Lauren Kleinman - Why Data-Driven Storytelling Matters Now
Release Date: 10/08/2025
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The Story of a Brand Show
In this episode, I sit down with , the founder behind —a brand that’s reinventing how we care for our little piece of the earth. Our conversation begins with gratitude and the early days of , when it was nothing more than a wild idea and a few people willing to believe in him. Coulter shares how those early moments of vulnerability, uncertainty, and unexpected support shaped the company’s foundation and helped him stay grounded as the mission took form. From there, we dive into ’s evolution—how satellite imagery, soil tests, and hyperlocal environmental data...
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In this episode of , I sit down with the incredible twin sisters and co-founders of LouLou Lollipop, and . From the very beginning, their story pulled me in—the handmade Etsy shop days, walking store to store in Vancouver with nothing but belief and a few samples, and the moment a total stranger at a Las Vegas trade show validated everything they had been working toward. What struck me most was how deeply personal their journey is. Every product, every print, every decision is rooted in lived experience as moms trying to solve real problems for other parents. What unfolded in...
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Paper Culture - When Sustainability Meets Stunning Design
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NOWFUL - How Tiny Rituals Build an Unstoppable Life
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Mike Fata - From Personal Health to a $419M Exit
The Story of a Brand Show
In this episode of , my co-host , CEO of , sits down with , Founder and past Chairman & CEO of . Mike’s story is one of personal transformation fueling a movement. What began with his own health journey, losing weight, regaining strength, and discovering hemp seeds, evolved into co-founding a company that pioneered an entire food category and scaled it all the way to a $419 million strategic exit. shares how belief, discipline, and governance shaped his entrepreneurial path. From facing stigma around hemp in the early days, to building a trusted brand on quality and education,...
info_outlineIn this episode of The Story of a Brand Show, I sit down with Lauren Kleinman, Founder of Dreamday and Co-founder of Quality Media.
Lauren shares her journey from working at Ritual and Scopely to building not just one, but two thriving agencies that are reshaping how brands approach PR, affiliate, and paid media. Her story is rooted in curiosity, courage, and a clear vision for how the media landscape is evolving.
What stood out to me is how Lauren built Dreamday around the idea of “performance PR,” combining traditional press with measurable ROI through affiliate links. Then, she and her partners created Quality Media to bring media buying, creative, and paid amplification under one roof.
Together, the agencies form a closed loop where press, content, and paid all fuel each other, driving growth and brand equity in ways most agencies can’t match.
Here are some highlights from our conversation:
* How Dreamday coined the concept of “performance PR” and why it’s more relevant than ever.
* The origin story of Quality Media and its unique performance publishing model powered by The Quality Edit.
* Why the media landscape is shifting to diversified channels, such as TikTok, Substack, and even ChatGPT search.
* How AI is reshaping agency work and why Lauren calls Dreamday and Quality Media “people-first, AI-enabled agencies.”
* Lauren’s personal journey as a mom, yoga teacher, and leader striving to create workplaces that become the highlight of her team’s careers.
Join me, Ramon Vela, as I listen to the full episode to hear how Lauren is building intentional, future-ready agencies while staying grounded as a leader. This is a must-listen for founders, marketers, and anyone curious about the future of brand storytelling and performance marketing.
For more on Dreamday, visit: https://www.dreamday.la/
For more on Quality Media, visit: https://www.qualitymedia.com/
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