solve problems, and accelerate growth. It's the anti-fluff operator's room, and for .
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Ohme Foods - Why Healthy Mornings Start with One Simple Choice
10/02/2025
Ohme Foods - Why Healthy Mornings Start with One Simple Choice
I had a truly meaningful and inspiring conversation with , Co-Founder of . Jenny shared how her personal health journey, such as losing 50 pounds, rediscovering fitness, and building confidence through small daily wins, became the spark that inspired her to create . What began as a New Year’s resolution to start every morning with a healthy breakfast has now evolved into a colorful, family-friendly snack brand that helps people kick off their days with wellness in mind. We discussed the challenges of building a brand from scratch, including struggles with packaging, finding the right retail strategy, and navigating the early days of farmers' markets and pop-ups. Jenny also opened up about the big wins along the way, like reaching out on Instagram to carry their products, and the joy of seeing both kids and parents embrace Ohme’s freeze-dried fruits and yogurt crunches. Her story is a reminder that small steps and small wins can add up to something truly transformative. Here are a few highlights from our conversation: Jenny’s gratitude practice and how a supportive friend helped her gain clarity and confidence in tough moments. The personal wellness journey that inspired the launch of Ohme Foods. How starting with farmers' markets led to unexpected retail wins, including Urban Outfitters. The importance (and headaches) of packaging design and branding in standing out on shelves. Why freeze-drying preserves 95% of nutrition while delivering that crunchy texture everyone loves. Join me, , as I listen to Jenny’s story and learn more about the mission behind Ohme Foods, and get inspired by how personal transformation can spark an incredible business journey. For more on Ohme Foods, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: 1 Commerce: Scaling a DTC brand becomes harder the bigger you grow, especially when you’re limited to selling on just one channel. While you’re focused on day-to-day operations, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space, capturing customers you’re missing. That’s where 1-Commerce comes in. They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do. As a Story of a Brand listener, you’ll . Color More Lines: Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year. .
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Always Full - The Pet Bowl That Never Runs Dry
09/23/2025
Always Full - The Pet Bowl That Never Runs Dry
I had the chance to sit down with , the founder and CEO of , and what an inspiring conversation it was. Steve’s entrepreneurial journey spans decades, from walking away from a “lifetime” corporate job to building multiple companies across engineering, manufacturing, and ag-tech. Along the way, he learned hard lessons about trust, cash flow, and resilience. And now, he’s bringing all of that experience into the pet space with a product that solves a simple but universal problem—keeping your pet’s water bowl always full and always clean. In our conversation, Steve shared the story of how a broken arm in his family turned into the spark for . What began as a sketch in AutoCAD evolved into a laser-precise, vortex-flushing, self-cleaning water bowl that pet parents (and pets!) are falling in love with. From overcoming engineering challenges, to winning awards at and , to preparing for retail and online expansion, Steve walked us through what it takes to build not just a product, but a brand that truly makes a difference in people’s lives. Here’s what you’ll learn in this episode: * How Steve’s early career experiences led him to embrace entrepreneurship * The tough lessons he learned building and selling multiple companies before Always Full * How his wife’s broken arm sparked the idea for a better water bowl * The engineering process behind Always Full, including the vortex flush and filtration system * Why Always Full is gaining traction with consumers, retailers, and even industry awards Join me, , as I listen to this episode of The Story of a Brand as we dive into the journey of an entrepreneur who’s proving that solving real problems—like keeping your pets healthy and hydrated—can be both meaningful and transformative. For more on Always Full, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Workspace6 - Private Community for 7, 8, 9-figure Brands: Workspace6 is a private community where over 950 seven-, eight-, and nine-figure brand operators share insights, solve problems, and accelerate growth. It's the anti-fluff operator's room, and for . Get real answers and skip the trial and error. REViVE Amazon Marketing Partners: REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands it believes in. Are you curious if Amazon is right for you?
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Memo Paris - - The Emotional Resonance of Fragrance
09/18/2025
Memo Paris - - The Emotional Resonance of Fragrance
From the Archives: Back in May 2024, I had the pleasure of sitting down with J, Co-founder and CEO of , to explore the fascinating world of fragrance and the art of memory it evokes. John shared his journey from fashion to perfumery, the courage it took to leave a corporate path, and how he and his wife, , built around the idea of capturing places, emotions, and memories through scent. What stood out most was how fragrance becomes more than just a product; it becomes a bridge to culture, connection, and even self-expression. In this conversation, we dived into how was born out of curiosity, love, and creativity, and how the brand has grown from just four fragrances to a collection found in over 60 countries. John opened up about the role of family, mentors, and his wife’s poetic vision in shaping , and how every bottle tells a story of place, beauty, and emotion. Here’s what you’ll learn in this episode: How John’s early mentors and family support gave him the courage to take the entrepreneurial leap The story of Memo Paris and how fragrances capture “places of grace” around the world Why building a fragrance brand is about long-term relationships, not quick trends The role of art, storytelling, and creativity in shaping Memo Paris’s bottles and scents Sneak peek into new launches, including the fragrance inspired by Cappadocia Join me, , as we listen to this inspiring episode of The Story of a Brand, where we discover how Memo Paris weaves together travel, memory, and artistry to create fragrances that truly tell a story. For more on Memo Paris, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Saral - The Influencer OS: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.
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WYNK - Educating Consumers One Sip at a Time
09/16/2025
WYNK - Educating Consumers One Sip at a Time
I had the absolute pleasure of sitting down with of , to explore one of the fastest-growing trends in the beverage industry: low-dose THC drinks. Angus shared his incredible journey from engineering at Tesla and SpaceX to launching a scrappy startup with a vision for healthier, more social alternatives to alcohol. What struck me most was how much of ’s story is about holding onto a vision—even when the path forward wasn’t clear and staying scrappy, adaptable, and true to quality. In this episode, Angus and I discuss everything from his early mentor, who taught him to value education over money, to the inventive mobile production systems that helped break into multiple states, to the massive regulatory unlock that allowed hemp-derived THC beverages to finally reach mainstream shelves. Along the way, we also explored the challenges of consumer education, the better-for-you movement in beverages, and what it takes to not just build a product but build a category. Here’s what you’ll learn in this episode: * How a mentor’s belief in vision over money shaped Angus’s entrepreneurial journey * The scrappy origins of WYNK and how a mobile canning trailer became the company’s launchpad * Why low-dose THC beverages are poised to disrupt alcohol consumption trends * The regulatory shifts that allowed WYNK to expand beyond dispensaries into bars, restaurants, and liquor stores * How WYNK is investing in quality and compliance to build not just a brand, but an entire category Join me, , as I listen to this fascinating episode of 'The Story of a Brand,' where we explore the vision, challenges, and triumphs behind WYNK, a brand rewriting the rules for social beverages. For more on WYNK, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: 1 Commerce: Scaling a DTC brand becomes harder the bigger you grow, especially when you’re limited to selling on just one channel. While you’re focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you’re missing. That’s where 1-Commerce comes in. They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do. As a Story of a Brand listener, you’ll . Color More Lines: Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year. .
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Taking Cara Babies - Helping Parents Find Sleep, Hope, and Confidence
09/04/2025
Taking Cara Babies - Helping Parents Find Sleep, Hope, and Confidence
I had such a powerful and heartfelt conversation with , the CEO & Founder of . Cara shared her deeply personal journey—from her background as a neonatal nurse and wife of a pediatrician to her own struggles with sleep deprivation as a new mom. What I loved most about this interview is how Cara took her hardest moments, the valleys of her life, and turned them into seeds that grew into a mission to help parents everywhere. We talked about how sleep impacts not only babies but the entire family, and how Cara’s work is about so much more than swaddles or schedules—it’s about empowering parents to believe in themselves, find grace in the learning process, and realize they are the true experts of their own children. Her wisdom, compassion, and dedication shine through every word. Here are a few highlights from our conversation: How ’s darkest moments as a new mom inspired her mission Why helping parents get just a few extra hours of sleep is life-changing The philosophy behind : empowering parents as the experts Practical guidance for parents at any stage, from newborns to toddlers Why grace, compassion, and presence are essential in parenting Join me, , as I listen to this episode and hear how Cara is transforming the lives of parents and babies with wisdom, heart, and hope. For more on , visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: REViVE Amazon Marketing Partners: REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands it believes in. Are you curious if Amazon is right for you? . Workspace6 - Private Community for 7, 8, 9-figure Brands: Workspace6 is a private community where over 950 seven-, eight-, and nine-figure brand operators share insights, solve problems, and accelerate growth. It's the anti-fluff operator's room, and for .
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EvolveTogether - Do Good Every Day
09/03/2025
EvolveTogether - Do Good Every Day
I had the pleasure of sitting down with , Founder & CEO of , and this conversation was both inspiring and deeply human. Cynthia shared how her journey from jewelry design to launching a wellness-focused essentials brand began during the pandemic's chaos. What started with masks for frontline workers quickly grew into a mission-driven company rooted in connection, intentional design, and products that make people feel truly cared for. What struck me most is how much thought Cynthia puts into every detail—whether it’s the clean formulations, sustainable packaging, or even the way a soap fits in your hand. She’s not just building products; she’s building trust and raising expectations for what consumers deserve. Here are a few highlights from our conversation: * How a background in jewelry design shaped Cynthia’s meticulous attention to detail * The origin story of and why masks were just the beginning * Why the brand’s ethos is about being “for humans,” not just for consumers * The importance of industrial design in making daily essentials feel seamless * Lessons on trusting your gut and staying rooted in your “why” as a founder Join me, , as I listen to this episode and hear how Cynthia is reshaping everyday essentials into products worth buying and a brand worth supporting. For more on EvolveTogether, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Saral - The Influencer OS: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to ! Visit the link above.
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Tan Organic - The Cleanest Tan You’ll Ever Find
09/02/2025
Tan Organic - The Cleanest Tan You’ll Ever Find
I had such an inspiring conversation with , the founder of and . From building one of the cleanest sunless tanning brands in the world to creating a multi-use balm that families can trust, Noelle’s story is packed with passion, resilience, and purpose. She opened up about the early struggles of running high-end spas during the recession, the pivotal moment when helped her discover her “why,” and the values that continue to guide her company today—kindness, gratitude, integrity, quality, and innovation. What I loved most was hearing how Noelle’s personal journey is woven into her brands. From overcoming setbacks to insisting on the highest-quality, sustainable ingredients, her drive is contagious. We also explored the real challenges of competing as an indie brand against global beauty giants, the growing awareness of what we put on our skin, and the exciting growth and are experiencing in the U.S. Here are just a few highlights from our conversation: * How gratitude and kindness shaped Noelle’s entrepreneurial journey * The role of and a chance meeting with Simon Sinek in launching Tan Organic * Why clean, organic ingredients cost more—but deliver so much more value * The story behind Skin Magic’s 30+ uses and its recent launch at * Lessons on resilience, asking for help, and staying true to your “why” Join me, , as I listen to the episode and discover how Noelle is redefining beauty with purpose-driven brands that care for people, planet, and skin health. For more on Tan Organics, visit: For more on Skin Magic, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Color More Lines: Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year. 1 Commerce: Scaling a DTC brand becomes harder the bigger you grow, especially when you’re limited to selling on just one channel. While you’re focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you’re missing. That’s where 1-Commerce comes in. They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do.
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Legendairy Milk - 10 Years of Supporting Moms Through Every Stage
08/29/2025
Legendairy Milk - 10 Years of Supporting Moms Through Every Stage
I had such an inspiring conversation with , the CEO & Founder of . What started as her personal struggle with breastfeeding and milk supply has grown into a mission-driven brand that supports women through every stage of life—from trying to conceive to postpartum and beyond. Luna’s story is rooted in resilience, family support, and a deep commitment to women’s health. Her candid honesty about motherhood and entrepreneurship made this conversation both powerful and refreshing. We talked about the realities of new motherhood, the stigma that still surrounds breastfeeding, and the importance of building products—and a community—that truly support women. isn’t just about supplements; it’s about breaking barriers, creating safe spaces for moms, and ensuring products are backed by science and integrity. Luna also shared what it’s been like to grow her business over 10 years, the sacrifices she’s made along the way, and her advice to other founders navigating the entrepreneurial journey. Here are some key moments from our conversation: * How family support, especially her mom stepping in, made possible. * The personal struggles with milk supply that inspired her first product formulations. * Why humor and honesty are built into the brand’s packaging and community. * How prioritizes education and support first, products second. * The certifications, testing, and research that set their supplements apart in a crowded market. Join me, , as I listen to this episode and hear how Luna turned her challenges into a brand that has supported moms for over a decade. Whether you’re a parent, a founder, or someone passionate about women’s health, you’ll walk away inspired. For more on Legendairy Milk, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: REViVE Amazon Marketing Partners: REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands it believes in. Are you curious if Amazon is right for you? . Workspace6 - Private Community for 7, 8, 9-figure Brands: Workspace6 is a private community where over 950 seven-, eight-, and nine-figure brand operators share insights, solve problems, and accelerate growth. It's the anti-fluff operator's room, and for . Get real answers and skip the trial and error.
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LiveComplete - Building a Platform for the Future of Nutrition
08/26/2025
LiveComplete - Building a Platform for the Future of Nutrition
I had such a fascinating conversation with , Founder of . This isn’t just another protein brand; what Anthony and his team are building could truly change how we think about food, nutrition, and even the future of plant-based eating. What struck me most was his passion, not just for creating a product, but for creating a platform that delivers “no compromises, sacrifice nothing.” We delved into the science behind ’s unique protein blends, including its groundbreaking concept of match rate. Anthony explained how they’ve engineered plant-based proteins to replicate the amino acid profiles of human muscle, making them more effective for building strength, recovering faster, and even maintaining a lean physique. This isn’t just for vegans; it’s for anyone who wants the most efficient and effective protein available. Here are some key moments from our conversation: * Anthony shares how a personal journey into veganism led him to discover protein imbalances and eventually write an algorithm to solve them. * We delve into match rate, the measurement that determines how well a protein matches the components of our bodies, and why most proteins fall short. * The story of ’s 30+ co-founders and their restaurant-owner energy: passion, sacrifice, and personal commitment to building something better. * A look at upcoming products like baking mixes and plant-based egg replacements designed to deliver taste, texture, and nutrition without compromise. * Why Anthony believes is more than a product—it’s a platform for the future of food. Join me, , as I listen to this episode and discover why LiveComplete is creating one of the most fascinating food innovations I’ve come across in a long time. If you’ve ever wished for protein that’s truly optimized for your body—and better for the planet—you’ll want to hear this one. For more on LiveComplete, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Saral - The Influencer OS: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to ! Visit the link above.
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Umthi - An Ode to Heritage, Strength, and Self-Worth
08/22/2025
Umthi - An Ode to Heritage, Strength, and Self-Worth
I had the absolute pleasure of sitting down with , Founder of . From the very first moment, it was clear how deeply personal her mission is— isn’t just a skincare brand, it’s rooted in family, culture, and the wisdom passed down through generations. Lolita shared how her journey began with her grandmother’s teachings and how she’s transformed that legacy into a brand that blends tradition with modern wellness. What struck me most about this conversation was Lolita’s commitment to creating products with integrity. She emphasized the importance of staying connected to the earth, honoring her heritage, and creating products that genuinely nurture. It’s rare to find a founder who brings such authenticity and care into every part of their business, and listening to her, you can feel that Umthi is about more than beauty—it’s about healing and connection. Here are a few key moments from the episode: * How Umthi was born from her grandmother’s influence and a desire to preserve cultural wisdom. * The meaning behind the name “Umthi” and how it reflects the brand’s roots and purpose. * Why integrity and intentionality guide every decision, from sourcing to formulation. * The role of nature and spirituality in her approach to skincare and wellness. * The challenges and lessons of building a purpose-driven brand in today’s market. Join me, , as I listen to this episode and discover how Umthi is weaving heritage, authenticity, and healing into the world of skincare and beyond. For more on Umthi, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Workspace6 - Private Community for 7, 8, 9-figure Brands: Workspace6 is a private community where over 950 seven-, eight-, and nine-figure brand operators share insights, solve problems, and accelerate growth. It's the anti-fluff operator's room, and for . Get real answers and skip the trial and error. REViVE Amazon Marketing Partners: REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands they believe in. Are you curious if Amazon is right for you?
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Slowtide - How Surf and Art Sparked a Global Brand
08/20/2025
Slowtide - How Surf and Art Sparked a Global Brand
I had such a great time talking with , Co-founder of . What started as a simple idea—a better beach towel—has grown into a lifestyle brand that’s as much about art and culture as it is about function. Dario shared how turned a category often overlooked into something exciting, combining creativity, collaboration, and sustainability in a way that truly resonates with today’s consumer. What really stood out to me was the way Dario approaches brand building. isn’t just about selling towels; it’s about creating products that people connect with and want to showcase in their everyday lives. From artist collaborations to pushing the boundaries of what a towel can be, this is a story about vision, persistence, and transforming the ordinary into the extraordinary. Here are a few key moments from the episode: * How a love for surf, art, and culture inspired the very first product idea. * The journey from a side hustle to a full-fledged brand stocked in major retailers. * Why artist and brand collaborations have become such a powerful part of their identity. * The challenges of scaling while staying true to their creative roots and sustainable values. * Insights into how turned a utilitarian product into a lifestyle statement. Join me, , as I listen to this episode and discover how Slowtide transformed a simple towel into a cultural canvas, building a brand that inspires creativity and community. For more on , visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: REViVE Amazon Marketing Partners: REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands it believes in. Are you curious if Amazon is right for you? . Workspace6 - Private Community for 7, 8, 9-figure Brands: Workspace6 is a private community where over 950 seven-, eight-, and nine-figure brand operators share insights, solve problems, and accelerate growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.
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Little Bellies - When it Comes to Kids, Every Bite Counts
08/20/2025
Little Bellies - When it Comes to Kids, Every Bite Counts
I loved this conversation with , President & Co-founder of . As a parent myself, I’ve heard many brands talk about “organic” or “better-for-you” snacks, but I’ve never heard anyone break it down the way Clive did. From the very start of our chat, I could tell how thoughtful and intentional he and his team are about what goes into their products. Their mission goes beyond just offering snacks; it’s about guiding parents and children through each age and stage of development in a way that feels supportive, safe, and truly considered. What struck me most was how Clive described the philosophy behind ’ product design, encompassing everything from motor skill development to palate shaping, and avoiding what he calls “health washing.” It’s a level of care that’s rare in this space, and it gave me a whole new perspective on how much food choices at an early age matter. Honestly, I was blown away. Here are a few highlights from the episode: * The story of how a family need, his nephew’s severe food sensitivities inspired the founding of the company nearly 20 years ago. * Why organic is only the starting point, and how avoids “pseudo-confectionery” by creating truly age-appropriate foods. * The challenges of launching in North America in 2020, right as the pandemic hit, and how agility helped them adapt. * A fascinating look at their “age and stage architecture” that supports children from seven months through toddlerhood with carefully designed textures, shapes, and flavors. * The commitment to brand integrity and why they refuse to compromise, even when retailers request products that don’t align with their values. Join me, , as I listen to this episode and discover why isn’t just another snack brand; it’s a partner for parents who want the very best for their children. You’ll find this conversation inspiring, thoughtful, and eye-opening. For more on Little Bellies, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: 1 Commerce: Scaling a DTC brand gets harder the bigger you grow, especially when you’re stuck selling on just one channel. While you’re focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you’re missing. That’s where 1-Commerce comes in. They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do. As a Story of a Brand listener, you’ll . Color More Lines: Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year.
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Nyrah Beauty - The Science of Hormonal Skincare, Simplified
08/16/2025
Nyrah Beauty - The Science of Hormonal Skincare, Simplified
I had such an inspiring conversation with , Founder & CEO of . Her journey into skincare was deeply personal, sparked by her own search for products that truly worked for her sensitive skin. What began as frustration turned into a passion for formulating clean, effective solutions that honor both the science of skincare and the integrity of natural ingredients. Lorraine’s story is a reminder that sometimes the best brands are born from solving problems for ourselves first. What stood out to me was Lorraine’s intentionality, whether it’s choosing every ingredient with care, building a brand rooted in authenticity, or ensuring that empowers people to feel confident in their own skin. She opens up about the challenges of breaking into the crowded beauty space, the role of education in building trust, and how she stays grounded while scaling a mission-driven brand. Here are a few highlights from the episode: * How personal skincare struggles became the foundation for Nyrah Beauty * The philosophy of combining science with clean, natural ingredients * The challenges and opportunities of standing out in a saturated beauty market * Why education and transparency are central to building customer trust * Lorraine’s vision for the future of Nyrah Beauty Join me, , as I listen to the episode and discover how Lorraine is reshaping beauty with purpose, passion, and authenticity. For more on Nyrah Beauty, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: REViVE Amazon Marketing Partners: REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands it believes in. . Workspace6 - Private Community for 7, 8, 9-figure Brands: Workspace6 is a private community where over 950 seven-, eight-, and nine-figure brand operators share insights, solve problems, and accelerate growth. It's the anti-fluff operator's room, and for . Get real answers and skip the trial and error.
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The Clear Cut - From Side Hustle to Full-Fledged Jewelry Brand
08/15/2025
The Clear Cut - From Side Hustle to Full-Fledged Jewelry Brand
I had such a fascinating conversation with , Co-founder & CEO of . What started as her passion for educating people about diamonds has evolved into a thriving modern brand that’s revolutionizing the way couples shop for engagement rings. Olivia shared how she went from being a gemologist and content creator to running a direct-to-consumer company that blends education, transparency, and trust at the heart of every customer interaction. What struck me most was how ’s growth has been fueled not just by beautiful diamonds but by storytelling, social media, and community building. Olivia pulled back the curtain on the early days, the challenges of scaling while staying true to her mission, and how she’s shaping the next chapter of a category that’s been slow to evolve. Here are some highlights from the episode: * How a side hustle Instagram account turned into a full-fledged business * Why education and transparency are the keys to disrupting the diamond industry * The role social media has played in building community and brand trust * Challenges of scaling while maintaining personalization in the customer experience * What’s next for as they continue to grow and innovate Join me, , as I listen to the episode and get inspired by Olivia’s journey of turning her expertise and passion into a brand that’s redefining the engagement ring experience. For more on The Clear Cut, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Saral - The Influencer OS: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.
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The Original Southside - A Cocktail Born from Family Tradition
08/15/2025
The Original Southside - A Cocktail Born from Family Tradition
I had the pleasure of sitting down with , Founder of , and this was such a fun and refreshing conversation, literally. From the very first sip of her canned cocktail, I was blown away by how crisp, light, and perfectly balanced it tasted. What really struck me, though, was how much heart and thoughtfulness went into every detail of this brand, from the family recipe it was inspired by to the intentional choice of organic, clean ingredients. Meredith’s journey is one of resilience, creativity, and considerable grit. Coming from a background in the beauty industry, she made the leap into the ultra-competitive world of ready-to-drink cocktails, despite having no prior experience in the beverage industry. What she did bring was a deep love of ingredients, a family gin recipe, and the determination to create something better than what was on the shelf. In our conversation, she shares the highs, the hurdles, and the very personal wins that keep her pushing forward. Here are a few highlights from the episode: * How a friend choosing as her wedding drink became a powerful reminder of why Meredith started the brand * The family recipe origins behind and how Meredith perfected it for the can * Why being –compliant was a non-negotiable from day one * The unique challenges of breaking into the alcohol industry’s three-tier distribution system * Meredith’s go-to strategies for building awareness, from real-life tastings to word-of-mouth advocacy Join me, , as I listen to the episode and get inspired by Meredith’s journey of turning a family recipe into a modern, better-for-you cocktail brand. For more on The Original Southside, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Color More Lines: Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year. Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning. 1 Commerce: Scaling a DTC brand becomes harder the bigger you grow, especially when you’re limited to selling on just one channel. While you’re focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you’re missing. That’s where 1-Commerce comes in. They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do. As a Story of a Brand listener, you’ll .
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Octavia Morgan - Fragrance Sensitivity Is Real. This Brand Is the Solution.
08/07/2025
Octavia Morgan - Fragrance Sensitivity Is Real. This Brand Is the Solution.
When I think of founder stories that move me to my core, ’s journey is right at the top. In this episode, I sit down with , CEO and Creative Director of , to discuss building a fine fragrance brand rooted in intention, courage, and community. From her early mornings in meditation to the emotional moment a customer cried after finally finding a scent she could wear, this is a conversation about listening to your calling, even when it’s scary. Octavia left a stable nursing career to create a fragrance brand for people like her—those with scent sensitivities who still wanted complexity, boldness, and beauty in what they wear. She shares how she took her brand “to the streets,” grew through word of mouth, and developed a fragrance line that’s now carried by Ulta Beauty nationwide. This isn’t just about perfume—it’s about purpose. Here are a few highlights from the interview: * The meditation that sparked Octavia’s leap from nursing to entrepreneurship—and the fear she had to face head-on. * How a tearful customer showed her the deep emotional impact her product could have. * Why sells $100+ fine fragrances at upscale markets—and how it built a grassroots community of superfans. * The real reason so many people suffer from scent sensitivity, and how her clean, filler-free formulations are changing that. * Her powerful advice for anyone with a dream they’re too scared to pursue: “Why not you?” Join me, , as I listen to the episode and discover the story of a founder who’s redefining what it means to follow your intuition and create beauty with integrity. You’ll walk away inspired and probably wanting to smell every scent she’s ever made. For more on Octavia Morgan, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: 1 Commerce: Scaling a DTC brand gets harder the bigger you grow, especially when you’re stuck selling on just one channel. While you’re focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you’re missing. That’s where 1-Commerce comes in. They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do. As a Story of a Brand listener, you’ll get one month of free storage and a strategy session with their CEO, Eric Kasper. Color More Lines: Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year. .
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