Walmart - Building Commerce Around Creators, Not Campaigns
The Story of a Brand Show
In this episode of , host , CEO of , sits down with , VP, Head of Content, Influencer, & Commerce at , for a timely and deeply insightful conversation about how commerce is being reshaped by creators, content, and culture. The episode weaves together personal history—Rose and Sarah previously worked together at —with a forward-looking exploration of how discovery has become the new engine of retail growth. Throughout the conversation, Rose guides listeners through the industry’s shift from intent-led shopping to discovery-led experiences. Sarah shares how creators now function as...
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Jackalo - Designing Clothes That Grow With Kids, Not Landfills
The Story of a Brand Show
I’ve always believed that behind every meaningful brand is a deeply personal story, and my conversation with , founder of , is a perfect example of that. What stood out immediately was how her journey is rooted in gratitude, craft, and family—particularly the skills passed down from her mother and grandmother. That foundation shaped not only how Marianna sees clothing, but how she sees responsibility, longevity, and care across generations. As we talked, it became clear that isn’t just about kids’ clothing—it’s about rethinking the entire system. From durability and...
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Greg Horn - Why the Future of Wellness Belongs to Brands That Can Prove Results
The Story of a Brand Show
In this episode of , host , CEO of , sits down with , President and CEO, Specialty Nutrition Consulting, Inc., and Managing Director and Partner, William Hood and Company for a deep, historical, and forward-looking conversation about the evolution of the health and wellness industry. Greg is widely regarded as one of the original architects of science-based nutrition, having shaped the category long before functional nutrition, clinical validation, and health data became mainstream. Throughout the conversation, Rose guides listeners through the pivotal moments that built today’s...
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Repurpose - Designing a Better Future With Plants, Not Plastic
The Story of a Brand Show
In this episode, I sit down with , CEO & Co-Founder of , whose purpose-driven mission truly inspired me. From surviving a life-changing moped accident to questioning why we use forever-lasting materials for five-minute products, she shares how her passion for sustainability has turned into a movement to redesign from plants rather than plastic. What I loved most about this conversation is how honest she is about the realities of building sustainable products — the cost, the manufacturing challenges, the misconceptions, and the grit it takes to keep going. Her story is a...
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Sunday - Reinventing How We Care for Our Lawns and Gardens
The Story of a Brand Show
In this episode, I sit down with , the founder behind —a brand that’s reinventing how we care for our little piece of the earth. Our conversation begins with gratitude and the early days of , when it was nothing more than a wild idea and a few people willing to believe in him. Coulter shares how those early moments of vulnerability, uncertainty, and unexpected support shaped the company’s foundation and helped him stay grounded as the mission took form. From there, we dive into ’s evolution—how satellite imagery, soil tests, and hyperlocal environmental data...
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BN3TH - What Happens When Comfort Meets Performance
The Story of a Brand Show
In this episode, I sit down with , the co-founder and CEO of , a brand that has completely reimagined what comfort means from the waist down. What starts as a casual conversation about gratitude quickly turns into an honest look at entrepreneurship—its highs, lows, and the people who show up in the moments that matter. Dez opens up about resilience, building relationships with intention, and why the journey is always about people first, even before product or revenue. From there, we dive into the origin story of —how two friends, a kitchen table, and an old pair of...
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Your Reformer - How Reformer Pilates Helped Heal a Mind and Body
The Story of a Brand Show
In this episode, I sit down with E, the inspiring founder behind . Her story begins with a deeply personal fertility journey that led her to reevaluate how she moved, how she managed stress, and ultimately how she cared for her body. Through Pilates—specifically —she found physical healing, nervous system balance, and a sense of calm that became life-changing. That experience not only transformed her health, but also sparked the idea for a more accessible, at-home Pilates solution grounded in real emotional connection and everyday life needs. As we talk, Emma shares how the...
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Katia Designs - When a Whisper From the Universe Becomes a Business
The Story of a Brand Show
In this episode, I sit down with , the founder of , whose jewelry brand has become a powerful source of inspiration, empowerment, and emotional connection for thousands of women. What begins as a simple moment in a yoga class becomes a life-changing whisper from the universe—one that leads Katia to discover her purpose, unlock her creativity, and build a brand that helps women feel strong, centered, and connected to themselves. 's story is a reminder that sometimes the things meant for us don’t arrive as loud breakthroughs—they arrive as subtle nudges, intuitive sparks, and...
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LouLou Lollipop - From Etsy Beginnings to Global Baby Brand
The Story of a Brand Show
In this episode of , I sit down with the incredible twin sisters and co-founders of LouLou Lollipop, and . From the very beginning, their story pulled me in—the handmade Etsy shop days, walking store to store in Vancouver with nothing but belief and a few samples, and the moment a total stranger at a Las Vegas trade show validated everything they had been working toward. What struck me most was how deeply personal their journey is. Every product, every print, every decision is rooted in lived experience as moms trying to solve real problems for other parents. What unfolded in...
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Paper Culture - When Sustainability Meets Stunning Design
The Story of a Brand Show
In this episode of , I sit down with , Co-founder & CEO of , a company that has quietly—and consistently—been redefining what sustainable, beautifully designed paper products can look like. From day one, has stood at the intersection of modern design and deep environmental responsibility, long before sustainability became a cultural talking point. What moved me most was hearing the origin story: four founders, a six-page website, no automation, and the sheer grit it took to hand-typeset every order until two or three in the morning—all fueled by a mission they believed in. ...
info_outlineI had such an inspiring conversation with Noelle O’Connor, the founder of Tan Organic and Skin Magic.
From building one of the cleanest sunless tanning brands in the world to creating a multi-use balm that families can trust, Noelle’s story is packed with passion, resilience, and purpose. She opened up about the early struggles of running high-end spas during the recession, the pivotal moment when Simon Sinek helped her discover her “why,” and the values that continue to guide her company today—kindness, gratitude, integrity, quality, and innovation.
What I loved most was hearing how Noelle’s personal journey is woven into her brands. From overcoming setbacks to insisting on the highest-quality, sustainable ingredients, her drive is contagious.
We also explored the real challenges of competing as an indie brand against global beauty giants, the growing awareness of what we put on our skin, and the exciting growth Tan Organic and Skin Magic are experiencing in the U.S.
Here are just a few highlights from our conversation:
* How gratitude and kindness shaped Noelle’s entrepreneurial journey
* The role of Dragon’s Den and a chance meeting with Simon Sinek in launching Tan Organic
* Why clean, organic ingredients cost more—but deliver so much more value
* The story behind Skin Magic’s 30+ uses and its recent launch at Costco.com
* Lessons on resilience, asking for help, and staying true to your “why”
Join me, Ramon Vela, as I listen to the episode and discover how Noelle is redefining beauty with purpose-driven brands that care for people, planet, and skin health.
For more on Tan Organics, visit: https://tanorganic.com/
For more on Skin Magic, visit: https://www.skinmagic.ie/
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Color More Lines: https://www.colormorelines.com/get-started
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Scaling a DTC brand becomes harder the bigger you grow, especially when you’re limited to selling on just one channel. While you’re focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you’re missing. That’s where 1-Commerce comes in.
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