Curious Elixir - The Science and Soul of Curious Elixir
Release Date: 05/28/2025
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Painterland Sisters - How Two Sisters Are Redefining Rural Entrepreneurship
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This interview left me feeling inspired and grounded. I sat down with and , the passionate co-owners behind , a family-run brand that’s redefining what it means to bring food from farm to spoon. Raised on a fourth-generation regenerative farm in , they’ve taken their roots and turned them into a vibrant, values-driven business that’s nourishing people and the planet. In our conversation, we dive into how their Icelandic-style yogurt is not just a product, but a platform for connection, connecting consumers to farming, sustainability, and rural America. We talk about the...
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Bodily - What Healthcare Forgot. Bodily Will Deliver.
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IZIPIZI - Why IZIPIZI Thinks in Emotions, Not Just SKUs
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When a brand makes you smile just by looking at it, you know there’s something special going on. That’s exactly how I felt when I discovered , a company on a mission to bring style, joy, and accessibility to eyewear. In this episode, I sit down with , Co-founder and CEO of , to explore how they transformed a simple idea into a global lifestyle brand by leading with design, affordability, and human-centered values. Charles and I delve into ’s journey from a class project in France to its distribution in over 7,000 stores across more than 80 countries. We talk about the...
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Curious Elixir - The Science and Soul of Curious Elixir
The Story of a Brand
When you meet someone building a brand with soul, you feel it. That’s exactly what happened when I spoke with , the founder of , a line of booze-free cocktails that doesn’t just skip the alcohol but adds in adaptogens, bold flavor, and a whole lot of purpose. We discuss how this brand was born out of personal transformation, how JW is rethinking the celebration culture, and why staying curious has become a guiding principle for both life and business. This is a story about conscious consumption, brand intimacy, and staying true to your values, even when it’s hard. If...
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Aplós - If a Fashion Brand Made a Spirit
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When , Founder of , first tried Aplós, she knew there was something different, sophisticated, calming, and beautifully intentional. In this episode, Rose sits down with , Co-founder and CEO of , to unpack how he’s not just building a brand—he’s reimagining what it means to unwind. From to beverage, David’s journey is a masterclass in blending creative vision with operational strategy. We dive deep into how is breaking category codes while anchoring to timeless consumer desires. David shares how his fashion-forward, design-driven mindset helped shape a non-alcoholic spirit...
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BIOLYTE - How Theater Skills Built a Top CPG Brand
The Story of a Brand
When your product is born out of love, necessity, and a mission to help others, it shows. In this episode, I sit down with , CEO of , the first medical-grade hydration drink formulated to deliver the benefits of an IV bag in a bottle. What started as a way to help her mom during cancer treatment has grown into a mission-driven brand helping people stay hydrated across healthcare, athletic, and everyday wellness settings. We dive into Jesslyn’s inspiring entrepreneurial journey, how she leaned on her background in theater to sell products from the ground up, and how ’s...
info_outlineWhen you meet someone building a brand with soul, you feel it.
That’s exactly what happened when I spoke with JW Wiseman, the founder of Curious Elixirs, a line of booze-free cocktails that doesn’t just skip the alcohol but adds in adaptogens, bold flavor, and a whole lot of purpose.
We discuss how this brand was born out of personal transformation, how JW is rethinking the celebration culture, and why staying curious has become a guiding principle for both life and business.
This is a story about conscious consumption, brand intimacy, and staying true to your values, even when it’s hard. If you’re interested in building something that blends health, flavor, and meaning, this one’s for you.
Here are a few highlights from the episode:
* Why JW calls Curious a “functional celebration” brand, not just a drink.
* The role of adaptogens and how they elevate the non-alcoholic experience.
* Bootstrapping and finding the right DTC growth model in a nuanced category.
* How they’ve built deep emotional resonance with their community.
* The power of naming, storytelling, and ritual in CPG branding.
Join us in listening to the full episode to hear what it takes to build a movement around conscious consumption, one bottle at a time.
For more on Curious Elixir, visit: https://curiouselixirs.com/
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Today’s Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.
REViVE Amazon Marketing Partners: https://revivemp.com/
REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands they believe in. Curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.