Painterland Sisters - How Two Sisters Are Redefining Rural Entrepreneurship
Release Date: 06/03/2025
FIOR Scotch - Breaking the Scotch Rulebook
The Story of a Brand
When I sat down with , the founder of , I knew this was going to be more than a conversation about spirits; it was going to be about reinvention. Eric’s background in beverage alcohol and his vision to bring a new type of scotch to a new kind of drinker made this a compelling deep dive into brand building, innovation, and identity. isn’t trying to be your grandfather’s scotch. It’s a bold, flavorful, and inclusive brand crafted for those who might have never considered sipping scotch before. Eric shares how he’s breaking category conventions, embracing American culture while...
info_outline
Weezie - The Secret to Making Consumers Fall in Love With Towels
The Story of a Brand
What does it take to elevate a simple, everyday product into a beloved premium brand? In this episode, I sat down with , Co-Founder & CEO of , to talk about how she’s redefining the towel category with quality, intentionality, and customer delight at the core. Lindsey shares how was built from scratch with a focus on product excellence, brand storytelling, and community feedback. From launching with just a few SKUs to expanding into custom monograms and thoughtful gifting experiences, Weezie’s journey is packed with lessons on scaling direct-to-consumer (DTC) operations,...
info_outline
Tights Tights Tights - How to Reinvent a Legacy Retail Brand
The Story of a Brand
In this episode, I had the pleasure of sitting down with , the energetic and passionate owner of , a brand that’s as fun to say as it is to shop. From the moment we started talking, it was clear that Allana brings heart, hustle, and a sense of humor to everything she does. We explored what it takes to scale a family business with integrity, how she’s reinventing a legacy retail experience for modern consumers, and what it means to stay true to your values in a fast-changing world. This conversation is filled with lessons on entrepreneurship, resilience, and how a niche business can...
info_outline
Greco Gum - The Science Behind Your Chew
The Story of a Brand
If you’ve ever wondered what it takes to turn a simple idea, like chewing gum, into a performance-driven, clean-label product with serious staying power, this episode is for you. Today, I’m talking with , Co-founder of , a brand redefining what gum can be. Logan shares the real story behind launching a functional gum designed to energize, support focus, and fit seamlessly into active lifestyles. From early product formulations in a blender to landing on shelves in , this is a founder journey that proves how much grit, clarity, and consumer empathy it takes to disrupt even the most...
info_outline
Painterland Sisters - How Two Sisters Are Redefining Rural Entrepreneurship
The Story of a Brand
This interview left me feeling inspired and grounded. I sat down with and , the passionate co-owners behind , a family-run brand that’s redefining what it means to bring food from farm to spoon. Raised on a fourth-generation regenerative farm in , they’ve taken their roots and turned them into a vibrant, values-driven business that’s nourishing people and the planet. In our conversation, we dive into how their Icelandic-style yogurt is not just a product, but a platform for connection, connecting consumers to farming, sustainability, and rural America. We talk about the...
info_outline
Bodily - What Healthcare Forgot. Bodily Will Deliver.
The Story of a Brand
When it comes to rewriting the rules of women’s health, few founders are doing it with as much heart, rigor, and clarity as . In this episode, I sit down with the founder and CEO of , a brand transforming the postpartum and reproductive health space by making invisible experiences visible and giving women the support they deserve. We talk about the glaring gaps in education and product design that exist for birthing and miscarriage experiences, how Bodily is changing the narrative with science-backed, radically empathetic solutions, and what it takes to pioneer a new category while...
info_outline
IZIPIZI - Why IZIPIZI Thinks in Emotions, Not Just SKUs
The Story of a Brand
When a brand makes you smile just by looking at it, you know there’s something special going on. That’s exactly how I felt when I discovered , a company on a mission to bring style, joy, and accessibility to eyewear. In this episode, I sit down with , Co-founder and CEO of , to explore how they transformed a simple idea into a global lifestyle brand by leading with design, affordability, and human-centered values. Charles and I delve into ’s journey from a class project in France to its distribution in over 7,000 stores across more than 80 countries. We talk about the...
info_outline
Curious Elixir - The Science and Soul of Curious Elixir
The Story of a Brand
When you meet someone building a brand with soul, you feel it. That’s exactly what happened when I spoke with , the founder of , a line of booze-free cocktails that doesn’t just skip the alcohol but adds in adaptogens, bold flavor, and a whole lot of purpose. We discuss how this brand was born out of personal transformation, how JW is rethinking the celebration culture, and why staying curious has become a guiding principle for both life and business. This is a story about conscious consumption, brand intimacy, and staying true to your values, even when it’s hard. If...
info_outline
Aplós - If a Fashion Brand Made a Spirit
The Story of a Brand
When , Founder of , first tried Aplós, she knew there was something different, sophisticated, calming, and beautifully intentional. In this episode, Rose sits down with , Co-founder and CEO of , to unpack how he’s not just building a brand—he’s reimagining what it means to unwind. From to beverage, David’s journey is a masterclass in blending creative vision with operational strategy. We dive deep into how is breaking category codes while anchoring to timeless consumer desires. David shares how his fashion-forward, design-driven mindset helped shape a non-alcoholic spirit...
info_outline
BIOLYTE - How Theater Skills Built a Top CPG Brand
The Story of a Brand
When your product is born out of love, necessity, and a mission to help others, it shows. In this episode, I sit down with , CEO of , the first medical-grade hydration drink formulated to deliver the benefits of an IV bag in a bottle. What started as a way to help her mom during cancer treatment has grown into a mission-driven brand helping people stay hydrated across healthcare, athletic, and everyday wellness settings. We dive into Jesslyn’s inspiring entrepreneurial journey, how she leaned on her background in theater to sell products from the ground up, and how ’s...
info_outlineThis interview left me feeling inspired and grounded.
I sat down with Hayley and Stephanie Painter, the passionate co-owners behind Painterland Sisters, a family-run brand that’s redefining what it means to bring food from farm to spoon.
Raised on a fourth-generation regenerative farm in Pennsylvania, they’ve taken their roots and turned them into a vibrant, values-driven business that’s nourishing people and the planet.
In our conversation, we dive into how their Icelandic-style yogurt is not just a product, but a platform for connection, connecting consumers to farming, sustainability, and rural America. We talk about the highs and lows of building a CPG brand with family, the grit it takes to stay mission-aligned, and how they’re navigating retail with boldness and heart. It’s a story of sisterhood, soil, and serious entrepreneurial spirit.
Here are some highlights from the episode:
* How a regenerative farm upbringing shaped their business philosophy
* The decision to launch with Icelandic-style yogurt—and why that mattered
* What it takes to scale from local markets to national retail chains
* Why storytelling and transparency are central to their brand DNA
* Lessons learned from staying rooted in values while growing fast
Join me, Ramon Vela, in listening to the episode and discover how two sisters are turning rural pride and regenerative farming into a standout CPG brand with heart.
For more on Painterland Sisters, visit: https://painterlandsisters.com/
If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.
Plus, don’t forget to follow us on Apple and Spotify.
Your support helps us bring you more content like this!
*
Today’s Sponsor:
Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story
What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.