#12: John Lee Dumas—Is It Worth It To Create an Online Platform?
Release Date: 03/22/2021
#68: Stop Telling Your Story (It's Costing You Customers)
The StoryBrand Podcast
A lot of brands are saying the wrong thing first. They lead with their mission, their story, and their personality, thinking that will make people care. But customers aren't looking for a brand to admire. They're looking for a guide who understands their problem and can help them solve it. When your message starts in the wrong place, your customer tunes out before you ever get a chance to help. How do you know if your brand is leading with the wrong story? In this episode, host Donald Miller breaks down the difference between primary and secondary messaging and explains why that shift...
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#67: The Real Reason Your Business Isn’t Growing
The StoryBrand Podcast
Most businesses are losing sales in the first few seconds, not because the offer is weak or the product is bad, but because the message feels like work. When people have to stop and decode your language, they don’t lean in. They leave. And if confusion is costing you customers before the conversation even starts, how do you fix it fast? In this week's episode, Donald Miller explains why confusion is the real reason businesses stall and how zero cognitive load messaging helps customers buy. He breaks down the “curse of knowledge,” why people say “I’ll think about it,” and the...
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#66: The 3 Tactical Moves That Build Customer Loyalty
The StoryBrand Podcast
If you want your marketing to convert better, join us for StoryBrand Your Business Live, a workshop in Nashville TN May 7th-8th 2026 where Donald Miller will teach you how to create clear messaging and you'll get direct feedback from StoryBrand Certified Guides so you walk out confident that your message connects. These sell out fast so register now at Customer loyalty is often won or lost in the small moments. People come back because of how you make them feel. In a world full of rushed and forgettable service, customers remember businesses that treat them with dignity. They...
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#65: How to Be More Magnetic in Conversations
The StoryBrand Podcast
If you want your marketing to convert better, join us for StoryBrand Your Business Live, a workshop in Nashville TN May 7th-8th 2026 where Donald Miller will teach you how to create clear messaging and you'll get direct feedback from StoryBrand Certified Guides so you walk out confident that your message connects. These sell out fast so register now at Every conversation is shaping your future. The way you show up affects whether people trust you, remember you, recommend you, or just move on. Connection isn’t a soft skill on the sidelines of success. It’s what opens doors....
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#64: Can a Clear Message Win a War?
The StoryBrand Podcast
If you want your marketing to convert better, join us for StoryBrand Your Business Live, a workshop in Nashville TN May 7th-8th 2026 where Donald Miller will teach you how to create clear messaging and you'll get direct feedback from StoryBrand Certified Guides so you walk out confident that your message connects. These sell out fast so register now at Most leaders make the same mistake: they use too many words. They explain too much, soften the truth, and leave people confused about what matters most. But confused people don’t act. They freeze. The best leaders do something...
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#63: The Secret to Building a Cult-Like Following for Your Brand
The StoryBrand Podcast
If you want your marketing to convert better, join us for StoryBrand Your Business Live, a workshop in Nashville TN May 7th-8th 2026 where Donald Miller will teach you how to create clear messaging and you'll get direct feedback from StoryBrand Certified Guides so you walk out confident that your message connects. These sell out fast so register now at Every business wants raving fans. But most end up with something weaker: people who buy once or twice and then move on. In a competitive market, brands that try to please everyone get ignored. When a company doesn’t stand for...
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#62: The Exact AI Prompt Donald Miller Uses to Rewrite Flat Copy
The StoryBrand Podcast
If you've ever struggled to explain what your business does or felt like your marketing should be converting better, join us for StoryBrand Your Business Live. It's a two-day workshop in Nashville this May 7-8, 2026 where Donald Miller will teach you how to build clear messaging that works. You'll also get direct feedback from StoryBrand Certified Guides so you walk out confident your message connects. Every workshop this year has filled up fast, and this one will too. Register now at Chances are, you already know that story is everything when it comes to growing your...
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#61: How to Build a $400k Marketing Business (Without Hiring a Team)
The StoryBrand Podcast
If you've ever struggled to explain what your business does or felt like your marketing should be converting better, join us for StoryBrand Your Business Live. It's a two-day workshop in Nashville this May 7-8, 2026 where Donald Miller will teach you how to build clear messaging that works. You'll also get direct feedback from StoryBrand Certified Guides so you walk out confident your message connects. Every workshop this year has filled up fast, and this one will too. Register now at What does it actually take to build a $400,000 independent marketing business without...
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#60: The 3-Phase Messaging Campaign That Fuels Sales
The StoryBrand Podcast
If you've ever struggled to explain what your business does or felt like your marketing should be converting better, join us for StoryBrand Your Business Live. It's a two-day workshop in Nashville this May 7-8, 2026 where Donald Miller will teach you how to build clear messaging that works. You'll also get direct feedback from StoryBrand Certified Guides so you walk out confident your message connects. Every workshop this year has filled up fast, and this one will too. Register now at You can have a great product and a smart marketing plan and still lose sales because your...
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#59: The Hidden Power of Difficult Conversations
The StoryBrand Podcast
Get free marketing videos from Donald Miller every week at: Most of us avoid hard conversations. We tell ourselves it’s not worth the tension. We don’t want to look needy or rock the boat, so we let things slide. At work, at home, with friends. But every time we stay silent, something inside us shrinks. Resentment builds, and the relationships that matter most slowly drift off course. We don’t lose influence because we lack talent. We lose it because we lack the courage to say what needs to be said. And that silence costs us opportunities, connection, and even our identity. But...
info_outlineIt feels like just about everyone is trying to "build their online platform" these days. But only the people who do it right are the ones that reap the benefits. And yes -- there is a "right" way to do it. On this week's episode, John Lee Dumas, author of the book "The Common Path to Uncommon Success" shares a step-by-step plan for how you can produce consistent content for your platform that doesn't feel cheesy and allows you to expand your influence.
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Find out more about The Common Path to Uncommon Success at UncommonSuccessBook.com
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