The Story of a Brand Show

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand’s evolution. Who knows, you may even discover a few new products that become faves.

PawCo & Genius Dog - Your Dog is Like Family. Feed them Like it. 04/30/2026

PawCo & Genius Dog - Your Dog is Like Family. Feed them Like it. sits down with , PhD, Founder & CEO of , for a conversation that's as much about love and purpose as it is about pet nutrition. Mahsa didn't set out to disrupt the pet food industry — she set out to take better care of her dog, Paco. What follows is a story of science, conviction, and a growing movement of pet parents who believe their dogs deserve a whole lot more than a bowl of kibble. * A founder story that starts with a dog named Paco. After her PhD in nanoscience and time as an early scientist at Impossible Foods, Mahsa couldn't find a single pet food she felt good about. was born from that search. * The next generation of pet food. Fresh, plant-based recipes formulated with probiotics, postbiotics, and targeted health toppers for gut health, joints, skin, coat, and heart, treating dogs the way health-conscious pet parents treat themselves. * : beyond food, into the bond. Launching in May with a NASDAQ Tower announcement, is a monthly subscription box built around the idea that dogs thrive when they experience new things. Popcorn. Champagne. Games. Things your dog can't find anywhere else. * Don't wait until you're ready. Mahsa's most hard-won lesson: launch before it's perfect, build a team that believes in the mission, and let the customer feedback shape what comes next. * Impact as the north star. From shelter donations to customers whose allergic dogs finally found food that works, Mahsa measures success one dog at a time. Join us in listening to this episode for a warm, genuine conversation about building a brand from the heart and why pet wellness is just getting started. For more on PawCo, visit: For more on Genius Dog, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Saral - The Influencer OS: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. . /episode/index/show/storybehindthebrand/id/41077360

Cloud Water Filters - Clean Water Isn't a Given Anymore 04/29/2026

Cloud Water Filters - Clean Water Isn't a Given Anymore , CEO of and co-host of , sits down with , Founder & CEO of , for a conversation that cuts right to the heart of one of the most overlooked categories in consumer wellness. isn't just a better water filter, it's a second-act founder's bet that the water sitting quietly under your kitchen sink is the next major frontier in the modern health-conscious home. * A second-act founder who chose harder, on purpose. After selling to , Ben applied everything he learned about recurring revenue and brand trust to tackle a far bigger, more complex problem: a water filtration category that hadn't meaningfully innovated in decades. * "Safe to drink" and "healthy to drink" are not the same thing. From PFAS forever chemicals to lead pipes contaminating water between the treatment plant and your home, Ben breaks down why reverse osmosis is the only technology that truly creates a clean slate. * The black box problem no one was solving. Legacy systems gave consumers zero visibility. Cloud's connected app delivers real-time water quality data, intelligent filter-change alerts, and remote diagnostics — turning a forgotten appliance into a trusted relationship. * Data as a moat. The behavioral and water quality data Cloud captures powers a customer service experience legacy players simply can't replicate — and drives the kind of lifetime retention that makes the unit economics work. * Demand was never the problem — hardware is hard. Chip shortages, tariffs, and capital-intensive inventory have been the real challenge. Ben's candor here is a masterclass in what experienced founders understand that first-timers often don't. Join us in listening to this episode for a genuinely eye-opening conversation about water, wellness, and what it really means to build a modern consumer brand in a category that's been quietly ignored for far too long. Whether you're a founder, an operator, or someone who just wants to know what's actually in the water your family drinks every day, this one is worth your time. For more on Cloud Water Filters visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! /episode/index/show/storybehindthebrand/id/41062830

Acely - He Scaled AllTrails. Now He's Coming for the SAT. 04/28/2026

Acely - He Scaled AllTrails. Now He's Coming for the SAT. sits down with , CEO of , for a conversation that spans two decades of startup building, a category-defining exit, and a brand-new mission to help high school students conquer the SAT and ACT. Ron is the kind of founder who doesn't just build companies he transforms categories. From scaling from a six-person team to a household name, to launching with his daughter as his first inspiration, this is a story about pattern recognition, relentless optimism, and knowing when it's time to go again. * AllTrails: the pivot that changed everything. Ron took over a struggling six-person app in 2015 and made one bold call on day one; stop targeting hardcore hikers and start welcoming everyone. That single brand pivot helped turn AllTrails into one of the most beloved outdoor apps in the world. * The pandemic bet that paid off. When COVID hit and outdoor recreation stopped overnight, Ron pushed all the chips in instead of retreating. By the end of that summer, everything had changed. * Hire smarter. Then get out of the way. Ron's operating philosophy: learner's mindset always, surround yourself with people better than you, give them a clear target, and let them run. * : a dad trying to help his daughter. An AI-powered SAT and ACT prep platform with 14,000 questions, 50 full-length tests, and adaptive study plans — built for a generation that lives on their phones. * Why niche beats horizontal every time. In a world of AI platforms trying to be everything to everyone, Ron is betting on vertical depth and the kind of trust that big platforms simply can't earn. Join me, Ramon Vela, in listening to this episode for one of the most candid conversations about what it actually takes to build and scale a consumer brand not once, but four times. Whether you have a high schooler prepping for college admissions or you're a founder looking for a real talk on scaling, this one delivers. Visit acely.com to learn more. For more on Acely, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Saral - The Influencer OS: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. . /episode/index/show/storybehindthebrand/id/41033190

Naturepedic - What's Inside Your Mattress and Why You Probably Don't Want to Know 04/23/2026

Naturepedic - What's Inside Your Mattress and Why You Probably Don't Want to Know Ramon Vela sits down with , Chief Growth Officer at , to dig into one of the most quietly compelling brand stories in the sleep and wellness space. isn't just another wellness brand riding the organic wave — it's a company built from genuine conviction, founded by engineers who refused to compromise long before "clean" was cool. From a river that caught on fire in 1969 to one of the most trusted names in organic sleep, this is a brand story worth knowing. * Origin story rooted in purpose. was born in 2003 when co-founder Barry — an environmental engineer — went to buy a crib mattress for his grandchild, read the label, and came home empty-handed. His refusal to expose a newborn to toxic chemicals sparked a pioneering organic mattress company, still handcrafted today by an 80% Amish workforce. * Transparency as the ultimate competitive advantage. In a market full of greenwashing, 's open-door factory policy says it all — editors, influencers, and consumers are welcome to see exactly how every product is made. No hidden chemicals, no shortcuts, no exceptions. * Influencer marketing that tripled revenue. Leaning into authentic creator partnerships helped Naturepedic find a human voice for a brand long written from an "engineer's gaze" — and fueled triple the revenue growth over the last six years. * What's actually in your baby's mattress. From phthalate-laden vinyl waterproofing to breathable designs that can breed black mold in nine days, Arin breaks down what most parents never think to ask — and why it matters more than almost any other purchase you'll make for your child. * The EOS mattress: built to never end up in a landfill. With 20 million mattresses dumped every year, Naturepedic's unzippable EOS line lets owners swap comfort layers instead of replacing the whole mattress — cutting returns, reducing waste, and letting couples with different sleep needs finally stop arguing. Join me, , in listening to this episode for an honest conversation about what it really takes to build a brand with no-compromise integrity over two decades. Whether you're a new parent, a founder, or just long overdue for a better night's sleep — this one is worth your time. Visit and check out their Earth Day sale for 20% off site-wide. For more info on Naturepedic visit, If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Saral - The Influencer OS: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. /episode/index/show/storybehindthebrand/id/40993450

Dutch Pet, Inc. - Pet Healthcare Is Broken. Dutch is Rebuilding it 04/21/2026

Aware House - What Etsy Got Wrong and How She's Fixing It 04/16/2026

Aware House - What Etsy Got Wrong and How She's Fixing It In this episode, sits down with , Founder and CEO of — a curated online marketplace built exclusively to support independent, small-batch makers. shares how frustration with overcrowded platforms like Etsy led her to build something better: a discovery destination where quality, craftsmanship, and transparency come first. * From frustration to founder. After watching get flooded with factory drop-shipped knockoffs, Lauren saw a gap and built Aware House to fill it — launching in 2023 with one clear mission: make shopping small easy and enjoyable. * Curation is everything. Every vendor is vetted for at least a year in business, strong product photography, and a transparent supply chain before making the cut. * 80%+ Made in the USA. The platform leans heavily domestic, and international vendors must have a direct, personal relationship with their artisanal partners — not just a factory contract. * Marketing is the universal struggle. Getting discovered is brutal. Lauren's advice? Get as niche as possible — then go even deeper. * Built without a roadmap. Lauren had zero entrepreneurial experience when she started, learned by doing, and didn't go full-time until August 2024. * More than a marketplace — a community. With 150+ vendor partners and growing, Aware House gives independent makers real visibility and discerning shoppers something genuinely worth buying. Lauren's story is a reminder that the best businesses often start with a personal frustration and the courage to just go build it. For more on Aware House, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Saral - The Influencer OS: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. . /episode/index/show/storybehindthebrand/id/40878475

SATHI - Affiliate marketing is broken, Yash Chavan built the fix 04/15/2026

A-Frame Brands - Why Getting Into Retail Might Be Your Biggest Mistake 04/15/2026

A-Frame Brands - Why Getting Into Retail Might Be Your Biggest Mistake Most Brands Don't Fail Because They Can't Get Into Retail — They Fail Because They Got There Too Soon. In this episode of , host sits down with , Founder & CEO of — the strategic operator behind multiple consumer brands built across 10,000+ retail doors. Ari has spent his career building brands from the inside out, and this conversation pulls back the curtain on what really happens after you land that big retail moment — and why that moment might be the beginning of your biggest problem. * Retail isn't the finish line — it's the test. Getting into 3,000 stores sounds like a win. Ari explains why it's often a financial trap — and why starting in your best 250 is the smarter play. * The celebrity is the catalyst, not the company. , , — the brands that win start with a real market opportunity and a great product. The famous face just accelerates what's already working. * Ideas are cheap. Execution is everything. The difference between a founder and someone with a good idea? The refusal to accept anything but success. Vision without follow-through is just a coffee conversation. * COVID launched a brand — and a founder. Ari packed boxes in his garage and biked orders to the post office to launch his first product. That scrappiness is what convinced early investors he was the real deal. * AI will change how people shop — full stop. Autonomous agents will soon be making purchases on behalf of consumers. If your brand isn't ready for that world, Ari's message is simple: adapt or disappear. Join us in listening to this episode — it's one of those conversations that will genuinely change how you think about building a brand. Whether you're chasing your first retail account or trying to scale what you've already built, Ari Bloom gives you the unfiltered truth about what it actually takes to win. For more on A-Frame Brands visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! /episode/index/show/storybehindthebrand/id/40887565

Vitaminis - The Problem With Vitamins No One Talks About 04/08/2026

Dame - Building a Brand in a Taboo Industry 03/25/2026

Dame - Building a Brand in a Taboo Industry What if one of the biggest barriers to building a successful brand isn’t the product—but the stigma around it? In this episode, I sit down with , Founder and CEO of , for a thoughtful and wide-ranging conversation about building a brand in a taboo category, challenging societal norms, and redefining what leadership and wellness can look like. What stood out to me most is how Alexandra blends conviction with vulnerability—sharing both the mission behind and the real, often difficult journey of building a business in a space that still faces systemic barriers. Key Moments from the Episode: *Alexandra shares how an early “yes” from a top IP law firm—despite a bag of handmade prototypes—gave her the validation and momentum to move forward *The challenges of building in a taboo category, from being denied advertising and loans to navigating platform restrictions that directly impacted growth *How crowdfunding became a breakthrough moment, with thousands of early supporters validating both the product and the mission *A candid look at leadership—what it means to make hard decisions, separate identity from business outcomes, and grow through difficult moments *The deeper mission behind : closing the pleasure gap and helping people understand that pleasure, especially women’s pleasure, is valid and essential Join me, , in listening to this honest and empowering conversation. It’s not just about building a brand—it’s about challenging norms, embracing growth, and creating space for conversations that truly matter. For more on Dame, visit: Also, visit her podcast "A Fine Human" () If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Saral - The Influencer OS: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. . /episode/index/show/storybehindthebrand/id/40620410

Caddis - The Anti-Anti-Aging Brand Changing Everything 03/25/2026

Forrester Research - Retail Strategy in the Age of Marketplaces and AI 03/18/2026

Tovala - The Smartest Way to Eat at Home 03/17/2026

Tovala - The Smartest Way to Eat at Home I’ve interviewed a lot of founders over the years, but every now and then I come across a brand that truly reimagines an everyday experience. That’s exactly what happened in my conversation with , Co-founder and CEO of . Born out of a simple but powerful frustration: wanting a fresh, home-cooked meal without all the work that comes with it. David and his team have not just built a product, but an entirely new way to think about dinner at home. isn’t just a meal service or just a kitchen appliance; it’s a fully integrated system designed to deliver convenience without sacrificing quality. From navigating early skepticism and capital constraints to rethinking pricing and customer behavior, David shared the real, behind-the-scenes journey of building something that didn’t fit neatly into an existing category. It’s a story of persistence, smart pivots, and truly understanding what customers value most. Here are a few key moments from our conversation: * The early breakthrough moment when a single investor believed in the vision—despite a barely working prototype—and how that changed everything * Why chose to control the entire experience—from food to hardware—to deliver a true “home-cooked without effort” solution * The critical pricing pivot that unlocked growth by focusing on lowering upfront cost rather than total lifetime spend * How the brand overcame channel challenges, including rediscovering direct mail as a powerful growth lever * The evolution of the product into a multi-functional kitchen tool—and how that increases both value and adoption * If you’re a founder, operator, or just someone fascinated by how great products come to life, this episode is full of insights you won’t want to miss. Join me, , in listening to the episode and discover how Tovala is redefining convenience, one meal at a time. For more on Tovala, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Saral - The Influencer OS: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. . /episode/index/show/storybehindthebrand/id/40515355

Vitamin Shoppe - Brand Is Not Marketing. It’s the Business 03/04/2026

Jetset - Most Brands Ignore Their Best Growth Lever 03/03/2026

Jetset - Most Brands Ignore Their Best Growth Lever In this episode, I sit down with , CEO of , someone I truly consider a pioneer in the DTC and retention space. We revisit his journey from building and scaling Email Aptitude—one of the earliest agencies dedicated solely to retention and email—to launching Jetset in a completely different economic and technological landscape. What struck me most is how his conviction around retention hasn’t changed—but how the strategy has evolved dramatically. We go deep into why customer experience—not just customer support—is becoming the real differentiator for brands. Forest shares how Jetset is redefining CRM by integrating sentiment analysis, proactive outreach, and immersive brand experiences to build long-term loyalty. In a world obsessed with acquisition, this conversation is a powerful reminder that the real gold is in the customers you’ve already earned Key Moments from the Episode: * Forest reflects on launching Email Aptitude in the early days of DTC and how retention was once a niche focus—long before it became table stakes. * Why “customer support” is not the same as “customer experience”—and how most brands are missing the bigger opportunity. * The introduction of Jetset’s internal framework, Sentiment IQ, which aggregates signals like NPS, engagement, reviews, and support data to proactively manage retention. * How brands can identify high-value detractors and intervene before churn happens—turning frustration into loyalty. * Why authentic surprise-and-delight moments, curated experiences, and deeper listening will define the next era of retention. Join me, , in listening to this thoughtful and strategic conversation about loyalty, customer experience, and what it truly takes to build a brand that wins long-term. If you care about sustainable growth, this episode is one you won’t want to miss. For more on Jetset, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Saral - The Influencer OS: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. . /episode/index/show/storybehindthebrand/id/40302130

Rose Hamilton - What the Next Generation Really Thinks About Brands 02/25/2026

Rose Hamilton - What the Next Generation Really Thinks About Brands In this episode of , host , CEO of , sits down for a deeply personal and insightful conversation with her daughter, Lexy Hamilton, a sophomore at . What begins as a mother-daughter dialogue quickly evolves into a powerful exploration of how the next generation is thinking about identity, decision-making, and the future of business—through the lens of both data and human connection. Throughout the episode, Lexy brings a fresh yet remarkably grounded perspective on topics ranging from storytelling and finance to AI and brand trust. Drawing from her academic experiences and personal values, she shares how clarity, authenticity, and emotional connection are becoming the most important currencies in modern business—and why the brands that succeed will be those that balance analytical rigor with human understanding. Key themes explored in this episode include: *How the next generation defines success through values, resilience, and staying true to personal identity—even in challenging environments *Why storytelling and emotional connection are at the core of brand building, and how marketing creates meaning beyond product utility *The concept of “cognitive burden” and why simplifying data into clear, actionable insights is a critical leadership skill *Where AI accelerates decision-making—and where human judgment, context, and empathy remain irreplaceable *What luxury brands teach us about scarcity, storytelling, and creating long-term emotional and financial value This episode offers a rare and meaningful perspective on how emerging leaders are shaping the future of business, blending data, creativity, and authenticity in new ways. Join us in listening to the episode and hear how the next generation is redefining what it means to build brands—and lead with clarity, purpose, and trust. For more on Rose Hamilton visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! /episode/index/show/storybehindthebrand/id/40230455

Moxies - Building Tech That Protects Childhood 02/12/2026

Moxies - Building Tech That Protects Childhood In this episode, I sit down with , Founder of , for a powerful and deeply relevant conversation about kids, technology, and what it truly means to build with intention. Juliette walks us through the growing mental and emotional toll today’s attention-driven platforms are having on kids—especially girls—and why parents are desperate for better solutions. With Moxies, she’s building a gamified social platform for girls ages 8–12 that prioritizes safety, wellbeing, and healthy digital habits over engagement metrics. This isn’t about limiting technology—it’s about creating technology that actually serves our children. Key Moments from the Episode: * Juliette shares how a simple introduction led her to connect with someone she had admired for years—reinforcing the power of community and open doors. * We unpack the dangers of the attention economy and why current social platforms were never designed with children’s wellbeing in mind. * Juliette explains how was built “safe by design,” from co-registration with parents to moderated group chats and limited access through real-life group codes. * She shares compelling early research showing that 80% of users experienced increased wellbeing outcomes, including improvements in mood, confidence, and self-regulation. * We discuss why there’s no one-size-fits-all approach to parenting in the digital age—and why what kids are doing online matters more than simply the device itself. Join me, , in listening to this important and hopeful conversation. If you’re a parent—or simply someone who cares about the next generation—this episode will challenge you to think differently about technology and remind you that digital spaces can be built with care, intention, and wellbeing at their core. For more on Moxies, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Saral - The Influencer OS: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. /episode/index/show/storybehindthebrand/id/40090290

Walmart - Building Commerce Around Creators, Not Campaigns 01/28/2026

Walmart - Building Commerce Around Creators, Not Campaigns In this episode of , host , CEO of , sits down with , VP, Head of Content, Influencer, & Commerce at , for a timely and deeply insightful conversation about how commerce is being reshaped by creators, content, and culture. The episode weaves together personal history—Rose and Sarah previously worked together at —with a forward-looking exploration of how discovery has become the new engine of retail growth. Throughout the conversation, Rose guides listeners through the industry’s shift from intent-led shopping to discovery-led experiences. Sarah shares how creators now function as trusted guides, how Walmart is building a creator-first commerce platform at massive scale, and why trust, flexibility, and serendipity are essential to modern retail. Together, they unpack what it takes to connect inspiration to purchase in a way that feels human, seamless, and culturally relevant. Key themes explored in this episode include: * Why social commerce is already shaping consumer behavior and how creators drive modern product discovery * How Walmart approaches creator-first commerce by prioritizing value, trust, and long-term relationships * The concept of “serendipitous discovery” and why creators act as the new shelf space and sales associates * How trend intelligence and social listening inform assortment, content, and commerce decisions * What brands often get wrong when working with creators—and how authenticity and flexibility improve outcomes This episode offers a clear blueprint for founders, marketers, and retailers navigating the future of commerce. Join us in listening to the episode to hear how creators, content, and trust are redefining discovery—and why the brands that build ecosystems, not just products, will be the ones that win. For more on Sarah Henry visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! /episode/index/show/storybehindthebrand/id/39900050

Jackalo - Designing Clothes That Grow With Kids, Not Landfills 01/27/2026

Jackalo - Designing Clothes That Grow With Kids, Not Landfills I’ve always believed that behind every meaningful brand is a deeply personal story, and my conversation with , founder of , is a perfect example of that. What stood out immediately was how her journey is rooted in gratitude, craft, and family—particularly the skills passed down from her mother and grandmother. That foundation shaped not only how Marianna sees clothing, but how she sees responsibility, longevity, and care across generations. As we talked, it became clear that isn’t just about kids’ clothing—it’s about rethinking the entire system. From durability and timeless design to circularity and ease for parents, Marianna has intentionally built a brand that removes compromise. She shared how her background in nonprofit communications, combined with her experience as a mother and maker, pushed her to solve a problem she saw firsthand: kids’ clothes that don’t last, don’t get handed down, and too often end up in landfills. In this episode, we discuss: * How learning to sew, mend, and value craft across generations became the foundation of * Why kids’ clothing is uniquely positioned for circular design and reuse * The trade-up model that allows parents to return outgrown clothes for store credit or recycling * How natural fibers, durability, and thoughtful design reduce waste and support kids’ comfort * Why making the sustainable choice easy is essential for busy families Join me, , in listening to the episode to hear how Marianna is building a product worth buying and a brand worth supporting—and how reimagining kids’ clothing can make life easier for families while keeping clothes out of landfills. For more on Jackalo, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Saral - The Influencer OS: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. /episode/index/show/storybehindthebrand/id/39899895

Greg Horn - Why the Future of Wellness Belongs to Brands That Can Prove Results 01/07/2026

Greg Horn - Why the Future of Wellness Belongs to Brands That Can Prove Results In this episode of , host , CEO of , sits down with , President and CEO, Specialty Nutrition Consulting, Inc., and Managing Director and Partner, William Hood and Company for a deep, historical, and forward-looking conversation about the evolution of the health and wellness industry. Greg is widely regarded as one of the original architects of science-based nutrition, having shaped the category long before functional nutrition, clinical validation, and health data became mainstream. Throughout the conversation, Rose guides listeners through the pivotal moments that built today’s wellness ecosystem—from early regulatory frameworks and professionalization of supplements to the rise of functional foods, investment networks, and wearable health data. Greg offers a rare, behind-the-scenes perspective on what separates real innovation from marketing noise, and why proof, efficacy, and ecosystem-building remain the true drivers of long-term success in this category. Key topics explored in this episode include: * The regulatory breakthroughs of the 1990s that enabled trust, transparency, and growth in science-based nutrition * Why clinical proof, bioavailability, and real-world efficacy have always mattered more than hype * The early emergence of functional foods and beverages—and what made true category breakthroughs stand out * How industry institutions like Nutrition Business Journal and helped professionalize the space and connect founders with capital and expertise * What lies ahead for health and wellness innovation, including wearable data, ingredient technology, and the realities founders face when scaling physical products This episode offers invaluable context for founders, operators, and investors navigating today’s increasingly sophisticated wellness landscape. Join us in listening to the episode to gain clarity on where the industry has been, where it’s going, and what it truly takes to build credible, lasting brands rooted in science and trust. For more on Greg Horn visit: For more on Specialty Nutrition Consulting, Inc., visit: For more on William Hood & Company, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! /episode/index/show/storybehindthebrand/id/39641380

Repurpose - Designing a Better Future With Plants, Not Plastic 12/04/2025

Repurpose - Designing a Better Future With Plants, Not Plastic In this episode, I sit down with , CEO & Co-Founder of , whose purpose-driven mission truly inspired me. From surviving a life-changing moped accident to questioning why we use forever-lasting materials for five-minute products, she shares how her passion for sustainability has turned into a movement to redesign from plants rather than plastic. What I loved most about this conversation is how honest she is about the realities of building sustainable products — the cost, the manufacturing challenges, the misconceptions, and the grit it takes to keep going. Her story is a reminder that with the right design, intention, and team, we can create for our homes and the planet. Key Moments From the Episode: * A near-fatal accident that reshaped her purpose and commitment to impact. * The flawed logic behind single-use plastics and the question that sparked a new approach. * How can be made from sugarcane fiber, cassava, corn, and bamboo. * The hard truth about sustainable manufacturing and why affordability is still a hurdle. * Tracking impact: over 700 million pieces of plastic replaced. If you care about better materials, planet-friendly innovation, or the real journey behind building a sustainable brand, join me, , in listening to the episode. You’ll enjoy this conversation. For more on Repurpose, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Saral - The Influencer OS: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. /episode/index/show/storybehindthebrand/id/39277865

Sunday - Reinventing How We Care for Our Lawns and Gardens 11/20/2025

Sunday - Reinventing How We Care for Our Lawns and Gardens In this episode, I sit down with , the founder behind —a brand that’s reinventing how we care for our little piece of the earth. Our conversation begins with gratitude and the early days of , when it was nothing more than a wild idea and a few people willing to believe in him. Coulter shares how those early moments of vulnerability, uncertainty, and unexpected support shaped the company’s foundation and helped him stay grounded as the mission took form. From there, we dive into ’s evolution—how satellite imagery, soil tests, and hyperlocal environmental data inform personalized lawn, garden, and pest plans for millions of homeowners. Coulter walks me through the massive environmental impact of lawn care, the shift in climate patterns, the rise of pests, the challenges of retail expansion, and the bold leap into AI-powered guidance. What comes through is the heart of Sunday: empowering people to steward their land with confidence, ease, and far fewer toxins. Key Highlights * How early supporters believed in Sunday before a product even existed—and why that early trust was essential for Coulter to take the leap. * The staggering scale of lawns in the U.S.—the third largest “crop”—and why conventional care uses five times more pesticides than industrial farms. * How Sunday uses satellite data, soil analysis, and a database of 350,000 soil samples to give homeowners real-time, personalized guidance for their yards. * The impact of climate change on lawns—new pests, shifting grass varieties, extreme weather—and how Sunday adapts plans to keep customers supported. * Sunday’s growth into retail (, , , , and soon ) and how AI now powers deeper insights, smarter recommendations, and more meaningful customer support. If you’re passionate about sustainability, curious about how tech can transform lawn and garden care, or simply love hearing from founders building mission-driven companies, then join me, , as we listen to this episode. Coulter’s journey is filled with honesty, innovation, and a clear belief that homeowners can make a meaningful difference—one yard at a time. Tune in on Apple Podcasts, Spotify, or wherever you listen to your favorite shows. For more on Sunday, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Saral - The Influencer OS: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. /episode/index/show/storybehindthebrand/id/39111175

BN3TH - What Happens When Comfort Meets Performance 11/19/2025

BN3TH - What Happens When Comfort Meets Performance In this episode, I sit down with , the co-founder and CEO of , a brand that has completely reimagined what comfort means from the waist down. What starts as a casual conversation about gratitude quickly turns into an honest look at entrepreneurship—its highs, lows, and the people who show up in the moments that matter. Dez opens up about resilience, building relationships with intention, and why the journey is always about people first, even before product or revenue. From there, we dive into the origin story of —how two friends, a kitchen table, and an old pair of Calvin Kleins led to a patented pouch technology now beloved by athletes, adventurers, and everyday guys who simply want to feel more comfortable. We talk about the early days of hustling and handing out samples, the challenge of building a category no one sees, the realities of scaling in a volatile supply chain, and the company’s long-term commitment to quality, sustainability, and comfort. Dez’s story is raw, relatable, and full of lessons for any founder navigating uncertainty and growth. Key Highlights * How gratitude and the support of people around him helped Dez navigate the toughest entrepreneurial moments—and why great relationships sit at the center of ’s success. * The origin of ’s patented pouch technology and how it solves a problem most men didn’t even realize they had. * The early breakthrough moment when athletes and friends tested prototypes and confirmed the comfort was unlike anything they’d worn before. * How word of mouth, experiential sampling, and authentic community relationships fueled the brand long before e-commerce took off. * The biggest operational challenges today—from tariffs to forecasting to changing consumer behavior—and how BN3TH navigates them through strong vendor partnerships and meticulous production planning. If you love hearing stories about founders who build with heart, resilience, and a relentless commitment to quality, this episode is a must-listen. Dez’s journey shows what’s possible when you pair innovative thinking with deep respect for the people who help bring a brand to life. Join me, , as we explore the evolution of BN3TH—from a simple idea to a global comfort brand redefining men’s essentials. Tune in on Apple Podcasts, Spotify, or wherever you listen. For more on BN3TH, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: 1 Commerce: Scaling a DTC brand gets harder the bigger you grow, especially when you’re stuck selling on just one channel. While you’re focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you’re missing. That’s where 1-Commerce comes in. They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do. /episode/index/show/storybehindthebrand/id/39095095

Your Reformer - How Reformer Pilates Helped Heal a Mind and Body 11/19/2025

Your Reformer - How Reformer Pilates Helped Heal a Mind and Body In this episode, I sit down with E, the inspiring founder behind . Her story begins with a deeply personal fertility journey that led her to reevaluate how she moved, how she managed stress, and ultimately how she cared for her body. Through Pilates—specifically —she found physical healing, nervous system balance, and a sense of calm that became life-changing. That experience not only transformed her health, but also sparked the idea for a more accessible, at-home Pilates solution grounded in real emotional connection and everyday life needs. As we talk, Emma shares how the practice supported her through pregnancy, postpartum recovery, anxiety, back pain, major life transitions, and the hectic realities of parenting and entrepreneurship. She also reveals how she and her husband grew the business from an idea into a global brand—tackling logistics, e-commerce, manufacturing, B2B expansion, and launching in the U.S. market. What comes through most is her passion for movement, her belief in carving out time for self-care, and her commitment to helping people live healthier, more balanced lives—no matter their season of life. Key Highlights * How infertility, IVF, anxiety, and burnout led Emma to —and how the practice helped her regulate her nervous system and finally conceive. * Why reformer Pilates supports a wide range of people—from beginners to athletes, from those with injuries to those navigating postpartum recovery, back pain, mobility challenges, or stressful careers. * The moment Emma realized there was a massive demand for at-home Pilates during lockdown, and how that insight shaped the concept. * The evolution of the business: logistics, e-commerce learning curves, expansion into B2B, launching internationally, and their “Kaizen” philosophy of continuous 1% improvements. * How supports beginners with orientation classes, health-professional-led programs, and a robust on-demand library that meets people in every stage of life. If you’ve ever struggled to find balance, movement, or a moment of calm in your day, this conversation will resonate deeply. Emma’s story is powerful, relatable, and full of insight—whether you’re navigating fertility challenges, juggling parenting, looking to stay active as you age, or simply wanting to improve your mental and physical well-being. Join me, , as we explore how Your Reformer is helping people reclaim their health, their calm, and their confidence—one deliberate, mindful movement at a time. Tune in on Apple Podcasts, Spotify, or wherever you listen. For more on Your Reformer, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Color More Lines: Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers with annual revenue over $5 million. /episode/index/show/storybehindthebrand/id/39085375

Katia Designs - When a Whisper From the Universe Becomes a Business 11/18/2025

Katia Designs - When a Whisper From the Universe Becomes a Business In this episode, I sit down with , the founder of , whose jewelry brand has become a powerful source of inspiration, empowerment, and emotional connection for thousands of women. What begins as a simple moment in a yoga class becomes a life-changing whisper from the universe—one that leads Katia to discover her purpose, unlock her creativity, and build a brand that helps women feel strong, centered, and connected to themselves. 's story is a reminder that sometimes the things meant for us don’t arrive as loud breakthroughs—they arrive as subtle nudges, intuitive sparks, and moments we choose to follow. Her journey from pop-up markets to a thriving, emotionally resonant jewelry business shows just how deeply people crave meaning, intention, and reminders of their own inner strength. Key Highlights * How a meditative moment in a yoga class sparked the creation of and awakened a new sense of purpose in Katia’s life. * The early pop-up market experiences that gave Katia the encouragement, validation, and “transfer of belief” she needed to keep creating. * How her patented magnetic clasp design allows each necklace to be worn multiple ways—making her jewelry both meaningful and innovative. * Why her pieces are more than accessories—they are emotional tools, reminders, and energetic vessels that help women navigate both everyday life and life’s hardest moments. * The astonishing loyalty of her customers, many of whom collect her pieces and treat them as part of their daily rituals of empowerment. If you’re someone who loves mission-driven brands, meaningful products, or founder stories rooted in personal transformation, you won’t want to miss this conversation. Join me, , as we listen to how went from a whisper to a thriving brand—and how its message-driven pieces continue to inspire and strengthen women every day. Tune in to the full episode on , , or wherever you listen to shows. For more on Katia Designs, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Saral - The Influencer OS: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a ! Visit the link above. /episode/index/show/storybehindthebrand/id/39081100

LouLou Lollipop - From Etsy Beginnings to Global Baby Brand 11/14/2025

LouLou Lollipop - From Etsy Beginnings to Global Baby Brand In this episode of , I sit down with the incredible twin sisters and co-founders of LouLou Lollipop, and . From the very beginning, their story pulled me in—the handmade Etsy shop days, walking store to store in Vancouver with nothing but belief and a few samples, and the moment a total stranger at a Las Vegas trade show validated everything they had been working toward. What struck me most was how deeply personal their journey is. Every product, every print, every decision is rooted in lived experience as moms trying to solve real problems for other parents. What unfolded in our conversation was an honest look at resilience, creativity, community, and the emotional reality of building a brand from scratch. Whether it was the joy of their “donut teether” taking off, the surprise of being contacted by a Nordstrom buyer, or their thoughtful approach to safety and sustainability, their passion is unmistakable. And hearing how their early supporters—from strangers to shop owners—helped shape the business reminds us that small acts of kindness can change everything. Here are some of the key moments from the episode: * The emotional impact of early validation—from a competitor at their first trade show and from the first boutique willing to take a chance on them. * How a simple, personal frustration as new moms sparked the idea for their first product: a safe, functional, beautiful teething necklace. * The role of pop-up markets, Etsy, and early collaborations—especially a pivotal moment when Thrifty Littles amplified their brand. * The unforgettable milestone of getting contacted by a Nordstrom buyer…and the disbelief that turned into their first major retail partnership. * Their thoughtful product evolution—from silicone teethers to award-winning sleep bags and meticulously designed muslin swaddles with playful, artful prints. Join me, , as we listen to the full episode to hear the heartfelt, real, and inspiring journey behind —and discover why their story resonates so strongly with parents around the world. For more on LouLou Lollipop, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: 1 Commerce: Scaling a DTC brand gets harder the bigger you grow, especially when you’re stuck selling on just one channel. While you’re focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you’re missing. That’s where 1-Commerce comes in. They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do. As a Story of a Brand listener, you’ll . /episode/index/show/storybehindthebrand/id/39037425

Paper Culture - When Sustainability Meets Stunning Design 11/14/2025

Paper Culture - When Sustainability Meets Stunning Design In this episode of , I sit down with , Co-founder & CEO of , a company that has quietly—and consistently—been redefining what sustainable, beautifully designed paper products can look like. From day one, has stood at the intersection of modern design and deep environmental responsibility, long before sustainability became a cultural talking point. What moved me most was hearing the origin story: four founders, a six-page website, no automation, and the sheer grit it took to hand-typeset every order until two or three in the morning—all fueled by a mission they believed in. Throughout our conversation, Christopher shares the early chaos, the lessons learned from starting during the Great Recession, and the unwavering North Star that kept the brand alive for 17 years. We talk about the power of design, why sustainability should never require a sacrifice in quality, and how physical products—like holiday cards, photo books, and personalized gifts—remain meaningful in an increasingly digital world. doesn’t just sell cards; they sell connection, joy, and a chance to make a small but real impact on the planet. Key Moments From the Episode * The gratitude moment that started it all: Christopher remembers friends and family working late into the night during their first holiday season—unpaid—simply because they believed in the mission and wanted to help. * Starting during the 2008 recession: With a wedding, a new home, a baby on the way, and no venture funding, the team built a fully bootstrapped brand by embracing long-term horizons and reduced competition. * Where design meets sustainability: was born from the idea that consumers shouldn’t have to choose—great design and climate-friendly choices can and should coexist. * Their mission as a true North Star: After 17 years, fighting climate change continues to be the company’s guiding objective, driving everything from materials to processes to planting over a million trees. * The lasting power of physical products: Even in a digital world, a holiday card or personalized gift still stands out—and reconnects people in a way screens can’t. Join me, , in listening to the episode. If you love brands grounded in mission, craftsmanship, and real human connection, you’re going to enjoy this conversation. Christopher’s story is a reminder that business longevity comes from purpose, not hype—and that even the smallest choices we make as consumers can leave a meaningful imprint on the planet. Tune in and discover the world of Paper Culture. For more on Paper Culture, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Color More Lines: Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million in annual revenue. /episode/index/show/storybehindthebrand/id/39030325

NOWFUL - How Tiny Rituals Build an Unstoppable Life 11/13/2025

NOWFUL - How Tiny Rituals Build an Unstoppable Life In this episode, I sit down with someone whose inner strength and personal reinvention truly moved me: , Founder & CEO of . From navigating profound personal challenges to building a wellness system rooted in clarity, self-love, and deep inner work, Angelica shares a journey that is both inspiring and practical. Her story begins with a simple but life-altering moment of gratitude and self-awareness at age 19 — a moment that sparked a lifelong path toward inner connection. Throughout our conversation, Angelica opens up about the masks we all wear, the pain we numb rather than face, and how her 40-year journey of self-discovery eventually led to the creation of : a complete mind-body-spirit wellness system. What struck me most is how each product — from the mushroom complex to the sleep cream to the affirmation cards — directly reflects what she relied on to survive some of the darkest moments of her life, including losing everything at age 52 and rebuilding from the ground up. Key Moments From the Episode * The moment that changed everything: At 19, a friend challenged Angelica’s sadness, opening the door to decades of inner work and self-awareness. * Shedding masks and facing the truth: Angelica shares how she confronted emptiness, fear, and a lifetime of expectations placed on her as a woman in a traditional Mexican family. * How was born: Each product in the NOWFUL system comes from practices she used to survive everything from leadership stress to life-altering loss — including losing her businesses, her assets, and nearly her daughters in a 24-hour period. * The power of ritual: Angelica explains why tiny, consistent habits are the foundation for resilience, clarity, and courage — and how they helped her rebuild her life at 52 and launch a new company at 62. * Inside the NOWFUL system: From a 10-mushroom complex to a grounding essential oil, magnesium sleep cream, and smart affirmation cards linked to CBT — Angelica walks through how each piece helps reconnect you to your inner strength. Join me, , in listening to the episode. If you’ve ever felt stressed, disconnected, overwhelmed, or simply unsure of your next step, you will find so much wisdom and strength in this conversation. Angelica’s story is a reminder that everything we need already lives within us — we just need the right rituals to awaken it. Tune in to hear her powerful journey and learn more about the NOWFUL system. For more on NOWFUL, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Saral - The Influencer OS: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to . /episode/index/show/storybehindthebrand/id/39022235

Rodan + Fields - Transformation from the Inside Out: Building a Modern Omni-Channel Powerhouse 11/12/2025

Rodan + Fields - Transformation from the Inside Out: Building a Modern Omni-Channel Powerhouse When you think about transformation in beauty, few stories are as fascinating as the one unfolding at . In this episode, , CEO of , sits down with , Chief Commercial Officer, who is leading the company through one of the most ambitious reinventions in the industry — evolving from a billion-dollar direct-selling brand into a modern omni-channel powerhouse. Anncy’s background includes some of the most iconic names in beauty — , , and — and she’s now using that experience to bridge legacy and innovation at . What struck me most about Anncy’s leadership is her ability to balance conviction and curiosity. She’s fiercely protective of the brand’s DNA — its female-founded roots, dermatology-driven credibility, and loyal consultant community — while introducing fresh storytelling, modern retail partnerships, and a bold “Love What You See” campaign that redefines clinical luxury for today’s consumer. Here are a few highlights from our conversation: * Purpose Meets Reinvention: How is blending its heritage of women-led dermatology with a new omni-channel model that meets consumers wherever they shop — from consultants to DTC to . * Clinical Luxury, Redefined: The brand’s unique formulation philosophy — “no more, no less” — and why restraint, not volume, is the most powerful form of innovation. * Storytelling with Conviction: Anncy’s approach to brand transformation is rooted in founder DNA, purpose, and authenticity rather than chasing trends. * Female-Founded Advantage: How being the #1 female dermatologist-founded skincare brand is both a point of pride and a call to elevate more women in science and leadership. * Culture as the Growth Engine: Inside the company’s transformation — from hiring and leadership mindset shifts to building agility, clarity, and confidence across teams. Join us in listening to this episode to hear how Anncy Rowe and the team are proving that legacy and reinvention can coexist beautifully — and that true transformation starts with purpose, people, and belief. For more on Rodan & Fields, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! /episode/index/show/storybehindthebrand/id/38934275

PostPilot - The Future of Commerce Isn’t Digital—It’s Personal 11/05/2025

PostPilot - The Future of Commerce Isn’t Digital—It’s Personal When you’ve been in eCommerce long enough, you start to see the cycles — the rise of new platforms, the decline of others, and the constant search for what’s next. In this episode, I sit down with , SVP at , to talk about how he’s helping brands rediscover one of the most powerful, proven, and now AI-enhanced channels out there: direct mail. Neal shares how is turning mail into a data-driven, performance-marketing channel for modern brands — one that’s not only defensible against AI disruption, but also amplified by it. What I loved most about this conversation is Neal’s clarity and conviction about where commerce is headed. He’s seen the evolution of digital saturation, rising acquisition costs, and “tech bloat” — and he believes the brands that will win are those who balance smart automation with authentic connection. is doing just that, helping brands cut through the digital noise, drive measurable results, and build stronger customer relationships with physical mail — reinvented for today’s marketers. Here are a few highlights from our conversation: * AI Meets Direct Mail: How PostPilot uses data and automation to make direct mail as dynamic and trackable as digital. * Defensible Channels: Why direct mail remains one of the few marketing channels that AI can’t replace — but can help scale. * The Meta for Mail: How PostPilot is creating an acquisition engine that behaves like a digital ad platform, with the intimacy of print. * Performance That’s Measurable: How brands can track incrementality, integrate with , and optimize ROI in real time. * Culture and Customer Obsession: The story behind PostPilot’s founders and why customer service is their ultimate growth advantage. Join me, , as we listen to the episode to hear how Neal and the PostPilot team are reinventing an old-school medium for the modern era — proving that, in a world dominated by digital, real connection still delivers. For more on PostPilot, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: Saral - The Influencer OS: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to Visit the link above. /episode/index/show/storybehindthebrand/id/38923025

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