The Story of a Brand

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand’s evolution. Who knows, you may even discover a few new products that become faves.

Small Co Capital - Building & Funding a Brand with Afif Ghannoum 04/25/2024

Small Co Capital - Building & Funding a Brand with Afif Ghannoum This episode is brought to you by and . In this illuminating episode of “,” sits down with entrepreneur to delve into his journey of founding and scaling businesses, with a keen focus on his ventures, and . Through Afif’s experiences, we explore the multifaceted challenges of entrepreneurship, particularly around the crucial aspect of raising capital. Here’s what you can expect from this deep dive: * Entrepreneurial Insight: Afif shares his journey, shedding light on the hurdles and triumphs of building a business from the ground up. His story is a testament to the entrepreneurial spirit, showcasing resilience and strategic thinking. * Investor Relationships: The conversation underscores the significance of building trust with investors. Afif emphasizes that beyond a compelling business idea, investors must believe in the entrepreneur themselves. This segment offers valuable advice on cultivating these critical relationships. * Leadership Transitions: A pivotal moment in any company’s growth is recognizing when to initiate leadership changes. Afif discusses his decision to bring in new leadership at to catalyze growth, offering insights into the process of finding the right people for specific roles and the importance of timing in leadership transitions. * Alternative Funding Options: Delving into the realm of financing, Afif presents a compelling case for considering alternative funding methods, such as revenue-based funding. He outlines the advantages of these options over traditional venture capital, including no personal guarantees and minimized dilution. * Strategic Financing Decisions: Entrepreneurs face a complex landscape of funding mechanisms. Afif advises carefully weighing the cost of capital, the implications of personal guarantees, and the agility in accessing funds. He also highlights the importance of aligning interests with funding partners and navigating the intricacies of different funding avenues. * Pitfalls and Opportunities: The discussion critically examines the challenges of working with funding brokers, the risks associated with speculative ventures, and the strategic management of capital. Afif’s insights into prudent capital management are invaluable for entrepreneurs leveraging opportunities effectively. * The Value of Relationships and Advice: Beyond funding, Afif talks about the significance of building robust business relationships and the role of strategic advice during the funding process. He also touches upon the importance of due diligence and the unique challenges entrepreneurs face in the Consumer Packaged Goods (CPG) sector. Whether you’re an aspiring entrepreneur, a seasoned business owner, or intrigued by the intricacies of building and funding a business, this episode offers a wealth of knowledge, experiences, and strategies from Afif Ghannoum’s entrepreneurial adventure. Join us as we uncover the lessons, challenges, and successes that define the entrepreneurial spirit. For more on Small Co Capital, visit: If you enjoyed this episode, please leave us a rating and review and give us a follow on Apple Podcast. Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. SARAL - The Influencer OS for Brands: Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. /episode/index/show/storybehindthebrand/id/30976578

NOA Home - The Art of Bootstrapping 04/24/2024

NOA Home - The Art of Bootstrapping This episode is brought to you by and . In this inspiring episode, explores the entrepreneurial journey of , Co-Founder and CEO of . Kopeck shares his story of growing a $50,000 investment into a remarkable $23 million revenue over four years. It’s a tale that underscores the essence of entrepreneurship, including the critical importance of trust, risk-taking, and the undeniable power of human connections. Join us as we explore the highs and lows of building a brand that’s as much about family values as it is about offering quality, artisanal products to the market. Main Themes: * The Foundation of Trust and Integrity: Learn how a partnership based on shared vision and integrity was pivotal during a typhoon-induced crisis, setting a precedent for the company’s ethos. * Personal Commitment and Brand Ethos: Discover the significance behind the name NOA Home and how it reflects the company’s dedication to comfort, quality, and family. * Overcoming Challenges through Resilience: Jeremy discusses facing and overcoming challenges, including supply chain disruptions and the pandemic, focusing on resilience and maintaining core values. * The Art of Bootstrapping: A Deep Dive into How NOA Home Achieved Significant Growth without External Investors, highlighting the effectiveness of financial management and market understanding. * A Customer-Centric Approach: This paper provides insights into the importance of direct feedback and exceptional customer service and their role in refining NOA Home’s offerings. * Future Plans and Expansion: Exciting details on expanding the product line with American-made items and growing the ambassador program to reinforce the brand’s commitment to quality and community. * A Message to Aspiring Entrepreneurs: Jeremy shares words of encouragement for future entrepreneurs, emphasizing perseverance, a customer-centric approach, and the importance of holding onto one’s values. About NOA Home: NOA Home has emerged as a leading name in the B2C industry, known for its artisanal products, storytelling approach to customer engagement, and unwavering commitment to quality and community. From overcoming natural disasters to navigating the complexities of market dynamics, NOA Home’s journey is a testament to what can be achieved with hard work, dedication, and an unrelenting focus on what truly matters. Whether you’re an aspiring entrepreneur, a seasoned business owner, or simply someone who appreciates a success story, this episode offers valuable insights into the realities of starting and scaling a business today. Tune in to learn, be inspired, and find the spark you need to start your journey of resilience and success. For more on NOA Home, visit: If you enjoyed this episode, please leave us a rating and review and give us a follow on . Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. SARAL - The Influencer OS for Brands: Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. /episode/index/show/storybehindthebrand/id/30975463

Digital Stronghold - Where Men’s Interest Brands Go to Thrive 04/18/2024

Digital Stronghold - Where Men’s Interest Brands Go to Thrive This episode is brought to you by and . Welcome to another enlightening episode in which dives deep into the journey of , a visionary entrepreneur and partner at . The Digital Stronghold is a multi-brand platform supporting leading digitally native men’s apparel, accessories, and grooming brands in accelerating their growth. Mike shares his fascinating career trajectory, valuable insights from his tenure with , and current endeavors shaping the future of men’s interest brands. Below are the key highlights of our conversation: * Gratitude and Reflecting on a Mentor’s Impact Mike reflects on the impact of a high school teacher who influenced his passion for business and entrepreneurship. * Taylor Stitch Update Post-Pandemic Update on Taylor Stitch post-pandemic, focusing on product development, customer needs, and business strategies. * Introduction to Digital Stronghold Introduction to Digital Stronghold, a holding company for men’s interest brands, and its vision to acquire profitable brands. * Consumer-Centric Approach of Digital Stronghold Discuss how Digital Stronghold aims to enhance the consumer experience by supporting founders and improving operational efficiency. * Evaluating Apparel Brands for Investment Learn about the key criteria Digital Stronghold uses to evaluate apparel brands for investment, including financial benchmarks and customer retention rates. * Embracing Niche Brands Discover the value Digital Stronghold places on niche brands that focus on building a dedicated customer base, like the success story of in their portfolio. * Supporting Acquired Brands Explore the comprehensive support Digital Stronghold provides to acquired brands post-deal, covering areas such as finance, digital optimization, marketing, and logistics. * Inclusivity in Brand Acquisition Understand Digital Stronghold’s openness to brands with diverse product lines, including gender-neutral options, and how they assess brands for investment opportunities. * Navigating Challenges in Brand Acquisition Delve into the challenges Digital Stronghold faces in finding and acquiring brands, including the impact of market dynamics and the importance of knowing your customer for successful paid media strategies. Call-to-Action: Mike encourages interested brand founders in the men’s interest space to connect for potential investment opportunities. For more on Digital Stronghold, visit: Remember to subscribe and follow on Apple Podcast and LinkedIn for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond! If you enjoyed this episode, please leave us a rating and review. Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. SARAL - The Influencer OS for Brands: Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. /episode/index/show/storybehindthebrand/id/30890213

Troop - Superfood Mushrooms in a Gummy! 04/18/2024

Troop - Superfood Mushrooms in a Gummy! This episode is brought to you by and . In this inspiring episode, dives into the fascinating world of entrepreneurship with a unique twist – mushrooms. His guests, Co-Founders and , are the innovative minds behind , a company reshaping how we view and consume mushrooms. Their story is not just about mushrooms; it’s a tale of resilience, innovation, and the power of a robust support system. Main Themes: * The Birth of Troop During Challenging Times: Discover how Stephanie and Jake embarked on their entrepreneurial journey amidst the COVID-19 lockdown, transforming their mushroom passion into a thriving business. * Gratitude and Support: The founders emphasize the crucial roles of gratitude, family support, and self-belief in navigating the ups and downs of starting a new venture. They share anecdotes highlighting how these elements were instrumental in their success. * Demystifying Mushrooms: Stephanie and Jake discuss their mission to make mushrooms more appealing and accessible through innovative products like gummies. They delve into the challenges and rewards of educating the public about mushrooms' health benefits and potential, aiming to destigmatize this versatile ingredient. * Sustainability and Quality: Learn about Troop’s commitment to sustainability, from choosing eco-friendly packaging to sourcing premium mushrooms. The founders detail the meticulous research and development process that goes into creating their unique mushroom gummies, including custom molds that embody the essence of their brand. * Education and Networking: The importance of continuous learning, networking, and strategic planning for budding entrepreneurs. Stephanie and Jake share valuable insights into how they navigated the complexities of product development and market introduction with no prior experience in the mushroom industry. * Health Benefits and Applications: The conversation also covers mushrooms' potential health benefits, from digestive support to mental health and immune system enhancement. The founders discuss their approach to product development, focusing on vegan-friendly, potent extracts made through a triple extraction method. * Looking Forward: As Troop grows, Stephanie and Jake reflect on their journey and plans. They highlight the importance of quality, consumer education, and expanding their product line to include offerings with immune-boosting and stress-reducing properties. Closing Thoughts: Stephanie and Jake’s journey with Troop is a testament to the power of innovation, dedication, and the impact of reimagining traditional ingredients for modern consumers. This episode is a must-listen for anyone interested in entrepreneurship, health, and wellness or looking for inspiration. Remember to check out Troop’s mushroom gummies and other products by visiting Trytroop.com and learning more about how they’re changing the health and wellness industry game. For more on Troop, visit: For our listeners, a 20% discount for Troop, use promo code: Remember to subscribe and follow on Apple Podcast and LinkedIn for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond! If you enjoyed this episode, please leave us a rating and review. Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. SARAL - The Influencer OS for Brands: Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. /episode/index/show/storybehindthebrand/id/30873943

Franne Golde - Franne Golde’s Journey from Songwriting to Fashion Innovation 04/16/2024

Franne Golde - Franne Golde’s Journey from Songwriting to Fashion Innovation This episode is brought to you by and . Welcome to today’s episode, in which , Founder of , discusses the fascinating journey of , Founder and CEO of and a former songwriter who danced her way into the fashion industry and established a thriving specialty retail brand. Franne Golde is a women's apparel brand that created the "Magic" Pants and other figure-flattering basics for the office or wherever life takes you. She is a former songwriter who turned her love for fashion into a thriving business. In this interview, we explored: - How her roots in music influenced her entrepreneurial path - The accidental start of her fashion journey with a school boutique fundraiser and how it blossomed into a full-fledged clothing line. - Discovering a unique fabric led to creating a game-changing pair of pants. - Overcoming manufacturing hurdles with the help of personal connections. - Franne’s belief in commitment and how the universe conspires to assist dedicated people. - Her strategy in using online marketing, personal outreach, and referrals over traditional advertising. - A serendipitous endorsement from ’s stylist, propelling her “magic pants” into the limelight. - Addressing the challenges of balancing marketing expenses and adapting to market changes. - The importance of in-person interactions and maintaining a personal touch within a converted recording studio space. - And so much more... For entrepreneurs and dreamers alike, Franne’s journey offers inspiration and practical insights into navigating the business world and successfully shifting from one career to another. Additional Information: For listeners who want to experience the comfort and style of Franne’s “magic pants” for themselves or to connect with her brand, visit: Listens get 20% off their next full-priced order. Use promo code STORY. Remember to subscribe and follow on Apple Podcast and LinkedIn for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond! If you enjoyed this episode, please leave us a review. Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: The Story of a Brand and Compass Rose offer “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. SARAL - The Influencer OS for Brands: Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. /episode/index/show/storybehindthebrand/id/30843038

Brightland - For the Love of Food & Cooking 04/10/2024

Brightland - For the Love of Food & Cooking This episode is brought to you by and . In this enlightening episode, takes a deep dive into the world of food and beverage with , Founder, CEO, and visionary behind . Join us as we uncover the passion, challenges, and innovative strategies behind building a brand that’s as much about quality and sustainability as it is about its products. Brightland makes artfully crafted ingredients to help pour on a little bit of the good life. Best known for our iconic olive oils, we source all our products directly from small, family farms in and . Key Highlights: Entrepreneurial Well-being: Aishwarya discusses the role of gratitude and meditation in managing the stress of entrepreneurship, offering listeners a glimpse into the daily practices that keep her grounded. The Genesis of Brightland: Learn about Aishwarya’s journey to starting Brightland, inspired by the health benefits of olive oil and a commitment to transparency, quality, and sustainability. Navigating Entrepreneurial Challenges: From handling disappointment and uncertainty to the significance of self-compassion, Aishwarya shares her hurdles and how she’s overcome them. Behind the Scenes of Product Creation: Get an insider look at Brightland’s meticulous approach to creating its products, which involves prioritizing quality over cost, working closely with family-owned farms, and adopting a unique vinegar production method. The Art of Olive Oil: Explore the parallels between olive oil and wine. Aishwarya provides expert advice on storing, tasting, and even incorporating olive oil into your coffee for an extra health boost. Brightland’s Products: Delve into the world of Brightland’s oils, vinegar, and honey, learning about the importance of quality sourcing, innovative blends, and the brand’s plans for retail expansion and education on olive oil’s health benefits. Conclusion: Aishwarya Iyer’s journey with Brightland is a testament to what passion, resilience, and a focus on quality can achieve in the entrepreneurial world. Whether you’re a food enthusiast, an aspiring entrepreneur, or someone curious about incorporating healthier options into your lifestyle, this conversation offers valuable insights and inspiration. Tune in to discover the heart and soul behind Brightland and find a new appreciation for the humble olive oil in your kitchen. For more on Brightland, visit: Remember to subscribe and follow on Apple Podcast and LinkedIn for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond! If you enjoyed this episode, please leave us a rating and review. Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. SARAL - The Influencer OS for Brands: Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. /episode/index/show/storybehindthebrand/id/30772303

Fly By Jing - Expanding Palates and Minds 04/09/2024

Fly By Jing - Expanding Palates and Minds This episode is brought to you by and . In this episode of “,” delves into the compelling story of , Founder, CEO, and visionary behind the modern Chinese food brand . From the brand’s humble beginnings to its place on the shelves of major retailers, Gao’s journey is a narrative of personal and professional evolution, marked by leadership, innovation, and a deep commitment to authenticity. Join us as we explore: Personal Growth and Leadership Jing shares insights on personal growth, self-acceptance, and the evolving role of a CEO in empowering and supporting the team, emphasizing the importance of inner fulfillment and team alignment. Managing Team Dynamics The discussion focuses on the challenges of managing a growing team. It explores the shift in dynamics and structures as a company expands and highlights the importance of adaptability and cultural alignment. Employee Growth and Company Culture The conversation delves into the significance of supporting employee self-actualization and holistic growth, emphasizing the role of a company in fostering individual development and creating a positive, inclusive culture. Unveiling the Purpose Statement Discover the purpose behind the brand’s creation and how it evolved over the years, focusing on evolving culture through taste and expanding consciousness. Inspiration and Inception of the Company Explore the founder’s journey from China to the US, identifying gaps in the natural food market and misconceptions surrounding Chinese cuisine, which led to the company's launch. Validation and Growth Learn how a successful Kickstarter campaign validated the demand for the brand’s products, leading to scaling up operations and a significant shift in the ethnic food landscape. Measuring Success and Impact Understand the metrics and markers of success for the brand, including reshaping the grocery store's ethnic aisle, inspiring other founders, and gaining recognition from retailers and investors. Future Vision and Expansion Explore the brand’s aspirations to become a household name and a ubiquitous condiment, aiming to evolve culture through taste further and broaden its reach beyond Asian cuisine. Exploring Culinary Diversity and Flavor Sensations Delve into the importance of diverse flavors and culinary experiences, highlighting the role of sauces in enhancing plant-based meals and exploring the uniqueness of different ethnic cuisines. Product Introduction and Recommendations Introducing the brand’s flagship products and offering recommendations for first-time customers, emphasizing flavor balance, versatility, and the sensory experience the products provide. Join us as Jing Gao shares her inspirational journey with Fly by Jing, offering valuable lessons on leadership, innovation, and the power of staying true to one’s mission. Whether you’re an aspiring entrepreneur, a food enthusiast, or someone interested in personal and professional development dynamics, this episode promises to be an enlightening exploration of what it takes to build a brand that transcends boundaries and challenges conventions. For more on Fly By Jing, visit: Remember to subscribe and follow on Apple Podcast and LinkedIn for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond! If you enjoyed this episode, please leave us a rating and review. Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. SARAL - The Influencer OS for Brands: Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. /episode/index/show/storybehindthebrand/id/30749643

Keyspan - The Journey to a Healthier Future with Nate Taylor 04/05/2024

Keyspan - The Journey to a Healthier Future with Nate Taylor This episode is brought to you by and . In this captivating episode of “,” Ramon Vela interviews , CEO and Founder of , about the transformative potential of personalized healthcare. It’s an episode packed with insights, ideas, and inspiration for anyone looking to navigate the changing landscapes of health and wellness in the 21st century. Join us as we explore: * Discover Nate’s personal health journey, which led him to question traditional healthcare practices. He now focuses on prevention and addressing underlying health issues rather than relying on quick fixes or medications. * Learn about Keyspan’s mission to provide personalized health coaching, lifestyle changes, and AI-powered solutions to help individuals optimize their health span, focusing on prevention and behavior change. * Delve into the concept of health span versus life span, emphasizing the importance of maximizing the quality of life by focusing on health and well-being rather than just increasing the number of years lived. * Nate Taylor discusses the historical exclusion of women in medical studies and the importance of considering female biology in healthcare. He also highlights Keyspan’s approach to testing additional biomarkers for women. * Nate Taylor shares his perspective on medications like Ozempic and emphasizes the importance of addressing underlying behavioral reasons for health issues instead of relying on temporary fixes. He also explores the significance of behavior change, diet, and exercise in long-lasting health outcomes. * The discussion shifts towards the concept of Medicine 3.0 and the role of Keyspan in preventive healthcare. They delve into the partnership between Keyspan and healthcare providers in managing wellness and preventing health issues. * Nate Taylor shares his personal journey with Keyspan, from signing up for the program to undergoing blood tests and the subsequent steps in the process. Nate provides insights into the user experience and expectations of engaging with Keyspan’s platform. * The importance of community support in health and wellness is highlighted, emphasizing the role of Keyspan’s community in fostering connections among members. He explores the benefits of sharing experiences, struggles, and victories within a supportive community. * Nate Taylor encourages listeners to explore Keyspan's offerings and take proactive steps toward their health and well-being. He emphasizes the significance of utilizing data, personalized advice, and community support for holistic health management. Join us on this enlightening journey with Nate Taylor as we explore the intersection of career innovation, AI’s role in our professional lives, and the transformative power of proactive healthcare. For more on Keyspan, visit: Remember to subscribe and follow on Apple Podcast and LinkedIn for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond! If you enjoyed this episode, please leave us a rating and review. Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. SARAL - The Influencer OS for Brands: Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. /episode/index/show/storybehindthebrand/id/30697248

TryNow - How "Try Before You Buy" Is Shaping the Future of Online Shopping 04/03/2024

TryNow - How "Try Before You Buy" Is Shaping the Future of Online Shopping This episode is brought to you by and . In this episode, dives into the burgeoning e-commerce strategy of “try before you buy” with , Founder, and CEO of . TryNow reshapes online shopping and drives brand loyalty and sales. We unpack the significance of this approach, its impact on consumer confidence, and how it’s becoming an antidote to the challenges posed by inflation and changing consumer behaviors. Join us as we explore: * We start with Benjamin Davis, the founder and CEO of Try Now, sharing his gratitude towards an investor, Ryan, who saw potential in the idea and its execution. It tells how visionary support can bring transformative business models to life. * Delving into the evolving consumer expectation to “try before you buy,” a shift from traditional online shopping habits. We discuss how this trend fosters a new level of trust and confidence among online shoppers, particularly in an era of price sensitivity and the pursuit of value. * Discover how offering trials before purchase can significantly uplift brand conversion rates. By targeting hesitant shoppers and increasing consumer confidence, brands can drive incremental sales without immediately resorting to discounts. * From a wine company that lets customers sample at home to a boot company thriving on a direct-to-consumer model, we highlight varied examples of how this strategy is successfully implemented across different sectors. * Learn how the “try before you buy” approach is helping businesses cope with inflationary pressures by focusing on customer-centricity, maintaining product quality, and efficiently managing return rates. * For companies, especially those on Shopify, integrating this model into their returns flow can lead to operational efficiency. We discuss the importance of this integration and how it benefits retailers and consumers. * We explore how this trend is particularly impactful in the apparel industry, where fit and personal preference play significant roles in purchase decisions. TryNow facilitates trial experiences, proving that adopting such strategies can improve the retail experience and profitability. Tune in to this conversation to understand how this innovative approach revolutionizes our online shopping experiences. For more on TryNow, visit: Remember to subscribe and follow on and for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond! If you enjoyed this episode, please leave us a rating and review. Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. SARAL - The Influencer OS for Brands: Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. /episode/index/show/storybehindthebrand/id/30663213

HUM Nutrition - Vitamins to to Support You at Every Stage of Life 04/02/2024

HUM Nutrition - Vitamins to to Support You at Every Stage of Life This episode is brought to you by and Join for this special episode featuring , CEO and Co-Founder of . HUM’s mission is to help everyone look and feel their absolute best. Combining the exact, pure, and potent nutrients for visible, life-changing results, each unique formula starts with beauty from within. Each formula is made with clinically proven non-GMO, gluten-free, and sustainably sourced ingredients for great results. Key Points Discussed: * We discuss the powerful message from Walter Faulstroh, CEO of HUM Nutrition, about the intersection of gratitude, personal health challenges, and innovative wellness solutions. * Hum Nutrition's core focus is enhancing overall well-being by addressing key areas such as skin, digestive, mental health, and well-being for women’s health. * The company offers personalized services like online consultations and quizzes tailored to individual health needs. * Faulstroh sheds light on the often-overlooked psychological effects of acne, exacerbated during the pandemic. * Emphasis on using clean ingredients in products and sustainable practices in packaging to promote consumer and environmental health. * Discuss how HUM Nutrition navigated supply chain disruptions and factory shutdowns by being agile and collaborative. * The platform’s tailored approach to product selection helps those with specific health conditions or those managing medication interactions. * A commitment to affordable pricing, proper ingredient use for glucose management, and ensuring product quality through extensive testing and verification. * Walter Faulstroh’s guarantee on the efficacy and safety of HUM Nutrition’s products. * Faulstroh advocates for managing stress through kindness to oneself and the importance of maintaining overall health. Call to Action: Visit the HUM Nutrition website for additional resources, take a health quiz, and have the opportunity to consult a nutrition expert. For more on HUM Nutrition, visit: Remember to subscribe and follow on Apple Podcast and LinkedIn for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond! If you enjoyed this episode, please leave us a rating and review. Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. SARAL - The Influencer OS for Brands: Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. /episode/index/show/storybehindthebrand/id/30650998

Doughlicious, The London Dough Co - Kathryn Bricken’s Rise to Cookie Dough Queen with Doughlicious 04/02/2024

Doughlicious, The London Dough Co - Kathryn Bricken’s Rise to Cookie Dough Queen with Doughlicious This episode is brought to you by and . In this episode, our host, , Founder of , interviews , CEO and Founder of . Doughlicious - The London Dough Co. is an award-winning dough company that uses all-natural ingredients, is gluten-free and offers many dairy-free, vegetarian, and vegan options. All our products are produced in the UK using the finest ingredients, including free-range eggs, organic cane, and coconut sugars, and no artificial additives or preservatives. Below are the key takeaways from our conversation: * Her personal story and how her pregnancy momentarily paused her culinary endeavors and how she reignited her passion for baking. * How Doughlicous blossomed into a full-fledged business. * Growing from a home kitchen operation to requiring a larger manufacturing space, and how they diversified their product line with innovative offerings like cookie dough and gelato bites. * Kathryn’s strategic pivot from direct-to-consumer sales to focusing on retail distribution catapulted the brand toward international fame. * How she addresses the challenges and opportunities of marketing with social media and influencers in today’s digital landscape. * You’ll also hear about the importance of personal involvement and authenticity in representing a brand. * And why we should celebrate the notion that it’s never too late to pursue your dreams, * And so much more!!! Join Rose Hamilton for this inspiring conversation with Kathryn Bricken, which is a testament to the power of following your dreams and the sweet taste of success that comes with dedication and hard work. Don’t miss this opportunity to learn from a visionary who turned her passion for dessert into a thriving business. For more on Doughlicious - The London Dough Co., visit: Remember to subscribe and follow on Apple Podcast and LinkedIn for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond! If you enjoyed this episode, please leave us a review. Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: The Story of a Brand and Compass Rose offer “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. SARAL - The Influencer OS for Brands: Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. /episode/index/show/storybehindthebrand/id/30637478

BodyHealth - How Uri Minkoff is Reframing People’s Relationship With Nutrition 03/30/2024

BodyHealth - How Uri Minkoff is Reframing People’s Relationship With Nutrition This episode is brought to you by and . Today, we have a special episode featuring , the co-founder of , who shares his entrepreneurial journey and insights into the health and nutrition sector. With a focus on quality and purity of ingredients, BodyHealth products are crafted to help you achieve and maintain optimum health and vitality. Specifically, the BodyHealth objective is to educate others on improving and maintaining their bodies' condition and provide them with the products needed to do that. Touted by world-class performance athletes and patients in some of the most desperate conditions, 's formulations continue to spread for one simple reason: They Work. Key Points Discussed: * His decision to pursue entrepreneurship over further education * Uri discusses the significant impact his father had on his career path * The conversation highlights how parental support can be instrumental in recognizing and nurturing children’s talents * Minkoff stresses the importance of passion and authenticity in achieving success * He underscores the need for entrepreneurs to understand finance to make informed decisions that align with their passions * Uri’s strategies for maintaining a connection with the business’s original vision * He delves into the importance of product offering, timing, customer base, and a strong value proposition * How Minkoff led BodyHealth to expand its reach beyond its initial offerings * The refocus on health and nutrition during the COVID-19 pandemic and the growth of the product line * The commitment to “life-changing nutrition” and creating products tailored to specific patient needs * The strategy behind producing content that educates and products that address particular health concerns * Minkoff emphasizes the importance of building a community and the value of peer-to-peer connections * He advocates for sharing personal health experiences and the impact it can have on others * The push for personalized diets and exercise routines * Finding health experts or programs that resonate on an individual level * Uri teases potential changes in the market due to new drug developments affecting the snack food industry * The expected move towards healthier brands and what that could mean for entrepreneurs in the health sector We hope Uri’s story motivates you to pursue your passions with authenticity and a clear vision. For more on BodyHealth, visit: Remember to subscribe and follow on Apple Podcast and LinkedIn for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond! If you enjoyed this episode, please leave us a rating and review. Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. SARAL - The Influencer OS for Brands: Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. /episode/index/show/storybehindthebrand/id/30607798

Crow Canyon Home - An Entrepreneur’s Journey to Revitalizing a Classic - The Resurgence of Enamelware at Crow Canyon Home 03/29/2024

Crow Canyon Home - An Entrepreneur’s Journey to Revitalizing a Classic - The Resurgence of Enamelware at Crow Canyon Home This episode is brought to you by and . In this episode, delves into the fascinating world of entrepreneurship and business revitalization with , the CEO and Owner of . Join us as we unpack Cara’s inspiring journey and explore the strategies that transformed a struggling company into a thriving enterprise. Crow Canyon Home offers the largest selection of enamelware items, colors, and patterns in the U.S. – timeless good looks and enduring quality, which are true classics for collectors and homemakers alike. Key Points Discussed: * Cara Barde’s background and the pivotal role her father played in shaping her business acumen. * How Cara transitioned from the dotcom industry to purchasing an existing business, recognizing the potential in acquiring a company from retiring owners. * The critical importance of seller financing and conducting a comprehensive due diligence process before making an acquisition. * Cara’s love for the creative aspects of the housewares industry and her vision for merging two businesses into one. * Strategies Cara employed to modernize the business image, upgrade technology, and improve operations. * Insights into Cara’s approach to due diligence and negotiation, with a focus on financial analysis, customer diversity, and the value of strong partner relationships. * How Cara tapped into the revitalization of enamelware, securing significant orders from major retailers and collaborating with iconic brands. * A glimpse into Crow Canyon Home’s success as a remote company, including an executive living van life in Mexico. * The strong brand and product range of Crow Canyon Home, and a sneak peek at upcoming product launches and sales strategies. * How she shifted marketing tactics from traditional wholesale and trade shows to modern approaches like social media and influencer partnerships. * Leveraging user-generated content to appeal to different demographics, from Gen X to millennials. * Cara Barde reiterates the enduring charm of enamelware, its sustainable aspects, and the balance of staying on-trend while offering timeless styles. * Crow Canyon Home’s products, such as its non-breakable dinnerware and tumblers, are practical and durable, encouraging repeat purchases. * How enamelware stands the test of time against other materials like glass and porcelain, maintaining its relevance in today’s market. And more… Don’t miss this episode, filled with invaluable lessons for aspiring entrepreneurs and seasoned business owners alike. Cara Barde’s journey is not just about the resurgence of a product line but also a testament to the power of strategic thinking, creative marketing, and the relentless pursuit of growth and innovation. For more on Crow Canyon Home, visit: Remember to subscribe and follow on Apple Podcast and LinkedIn for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond! If you enjoyed this episode, please leave us a rating and review. Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: The Story of a Brand and Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. SARAL - The Influencer OS for Brands: Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. /episode/index/show/storybehindthebrand/id/30596028

ALOHA - A Business Built for the Greater Good 03/22/2024

ALOHA - A Business Built for the Greater Good This episode is brought to you by and In this episode, Ramon Vela interviews , CEO of . ALOHA is an employee-owned and operated company committed to making the healthiest, best-tasting plant-based protein products on the planet. ALOHA’s product portfolio includes protein bars, drinks, and powders that taste as good as they are for you, proving that you don’t have to sacrifice taste for nutrition. USDA Organic, Non-GMO Project Verified, Soy-Free, Dairy-Free, Stevia & Sugar Alcohol-Free; all ALOHA products are sustainably sourced and thoughtfully packaged with deep respect for people and the environment. Below are the key takeaways from our conversation: * Brad shares his journey to joining ALOHA and the importance of gratitude in his leadership style. * Discover how Brad turned struggling companies into success stories by concentrating on their core competencies. * Learn how Hawaiian culture inspires Brad’s business ethos, focusing on humility and community involvement. * Get inspired by ALOHA’s dedication to giving back and Brad’s personal commitment to nonprofit work. * Brad discusses ALOHA’s efforts to ensure its business is sustainable and accountable, with an array of certifications, such as B Corp, USDA Organic, Non-GMO Project Verified, Soy-Free, Dairy-Free, Stevia & Sugar Alcohol-Free, backing its claims. * Hear about how ALOHA aligns its products with consumer needs, emphasizing the importance of organic, made-in-the-USA, and climate-neutral products, all while delivering nutritional value. * Explore ALOHA’s straightforward strategy to convey the true value of their health and wellness products to consumers. Join for this inspiring conversation where we dive deep with Brad Sharon, the CEO of Aloha, a brand that’s not just making waves with its health-focused products but also setting a benchmark for sustainability and corporate responsibility. Don’t forget to visit aloha.com to explore their range of healthy, sustainable products and learn more about their commitment to positive change. For more on ALOHA, visit: https://aloha.com/ Remember to follow for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: The Story of a Brand and Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. SARAL - The Influencer OS for Brands: Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. /episode/index/show/storybehindthebrand/id/30495308

Mason Dixie Foods - Food that Resonates with Your Soul 03/21/2024

Mason Dixie Foods - Food that Resonates with Your Soul This episode is brought to you by and In this episode, Ramon Vela interviews , Founder & CEO of . Mason Dixie was created to provide fresh, fast, and affordable Southern comfort food to the masses. Their original solution was perfecting the biscuit – making them with hormone-free dairy, real butter, and no preservatives. Through grassroots support, smart growth and investment, and growing demand, you can now find them nationwide. Below are the key takeaways from our conversation: * Ayeshah shares the genesis of Mason Dixie Foods and how a successful Kickstarter campaign for biscuits tapped into people's emotional connection with food and created a groundswell of demand. * The role of a mentor in Ayeshah’s journey, who saw her potential and helped to pave the way for her success. * Ayeshah opens up about the challenges of her upbringing and how they shaped her drive and approach to business. * Learn how Ayeshah leveraged community support and social media to amplify her business’s reach and create a loyal customer base. * Ayeshah discusses the challenges of resource scarcity, the importance of being flexible, and the perseverance required to scale a business and secure partnerships with major retailers. * She highlights how Mason Dixie Foods isn’t just a business but a positive force in the community, creating partnerships that extend its reach and ethos. * How Ayeshah’s approach goes beyond selling food; it’s about crafting an experience that resonates with the soul. Join for this inspiring conversation with Ayeshah Abuelhiga, where we learn that the right mix of passion, resilience, and community support can lead to delicious success. Don’t forget to check out Mason Dixie Foods and experience the comfort of their clean-label food firsthand! For more on Mason Dixie Foods, visit: Remember to follow for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: The Story of a Brand and Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. SARAL - The Influencer OS for Brands: Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. /episode/index/show/storybehindthebrand/id/30485348

BookShop.org - How to Keep Your Local Book Stores Alive! 03/14/2024

BookShop.org - How to Keep Your Local Book Stores Alive! This episode is brought to you by and In this episode, we interview , Founder and CEO of . Bookshop is an online bookstore that aims to financially support local, independent bookstores. Bookshop is also a BCorp - a corporation dedicated to the public good. By design, they give away over 80% of their profit margin to stores and affiliates of stores: publications, authors, and others who make up the thriving, inspirational culture around books! Below are the key takeaways from our conversation: * Andy’s passion for helping local bookstores thrive in the digital age through Bookshop.org. * He discussed how he struggled to secure investment and the need for champions like Morgan Entrekin who believe in an entrepreneur’s vision and abilities. * The importance of merging different disciplines and skills to create unique and impactful work in the business world. * A discussion on how artificial intelligence might reshape the job market and the ever-growing importance of critical thinking skills. * The struggle for small businesses to survive in the shadow of giants like Amazon and the detrimental effects of anti-competitive practices. * Overcoming the challenges of limited budgets and the ever-changing social media landscape to reach customers effectively. * How Bookshop.org’s model of connecting customers to local bookstores and handling logistics has led to profitability that supports the community. * The platform’s expansion through organic growth, media attention, and the power of storytelling. * The call for conscious consumerism that prioritizes community and local businesses. * Supporting local businesses as an act of community-building and resistance against market monopolies is important. * Encouragement for listeners to choose platforms that align with their values, like Bookshop.org. Call to Action: * Visit to support your local bookstore. * Share the episode with friends and family to spread awareness about the importance of local bookstores. * Join the conversation on social media using #SupportLocalBookstores. Join and Andy Hunter as we break down the inside story of Tonal on . For more on BookShop.org, visit: Remember to follow the show for more conversations with leaders shaping the future of business and wellness. * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: Compass Rose works with founders and executive teams to help identify issues and opportunities and work with you to operationalize the brand so you can grow and scale profitably, raise funds, innovate, and more. Visit for more information. SARAL - The Influencer OS for Brands: Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. /episode/index/show/storybehindthebrand/id/30373948

Tonal - The Home Gym Designed with You in Mind 03/12/2024

Tonal - The Home Gym Designed with You in Mind This episode is brought to you by and In this episode, Ramon Vela interviews , Senior VP of Revenue at . We take you on a journey through Ian’s career shift from the automotive industry to the cutting edge of fitness technology. Below are the key takeaways from our conversation: * His transition from a traditional industry to a fast-paced tech environment and the lessons learned along the way. * How understanding your customer’s needs is pivotal in creating meaningful connections and successful business strategies. * Tonal’s digital weight training system and how Ian likens it to Apple’s ecosystem * How Tonal uses data to tailor resistance and provide a personalized workout experience. * Why resistance training is the cornerstone for long-term health management. * How Tonal is revolutionizing this space with data-driven insights. * How investing in one’s physical health early to reap benefits in later years. * How Tonal caters to performance-oriented individuals through its suite of features like data analytics, community support, scientific coaching, and personalized resistance training * And so much more! Join and Ian Yung as we break down the inside story of Tonal on . For more on Tonal, visit: Remember to follow the show for more conversations with leaders shaping the future of business and wellness. * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: Compass Rose works with founders and executive teams to help identify issues and opportunities and work with you to operationalize the brand so you can grow and scale profitably, raise funds, innovate, and more. Visit for more information. SARAL - The Influencer OS for Brands: Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. /episode/index/show/storybehindthebrand/id/30339643

ChromaDex - The Foundation of Healthy Aging and Cellular Health 02/07/2024

ChromaDex - The Foundation of Healthy Aging and Cellular Health This episode is brought to you by Compass Rose Ventures and Today, host Ramon Vela interviews , CEO of and maker of . ChromaDex is the global authority on nicotinamide adenine dinucleotide (NAD+), focusing on the science of healthy aging. The ChromaDex team, including world-renowned scientists, works with independent investigators from esteemed universities and research institutions around the globe to uncover the full potential of NAD+. A vital coenzyme found in every cell of the human body, NAD+ declines with age and exposure to other everyday stressors, making NAD+ a contributor to age-related changes in health and vitality. ChromaDex is the innovator behind Tru Niagen®, its growing suite of clinically proven, top-selling NAD+ boosting supplements helping people transform the way they age worldwide. Setting the benchmark as the gold standard in scientific rigor, quality, and transparency, Tru Niagen features patented nicotinamide riboside (NR), the most efficient and superior quality NAD+ boosting supplements available. Tru Niagen is backed by two Nobel Prize Winners, 30+ human clinical studies, and 300+ published scientific studies, and has been accepted by the world’s most rigorous regulatory bodies. Highlights: * His history in the entertainment business and producing movies * Business lessons, including his “Principles of Success: CHE and ACE” * What does Tru Niagen® do? * How NAD is vital for mitochondrial function and energy metabolism * The main ingredient in Tru Niagen® * Why NAD is fundamental to life * How Tru Niagen® enables the body to do what it's supposed to do * The applications for Tru Niagen® * When to take Tru Niagen® * Healthspan versus lifespan? * Vitamins versus Tru Niagen®? What gives your cells actual energy? * When do your NAD levels increase after taking Tru Niagen®? * Rob's personal experience with taking the supplement Tru Niagen® * What people are saying about Tru Niagen® * How to know if Tru Niagen® is working * And so much more… Join and Rob Fried as we break down the inside story of ChromaDex on . For more on ChromaDex, visit: For more information on Tru Niagen®, visit: Discount code: If you want to sample Tru Niagen 300mg 30 count subscription, you can get a 15% discount here. Simply use promo code: RAMON15 Or Click Here Subscribe and listen to the podcast on all major apps. Search for “The Story of a Brand” on your favorite podcast player. * Today’s Sponsors: SARAL - The Influencer OS for Brands: Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit my unique link. /episode/index/show/storybehindthebrand/id/29848413

Oobli - Revolutionizing Food and Beverage with Sweet Proteins 02/01/2024

The NOW - Reconnect Through the Healing Benefits of Massage 01/27/2024

myPocketCFO - What Founders Should Know About Financials 01/25/2024

myPocketCFO - What Founders Should Know About Financials This episode is brought to you by and Today, host Ramon Vela interviews , Founder of . myPocketCFO is the new intelligent finance management platform for growing eCommerce and omnichannel consumer brands. It delivers real-time auto-bookkeeping, analytics, monthly reconciliation, and CFO advice all in one place. Unlike traditional accounting firms that charge by the hour and deliver siloed services, myPocketCFO ingests all your transactional data daily to automatically generate financial statements that allow you to collaborate with business partners to make critical decisions at a straightforward subscription price. Highlights: * Her Gratitude Story * Why, if you don't understand the numbers, you're doomed * 's quote on business cycles as waves * Economic Forecast for the 2024-2025 calendar year * Talking interest rates, commercial real estate refinancing, rolling recessions * Investor's Advice for Founders * For Founders, why it's time to focus on “value creation” * Value creation Explained * What is Accumulated Return or Discounted Cash Flow? * Cost of Capital and Resetting Your Thinking Around Resources * The Cost of Capital Concept Explained * Financial concepts and metrics startup brands should use to measure Value * Using Growth and "Traction" as Financial Metrics for Startups * Explaining the Efficiency of Capital and Marketing Efficiency Return * Why Numbers Should Carry Meaning for Founders * Your Financials Tell The Life Story of Your Brand * Founders should ask, “What does my ideal P&L look like? * Case Study: How you reverse engineer your P&L * And SO. MUCH. MORE Join and Alice Zhang as we break down the inside story of myPocketCFO on . For more on myPocketCFO, visit: Subscribe and listen to the podcast on all major apps. Search for “The Story of a Brand” on your favorite podcast player. * Today’s Sponsor: SARAL - The Influencer OS for Brands: Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit my unique link. /episode/index/show/storybehindthebrand/id/29653968

The Vitamin Shoppe - Understand the Customer and The Technology Will Follow 01/22/2024

The Vitamin Shoppe - Understand the Customer and The Technology Will Follow This episode is brought to you by and Join host , Founder of , as she sits down with , Chief Operating Officer of , to discuss the fascinating evolution from a technologist to a retail leader. In this episode, we’ll discover the innovative strategies is employing to navigate the retail landscape amidst technological advances and evolving consumer behaviors. Key Themes: Customer-Centric Philosophy: * Andrew emphasizes the critical importance of always putting the customer first. * Discussion on adopting a multi-channel retail approach to serve customers where they are. Embracing Technological Partnerships: * Insight into The Vitamin Shop’s partnerships with Instacart and DoorDash to improve accessibility and convenience for customers. * Leveraging technology for efficient supply chain management. Education and Employee Training: * The company’s commitment to educating customers about its products. * Importance of thorough training for employees to maintain a consistent and knowledgeable shopping experience. Personalized Marketing and Data Privacy: * The balance between using customer data for personalized marketing and ensuring privacy and security. Sustainable and Quality-Focused Industry Practices: * Discussion on the vitamin industry’s focus on sustainability and quality. * How The Vitamin Shop aligns with environmentally conscious practices. Career Development Insights: * Andrew advises pursuing varied experiences and passions before settling into a career path. * Retail as a foundation for developing management and leadership skills. The Concept of Composable Commerce: * Explore The Vitamin Shop’s move towards “composable commerce” and its implications. * The challenges and uncertainties of long-term planning in a rapidly changing retail environment. Episode Highlights: * Andrew’s personal career journey and lessons learned transitioning from tech to retail. * How multi-channel retailing and online platforms are revolutionizing the shopping experience. * The importance of training and knowledge in empowering employees and satisfying customers. * A deep dive into how personalization and privacy intersect in modern marketing practices. * Insights into the future of retail and how to prepare for shifts in the industry. Call to Action: Andrew Laudato encourages listeners to consider how technology and consumer habits shape a brand’s shopping experiences and the importance of sustainability and quality in product choices. Thank you for tuning in to our latest episode. Remember to subscribe to “” on your favorite podcast player for more conversations with industry leaders and to stay updated on the latest trends in consumer brands, retail, and beyond! For more on The Vitamin Shoppe, visit: * Today’s Sponsors: Tidio - Customer Success Tool for Shopify Brands: My listeners can start using Tidio AI chatbots for free and upgrade at any time with an exclusive 20% discount. See how Tidio helps your store grow. Visit my unique link. SARAL - The Influencer OS for Brands: Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit my unique link. /episode/index/show/storybehindthebrand/id/29592163

David to Goliath - Dream Like a Giant. Fight Like an Underdog 01/16/2024

Alvies - Welcome to the Boot Party! 01/13/2024

Alvies - Welcome to the Boot Party! This episode is brought to you by and . Today, host , Founder and Principal Advisor of interviews , Founder and El Presidente of . They are on a mission to make boots and flip-flops your footwear of choice. They believe with a good pair of each, you can go almost anywhere and do almost anything. In this episode, we dive deeply into lessons learned from building the brand from start-up to scale… in the competitive footwear category. We’ll discover how the customer experience has been vital to growing Alvies as a mission-based brand – both online and experiential. Highlights: * Driven by customer experience, Alvies places a great emphasis on capturing customer information and carefully managing channels of distribution, which was learned very early in the business * Alvie shares how he’s kept just the right balance of people, processes, and systems to allow the mission and quality to scale as the company grows * The secret of marketing success lies in building partnerships with artists and collaborations that introduce the Alvies name to new customers. He emphasizes the importance of building relationships and word of mouth to grow the business. * Alvie reveals the latest expansion for the brand through Boot Parties, taking the airstream concept on the road to bring boots to people for special events like bachelor parties, birthday parties, and more * Highlighting the importance of leveraging other categories like hospitality to find innovative ways to build the customer experience * How Alvie manages the balance between work and life as a busy entrepreneur who is leading a business through growth * Learn some key takeaways from 2023 that Alvie is excited to take into 2024 and more! Join Rose Hamilton and Alvie Faulkenbery IV as we break down the inside story of Alvies on . For more on Alvies, visit: Subscribe and listen to the podcast on all major apps. Search for “The Story of a Brand” on your favorite podcast player. * Today’s Sponsors: Tidio - Customer Success Tool for Shopify Brands: My listeners can start using Tidio AI chatbots for free and upgrade at any time with an exclusive 20% discount. See how Tidio helps your store grow. Visit my unique link. SARAL - Your Influencer Assistant Tool for Brands: Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit my unique link. /episode/index/show/storybehindthebrand/id/29470283

Exciting Plans and Changes in 2024 for The Story of a Brand! 01/10/2024

Partner Series: Retencity - Retention is the Heart of Your Brand’s Growth 01/04/2024

Partner Series: Retencity - Retention is the Heart of Your Brand’s Growth This episode is brought to you by and . Today, in our partner series feature, our host, Ramon Vela, interviews , Co-Founder of . Retencity works closely with eCommerce, retail, and mobile app brands to build purposeful lifecycle programs that stand out. Whether email + SMS, onsite list growth, push, in-app messaging, or all of the above, they manage programs for optimal ongoing growth. Retencity has also pledged a portion of its revenues and equity towards the planet and collective good. Highlights: * Andrew’s Gratitude Story * Deciding That Now Was the Best Time to Start An Agency. * Learning From His Work With Large Brands * Why Onsite List Growth Is So Important! * How Retencity Helps Brands With List Growth * How Privacy Concerns Changed Email & Digital Marketing * How to Market Effectively In A World Full of Privacy Regulations * Email Tactics for Brands Part 1 * Email Tactics for Brands Part 2 * How Retencity is Unique in the Email Agency World * How to Turn Your Current Tech into Your Brand's Superpower * Why It's So Hard for Brands to Run Email Strategy & Programs * Email or SMS? Which One Should You Ask For First? * How Retencity is Addressing Societal Problems With 1 Percent For The Planet Join and Andrew Christison as we break down the inside story of Retencity on . For more on Retencity, visit: Subscribe and listen to the podcast on all major apps. Search for “The Story of a Brand” on your favorite podcast player. * Today’s Sponsors: Tidio - Customer Success Tool for Shopify Brands: My listeners can start using Tidio AI chatbots for free and upgrade at any time with an exclusive 20% discount. See how Tidio helps your store grow. Visit my unique link. SARAL - Your Influencer Assistant Tool for Brands: Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit my unique link. /episode/index/show/storybehindthebrand/id/29335233

Partner Series: Finaloop - The Financially Intelligent Founder 12/11/2023

Partner Series: Finaloop - The Financially Intelligent Founder This episode is brought to you by and . Today, in our partner series feature, our guest host, , Founder and Principal Advisor for , interviews , Founder and CEO of . Finaloop reconciles all financials in real-time, providing e-commerce and DTC brands flawless books, optimized tax returns, and actionable insights 24/7 with 100% accuracy. They replace your accounting software, integrations, bookkeeper, and tax CPA, so you stop wasting your precious time and money, make smarter decisions, and handle taxes on time. Highlights: * One of the most significant barriers to effectively running an e-commerce business * Running performance marketing without numbers is like running blind * What should your marketing agency be asking you? * Beyond ROAS, what other vital numbers should you expect from your agency? * Why is ROAS not the only metric to manage marketing campaigns: * How do you best manage your agency’s accountability? * Why are finance and accounting different, and why can’t the same person do it all? * Why and when should you hire a fractional CFO or in-house CFO, and at what milestones? * What does a sound accounting process look like? * What's the secret to getting 100% accuracy and no month-end close? How is it always reconciled? * How to speed up due diligence for an acquisition * Advice to other founders about Financial and Marketing IQ Join Rose Hamilton and Lio Pinchevski as we break down the inside story of Finaloop on . For more on Finaloop, visit: Subscribe and listen to the podcast on all major apps. Search for “The Story of a Brand” on your favorite podcast player. * Today’s Sponsors: Tidio - Customer Success Tool for Shopify Brands: My listeners can start using Tidio AI chatbots for free and upgrade at any time with an exclusive 20% discount. See how Tidio helps your store grow. Visit my unique link. SARAL - Your Influencer Assistant Tool for Brands: Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit my unique link. /episode/index/show/storybehindthebrand/id/29022303

Mother Science - From Melody to Molecules: The Mother Science Skincare Breakthrough 12/05/2023

Mother Science - From Melody to Molecules: The Mother Science Skincare Breakthrough This episode is brought to you by and . In this episode, we interview and , Co-Founders of . is a biotech beauty brand creating next-generation skincare solutions. They believe in pushing the boundaries of skincare with cutting-edge science, beginning with their never-before-used ingredient, Malassezin. Born out of curiosity and a passion for science, they aim to build a community inspired by learning and innovation. Highlights: * The co-founders share a personal story about their father’s stroke and how an experimental treatment saved his life * Highlighted the importance of gratitude and mentorship in their tech ventures * How they transitioned from being musicians to biotech entrepreneurs * Finding satisfaction in addressing real-world needs through their business * Comparing the “flow” in learning and business development to being on stage as musicians * Why courage is needed to innovate and overcome fears, especially when taking action * Overview: Developing a molecular “hero serum” with a molecule called * How they discovered a treatment for hyperpigmentation * Why no one had discovered the Malassezin before * Addressing the true challenge of innovation in the beauty space * The benefits of Malassezin as a potent antioxidant and its efficacy in clinical trials. * How the facial serum is designed for dark spots but is versatile for use on any body part * How , a skin pigmentation expert, tested the serum on herself and Mike and conducted biopsies to understand its safety and efficacy. * A review of where to go and where to buy * And so much more… Join , Ann Marie Simpson-Einziger, and Mike Einziger as we break down the inside story of Mother Science on . For more on , visit: Subscribe and listen to the podcast on all major apps. Search for “The Story of a Brand” on your favorite podcast player. * Today’s Sponsors: Reviews.io: The Reviews.io platform drives 18.5% of total online revenue for leading brands. Sign up to get 20% OFF the lifetime of any plan. Risk-free, no contracts, and a 90-day money-back guarantee. Visit my unique link to receive the offer: SARAL - Your Influencer Assistant Tool for Brands: Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit my unique link to receive the offer: /episode/index/show/storybehindthebrand/id/28945143

Pinsy - The Shape of Success: Pinsy’s Pioneering Vision for Shapewear 11/30/2023

Pinsy - The Shape of Success: Pinsy’s Pioneering Vision for Shapewear This episode is brought to you by and . In this episode, we interview , Founder and CEO of . Pinsy Shapewear is redefining and pioneering the Shapewear Made to be Seen category. In a world saturated with Shapewear companies aiming to hide a woman's body, Pinsy is changing the conversation and building shaping technology that marries body positivity with a vision of shapewear-as-outerwear. Featured in and as the #1 Shapewear Bodysuit, #1 Shapewear Bodysuit for Plus Size women, as well as the Top Bridal Shapewear by Pinsy Shapewear applies an innovative, performance-driven, technical, and fashion-led approach to the Women's Shapewear market. Highlights: - Share personal stories about immigrant parents and the sacrifices they make - Why Pinsy is set to change the shapewear industry - How Rachel’s childhood experiences and societal pressures motivated her to create the brand - Entrepreneurial challenges, such as finding experts in product development and suitable factories - Financial aspects of starting a business, including why you should save before starting a business - The misconceptions about transitioning from a corporate job to entrepreneurship - How Pinsy’s shapewear can also serve as a bra, underwear, and bodysuit - Why Pinsy aims to add value to women’s lives by reducing the need to buy multiple separate items - The brand’s philosophy: to support and accentuate the body, not just slim it down - How Pinsy’s features, like adjustable straps and bust support show the brand’s attention to detail - Where to start with Pinsy? The solid hourglass bodysuits is recommended for new customers - Pinsy’s new collection, which focuses on enhancing the waist, is mentioned. - Plans for the brand including adding more colors and lace styles - Why the brand is considering expanding into new product categories within the shaping market - And so much more… Join and Ratchel Pinlac, as we break down the inside story of Pinsy on . For more on Pinsy, visit: Subscribe and listen to the podcast on all major apps. Search for “The Story of a Brand” on your favorite podcast player. * Today’s Sponsors: WAIR - A Must-Have Tool for Apparel Brands: This sizing experience IS the difference for shoppers who find a brand that utilizes WAIR to communicate sizing for them. Now, with just a few simple questions, customers have an accurate recommendation based on their unique body shape to support them throughout their shopping session. To provide this service to your shoppers, request a demo at SARAL - Your Influencer Assistant Tool for Brands: Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit my unique link to receive the offer: /episode/index/show/storybehindthebrand/id/28854793

Hardworking Gentlemen - The Power of Authentic Branding: Hardworking Gentlemen's Storytelling Approach 11/27/2023

Hardworking Gentlemen - The Power of Authentic Branding: Hardworking Gentlemen's Storytelling Approach This episode is brought to you by and . In this episode, we interview , Founder and CEO, and , COO of . Hardworking Gentlemen (HWG) is built on authenticity. They make natural and sustainable essentials that men can feel good about using daily. All 's products are packaged in 100% recycled, biodegradable materials. Unlike much of the grooming industry, HWG strives to never use raw plastics. Highlights: - Gratitude story, including becoming fathers and caring for their children - Their motivation to become successful entrepreneurs is to help others - The challenges and motivations behind creating a brand for men's grooming products - Their emphasis on non-toxic solutions and eco-friendly packaging - Why research and improvement in ingredients and packaging is so important to them - Discussing the challenges faced by brands marketing natural products, such as misleading marketing and lack of FDA regulation - How the company pivoted to online sales during the pandemic - Why their videos with themselves have been critical to their success online - How Inventory management is a recurring challenge - The investment from friends and family and reinvestment of profits back into the business - Why authenticity and storytelling are essential in the brand's messaging - Discussing financial controls and coping with work-related stress - Review of their grooming products for men, emphasizing simplicity and empowerment - The Importance of education in men's skincare and products - And so much more… Join , Reid Ryan, and Mark Mclean as we break down the inside story of on . For more on Hardworking Gentlemen, visit: Exclusively for The Story of a Brand listeners: Get 20% off, use Promo Code: THESTORYOFABRAND20 (can't be combined with other offers) Subscribe and listen to the podcast on all major apps. Search for “The Story of a Brand” on your favorite podcast player. * Today’s Sponsors: Rebuy Engine: Rebuy uses AI to create personalized experiences for every shopper. Get a no-credit card 21-day trial. Visit my unique link to receive the offer: SARAL - Your Influencer Assistant Tool for Brands: Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit my unique link to receive the offer: /episode/index/show/storybehindthebrand/id/28811058

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