loader from loading.io

Mission Craft Cocktails - Real Ingredients, Real Purpose: The Cocktail Reinvention

The Story of a Brand

Release Date: 12/06/2024

Calocurb - GLP-1 Activation: No Injections Needed show art Calocurb - GLP-1 Activation: No Injections Needed

The Story of a Brand

What if you could naturally support your body’s appetite regulation without injections or synthetic drugs? In this episode, I sit down with , CEO of , to dive into a revolutionary approach to hunger management and GLP-1 activation.   Backed by 14 years of research and $30 million in funding, is a clinically tested, plant-based supplement designed to help consumers take control of their cravings and portion size without side effects. Sarah shares how her personal journey, cutting-edge science, and a mission to transform weight management led to one of the most innovative natural...

info_outline
Saral - Beyond Followers: The Truth About Real Influence show art Saral - Beyond Followers: The Truth About Real Influence

The Story of a Brand

In today’s episode, I sit down with , the founder of , to talk about what’s changed in influencer marketing, what’s working right now, and how brands can build long-term, authentic partnerships with influencers. We dive into the evolution of the influencer space, why attention is the new currency, and how brands can stop wasting money on the wrong influencer deals. Yash breaks down his game-changing strategy—one that flips the script on traditional influencer marketing and helps brands build a sustainable, scalable pipeline of real advocates. If you're serious about growth, this...

info_outline
Molly Bz Cookies - From $150 to a National Cookie Brand show art Molly Bz Cookies - From $150 to a National Cookie Brand

The Story of a Brand

If you love stories of resilience, grit, and entrepreneurial spirit, today’s episode is exactly that.   Meet , the powerhouse founder of , who went from being a single mom with just $150 to her name to building a nationally recognized brand. Molly’s journey is nothing short of inspiring—full of hustle, creative problem-solving, and an unstoppable mindset. We talk about the highs and lows of building a business, from baking cookies in her kitchen to landing in major retailers like and Walmart. Molly shares the behind-the-scenes hustle, the power of saying "yes" before you figure it...

info_outline
CHOMPS - From $6,500 to America’s Fastest-Growing Snack Brand show art CHOMPS - From $6,500 to America’s Fastest-Growing Snack Brand

The Story of a Brand

In this episode, , Founder of , sits down with and , Co-founders and Co-CEOs of , the fastest-growing food brand in the U.S.  From humble beginnings to over $500 million in retail sales, Pete and Rashid have built a brand redefining the snacking industry with high-quality, healthy, and delicious meat snacks. What I love about this conversation is how Pete and Rashid dive into the lessons they’ve learned, the mistakes they’ve made, and the strategies that have fueled their success. Whether you’re a founder, a business leader, or someone passionate about entrepreneurship, this...

info_outline
Manmade - The Essentials Men Need without the BS show art Manmade - The Essentials Men Need without the BS

The Story of a Brand

From the archive: This episode was originally recorded and published on May 26, 2022. Our interviews on are meant to be evergreen, and we do our best to confirm that all offers and URLs in these archive episodes are still relevant. In this episode of The Story of a Brand, I interview , Co-founder of .  Anthony and his co-founders are redefining men’s essentials with a focus on quality, simplicity, and authenticity. From leaving their finance careers to perfecting their products, their story is filled with grit, innovation, and a relentless drive to create something extraordinary. In...

info_outline
The Real Cereal Co. -  The Next Generation Deserves Better Cereal show art The Real Cereal Co. - The Next Generation Deserves Better Cereal

The Story of a Brand

In this episode of , I interview , Co-founder of .  From leaving a comfortable job to investing in a self-owned facility to a deep commitment to simple, clean ingredients and sustainability, this story is one of grit, big dreams, and redefining what breakfast cereal can be. Whether you're a founder, a food enthusiast, or simply someone who loves a good story about innovation and values-driven entrepreneurship, this conversation is for you. Key Moments in This Episode: * The Power of Family Support: How Tom’s family believed in his vision and supported him through the rollercoaster...

info_outline
wildwonder - Building a Brand with Heritage, Heart, and Health in Mind show art wildwonder - Building a Brand with Heritage, Heart, and Health in Mind

The Story of a Brand

In today’s episode of , I interviewed , the inspiring Founder and CEO of .  Her brand is rooted in a beautiful blend of her Chinese heritage and California influences, offering gut-healthy sparkling beverages that are as delicious as they are beneficial.  From early entrepreneurial hurdles to the game-changing impact of appearing on , Rosa shares the incredible story of how her grandmother’s herbal tonics inspired Wildwonder and gives us a behind-the-scenes look at the challenges and triumphs of building a mission-driven brand. Key Moments in This Episode: * From Passion to...

info_outline
The Founders Club -  The Power is in the Community show art The Founders Club - The Power is in the Community

The Story of a Brand

I’m thrilled to have back on the show. You might remember Chris as the co-founder of , the four-way volleyball game that has taken backyards and beaches by storm. But today, he’s here to talk about his exciting new venture, , a community designed to support entrepreneurs in navigating the ups and downs of building a business—and life. In this episode, Chris shares his journey from bootstrapping to seeing it become a staple in major retailers like and . Along the way, he opens up about the lessons learned, mistakes made, and how those experiences inspired him to create a space where...

info_outline
Goode Health - Building a 360° Health Platform for Consumers show art Goode Health - Building a 360° Health Platform for Consumers

The Story of a Brand

In this episode, , Founder of , sits down with , the innovative Co-founder and CEO of .  Mike shared his journey from working in large-scale nutrition to building a groundbreaking, personalized superfood brand. His passion for nutrition and commitment to helping people take charge of their health shines through as he discusses how Goode Health leverages technology, data, and smart product design to transform daily routines into healthy habits.  If you’ve ever been curious about biohacking, personalized wellness, or the future of nutrition, this episode is for you! Key Takeaways:...

info_outline
Barrière- Selfcare that Sticks With You show art Barrière- Selfcare that Sticks With You

The Story of a Brand

In this episode of , I interview , the founder of , about her groundbreaking innovation in the vitamin and wellness space. Cleo shares her inspiring journey from working in luxury fashion to reimagining how we take vitamins with her patented transdermal patches. What started as a personal need has become a product combining functionality, design, and self-expression, making wellness accessible, stylish, and practical. From navigating manufacturing hurdles to embracing customer feedback, her journey is a masterclass in perseverance, innovation, and building a brand with heart. Key...

info_outline
 
More Episodes

In today’s The Story of a Brand Show episode, I interviewed Marcin Malyszko, the passionate and innovative Co-founder behind Mission Craft Cocktails

 

Marcin’s story is a testament to the power of friendship, persistence, and purpose. With his co-founder, Amit Singh, Marcin is reimagining the cocktail experience, blending exceptional quality with a mission to give back. 

 

Their journey is one of grit, creativity, and community impact, making this episode a must-listen for entrepreneurs and cocktail enthusiasts alike.

 

Here are some highlights from our conversation:

 

  • From DIY to Double Gold: How two best friends turned a COVID hobby into an award-winning brand.

 

  • The 5% Pledge: Why Mission Craft Cocktails donates 5% of all sales to local food banks—and the lives it’s impacting.

 

  • Crafting Perfection: The two-year journey to develop their lineup of full-strength, shaker-quality cocktails.

 

  • Scaling with Heart: Lessons learned from launching and growing in a challenging alcohol industry landscape.

 

  • Building a Legacy Brand: Staying true to their mission while creating innovative and unforgettable cocktails.

 

Join me, Ramon Vela, in listening to this inspiring episode as Marcin shares the story behind Mission Craft Cocktails, their unwavering commitment to quality, and their goal to fund one million meals by next year. 🎧

 

For more on Mission Craft Cocktails, visit: https://missioncocktails.com/

 

If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. 

 

Plus, don’t forget to follow us on Apple and Spotify

 

Your support helps us bring you more content like this!

 

*

 

Today’s Sponsors:

 

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

 

Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. 

 

SARAL - The Influencer OS for Brands: https://storybrandoffer.com/

 

SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above.