The Story of a Brand

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand’s evolution. Who knows, you may even discover a few new products that become faves.

Calocurb - GLP-1 Activation: No Injections Needed 03/06/2025

Calocurb - GLP-1 Activation: No Injections Needed What if you could naturally support your body’s appetite regulation without injections or synthetic drugs? In this episode, I sit down with , CEO of , to dive into a revolutionary approach to hunger management and GLP-1 activation. Backed by 14 years of research and $30 million in funding, is a clinically tested, plant-based supplement designed to help consumers take control of their cravings and portion size without side effects. Sarah shares how her personal journey, cutting-edge science, and a mission to transform weight management led to one of the most innovative natural solutions on the market today. Key Moments in This Episode: * The Science Behind Natural GLP-1 Activation – How Calocurb helps reduce hunger, cravings, and calorie intake. * A New Approach to Weight Management – Why controlling hormonal hunger signals is more effective than willpower alone. * Coming Off GLP-1 Injectables? – How Calocurb is being used to help people transition off Ozempic and Wegovy. * Debunking Diet Myths – Why weight management is about more than just “eat less, move more.” * The Future of Health & Nutrition – Where the industry is headed and how Calocurb is leading the charge. Join me, , in listening to this insightful and empowering conversation with Sarah Kennedy as we explore the future of natural weight management! For more on Calocurb, visit: If you enjoyed this episode, please leave a rating and review. Don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. - Influencer Marketing for Consumer Brands: What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. /episode/index/show/storybehindthebrand/id/35559330

Saral - Beyond Followers: The Truth About Real Influence 02/21/2025

Saral - Beyond Followers: The Truth About Real Influence In today’s episode, I sit down with , the founder of , to talk about what’s changed in influencer marketing, what’s working right now, and how brands can build long-term, authentic partnerships with influencers. We dive into the evolution of the influencer space, why attention is the new currency, and how brands can stop wasting money on the wrong influencer deals. Yash breaks down his game-changing strategy—one that flips the script on traditional influencer marketing and helps brands build a sustainable, scalable pipeline of real advocates. If you're serious about growth, this episode is packed with must-know insights! Key Moments in This Episode: * The Attention Economy – Why getting the right kind of attention matters more than ever. * Building Your Influencer "Secret Society" – The three-layer strategy that separates successful brands from the rest. * The New Way to Pay Influencers – How brands can de-risk partnerships and only invest in proven creators. * Common Mistakes to Avoid – Why follower count means nothing without real influence. * The Future of Influencer Marketing – How AI, authenticity, and trust will shape the next wave of brand partnerships. Join me, , in listening to this insightful episode with Yash Chavan as we uncover the real strategies behind influencer marketing success! 🎧 For more on Saral, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Influencer Marketing for Consumer Brands: What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. /episode/index/show/storybehindthebrand/id/35381135

Molly Bz Cookies - From $150 to a National Cookie Brand 02/13/2025

Molly Bz Cookies - From $150 to a National Cookie Brand If you love stories of resilience, grit, and entrepreneurial spirit, today’s episode is exactly that. Meet , the powerhouse founder of , who went from being a single mom with just $150 to her name to building a nationally recognized brand. Molly’s journey is nothing short of inspiring—full of hustle, creative problem-solving, and an unstoppable mindset. We talk about the highs and lows of building a business, from baking cookies in her kitchen to landing in major retailers like and Walmart. Molly shares the behind-the-scenes hustle, the power of saying "yes" before you figure it out, and how she turned obstacles into stepping stones for success. If you’ve ever wondered what it takes to build a brand from the ground up, this episode is for you! Key Moments in This Episode: * The $150 Gamble – How Molly turned her last bit of money into a booming cookie business. * From Food Truck to National Brand – The creative way she tested and validated her cookie concept. * Bold Moves & No Limits – Why asking, taking risks, and ignoring self-imposed limitations led to her big break. * The Open Call Success – How Molly’s hustle landed her two golden tickets and an exclusive Walmart cookie. * Lessons in Entrepreneurship – Her insights on rejection, mindset, and pivoting to keep growing. Join us in listening to this incredible episode with Molly Blakeley as she shares the highs, the lows, and everything in between in building For more on , visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. - Influencer Marketing for Consumer Brands: What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. /episode/index/show/storybehindthebrand/id/35271225

CHOMPS - From $6,500 to America’s Fastest-Growing Snack Brand 01/29/2025

CHOMPS - From $6,500 to America’s Fastest-Growing Snack Brand In this episode, , Founder of , sits down with and , Co-founders and Co-CEOs of , the fastest-growing food brand in the U.S. From humble beginnings to over $500 million in retail sales, Pete and Rashid have built a brand redefining the snacking industry with high-quality, healthy, and delicious meat snacks. What I love about this conversation is how Pete and Rashid dive into the lessons they’ve learned, the mistakes they’ve made, and the strategies that have fueled their success. Whether you’re a founder, a business leader, or someone passionate about entrepreneurship, this episode is packed with valuable insights and actionable takeaways. Key Moments in This Episode: * Building from Scratch: How Pete and Rashid leveraged their complementary skills and a deep understanding of their customers to build a loyal community around . * Focus on Brand Awareness: Why keeping brand awareness ahead of distribution has been their key to scaling successfully while maintaining customer loyalty. * Lessons in Resilience: How bootstrapping through challenges—like raising $1 million in a weekend to fund a ’s order—helped them grow sustainably. * Innovation with Simplicity: The power of focusing on a core product lineup while introducing customer-driven innovations like pantry packs to meet evolving needs. * The Culture: How Pete and Rashid maintain their original values and foster a strong company culture, even as their team and operations scale rapidly. Join us in listening to this insightful episode where Pete and Rashid share the secrets behind ’ incredible growth and their mission to create a better-for-you brand that resonates with consumers. Let’s dive into their journey and learn how to build a purpose-driven and wildly successful business. Enjoy the show! For more on CHOMPS, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. - Influencer Marketing for Consumer Brands: What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. /episode/index/show/storybehindthebrand/id/35061440

Manmade - The Essentials Men Need without the BS 01/23/2025

Manmade - The Essentials Men Need without the BS From the archive: This episode was originally recorded and published on May 26, 2022. Our interviews on are meant to be evergreen, and we do our best to confirm that all offers and URLs in these archive episodes are still relevant. In this episode of The Story of a Brand, I interview , Co-founder of . Anthony and his co-founders are redefining men’s essentials with a focus on quality, simplicity, and authenticity. From leaving their finance careers to perfecting their products, their story is filled with grit, innovation, and a relentless drive to create something extraordinary. In this episode, we explore what it takes to build a product-driven brand, the journey of creating boxer briefs and socks that truly deliver on quality, and how and customer feedback became game-changers for their growth. Anthony’s passion and insights into entrepreneurship will leave you inspired and ready to take action. Key Moments in This Episode: * From Finance to Fashion: How four best friends left their corporate careers, locked themselves in a cabin, and came out with a plan to build a legacy brand. * The Power of Listening: Why calling over 1,000 customers and gathering feedback was critical to perfecting their products. * TikTok Success Story: How leveraging trends and authentic storytelling on TikTok helped the brand gain viral attention and organic growth. * Redefining Men’s Essentials: The attention to detail behind ’s products, including their innovative “drop-top fly” boxer briefs and no-slip socks. * Commitment to Sustainability and Quality: The challenges and rewards of creating premium products without cutting corners or compromising values. Join me, , in listening to this fascinating episode as Anthony takes us behind the scenes of building a purpose-driven brand that puts men’s wellness first without the BS. Enjoy the show! For more on Manmade, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. - Influencer Marketing for Consumer Brands: What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. /episode/index/show/storybehindthebrand/id/34979900

The Real Cereal Co. - The Next Generation Deserves Better Cereal 01/22/2025

The Real Cereal Co. - The Next Generation Deserves Better Cereal In this episode of , I interview , Co-founder of . From leaving a comfortable job to investing in a self-owned facility to a deep commitment to simple, clean ingredients and sustainability, this story is one of grit, big dreams, and redefining what breakfast cereal can be. Whether you're a founder, a food enthusiast, or simply someone who loves a good story about innovation and values-driven entrepreneurship, this conversation is for you. Key Moments in This Episode: * The Power of Family Support: How Tom’s family believed in his vision and supported him through the rollercoaster of building a brand from the ground up. * Revolutionizing Cereal: Why is challenging the status quo by creating products with just one or two simple, clean ingredients. * Going All In: Tom explains why investing in a dedicated manufacturing facility early on was key to staying true to the brand’s values. * Balancing Risk and Vision: “Go big or go home” is Tom’s motto, and he shares how taking calculated risks has driven the company’s growth. * Eco-Friendly Innovation: The importance of sustainable packaging and why The Real Cereal Co. is committed to reducing environmental impact. Join me, , in listening to this insightful episode as Tom Binder takes us behind the scenes of building a brand that’s setting new standards in the food industry. Check out The Real Cereal Co. at and find out where you can try their delicious and healthy cereals. Let’s dive in! If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. - The Influencer OS for Brands: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above. /episode/index/show/storybehindthebrand/id/34958350

wildwonder - Building a Brand with Heritage, Heart, and Health in Mind 01/21/2025

wildwonder - Building a Brand with Heritage, Heart, and Health in Mind In today’s episode of , I interviewed , the inspiring Founder and CEO of . Her brand is rooted in a beautiful blend of her Chinese heritage and California influences, offering gut-healthy sparkling beverages that are as delicious as they are beneficial. From early entrepreneurial hurdles to the game-changing impact of appearing on , Rosa shares the incredible story of how her grandmother’s herbal tonics inspired Wildwonder and gives us a behind-the-scenes look at the challenges and triumphs of building a mission-driven brand. Key Moments in This Episode: * From Passion to Product: How Rosa’s childhood memories of her grandmother’s herbal tonics inspired her to create wildwonder, blending Eastern herbal wisdom with California’s fresh produce. * Pivoting in the Pandemic: Rosa shares how COVID-19 wiped out her initial business model and forced her to knock on over 300 grocery store doors to keep her dream alive. * The Shark Tank Effect: Learn how appearing on Shark Tank not only boosted awareness but also drove long-lasting customer loyalty and repeat business. * Operations First, Marketing Later: Rosa explains why focusing on product quality and operational efficiency before investing in marketing was critical to wildwonder’s success. * Representation in Retail: Rosa discusses her mission to bring cultural representation and unique, botanically influenced flavors to retail shelves, creating a brand that stands out. Join me, , in listening to this insightful episode, where Rosa shares how wildwonder is making waves in the beverage industry and leaving a lasting impact on communities. For more on wildwonder, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. - An All-in-One Commerce Solution for Brands: Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link. /episode/index/show/storybehindthebrand/id/34941970

The Founders Club - The Power is in the Community 01/16/2025

The Founders Club - The Power is in the Community I’m thrilled to have back on the show. You might remember Chris as the co-founder of , the four-way volleyball game that has taken backyards and beaches by storm. But today, he’s here to talk about his exciting new venture, , a community designed to support entrepreneurs in navigating the ups and downs of building a business—and life. In this episode, Chris shares his journey from bootstrapping to seeing it become a staple in major retailers like and . Along the way, he opens up about the lessons learned, mistakes made, and how those experiences inspired him to create a space where founders can connect, grow, and thrive. Whether it’s about overcoming loneliness, avoiding costly mistakes, or balancing business and life, Chris’s insights are invaluable for anyone on the entrepreneurial path. 🔑 Key Moments in This Episode: * The Origin of CROSSNET: How Chris and his friends invented a four-way volleyball net and turned it into a national sensation, now played in over 15,000 schools and countless backyards. * Lessons from the Trenches: Chris discusses the challenges he faced as an entrepreneur, from inventory mishaps to navigating a potential business exit, and how those moments shaped his vision for . * The Power of Community: Why entrepreneurship can be isolating and how fosters meaningful connections through local chapters, events, and mastermind groups. * Addressing the Whole Entrepreneur: The club’s focus on more than just business growth, covering topics like financial literacy, personal well-being, and maintaining strong relationships. * Practical Advice for Founders: Chris offers actionable tips, like how to invest wisely post-exit, the importance of planning ahead, and why understanding your “why” is key to success. Join me, , in listening to this inspiring conversation as we dive deep into the entrepreneurial journey, the value of community, and the importance of balancing ambition with personal well-being. Chris’s story is a testament to the power of resilience, connection, and never giving up on your dreams. For more on The Founders Club, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. - The Influencer OS for Brands: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above. /episode/index/show/storybehindthebrand/id/34881700

Goode Health - Building a 360° Health Platform for Consumers 01/15/2025

Goode Health - Building a 360° Health Platform for Consumers In this episode, , Founder of , sits down with , the innovative Co-founder and CEO of . Mike shared his journey from working in large-scale nutrition to building a groundbreaking, personalized superfood brand. His passion for nutrition and commitment to helping people take charge of their health shines through as he discusses how Goode Health leverages technology, data, and smart product design to transform daily routines into healthy habits. If you’ve ever been curious about biohacking, personalized wellness, or the future of nutrition, this episode is for you! Key Takeaways: * From Big Nutrition to Innovation: Mike’s journey from working at Abbott Nutrition to launching and what inspired his focus on personalized wellness. * The Science Behind Superfoods: How uses polyphenols, clean ingredients, and customization to create a powerful yet scalable product. * Blending Tech and Nutrition: Why personalization, backed by wearables and biomarkers, is the next frontier in health. * Tackling Wellness Trends: How is positioning itself to complement health trends like GLP-1 usage and the rise of nutrient-dense diets. * Retention Ready from Day One: The importance of starting with retention strategies and creating tools to help consumers stay engaged, like journals and recipe guides. Join us in listening to the episode as Mike shares his vision for the future of health, his entrepreneurial lessons, and why Goode Health is poised to redefine the wellness industry. 🎧 For more on Goode Health, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. - Influencer Marketing for Consumer Brands: What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. /episode/index/show/storybehindthebrand/id/34866605

Barrière- Selfcare that Sticks With You 01/14/2025

Barrière- Selfcare that Sticks With You In this episode of , I interview , the founder of , about her groundbreaking innovation in the vitamin and wellness space. Cleo shares her inspiring journey from working in luxury fashion to reimagining how we take vitamins with her patented transdermal patches. What started as a personal need has become a product combining functionality, design, and self-expression, making wellness accessible, stylish, and practical. From navigating manufacturing hurdles to embracing customer feedback, her journey is a masterclass in perseverance, innovation, and building a brand with heart. Key Moments to Look Out For: * The Spark of Innovation: How Cleo's health challenges led her to invent transdermal vitamin patches. * Bridging Wellness and Style: Creating wearable "works of art" that make health routines fun and expressive. * Consumer-Centric Iteration: Leveraging customer feedback to refine the product for accessibility and appeal. * Overcoming Hurdles: Finding the right manufacturing partner and perfecting the product over three years. * Advice for Entrepreneurs: Patience, trust in the process, and not letting fear of failure hold you back. Join me, , in listening to the episode! You won’t want to miss this inspiring story of resilience, creativity, and innovation. For more on Barrière, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. - Influencer Marketing for Consumer Brands: What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. /episode/index/show/storybehindthebrand/id/34850580

Disco - How Brands Monetize Post-Purchase Opportunities 01/09/2025

Disco - How Brands Monetize Post-Purchase Opportunities In today’s episode of , I interview , a passionate leader and VP of Strategic Sales at . Neal shares his fascinating journey from sales executive to mentor and industry leader alongside his insights on the evolving e-commerce landscape. From driving innovation in customer acquisition to helping brands unlock new revenue streams, Neal offers a wealth of knowledge and inspiration. Here are some highlights from our conversation: * From Sales to Leadership: Neal’s career shift from a top-performing sales executive to an advocate for mentorship and team success. * The Power of Post-Purchase: How Network helps brands monetize post-purchase real estate for added profitability. * Customer-Centric Advertising: Using AI and machine learning to target high-value customers across an integrated ad network. * Driving LTV Growth: Why lifetime value is critical for profitability and how brands can achieve it with innovative tools. * Monetizing Real Estate: Turning underutilized website spaces into profit centers with Disco’s retail media network capabilities. Join me, , in listening to this insightful episode as Neal shares his passion for leadership, customer-centric innovation, and how Disco Network is helping brands thrive in an ever-competitive market. For more on Disco, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. - The Influencer OS for Brands: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above. /episode/index/show/storybehindthebrand/id/34780585

DEINDE - How Science is Changing Your Skincare Routine 01/08/2025

DEINDE - How Science is Changing Your Skincare Routine In today’s episode of , I had the pleasure of chatting with , Founder, CEO, visionary innovator, and the driving force behind and its parent company, . Joshua's story is of relentless determination, groundbreaking science, and a mission to redefine skincare and beauty through biotech innovation. From living in a one-bedroom apartment to running a company that merges artificial intelligence, molecular biology, and skincare, Joshua’s journey is as inspiring as it is transformative. Here are some highlights from our conversation: * A Life-Changing Ride: How a 7-minute conversation led to a $100,000 investment that launched it all. * Science Meets Beauty: The revolutionary process behind crafting new molecules for skin health. * Redefining Clean Beauty: Why biotech is the next evolution in sustainable and effective skincare. * From Academia to Entrepreneurship: Lessons learned transitioning from the lab to the business world. * Breaking the Mold: How DEINDE's innovative approach is creating products that outperform traditional ingredients. Join me, , in listening to this fascinating episode as Joshua shares the science, passion, and purpose driving DEINDE and Debut Biotech. 🎧 For more on DEINDE, visit: For more on Debut BioTechnology, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. - An All-in-One Commerce Solution for Brands: Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link. /episode/index/show/storybehindthebrand/id/34758050

The Zero Proof - From Blog to Brand: Building a Non-Alcoholic Empire 12/20/2024

The Zero Proof - From Blog to Brand: Building a Non-Alcoholic Empire In this episode, I had the pleasure of speaking with Sean Goldsmith, Co-founder and CEO of , a trailblazer in the non-alcoholic beverage space. Sean shared his journey of turning a personal decision to abstain from alcohol into a thriving business that’s reshaping how people socialize and enjoy beverages without compromise. We explored the rise of non-alcoholic options, the challenges of building a marketplace and brand, and how Sean’s team makes premium non-alcoholic drinks accessible and exciting. Whether you’re curious about non-alcoholic trends or interested in entrepreneurial insights, this episode is a must-listen! Key Moments in the Podcast: * How Sean’s decision to stop drinking inspired ’s creation and mission. * The challenges of building a marketplace for curated non-alcoholic products. * How helps customers find their perfect drink through innovative curation and education. * Insights into the growing non-alcoholic beverage industry and its impact on social habits. * Sean’s advice for entrepreneurs: focus on unit economics, gross margin, and scaling smartly. 💡 Join me, , in listening to the episode and learn how is leading the way in this exciting category. Whether you’re a non-drinker or just curious about the possibilities, this conversation offers something for everyone. For more on The Zero Proof, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. - The Influencer OS for Brands: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above. /episode/index/show/storybehindthebrand/id/34543370

Shaklee - How Shaklee is Revolutionizing Community-Driven Health 12/20/2024

Shaklee - How Shaklee is Revolutionizing Community-Driven Health In this episode, I had the pleasure of speaking with , Chairman and CEO of , a company that has been transforming health and wellness for over 65 years. Roger shared his incredible journey of acquiring and growing , his dedication to purpose-driven business, and how Shaklee’s innovative approach to prevention is changing lives globally. We dove into his vision of creating a sustainable business that not only provides superior products backed by clinical proof but also empowers communities to live healthier and more fulfilling lives. This conversation is packed with insights into leadership, innovation, and the impact of building a purpose-driven brand. Key Moments in the Podcast: * The personal story that led Roger to focus on prevention and health as a lifelong mission. * How ’s community-driven business model delivers better health outcomes and fosters lasting connections. * The importance of clinical proof and quality in ’s products, from personalized nutrition to eco-friendly home solutions. * Roger’s vision for the future of health, including the role of cellular health and personalized solutions. * Advice for entrepreneurs on building long-term value and creating businesses that align profit with purpose. 💡 Join me, , in listening to the episode to discover how Shaklee is making a difference in people’s lives and leading the way in health and wellness innovation. You don’t want to miss this inspiring conversation! For more on , visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. - An All-in-One Commerce Solution for Brands: Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link. /episode/index/show/storybehindthebrand/id/34541095

Genexa - How Two Dads Took on Big Pharma to Create Change 12/12/2024

Genexa - How Two Dads Took on Big Pharma to Create Change I had an amazing conversation with , the CEO and Co-founder of , a brand that's revolutionizing the pharmaceutical industry with clean, effective medicine. David’s journey is one of resilience and purpose, fueled by his passion for providing families with better options. From building the first organic-certified over-the-counter medicines to tackling the giants of the pharmaceutical world, his story is both inspiring and practical. If you’ve ever wondered what it takes to disrupt an industry while staying true to your values, this episode is for you. Key Moments in the Podcast: * How two dads with no background in pharmaceuticals decided to clean up the medicine aisle. * The challenges of replacing artificial ingredients with clean, natural alternatives while maintaining standards. * Why products are now found in major retailers like , , and . * The importance of building a people-focused brand that listens to its customers. * David’s advice for entrepreneurs facing big challenges is to stay focused, be passionate, and always remember why you started. 💡 Join me, , in listening to the episode and learn how proves that medicine can be clean, effective, and better for everyone. You won’t want to miss this conversation! For more on Genexa, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. - Influencer Marketing for Consumer Brands: What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. /episode/index/show/storybehindthebrand/id/34416435

Omorovicza - Transforming Ancient Healing Waters Into Modern Skincare 12/11/2024

Omorovicza - Transforming Ancient Healing Waters Into Modern Skincare In today’s episode of , I’m excited to share the remarkable journey of , Co-founder and one of the visionaries behind . This episode delves into the intersection of history, science, and luxury skincare. Stephen shares how his family’s legacy inspired a groundbreaking approach to beauty. From the thermal baths of to award-winning innovations, Stephen brings us a story rich with tradition and cutting-edge science. Here are some highlights from our conversation: * A Family Legacy Unearthed: Discovering his family’s ties to Budapest’s famous thermal baths and their role in shaping the brand. * The Healing Power of Water: How unique minerals from Hungarian thermal baths inspired the patented Healing Concentrate™. * Starting from Scratch: Overcoming the challenges of launching a skincare brand with no industry experience. * Navigating Retail and Digital Spaces: Lessons learned from building a global presence in an evolving market. * The Role of Joy in Skincare: Why creating moments of happiness is at the heart of the brand’s mission. Join us in listening to this inspiring episode as Stephen shares his passion for skincare, the science behind his products, and the transformative journey of . 🎧 For more on Omorovicza, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. - An All-in-One Commerce Solution for Brands: Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link. /episode/index/show/storybehindthebrand/id/34397100

Compass Rose Ventures - Turning CPG Founder's Anxiety into Agility 12/11/2024

Compass Rose Ventures - Turning CPG Founder's Anxiety into Agility Rose says, “Let's go in and stress test your ability to scale. That's step one. Because you may think you have it all buttoned up, but really we like to sit at the intersection of the vision, the action that you're doing, and the motion and the momentum you're actually creating. And are they all aligned, and are they going to allow you to grow and scale?” Today, we interview , Founder of . The Compass Rose Ventures team brings 20+ years of experience in growing consumer brands from concept to successful exits. They are dedicated to helping CPG founders and investors launch, optimize, and scale brands offering just the right balance of insight, experience, rigor and hands-on support. We discussed: * What she’s grateful for * Her origin story and background * Her experience at Pet360 and Vitamin Shoppe * The challenges that brands face today * The cure for rising customer acquisition cost: Community * Why she believes that founders need a “Fierce Bias Towards Action” * Her advice for brand founders and operators * Why strategy is about making the right choices * Why the first thing she does when working with brands is a “Stress Test” * Who she works and what that engagement looks like * And so much more… Join and Rose Hamilton as we break down the inside story of Compass Rose Ventures on . For more on Compass Rose Ventures, visit: Subscribe and listen to the podcast on all major apps. Simply search for “” on your favorite podcast player. * This episode is brought to you by . Here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing! This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane. When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine. Visit to get the details, sign up for a free trial and get your gift! /episode/index/show/storybehindthebrand/id/27138288

Little Saints - Ditch the Alcohol, Keep the Fun: A New Way to Sip 12/10/2024

Little Saints - Ditch the Alcohol, Keep the Fun: A New Way to Sip I had the pleasure of sitting down with , the founder and CEO of , a brand redefining how we think about social drinking. Megan shares everything from her early days towing a mint-green trailer around Detroit to perfecting her recipes to building a brand rooted in mindfulness and purpose. What stands out in this episode is Megan’s deep thoughtfulness—not just in how she creates ’ products but also in how she approaches life and business. We dive into the challenges of launching a brand during the pandemic, the science behind functional mushrooms and adaptogens, and the cultural shift towards more mindful drinking. Whether you’re curious about the non-alcoholic movement or love hearing about entrepreneurial journeys, Megan’s story will inspire you. In this episode, you’ll learn: * The story of driving a mint green vending trailer around Detroit to get feedback from real people. * How mindfulness and meditation shaped the founder’s journey and helped her tackle self-doubt. * The unique role of scent, mushrooms, and adaptogens in creating Little Saints’ signature flavors. * The challenges of traditional distribution and the pivot to a direct-to-consumer model. * Why non-alcoholic drinks are a cultural shift in how we socialize. * How Little Saints is making non-alcoholic cocktails feel as exciting and social as their alcoholic counterparts. Join me, , in listening to this episode and discovering how one brand is reshaping what it means to drink socially. You’ll come away inspired, entertained, and maybe even eager to try a Little Saints cocktail for yourself! For more on , visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. - The Influencer OS for Brands: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for listeners of The Story of a Brand Show Podcast. Start today! Visit the link above. /episode/index/show/storybehindthebrand/id/34355545

Mission Craft Cocktails - Real Ingredients, Real Purpose: The Cocktail Reinvention 12/06/2024

Mission Craft Cocktails - Real Ingredients, Real Purpose: The Cocktail Reinvention In today’s episode, I interviewed Marcin Malyszko, the passionate and innovative Co-founder behind . Marcin’s story is a testament to the power of friendship, persistence, and purpose. With his co-founder, , Marcin is reimagining the cocktail experience, blending exceptional quality with a mission to give back. Their journey is one of grit, creativity, and community impact, making this episode a must-listen for entrepreneurs and cocktail enthusiasts alike. Here are some highlights from our conversation: From DIY to Double Gold: How two best friends turned a COVID hobby into an award-winning brand. The 5% Pledge: Why Mission Craft Cocktails donates 5% of all sales to local food banks—and the lives it’s impacting. Crafting Perfection: The two-year journey to develop their lineup of full-strength, shaker-quality cocktails. Scaling with Heart: Lessons learned from launching and growing in a challenging alcohol industry landscape. Building a Legacy Brand: Staying true to their mission while creating innovative and unforgettable cocktails. Join me, , in listening to this inspiring episode as Marcin shares the story behind Mission Craft Cocktails, their unwavering commitment to quality, and their goal to fund one million meals by next year. 🎧 For more on Mission Craft Cocktails, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. - The Influencer OS for Brands: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above. /episode/index/show/storybehindthebrand/id/34321665

VMI Sports Nutrition - Building a Nutrition Brand With Grit and Innovation 12/05/2024

VMI Sports Nutrition - Building a Nutrition Brand With Grit and Innovation In today’s episode of ! Today, I interviewed , the passionate and innovative Co-founder, President, and partner behind . Tom’s journey is a masterclass in grit, creativity, and staying true to his mission of delivering high-quality, performance-driven supplements. From humble beginnings to becoming a trusted name in the sports nutrition space, Tom shares how he’s navigating challenges while staying deeply connected to his community and customers. Here are some highlights from our conversation: * Building a Brand with Purpose: How gratitude, persistence, and a clear vision fueled Tom’s entrepreneurial journey. * Solving Real Problems: The story behind ProtoLyte, a protein product that addresses digestion and hydration needs. * Lessons in Resilience: Overcoming financial struggles, personal sacrifices, and staying committed to product quality. * Finding Your Niche: The importance of starting with a focused audience and growing organically from there. * Innovation That Matters: Redefining customer-centric innovation with functional, effective, and value-driven products. Join me, , in listening to this inspiring episode as Tom shares his hard-earned lessons, the philosophy behind VMI Sports Nutrition, and his unwavering commitment to improving his customers' lives. 🎧 For more on VMI Sports Nutrition, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. - Influencer Marketing for Consumer Brands: What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. /episode/index/show/storybehindthebrand/id/34306915

Original Duckhead - The Umbrella Revolution: Sustainability Meets Style 12/03/2024

Original Duckhead - The Umbrella Revolution: Sustainability Meets Style In today’s episode of , I had the pleasure of speaking with , the creative mind behind . Morgan’s journey is one of resilience, innovation, and sustainability. From a serendipitous moment during a rainy day to creating a unique and environmentally conscious brand, Morgan shares how she turned a classic accessory into a product with purpose and style. Here are some highlights from our conversation: * A Rainy Day Revelation: How a broken umbrella sparked the idea for a stylish and sustainable brand. * Reimagining an Everyday Item: Transforming the humble umbrella into a fashion-forward accessory with a mission. * Challenges in Manufacturing: Overcoming hurdles to find the right partners and materials for eco-friendly production. * Building a Brand Through B2B: Growing the business by collaborating with over 1,000 retailers worldwide. * Sustainability at the Core: Incorporating recycled materials and aiming for a circular economy in every product. Join me, , in listening to this fascinating episode as Morgan shares her journey of building a brand that combines functionality, sustainability, and style. 🎧 For more on , visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. - An All-in-One Commerce Solution for Brands: Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link. /episode/index/show/storybehindthebrand/id/34259665

Elvie - From Pelvic Health to Wearable Freedom: A Story of Impact 11/27/2024

Elvie - From Pelvic Health to Wearable Freedom: A Story of Impact On this episode of , I speak with , Founder and President of , a company transforming women's health through radical, female-first technology. Tania shared her inspiring journey, from working in global health nonprofits to founding a company tackling taboo topics in women’s health with innovative, beautifully designed products. We explored her path to disrupting entrenched norms, the importance of creating products that truly solve problems, and the challenges of leading in a traditionally male-dominated industry. Tania’s story is filled with resilience, purpose, and the drive to empower women globally. Here are some key takeaways from our conversation: * Tania’s journey from nonprofit work to launching inspired by her passion for solving overlooked women’s health issues. * How revolutionized the breast pump market with discreet, wearable designs, giving women more freedom and choice. * The role of addressing taboos in women’s health and making these conversations more mainstream. * Tania’s lessons on raising capital, building a business, and knowing when to step back as CEO. * Insights into ’s innovative product development process, grounded in listening to real women’s needs. Join me, , for this insightful episode as Tania Boler shares how Elvie empowers women through technology and changing lives. You don’t want to miss this one! For more on Elvie, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. - An All-in-One Commerce Solution for Brands: Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link. /episode/index/show/storybehindthebrand/id/34185960

FORVR Mood - Creating Positive Moods Through Scents and Stories 11/27/2024

FORVR Mood - Creating Positive Moods Through Scents and Stories In today’s episode of ! Today, I interviewed , the dynamic co-founder behind . Denis takes us behind the scenes of building a lifestyle brand with purpose, heart, and innovation. Denis shares his journey of grit, resilience, and creative problem-solving in the entrepreneurial world, from collaborating with his wife, , to scaling the business from candles to fine fragrances. Here are some highlights from our conversation: * From Idea to Execution in 3 Months: How launched during the pandemic with rapid success. * Lessons in Growth: The challenges of scaling operations and learning from mistakes with inventory and logistics. * The Power of Alignment: Why authenticity and purpose drive lasting customer connections. * Mindful Leadership: How Denis incorporates mindfulness to navigate the ups and downs of entrepreneurship. * Building a Community: The role of the Self Care Club and giving back to the family. Join me, , in listening to this inspiring episode as Denis shares the lessons, challenges, and wins behind ’s success. 🎧 For more on FORVR Mood, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. - The Influencer OS for Brands: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above. /episode/index/show/storybehindthebrand/id/34181705

House of Lashes - From a $5,000 Loan to a Global Lash Revolution 11/26/2024

House of Lashes - From a $5,000 Loan to a Global Lash Revolution In today’s episode of , I had the honor of interviewing , Founder and CEO and visionary entrepreneur of , who turned her passion for beauty into a thriving business. From her roots as the daughter of Vietnamese immigrants to building a globally recognized lash brand, Jenn’s journey is a testament to resilience, creativity, and the power of belief. Her dedication to creating high-quality, innovative products has set apart in the beauty industry. Here are some highlights from our conversation: * The Magic $5,000 Loan: How Jenn’s mother, a hardworking immigrant, believed in her vision and kickstarted her journey. * Innovation as a Core Value: How Jenn revolutionized the lash industry with iconic styles and cruelty-free products. * Empowering Women: The transformative power of lashes and how they build confidence and self-expression. * Overcoming Challenges: Balancing entrepreneurship, motherhood, and personal growth while staying true to her mission. * Building with Integrity: Why Jenn insists on quality, ethical sourcing, and listening to her loyal community. Join us in listening to this inspiring episode as Jenn shares her journey of turning passion into purpose, proving that belief and hard work can create something truly iconic. 🎧 For more on , visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. - An All-in-One Commerce Solution for Brands: Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link. /episode/index/show/storybehindthebrand/id/34149220

Dreamighty - The Power of Dreaming Big and Staying Resilient 11/25/2024

Dreamighty - The Power of Dreaming Big and Staying Resilient In today’s episode of , I speak with , the creative mind behind . Karen’s story is one of resilience, innovation, and boundless creativity. From making handcrafted gifts for her nieces and nephews to launching a patented, multifunctional blanket, Karen has combined her love for storytelling with her entrepreneurial spirit to create a brand that inspires confidence and imagination in both kids and adults. Here are some highlights from our conversation: * Turning Ideas into Impact: How a simple gift idea became a patented innovation loved by families everywhere. * Overcoming Life’s Challenges: Karen shares her journey through personal hardships, including financial struggles, divorce, and a breast cancer diagnosis, and how became her beacon of hope. * The Power of Licensing: Lessons learned from taking her product into national retail through strategic partnerships. * Crafting a Multifunctional Favorite: The story behind ’s unique blend of comfort and utility in a blanket. * Empowering Through Storytelling: How Karen’s background as a professional storyteller fuels her mission to inspire others to dream big. Join me, , in listening to this heartfelt episode as Karen shares her journey of resilience, creativity, and unwavering determination to make a difference. 🎧 For more on Dreamighty's Official Site, visit: Find them on . If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. - The Influencer OS for Brands: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above. /episode/index/show/storybehindthebrand/id/34146470

AF Drinks - A Bold Challenge to Alcohol Culture—One Drink at a Time 11/24/2024

AF Drinks - A Bold Challenge to Alcohol Culture—One Drink at a Time In today’s episode of , I had the pleasure of chatting with , the trailblazing founder behind . Lisa’s journey is as inspiring as it is impactful—from launching Eat My Lunch, a social enterprise that addressed child poverty in New Zealand, to creating a globally recognized alcohol-free beverage brand. With a clear mission to normalize mindful drinking, Lisa is reshaping how we celebrate, socialize, and live healthier lives. Her story is a testament to the power of purpose-driven business. Here are some highlights from our conversation: * From Social Impact to Innovation: How Lisa transitioned from Eat My Lunch to leading the alcohol-free revolution with . * The Power of Purpose: Creating businesses with missions that change lives and solve real-world problems. * Challenging Alcohol Culture: Why Lisa is passionate about making alcohol-free living fun, aspirational, and inclusive. * The Role of Afterglow: AF Drinks’ unique ingredient that replicates the warmth and ritual of alcohol. * Lessons for Entrepreneurs: Insights on building mission-driven brands that blend profit and purpose. Join us in listening to this inspiring episode as Lisa shares her journey of resilience, innovation, and transforming social norms—one drink at a time! 🎧 For more on AF Drinks, visit If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. - Influencer Marketing for Consumer Brands: What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. /episode/index/show/storybehindthebrand/id/34124916

Alexis Russell - Breaking Tradition: Redefining What Jewelry Can Be 11/23/2024

Alexis Russell - Breaking Tradition: Redefining What Jewelry Can Be In today’s episode of , I interview Alexis Russell, an incredible designer whose jewelry celebrates individuality, imperfection, and deeply personal stories. As Founder and Designer of Alexis shares her journey from foster care to entrepreneurship, crafting a life and brand built on resilience and creativity. Her designs challenge traditional norms in the jewelry industry, empowering her customers to embrace their authenticity. Here are some highlights from our conversation: * Transforming Imperfection: How Alexis turned unconventional stones into meaningful and beautiful treasures. * The Power of Belief: A store owner’s faith in her work became a defining moment in Alexis’ early career. * From Foster Care to Founder: Alexis’ inspiring journey of resilience and creating a life she’s proud of. * Customer-Led Innovation: The development of the AR Design Studio, allowing customers to design their dream pieces. * A Place for Belonging: Building a brand that values authenticity, inclusivity, and individuality over tradition. Join us in listening to this inspiring episode as Alexis shares how she’s redefining the jewelry industry, one unique piece at a time. 🎧 For more on Alexis Russell, visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. - The Influencer OS for Brands: SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for listeners of The Story of a Brand Show Podcast. Start today! Visit the link above. /episode/index/show/storybehindthebrand/id/34119571

Abingdon Co. - How this Watch Brand Built a Loyal, Inspiring Community 11/22/2024

Abingdon Co. - How this Watch Brand Built a Loyal, Inspiring Community In this episode of , I had the honor of chatting with , a trailblazer in the watch industry and founder of . What started as her quest for a pilot’s watch turned into a groundbreaking brand creating quality timepieces for women in fields like aviation, scuba diving, and motorsports. Her journey is inspiring and filled with lessons on innovation, resilience, and how to build products that genuinely serve their customers. Here are some highlights from our conversation: * The Origin Story: How a lack of functional, stylish pilot’s watches for women, led to create her own. * Customer as the North Star: Listening to customers shaped everything from product features to design choices. * Expanding Beyond Aviation: How . grew to serve women in diverse industries like diving and automotive. * Resilience in Business: Launching the brand during the 2008 recession and thriving against the odds. * Community-Driven Success: Why Abingdon Co. celebrates its customers and treats them as part of the family. Join us in listening to this inspiring episode, where Abingdon shares her passion for empowering women and building a brand that stands the test of time—literally and figuratively! 🎧 For more on Abingdon Co., visit: If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. - An All-in-One Commerce Solution for Brands: Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link. /episode/index/show/storybehindthebrand/id/34108021

Autobrush - The Story Behind the Game-Changing Toothbrush 11/19/2024

Autobrush - The Story Behind the Game-Changing Toothbrush In this interview, I had the pleasure of speaking with , founder of , about his journey in reinventing how we approach oral care. From starting out in affiliate marketing to building an innovative, ADA-approved dental care product, Chris has a passion for creating something meaningful that genuinely makes a difference in people’s lives. In this episode, he shares the highs and lows of his entrepreneurial path, the challenges of disrupting a traditional industry, and how is improving the health and independence of its users. Here are some highlights from our conversation: * Building from Curiosity: How Chris transitioned from affiliate marketing to creating a groundbreaking oral care product. * Persistence in Innovation: The five-year journey to refine into the revolutionary product it is today. * Changing Lives: Stories of how has provided independence for children, the elderly, and individuals with disabilities. * From Skepticism to Recognition: Earning the ADA Seal as the first non-traditional toothbrush in the industry. * Lessons for Entrepreneurs: Why staying lean, patenting your ideas, and treating people well are keys to success. Join me, , in listening to this inspiring episode as Chris takes us through his remarkable journey and shares his vision for the future of dental care! 🎧 For more on Autobrush, visit If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor of CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. - Influencer Marketing for Consumer Brands: What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. /episode/index/show/storybehindthebrand/id/33990392

OCTOBUDDY - From Near-Death Experience to Viral Success 11/18/2024

OCTOBUDDY - From Near-Death Experience to Viral Success In today’s episode of , I sit down with , the creative mind behind , to explore his fascinating entrepreneurial journey. From life-changing moments in the Arctic to the creation of a viral sensation, Michael shared how his unique adventures shaped his approach to building a product loved by millions. His passion for innovation and commitment to making more than just a tool—it’s a stylish companion—truly stood out. Here are just a few of the topics we discussed: * The Birth of OCTOBUDDY: How a trip to Indonesia inspired Michael to create a tool that became a viral hit. * A Near-Death Experience: The Arctic expedition that taught Michael resilience and the importance of perseverance. * Building from Scratch: Michael’s journey from hand-packing products in his apartment to scaling through Amazon. * The Power of Community: How customer feedback has driven innovation, including OCTOBUDDY Max and Mini versions. * Lessons in Entrepreneurship: Why following your passions, embracing failure, and having a dream are critical to success. Join me, , in listening to this inspiring episode as Michael shares the highs, lows, and everything in between on his journey to creating OCTOBUDDY! 🎧 For more on OCTOBUDDY, visit their . If you enjoyed this episode, please leave a rating and review. Plus, don’t forget to follow us on and . Your support helps us bring you more content like this! * Today’s Sponsors: - Advisor for CPG Brands: Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. - Influencer Marketing for Consumer Brands: What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. /episode/index/show/storybehindthebrand/id/33965047

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