The Story of a Brand

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand’s evolution. Who knows, you may even discover a few new products that become faves.

DiVERGE Sneakers - How Custom Sneakers and Social Impact Walk Hand-in-Hand 04/25/2025

DiVERGE Sneakers - How Custom Sneakers and Social Impact Walk Hand-in-Hand In this episode, I sit down with , founder of , a brand that's rewriting the rules of footwear from the ground up. We discuss why customization matters, how DiVERGE puts the customer’s individuality front and center, and what it truly takes to build a business rooted in purpose, not just profit. João opens up about his entrepreneurial journey, including the emotional resilience required to stay the course and the people who believed in him when the business needed it most. From launching a brand inspired by a Robert Frost poem to becoming a B Corp committed to people and the planet, João shares how is challenging mass production and the wasteful norms of the fashion industry. We also dive into the brand’s incredible social impact program that helps underprivileged youth design their own shoes and share their stories with the world. 🎙️ Key Highlights from the Episode * Why João built a brand around personalization and empowerment * The emotional resilience required to start a business later in life * How is combating fashion overproduction and landfill waste * The power of a to align values with action * Training underserved youth to design sneakers and share their stories Join me, , as we listen to how E is helping people make their own way, one custom sneaker at a time. Whether you’re into fashion, sustainability, or founder stories that go deep, this one’s for you. For more on DiVERGE Sneakers visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create a consistent omnichannel presence, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. - The Influencer OS: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. /episode/index/show/storybehindthebrand/id/36303560

Cure Hydration - How One Brand Made Hydration Cool (and Clean) 04/22/2025

Cure Hydration - How One Brand Made Hydration Cool (and Clean) On today’s episode of , I’m joined by , the founder and CEO of . What started as a personal struggle with staying hydrated as an endurance athlete led Lauren to launch a science-backed, clean-label hydration brand that is now available in thousands of retail stores. We talked about how she identified the gap in the hydration category, built from the ground up (including mixing formulas at home), and the strategic choices that helped the brand scale across DTC and retail. Lauren didn’t come from the CPG world, but her background in e-commerce and performance marketing helped her build a brand that’s both mission-driven and data-informed. She shares how DTC insights led to major pivots in product format and packaging, why launching in CVS was a game-changer early on, and how Cure’s clean ingredients and powder format offer a better, more sustainable alternative to traditional sports drinks. Here’s what we cover in this episode: * Why coconut water powder + salt = hydration magic * The moment CVS expanded Cure to 3,000+ stores—and what it unlocked * The value of launching DTC before going retail * The surprising reason most customers buy Cure (hint: it’s not just for athletes) * Expanding into a kids’ line (with flavors kid-tested and approved) Join me, , as we listen to the episode and get inspired by how one founder turned a personal need into a rapidly growing wellness brand, redefining what it means to stay truly hydrated. For more on Cure Hydration, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. - Influencer Marketing for Consumer Brands: What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. /episode/index/show/storybehindthebrand/id/36265545

Dapper Boi - Confidence Is the Real Product 04/19/2025

Dapper Boi - Confidence Is the Real Product In this episode, I sat down with , the incredible force behind , a gender-inclusive, size-inclusive apparel brand with a mission rooted in confidence and authenticity. What began as Vicky’s search for clothes that fit her body and identity has grown into a full-blown movement. From scrappy Kickstarter launches to launching on Nordstrom, this is a story of resilience, creativity, and staying true to your why. We talk about the power of fit, why confidence is ’s actual product, and the wild ride of building a business from scratch. Vicky doesn’t hold back; she shares the highs, the lows, the viral videos, the sacrifices (including selling her house), and what it means to truly serve a community that has long been ignored by mainstream fashion. 🔑 Key Highlights from the Episode: * How started with two sizes and a dream, and why jeans came before everything else * The low-budget, high-impact pre-order model that scaled the brand from $30K to $1M+ * What happened on Shark Tank (and the win that came after) * Behind-the-scenes sacrifices: selling their home to save the business * Why Vicky believes fashion isn’t about gender—it’s about confidence Join me, , as we listen to this empowering, heartfelt, and fun episode, which proves that clothing can do so much more than dress the body—it can transform lives. For more on Dapper Boi, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create a consistent omnichannel presence, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Today’s Highlighted Brand: Goode Health: If you have a family history of heart disease, listen up. Now, you can reduce your risk of heart attack or stroke by simply eating more polyphenols, the powerful plant nutrients found in fruits and veggies. Goode Health designed and put them all in a tasty superfood shake and conducted a clinical study! Users of Goode Health experienced a significant improvement in their heart health in just two weeks! Visit goodehealth.com today and use now! /episode/index/show/storybehindthebrand/id/36226090

Malk Organics - The Simple Ingredient Strategy That Built Consumer Trust 04/17/2025

Malk Organics - The Simple Ingredient Strategy That Built Consumer Trust In this episode, I sit down with , CEO of , and talk about the journey of not just leading a clean-label brand but rebuilding it from the inside out. Jason shares how a deeply personal career pivot led him to a mission-driven company that’s transforming the category, one clean ingredient at a time. We get into the weeds from SKU rationalization and shelf life extension to the emotional lessons of transparent leadership and brand stewardship. What happens when your consumers call you out on social media? You listen, and you learn, and Jason shares exactly how his team responded and evolved. 🥛 Key Moments in This Episode: * The "kerfluffle of '21" and what it taught the team about transparency * Why fewer ingredients = harder formulations (and how they solved for it) * How shelf life innovation unlocked national growth opportunities * What Jason learned from running a company and raising kids at the same time * How leading with humility and gratitude transformed company culture Join me, , as we listen to this thoughtful and eye-opening episode that goes beyond CPG and into the heart of leadership, brand building, and consumer trust. Whether you’re a founder, a parent, or a plant-based milk fan—this one’s for you. For more on Malk Organics, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Color More Lines: Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year. and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning. /episode/index/show/storybehindthebrand/id/36211075

Pilot Project Brewing - The Incubator That's Launching the Next Big Beverage Brands 04/12/2025

Pilot Project Brewing - The Incubator That's Launching the Next Big Beverage Brands In this episode, I sit down with , Co-founder and CEO of , a first-of-its-kind beverage incubator helping brands navigate one of the most competitive and complex CPG categories: beverages. From launching home-brew experiments in his garage to opening multi-location tasting rooms and scaling more than 20 innovative brands, Dan shares the real story behind building an incubator that acts more like a record label than a traditional brewery. We discuss how removes barriers for founders, democratizes access to manufacturing and distribution, and gathers real-time consumer data to help determine which brands will succeed. Dan also shares lessons on entrepreneurship, brand validation, and why beverage founders shouldn’t go it alone. Key Moments in This Episode: * How Pilot Project Brewing was inspired by the music industry’s support system for creatives * Why real product validation means gathering comparative data, not just compliments * What founders need to know about packaging, shelf presence, and customer experience * The trends Dan sees emerging from over 1,200 brand applications (including what’s next) * How this incubator helped a non-alcoholic brand scale and get acquired in under two years Join me, , in listening to this episode for a deep look into how smart support systems and shared resources are reshaping the beverage world. Whether you’re a founder or a fan of what’s next, this one’s for you. For more on Pilot Project Brewing, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Color More Lines: Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year. Use code and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning. /episode/index/show/storybehindthebrand/id/36106045

Lifeway Foods - The Immigrant Dream That Built a $200M Wellness Brand 04/12/2025

Lifeway Foods - The Immigrant Dream That Built a $200M Wellness Brand In this episode, I had the honor of sitting down with , President, CEO, and Chairwoman of , a pioneering brand behind the kefir movement in the U.S. We dive deep into Julie’s incredible family story, from escaping the Soviet Union with just $116 to building a nearly $200M company that now owns 95% of the global kefir category. Julie shares how her father’s dream, her mother's entrepreneurial spirit, and her own grit helped turn a probiotic-rich dairy drink into a wellness staple for millions. We also discuss the science behind kefir, staying innovative while running a public company, and how Julie is standing strong in the face of a hostile takeover attempt. This isn’t just a conversation about dairy; it’s about resilience, passion, legacy, and the powerful connection between gut health and life. Key Moments in This Episode: * 🇺🇸 Julie’s immigrant journey—from fleeing the Soviet Union to becoming a public company CEO at 27 * 🥛 Why is a probiotic powerhouse—and how it supports digestion, immunity, and mental health * 🔬 The science behind dairy-based probiotics and how they outperform supplements * 💪 The legacy of resilience and why Julie says, “you have to learn how to take a punch” * 🚫 How she’s fighting off a hostile takeover and defending the brand her father built Join me, , in listening to this powerful and inspiring founder story where food meets science, heritage fuels innovation, and fighting for what matters takes center stage. For more on , visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Color More Lines: Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year. Use code "” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning. /episode/index/show/storybehindthebrand/id/35952590

Staff - How to Turn a Plunger Into a Social Media Star 04/09/2025

Staff - How to Turn a Plunger Into a Social Media Star In this episode, I chat with , the creative force behind , a brand that’s reimagining the most overlooked items in your home such as plungers, lint rollers, and oven mitts with joy, color, and a whole lot of personality. What started as a quirky side project during the COVID lockdown turned into a design-forward brand now making waves with retailers, collaborators, and even celebrities like Drew Barrymore. Charlie opens up about building from scratch, why he didn’t tell anyone what he was working on, and how trusting his instincts (plus a little naivete in the beginning) helped him take a bold, playful idea and turn it into something unforgettable. From early retail wins to lessons in manufacturing and shipping, this one’s packed with insights and good vibes. 💡 Key Moments in This Episode: How a cheerful plunger sparked a movement of “happy household helpers” Why Charlie believes in showing, not telling, when launching new ideas The product design process—from colored pencils to customer love How organic social media buzz and retail demand grew the brand fast Staff's approach to unexpected collabs with brands like and Join me, , in listening to this episode, filled with creativity, optimism, and a whole new way of looking at the most ordinary objects in your home. For more on Staff, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. - Influencer Marketing for Consumer Brands: What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. Today’s Highlighted Brand: Goode Health: If you have a family history of heart disease, listen up. Now, you can reduce your risk of heart attack or stroke by simply eating more polyphenols, the powerful plant nutrients found in fruits and veggies. Goode Health designed and put them all in a tasty superfood shake and conducted a clinical study! Users of Goode Health had a significant improvement in heart health in just 2 weeks! Visit goodehealth.com today and use promo code off now! /episode/index/show/storybehindthebrand/id/36070205

Bissinger’s - What It Takes to Craft a Chocolate Masterpiece 04/02/2025

Bissinger’s - What It Takes to Craft a Chocolate Masterpiece In this episode, I sit down with , Chief Chocolate Officer of , one of the oldest chocolate companies in the world, dating back to 1668. We dive into this remarkable brand’s royal beginnings in France, its journey to the U.S., and how Dan and his family have preserved timeless quality while modernizing its operations for today’s consumer. Dan shares the heartfelt moments that fueled their purpose, from handwritten letters of gratitude to surviving COVID by leaning on their direct-to-consumer strength. We also talk chocolate, real chocolate. Dan walks us through what makes different, from hand-decorated truffles to multi-day candy-making processes that start with whole fruits and pure cane sugar. This episode is part business story, part masterclass in heritage and craftsmanship and all heart. 🍫 Key Moments in This Episode: 🇫🇷 How Bissinger’s became the King of France’s appointed confectioner in 1668 🏗 The family’s bold leap to revive the brand with a factory expansion and modern tech stack 📦 How e-commerce saved the business during COVID and doubled in size 💌 The handwritten letter from a global CEO that changed everything 🧁 Why Bissinger’s still uses century-old techniques, hand-paints chocolates, and sources European chocolate Join me, , in listening to this rich and flavorful conversation where heritage meets hustle, and every chocolate tells a story. For more on Bessinger’s visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. - The Influencer OS: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. /episode/index/show/storybehindthebrand/id/35970755

Smart Apron - The Apron That Works as Hard as You Do 03/27/2025

Smart Apron - The Apron That Works as Hard as You Do Ever wonder why restaurant aprons haven’t changed in a hundred years? In this episode, I sat down with father-son duo and Hoy of to discuss how they’re transforming a tired, overlooked product into a modern-day solution for food service workers and beyond. What started with a stitched-up fanny pack has become a functional, durable, and smartly designed product used by everyone from restaurant servers to inventory teams. We dive deep into how they’ve bootstrapped their business, navigated manufacturing challenges, and used customer feedback to build a better product. From high school business projects to Amazon reviews, proves that listening to your customers and staying consistent can lead to real innovation. Key Moments in This Episode: 🧵 How a restaurant shift inspired the very first 🚧 The 10-year pause—and what brought it back to life 🎯 Why real-world feedback fuels their design process 💡 Turning a niche product into a multi-industry solution 📦 Scaling a lean, family-run business from Amazon to national retailers Join me, , for this inspiring conversation about resilience, reinvention, and why solving a small problem can lead to something big. For more on Smart Apron, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Goode Health: If you have a family history of heart disease, listen up. Now, you can reduce your risk of heart attack or stroke by simply eating more polyphenols, the powerful plant nutrients found in fruits and veggies. Goode Health designed and put them all in a tasty superfood shake and conducted a clinical study! Users of Goode Health had a significant improvement in heart health in just 2 weeks! Visit goodehealth.com today and use for 30% off now! /episode/index/show/storybehindthebrand/id/35887645

Hemp Heros - How to Build a Wellness Brand Your Pets Will Love 03/26/2025

Hemp Heros - How to Build a Wellness Brand Your Pets Will Love What does it take to build a premium wellness brand in one of the world's most regulated, misunderstood, and competitive industries? In this episode, I sit down with , Founder and CEO of , to talk about the real story behind his mission-driven CBD and functional mushroom company. From managing fighters to becoming one of the few -certified hemp brands, David shares how a single moment of belief changed his life and how he's paying it forward through his business. David takes us behind the scenes of launching into the U.S. market, setting up U.S.-based manufacturing, creating pet products that win hearts (and tails), and building multiple brands with integrity. He's also inspired by his mother’s health journey with a new mushroom line. He’s proof that success follows when you lead with quality and purpose. 🔑 Key Moments in This Episode: 💡 The surprising story of how an MMA sponsorship sparked a business idea 🧪 Why cold-pressed hemp is the game-changer in CBD products 🐾 How pets became their biggest product category and why they’re focusing on it in the U.S. 🌱 From B Corp to seed-to-shelf: how stands out in a crowded market 🇺🇸 The bold move to manufacture in the U.S. and launch with purpose-built packaging Join me, , in listening to this inspiring and informative conversation with David Hartigan about passion, perseverance, and premium wellness done right. For more on , visit For more on , visit If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. - Influencer Marketing for Consumer Brands: What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. /episode/index/show/storybehindthebrand/id/35865450

VitaWild - No Sugar, No Guilt—Just Good Hydration 03/25/2025

VitaWild - No Sugar, No Guilt—Just Good Hydration What happens when two creative minds, a thriving agency founder and a comedian-turned-creator, team up to launch a better-for-you hydration brand? You get —a deliciously clean and thoughtfully formulated hydration and immunity blend that’s winning hearts (and taste buds). In this episode, I sit down with and , co-founders of , to talk about their passion for product integrity, building brands with intention, and why they refused to cut corners in making something their families—and yours—can feel good about drinking. They open up about the actual cost of doing things right, the power of storytelling in CPG, and how they’re using their creative roots to build something truly impactful. Key Moments in This Episode: 💧 Why taste, transparency, and trust are non-negotiables 🏗️ Lessons from building brands like (and how it shaped VitaWild) 🌱 Creating a daily hydration & immunity product with no sugar and no shortcuts 👨‍👩‍👧‍👦 Why their kids are the ultimate taste-testers 📦 Making sustainable choices, even when they cost more Join me, , in listening to this entertaining and inspiring episode—packed with insights, laughs, and a lot of heart. For more on VitaWild Hydration, visit For more on Raindrop Agency, visit For more on James Schrader, visit If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. - The Influencer OS: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. /episode/index/show/storybehindthebrand/id/35847880

Spritzal Cookie Company - How a Family Recipe Became a Retail Hit 03/21/2025

Spritzal Cookie Company - How a Family Recipe Became a Retail Hit What do you get when you combine a great-grandmother’s Swedish cookie recipe, a mother-daughter duo, and a lot of grit? You get , a clean-label cookie brand disrupting the cookie aisle with shortbread bites made from real, simple ingredients. In this episode, I sit down with , COO and Co-founder of , to talk about how a family recipe evolved into a brand that’s winning over retailers, shoppers, and sweet tooths alike. Taylor shares the 10-year journey of building Spritzal, from hand-pressing cookies in a home kitchen to scaling manufacturing and launching with major retailers. We also talk about what it takes to stand out in a crowded category and the power of resilience, belief, and, of course, butter. Key Moments in This Episode: 🍪 How a family recipe turned into a national cookie brand 📦 The big pivot: from clamshell packaging to resealable bags 🛒 Getting into retail: what buyers really want 📈 Bootstrapping, burnout, and the decision not to quit 🥇 Why clean ingredients and smart branding win shelf space Join me, , as we listen to this heartfelt and inspiring conversation with Taylor Walker as we explore what makes and this brand unique. For more on Spritzal, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. - The Influencer OS: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. Today’s Highlighted Brand: Goode Health: If you have a family history of heart disease, listen up. Now, you can reduce your risk of heart attack or stroke by simply eating more polyphenols, the powerful plant nutrients found in fruits and veggies. Goode Health designed and put them all in a tasty superfood shake and conducted a clinical study! Users of Goode Health had a significant improvement in heart health in just 2 weeks! Visit goodehealth.com today and use ! /episode/index/show/storybehindthebrand/id/35815405

Ooso - A Non-Alcoholic Sparkling Tea Inspired by Natural Wine 03/21/2025

Ooso - A Non-Alcoholic Sparkling Tea Inspired by Natural Wine What happens when two passionate entrepreneurs set out to reinvent the non-alcoholic drinking experience? In this episode, I sit down with and , Co-Founders of , to discuss their journey of creating a sparkling tea inspired by natural wine. From late-night kitchen experiments to landing on retail shelves, they share how they built a brand that brings complexity, sophistication, and design-forward thinking to the non-alcoholic space. Oliver and Sophia dive into the challenges of launching a beverage brand, the importance of great branding, and why consumer education is key to success in the growing non-alcoholic market. Key Moments in This Episode: ✅ The Spark Behind – How a personal lifestyle shift led to a brand idea. ✅ From Idea to Market – The year-long journey of formulation and brand building. ✅ Retail Strategy & Challenges – What it takes to get on store shelves. ✅ Why Packaging Matters – The role of branding in consumer adoption. ✅ The Future of Non-Alcoholic Beverages – Trends shaping the category. Join me, , for this insightful and inspiring conversation with Oliver and Sophia as we explore the future of better-for-you beverages! For more on Ooso, visit: If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. - Influencer Marketing for Consumer Brands: What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. Today’s Highlighted Brand: Goode Health: If you have a family history of heart disease, listen up. Now, you can reduce your risk of heart attack or stroke by simply eating more polyphenols, the powerful plant nutrients found in fruits and veggies. Goode Health designed and put them all in a tasty superfood shake and conducted a clinical study! Users of Goode Health had a significant improvement in heart health in just 2 weeks! Visit goodehealth.com today and use now! /episode/index/show/storybehindthebrand/id/35793640

Winx Health - Revolutionizing Reproductive Care: One Product at a Time 03/18/2025

Winx Health - Revolutionizing Reproductive Care: One Product at a Time Women’s health should be accessible, judgment-free, and rooted in real solutions, but that hasn’t always been the case. In this episode, I sit down with , Co-founder of , to discuss how her brand is challenging outdated norms, improving access to essential products, and leading the charge in reproductive and vaginal health. From over-the-counter emergency contraception to at-home testing, is redefining how women take control of their well-being. Jamie shares the challenges of breaking into retail, the impact of misinformation on women’s health, and why proactive education is just as important as the products themselves. Key Moments in This Episode: ✅ Why Women’s Health Needs More Transparency – Breaking down stigmas and outdated norms. ✅ The Road to Retail – What it takes to get women’s health products on store shelves. ✅ Myth-Busting & Misinformation – How confusion prevents women from getting the care they need. ✅ At-Home Testing & Telehealth – The future of accessible, judgment-free healthcare. ✅ Building a Mission-Driven Brand – Lessons in advocacy, resilience, and business growth. Join me, , for this powerful and necessary conversation with Jamie Norwood as we explore the future of women’s health! For more on , visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. - The Influencer OS: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. /episode/index/show/storybehindthebrand/id/35746315

Wove - The 10% Luck, 90% Preparation Rule for Going Viral 03/14/2025

Wove - The 10% Luck, 90% Preparation Rule for Going Viral Jewelry isn’t just about sparkle—it’s about storytelling, sentiment, and capturing life’s most meaningful moments. In this episode, I sit down with , CEO of , to discuss how this brand redefines the fine jewelry experience with custom designs, technology, and a personal touch. From engagement rings to viral moments, Simone shares how is making luxury jewelry more accessible, personal, and deeply meaningful. Simone also discusses the strategy behind ’s recent viral success, the importance of operational excellence, and how the brand is scaling without losing its custom-first approach. Key Moments in This Episode: ✅ From Engagement Rings to Everyday Jewelry – How expands beyond bridal. ✅ The 10% Luck, 90% Preparation Rule – The truth behind viral moments. ✅ Scaling Customization – How Wove balances handcrafted quality with technology. ✅ The Power of Personalization – Why consumers want more than off-the-shelf jewelry. ✅ Leading a Brand with Intentionality – Simone’s journey from startup marketing to CEO. Join me, , as we listen to this insightful and inspiring conversation with Simone Kendle and explore the future of custom fine jewelry! For more on Wove, visit If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. - The Influencer OS: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. Today’s Highlighted Brand: Goode Health: If you have a family history of heart disease, listen up. Now, you can reduce your risk of heart attack or stroke by simply eating more polyphenols, the powerful plant nutrients found in fruits and veggies. Goode Health designed and put them all in a tasty superfood shake and conducted a clinical study! Users of Goode Health had a significant improvement in heart health in just 2 weeks! Visit today and use promo code STORY30 for 30% off now! /episode/index/show/storybehindthebrand/id/35680675

FullWell - What to Know Before You Conceive 03/12/2025

FullWell - What to Know Before You Conceive What if prenatal and reproductive health went beyond pregnancy? In this episode, I sit down with , Founder & CEO of , to discuss the critical role of nutrition in fertility, pregnancy, and overall reproductive wellness for both women and men. As a registered dietitian and integrative health expert, Ayla shares how evidence-based formulations, transparency, and education are changing the landscape of prenatal and fertility supplements. Ayla opens up about the science behind essential nutrients, why preconception health matters, and the industry-wide gaps is solving. Key Moments in This Episode: ✅ Beyond Prenatals: Why reproductive health isn’t just for pregnancy. ✅ The Three-to-Six-Month Rule: How nutrition before conception shapes lifelong health. ✅ Trust & Transparency in Supplements: What to look for in high-quality vitamins. ✅ Why Men’s Fertility Matters: The often-overlooked role of male reproductive health. ✅ Building : How Ayla turned clinical expertise into a mission-driven brand. Join me, , as we listen to this insightful, science-backed conversation with Ayla Barmmer and explore the future of reproductive wellness! For more on FullWell, visit If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. - Influencer Marketing for Consumer Brands: What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. /episode/index/show/storybehindthebrand/id/35641450

Key Sparkling Water - Crafted Carbonation: Changing How You Enjoy Sparkling Water 03/10/2025

Key Sparkling Water - Crafted Carbonation: Changing How You Enjoy Sparkling Water Most sparkling water brands sound the same, look the same, and talk to the same consumer but , Co-founder & CEO of , saw an opportunity to do things differently. In this episode, we discuss how is challenging the status quo with real ingredients, crafted carbonation, and a bold new approach to branding. Mike shares insights on building a brand that stands out in a crowded market, the shifting culture around alcohol, and why knowing your core consumer is key to long-term success. Key Moments in This Episode: ✅ Why the Sparkling Water Market Needed a Shake-Up – The story behind Key’s unique positioning. ✅ The Power of Real Ingredients – Why Key chose real fruit over "natural flavors" and why it matters. ✅ The Decline of Alcohol & the Rise of Better Alternatives – The cultural shift that’s changing drinking habits. ✅ Building a Brand with Intention – Why understanding your consumer on a deep level is the secret to success. ✅ Lessons from & – What Mike learned from his corporate career and how he applied it to entrepreneurship. Join me, , in listening to this insightful and energizing conversation with Mike Pilkington as we explore the future of better-for-you beverages and category disruption! For more on Key Sparkling Water, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. - The Influencer OS: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. /episode/index/show/storybehindthebrand/id/35617985

Calocurb - GLP-1 Activation: No Injections Needed 03/06/2025

Calocurb - GLP-1 Activation: No Injections Needed What if you could naturally support your body’s appetite regulation without injections or synthetic drugs? In this episode, I sit down with , CEO of , to dive into a revolutionary approach to hunger management and GLP-1 activation. Backed by 14 years of research and $30 million in funding, is a clinically tested, plant-based supplement designed to help consumers take control of their cravings and portion size without side effects. Sarah shares how her personal journey, cutting-edge science, and a mission to transform weight management led to one of the most innovative natural solutions on the market today. Key Moments in This Episode: * The Science Behind Natural GLP-1 Activation – How Calocurb helps reduce hunger, cravings, and calorie intake. * A New Approach to Weight Management – Why controlling hormonal hunger signals is more effective than willpower alone. * Coming Off GLP-1 Injectables? – How Calocurb is being used to help people transition off Ozempic and Wegovy. * Debunking Diet Myths – Why weight management is about more than just “eat less, move more.” * The Future of Health & Nutrition – Where the industry is headed and how Calocurb is leading the charge. Join me, , in listening to this insightful and empowering conversation with Sarah Kennedy as we explore the future of natural weight management! For more on Calocurb, visit: If you enjoyed this episode, please leave a rating and review. Don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. - Influencer Marketing for Consumer Brands: What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. /episode/index/show/storybehindthebrand/id/35559330

Saral - Beyond Followers: The Truth About Real Influence 02/21/2025

Saral - Beyond Followers: The Truth About Real Influence In today’s episode, I sit down with , the founder of , to talk about what’s changed in influencer marketing, what’s working right now, and how brands can build long-term, authentic partnerships with influencers. We dive into the evolution of the influencer space, why attention is the new currency, and how brands can stop wasting money on the wrong influencer deals. Yash breaks down his game-changing strategy—one that flips the script on traditional influencer marketing and helps brands build a sustainable, scalable pipeline of real advocates. If you're serious about growth, this episode is packed with must-know insights! Key Moments in This Episode: * The Attention Economy – Why getting the right kind of attention matters more than ever. * Building Your Influencer "Secret Society" – The three-layer strategy that separates successful brands from the rest. * The New Way to Pay Influencers – How brands can de-risk partnerships and only invest in proven creators. * Common Mistakes to Avoid – Why follower count means nothing without real influence. * The Future of Influencer Marketing – How AI, authenticity, and trust will shape the next wave of brand partnerships. Join me, , in listening to this insightful episode with Yash Chavan as we uncover the real strategies behind influencer marketing success! 🎧 For more on Saral, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Influencer Marketing for Consumer Brands: What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. /episode/index/show/storybehindthebrand/id/35381135

Molly Bz Cookies - From $150 to a National Cookie Brand 02/13/2025

Molly Bz Cookies - From $150 to a National Cookie Brand If you love stories of resilience, grit, and entrepreneurial spirit, today’s episode is exactly that. Meet , the powerhouse founder of , who went from being a single mom with just $150 to her name to building a nationally recognized brand. Molly’s journey is nothing short of inspiring—full of hustle, creative problem-solving, and an unstoppable mindset. We talk about the highs and lows of building a business, from baking cookies in her kitchen to landing in major retailers like and Walmart. Molly shares the behind-the-scenes hustle, the power of saying "yes" before you figure it out, and how she turned obstacles into stepping stones for success. If you’ve ever wondered what it takes to build a brand from the ground up, this episode is for you! Key Moments in This Episode: * The $150 Gamble – How Molly turned her last bit of money into a booming cookie business. * From Food Truck to National Brand – The creative way she tested and validated her cookie concept. * Bold Moves & No Limits – Why asking, taking risks, and ignoring self-imposed limitations led to her big break. * The Open Call Success – How Molly’s hustle landed her two golden tickets and an exclusive Walmart cookie. * Lessons in Entrepreneurship – Her insights on rejection, mindset, and pivoting to keep growing. Join us in listening to this incredible episode with Molly Blakeley as she shares the highs, the lows, and everything in between in building For more on , visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. - Influencer Marketing for Consumer Brands: What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. /episode/index/show/storybehindthebrand/id/35271225

CHOMPS - From $6,500 to America’s Fastest-Growing Snack Brand 01/29/2025

CHOMPS - From $6,500 to America’s Fastest-Growing Snack Brand In this episode, , Founder of , sits down with and , Co-founders and Co-CEOs of , the fastest-growing food brand in the U.S. From humble beginnings to over $500 million in retail sales, Pete and Rashid have built a brand redefining the snacking industry with high-quality, healthy, and delicious meat snacks. What I love about this conversation is how Pete and Rashid dive into the lessons they’ve learned, the mistakes they’ve made, and the strategies that have fueled their success. Whether you’re a founder, a business leader, or someone passionate about entrepreneurship, this episode is packed with valuable insights and actionable takeaways. Key Moments in This Episode: * Building from Scratch: How Pete and Rashid leveraged their complementary skills and a deep understanding of their customers to build a loyal community around . * Focus on Brand Awareness: Why keeping brand awareness ahead of distribution has been their key to scaling successfully while maintaining customer loyalty. * Lessons in Resilience: How bootstrapping through challenges—like raising $1 million in a weekend to fund a ’s order—helped them grow sustainably. * Innovation with Simplicity: The power of focusing on a core product lineup while introducing customer-driven innovations like pantry packs to meet evolving needs. * The Culture: How Pete and Rashid maintain their original values and foster a strong company culture, even as their team and operations scale rapidly. Join us in listening to this insightful episode where Pete and Rashid share the secrets behind ’ incredible growth and their mission to create a better-for-you brand that resonates with consumers. Let’s dive into their journey and learn how to build a purpose-driven and wildly successful business. Enjoy the show! For more on CHOMPS, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. - Influencer Marketing for Consumer Brands: What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. /episode/index/show/storybehindthebrand/id/35061440

Manmade - The Essentials Men Need without the BS 01/23/2025

Manmade - The Essentials Men Need without the BS From the archive: This episode was originally recorded and published on May 26, 2022. Our interviews on are meant to be evergreen, and we do our best to confirm that all offers and URLs in these archive episodes are still relevant. In this episode of The Story of a Brand, I interview , Co-founder of . Anthony and his co-founders are redefining men’s essentials with a focus on quality, simplicity, and authenticity. From leaving their finance careers to perfecting their products, their story is filled with grit, innovation, and a relentless drive to create something extraordinary. In this episode, we explore what it takes to build a product-driven brand, the journey of creating boxer briefs and socks that truly deliver on quality, and how and customer feedback became game-changers for their growth. Anthony’s passion and insights into entrepreneurship will leave you inspired and ready to take action. Key Moments in This Episode: * From Finance to Fashion: How four best friends left their corporate careers, locked themselves in a cabin, and came out with a plan to build a legacy brand. * The Power of Listening: Why calling over 1,000 customers and gathering feedback was critical to perfecting their products. * TikTok Success Story: How leveraging trends and authentic storytelling on TikTok helped the brand gain viral attention and organic growth. * Redefining Men’s Essentials: The attention to detail behind ’s products, including their innovative “drop-top fly” boxer briefs and no-slip socks. * Commitment to Sustainability and Quality: The challenges and rewards of creating premium products without cutting corners or compromising values. Join me, , in listening to this fascinating episode as Anthony takes us behind the scenes of building a purpose-driven brand that puts men’s wellness first without the BS. Enjoy the show! For more on Manmade, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. - Influencer Marketing for Consumer Brands: What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. /episode/index/show/storybehindthebrand/id/34979900

The Real Cereal Co. - The Next Generation Deserves Better Cereal 01/22/2025

The Real Cereal Co. - The Next Generation Deserves Better Cereal In this episode of , I interview , Co-founder of . From leaving a comfortable job to investing in a self-owned facility to a deep commitment to simple, clean ingredients and sustainability, this story is one of grit, big dreams, and redefining what breakfast cereal can be. Whether you're a founder, a food enthusiast, or simply someone who loves a good story about innovation and values-driven entrepreneurship, this conversation is for you. Key Moments in This Episode: * The Power of Family Support: How Tom’s family believed in his vision and supported him through the rollercoaster of building a brand from the ground up. * Revolutionizing Cereal: Why is challenging the status quo by creating products with just one or two simple, clean ingredients. * Going All In: Tom explains why investing in a dedicated manufacturing facility early on was key to staying true to the brand’s values. * Balancing Risk and Vision: “Go big or go home” is Tom’s motto, and he shares how taking calculated risks has driven the company’s growth. * Eco-Friendly Innovation: The importance of sustainable packaging and why The Real Cereal Co. is committed to reducing environmental impact. Join me, , in listening to this insightful episode as Tom Binder takes us behind the scenes of building a brand that’s setting new standards in the food industry. Check out The Real Cereal Co. at and find out where you can try their delicious and healthy cereals. Let’s dive in! If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. - The Influencer OS for Brands: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above. /episode/index/show/storybehindthebrand/id/34958350

wildwonder - Building a Brand with Heritage, Heart, and Health in Mind 01/21/2025

wildwonder - Building a Brand with Heritage, Heart, and Health in Mind In today’s episode of , I interviewed , the inspiring Founder and CEO of . Her brand is rooted in a beautiful blend of her Chinese heritage and California influences, offering gut-healthy sparkling beverages that are as delicious as they are beneficial. From early entrepreneurial hurdles to the game-changing impact of appearing on , Rosa shares the incredible story of how her grandmother’s herbal tonics inspired Wildwonder and gives us a behind-the-scenes look at the challenges and triumphs of building a mission-driven brand. Key Moments in This Episode: * From Passion to Product: How Rosa’s childhood memories of her grandmother’s herbal tonics inspired her to create wildwonder, blending Eastern herbal wisdom with California’s fresh produce. * Pivoting in the Pandemic: Rosa shares how COVID-19 wiped out her initial business model and forced her to knock on over 300 grocery store doors to keep her dream alive. * The Shark Tank Effect: Learn how appearing on Shark Tank not only boosted awareness but also drove long-lasting customer loyalty and repeat business. * Operations First, Marketing Later: Rosa explains why focusing on product quality and operational efficiency before investing in marketing was critical to wildwonder’s success. * Representation in Retail: Rosa discusses her mission to bring cultural representation and unique, botanically influenced flavors to retail shelves, creating a brand that stands out. Join me, , in listening to this insightful episode, where Rosa shares how wildwonder is making waves in the beverage industry and leaving a lasting impact on communities. For more on wildwonder, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. - An All-in-One Commerce Solution for Brands: Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link. /episode/index/show/storybehindthebrand/id/34941970

The Founders Club - The Power is in the Community 01/16/2025

The Founders Club - The Power is in the Community I’m thrilled to have back on the show. You might remember Chris as the co-founder of , the four-way volleyball game that has taken backyards and beaches by storm. But today, he’s here to talk about his exciting new venture, , a community designed to support entrepreneurs in navigating the ups and downs of building a business—and life. In this episode, Chris shares his journey from bootstrapping to seeing it become a staple in major retailers like and . Along the way, he opens up about the lessons learned, mistakes made, and how those experiences inspired him to create a space where founders can connect, grow, and thrive. Whether it’s about overcoming loneliness, avoiding costly mistakes, or balancing business and life, Chris’s insights are invaluable for anyone on the entrepreneurial path. 🔑 Key Moments in This Episode: * The Origin of CROSSNET: How Chris and his friends invented a four-way volleyball net and turned it into a national sensation, now played in over 15,000 schools and countless backyards. * Lessons from the Trenches: Chris discusses the challenges he faced as an entrepreneur, from inventory mishaps to navigating a potential business exit, and how those moments shaped his vision for . * The Power of Community: Why entrepreneurship can be isolating and how fosters meaningful connections through local chapters, events, and mastermind groups. * Addressing the Whole Entrepreneur: The club’s focus on more than just business growth, covering topics like financial literacy, personal well-being, and maintaining strong relationships. * Practical Advice for Founders: Chris offers actionable tips, like how to invest wisely post-exit, the importance of planning ahead, and why understanding your “why” is key to success. Join me, , in listening to this inspiring conversation as we dive deep into the entrepreneurial journey, the value of community, and the importance of balancing ambition with personal well-being. Chris’s story is a testament to the power of resilience, connection, and never giving up on your dreams. For more on The Founders Club, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. - The Influencer OS for Brands: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above. /episode/index/show/storybehindthebrand/id/34881700

Goode Health - Building a 360° Health Platform for Consumers 01/15/2025

Goode Health - Building a 360° Health Platform for Consumers In this episode, , Founder of , sits down with , the innovative Co-founder and CEO of . Mike shared his journey from working in large-scale nutrition to building a groundbreaking, personalized superfood brand. His passion for nutrition and commitment to helping people take charge of their health shines through as he discusses how Goode Health leverages technology, data, and smart product design to transform daily routines into healthy habits. If you’ve ever been curious about biohacking, personalized wellness, or the future of nutrition, this episode is for you! Key Takeaways: * From Big Nutrition to Innovation: Mike’s journey from working at Abbott Nutrition to launching and what inspired his focus on personalized wellness. * The Science Behind Superfoods: How uses polyphenols, clean ingredients, and customization to create a powerful yet scalable product. * Blending Tech and Nutrition: Why personalization, backed by wearables and biomarkers, is the next frontier in health. * Tackling Wellness Trends: How is positioning itself to complement health trends like GLP-1 usage and the rise of nutrient-dense diets. * Retention Ready from Day One: The importance of starting with retention strategies and creating tools to help consumers stay engaged, like journals and recipe guides. Join us in listening to the episode as Mike shares his vision for the future of health, his entrepreneurial lessons, and why Goode Health is poised to redefine the wellness industry. 🎧 For more on Goode Health, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. - Influencer Marketing for Consumer Brands: What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. /episode/index/show/storybehindthebrand/id/34866605

Barrière- Selfcare that Sticks With You 01/14/2025

Barrière- Selfcare that Sticks With You In this episode of , I interview , the founder of , about her groundbreaking innovation in the vitamin and wellness space. Cleo shares her inspiring journey from working in luxury fashion to reimagining how we take vitamins with her patented transdermal patches. What started as a personal need has become a product combining functionality, design, and self-expression, making wellness accessible, stylish, and practical. From navigating manufacturing hurdles to embracing customer feedback, her journey is a masterclass in perseverance, innovation, and building a brand with heart. Key Moments to Look Out For: * The Spark of Innovation: How Cleo's health challenges led her to invent transdermal vitamin patches. * Bridging Wellness and Style: Creating wearable "works of art" that make health routines fun and expressive. * Consumer-Centric Iteration: Leveraging customer feedback to refine the product for accessibility and appeal. * Overcoming Hurdles: Finding the right manufacturing partner and perfecting the product over three years. * Advice for Entrepreneurs: Patience, trust in the process, and not letting fear of failure hold you back. Join me, , in listening to the episode! You won’t want to miss this inspiring story of resilience, creativity, and innovation. For more on Barrière, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. - Influencer Marketing for Consumer Brands: What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. /episode/index/show/storybehindthebrand/id/34850580

Disco - How Brands Monetize Post-Purchase Opportunities 01/09/2025

Disco - How Brands Monetize Post-Purchase Opportunities In today’s episode of , I interview , a passionate leader and VP of Strategic Sales at . Neal shares his fascinating journey from sales executive to mentor and industry leader alongside his insights on the evolving e-commerce landscape. From driving innovation in customer acquisition to helping brands unlock new revenue streams, Neal offers a wealth of knowledge and inspiration. Here are some highlights from our conversation: * From Sales to Leadership: Neal’s career shift from a top-performing sales executive to an advocate for mentorship and team success. * The Power of Post-Purchase: How Network helps brands monetize post-purchase real estate for added profitability. * Customer-Centric Advertising: Using AI and machine learning to target high-value customers across an integrated ad network. * Driving LTV Growth: Why lifetime value is critical for profitability and how brands can achieve it with innovative tools. * Monetizing Real Estate: Turning underutilized website spaces into profit centers with Disco’s retail media network capabilities. Join me, , in listening to this insightful episode as Neal shares his passion for leadership, customer-centric innovation, and how Disco Network is helping brands thrive in an ever-competitive market. For more on Disco, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. - The Influencer OS for Brands: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above. /episode/index/show/storybehindthebrand/id/34780585

DEINDE - How Science is Changing Your Skincare Routine 01/08/2025

DEINDE - How Science is Changing Your Skincare Routine In today’s episode of , I had the pleasure of chatting with , Founder, CEO, visionary innovator, and the driving force behind and its parent company, . Joshua's story is of relentless determination, groundbreaking science, and a mission to redefine skincare and beauty through biotech innovation. From living in a one-bedroom apartment to running a company that merges artificial intelligence, molecular biology, and skincare, Joshua’s journey is as inspiring as it is transformative. Here are some highlights from our conversation: * A Life-Changing Ride: How a 7-minute conversation led to a $100,000 investment that launched it all. * Science Meets Beauty: The revolutionary process behind crafting new molecules for skin health. * Redefining Clean Beauty: Why biotech is the next evolution in sustainable and effective skincare. * From Academia to Entrepreneurship: Lessons learned transitioning from the lab to the business world. * Breaking the Mold: How DEINDE's innovative approach is creating products that outperform traditional ingredients. Join me, , in listening to this fascinating episode as Joshua shares the science, passion, and purpose driving DEINDE and Debut Biotech. 🎧 For more on DEINDE, visit: For more on Debut BioTechnology, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. - An All-in-One Commerce Solution for Brands: Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link. /episode/index/show/storybehindthebrand/id/34758050

The Zero Proof - From Blog to Brand: Building a Non-Alcoholic Empire 12/20/2024

The Zero Proof - From Blog to Brand: Building a Non-Alcoholic Empire In this episode, I had the pleasure of speaking with Sean Goldsmith, Co-founder and CEO of , a trailblazer in the non-alcoholic beverage space. Sean shared his journey of turning a personal decision to abstain from alcohol into a thriving business that’s reshaping how people socialize and enjoy beverages without compromise. We explored the rise of non-alcoholic options, the challenges of building a marketplace and brand, and how Sean’s team makes premium non-alcoholic drinks accessible and exciting. Whether you’re curious about non-alcoholic trends or interested in entrepreneurial insights, this episode is a must-listen! Key Moments in the Podcast: * How Sean’s decision to stop drinking inspired ’s creation and mission. * The challenges of building a marketplace for curated non-alcoholic products. * How helps customers find their perfect drink through innovative curation and education. * Insights into the growing non-alcoholic beverage industry and its impact on social habits. * Sean’s advice for entrepreneurs: focus on unit economics, gross margin, and scaling smartly. 💡 Join me, , in listening to the episode and learn how is leading the way in this exciting category. Whether you’re a non-drinker or just curious about the possibilities, this conversation offers something for everyone. For more on The Zero Proof, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. - The Influencer OS for Brands: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above. /episode/index/show/storybehindthebrand/id/34543370

The Story of a Brand

TOPICS