Why That Worked – Presented by StoryBrand.ai
Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success. Discover how to craft clear and effective messaging that works for your business at StoryBrand.ai.
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#15: Morning Routines—The NEW Way To Create A Morning Routine In 2025
04/14/2025
#15: Morning Routines—The NEW Way To Create A Morning Routine In 2025
If you followed every piece of advice out there about your ideal morning routine, you'd probably spend eight hours every day doing mindfulness excercises and supplements and journaling and workouts and cold plunges and more. But morning routines can be both easy AND effective if you identify the right mission for your life. In this episode, Kyle Reed and Donald Miller break down a new way to approach your morning routine—one that actually fits the demands of 2025. Whether you’re a high-performing entrepreneur, a working parent, or just trying to get your act together before 9am, this conversation is packed with practical strategies, unexpected insights, and a fresh mindset shift. You’ll learn: • Why most morning routines fail (and what to do instead) • How to reverse-engineer your day for better mornings • The role of intention, simplicity, and rhythm in a sustainable routine • What Kyle and Don are doing differently this year—and why it’s working If you’ve struggled with consistency, motivation, or just hate mornings altogether, this episode will help you build a routine that serves your real life—not some influencer’s highlight reel. -- Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books! If you're tired of feeling unproductive and unmotivated, get clarity on your life goals and supercharge your productivity by visiting for your free planner!
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#14: Simplicity—Why a “Less Is More” Approach Can Make Anything More Effective
04/07/2025
#14: Simplicity—Why a “Less Is More” Approach Can Make Anything More Effective
Most businesses, brands, and even thought leaders make the same mistake: they overcomplicate things. The more complex something is, the harder it is for people to understand—and if they don’t understand, they don’t engage. Whether you’re trying to grow a business, capture attention, or lead a movement, clarity is your greatest asset. That’s why we’re shaking things up this week with a very special recap episode! We’re revisiting some of the most valuable insights from past episodes—all centered around one powerful theme: simplicity. Don and Kyle explore how frameworks, storytelling, and clear communication can help you find clarity, make better decisions, and connect to more people. Tune in to discover why the most successful brands, leaders, and ideas all follow one golden rule: keep it simple. -- Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books!
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#13: Marriage—The Truth About What Makes Love Work Long-Term (ft. Johnnyswim)
03/31/2025
#13: Marriage—The Truth About What Makes Love Work Long-Term (ft. Johnnyswim)
Relationships can be beautiful, but they’re also complicated. From the outside, it’s easy to assume great marriages happen by luck or chemistry. But the reality? Every relationship faces storms—health challenges, career stress, personal struggles—and most couples aren’t equipped to weather them. Without the right mindset and tools, it’s easy to drift apart or fall into survival mode. So how do couples not just stay together, but grow closer—even through the hardest seasons of life? In this week’s episode, Don and Kyle sit down with musical duo Johnnyswim (Abner Ramirez and Amanda Sudano) to unpack what makes their marriage work. From tour bus living to health challenges and creative careers, Abner and Amanda share how they’ve stayed united—and transformed—through it all. Tune in to hear their honest take on commitment, communication, and the real purpose of marriage. -- Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books!
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#12: Nostalgia—The Hidden Force That Makes Brands Feel Iconic
03/24/2025
#12: Nostalgia—The Hidden Force That Makes Brands Feel Iconic
Nostalgia is a powerful force. You hear an old song or catch a familiar scent, and instantly, you’re transported back in time. But our brains don’t just remember the past, they rewrite it. We filter out the stress, the boredom, the everyday struggles, and what we’re left with is a version of the past that feels safer, simpler, and better than it really was. So why does nostalgia have such a hold on us? And how does it shape the way we think, feel, and buy? This week, hosts Donald Miller and Kyle Reed break down the psychology of nostalgia and why it’s one of the most effective tools in marketing, storytelling, and even leadership. They reveal how businesses tap into nostalgia to create emotional connections with customers and how you can use it to strengthen your brand—or simply make more meaningful memories in your own life. Tune in to learn how nostalgia works, why we crave it, and how to use it to your advantage. -- Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books!
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#11: Starbucks—The Brand that Changed How the World Drinks Coffee
03/17/2025
#11: Starbucks—The Brand that Changed How the World Drinks Coffee
If someone told you in the ’90s that people would happily pay $5 for a cup of coffee, you probably would’ve laughed. Before Starbucks, coffee was just… coffee. It wasn’t an experience, a ritual, or a “third place” between home and work. So how did one company transform a simple commodity into a global phenomenon? The rise of Starbucks wasn’t just about caffeine—it was about community, habit-building, and a relentless pursuit of consistency. In this episode, hosts Don and Kyle dive into the fascinating story of Starbucks, breaking down how a small Seattle coffee shop grew into a 35,000-location empire. They explore the visionary leadership of Howard Schultz, the brand’s impact on American culture, and how Starbucks managed to make coffee both an addiction and an experience. Plus, they debate whether Starbucks is still as great as it once was—or if its best days are behind it. Listen in for a deep dive into what made Starbucks work. -- Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books!
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#10: Reality TV—Why We're Obsessed with Chaos (And What It's Actually Doing to Our Brains!)
03/10/2025
#10: Reality TV—Why We're Obsessed with Chaos (And What It's Actually Doing to Our Brains!)
Reality TV is everywhere, and whether you love it or hate it, you can’t deny it’s addictive. Millions of people tune in daily to binge-watch strangers argue, compete, or fall in love on camera. But reality TV isn’t “real” at all—it’s carefully crafted chaos, designed to keep you hooked. Producers manipulate stories, stir up conflict, and edit scenes to make the drama irresistible. But beyond the entertainment, what’s it actually doing to our brains? In this episode, hosts Donald Miller and Kyle Reed break down why reality TV works—and why we can’t look away. They explore the psychology behind our obsession with drama, the tricks producers use to keep us engaged, and how reality TV has shaped everything from social media to politics. Plus, they reveal the surprising ways it’s rewiring our attention spans and expectations of real life. Tune in for a revealing look at the power (and the price) of reality TV. -- Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books!
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#9: Michelin Star—How a Tire Company Created the Most Prestigious Award in Food
03/03/2025
#9: Michelin Star—How a Tire Company Created the Most Prestigious Award in Food
The Michelin Star is a restaurant rating system so powerful that a single star can launch careers, change cities, and even break chefs. So what makes one restaurant just “good” and another Michelin-worthy? The path to earning a Michelin Star isn’t just about making great food—it’s about precision, consistency, and a relentless pursuit of excellence. But why do these stars hold so much weight? Today’s episode pulls back the curtain on the fascinating world of Michelin Stars. Hosts Don and Kyle explore how a tire company unexpectedly shaped the fine dining industry, why chefs dedicate their lives to earning (or desperately holding onto) these elusive stars, and what truly sets Michelin-caliber restaurants apart. Along the way, they share their own experiences—from unassuming hole-in-the-wall joints to world-famous dining rooms—and break down whether the chase for a star is worth the sacrifice. Listen in for a compelling look at the prestige, pressure, and obsession that fuel the Michelin Star legacy. -- Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books!
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#8: Amazon—The Crazy Business Strategies that Rewired Our Brains and Changed Shopping Forever
02/24/2025
#8: Amazon—The Crazy Business Strategies that Rewired Our Brains and Changed Shopping Forever
Amazon didn’t just change how the world shops—it rewired our brains. Suddenly, driving to a store for light bulbs feels like a huge chore. Need cat food? Click. New coffee maker? Click. A hat with antlers for your Halloween costume? It’ll be at your door by 5 p.m. Love it or hate it, Amazon’s success lies in its relentless focus on the customer. It turned convenience into an art form. The real question is: how did they pull it off, and what can we learn from them? In today's episode, Donald Miller and Kyle Reed dissect the magic (and madness) behind Amazon’s rise. From Jeff Bezos’s obsession with customer experience to why two-pizza teams might be the secret to innovation, they explore what makes Amazon unstoppable. Tune in to find out how one company reshaped retail, rewrote the rules of business, and filled your house with way too many cardboard boxes. -- Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books!
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#7: Comedians—The Science and Strategy Behind the Funniest People on Earth
02/17/2025
#7: Comedians—The Science and Strategy Behind the Funniest People on Earth
Making people laugh looks effortless, but behind every joke is an incredible amount of work and strategy. Great comedians deliver far more than entertainment—they offer a masterclass in human connection. They say the things we’re afraid to say, challenge cultural norms, and turn life’s absurdities into something we can laugh at. The best comedians have the power to shape culture and influence how we see the world. So, what makes them so effective? In this episode, Donald Miller and Kyle Reed dive into the craft, psychology, and business behind comedy. From Jerry Seinfeld’s relentless perfectionism to Nate Bargatze’s strategic rise, they uncover what makes comedians great, why their jokes land, and how they build massive audiences. Whether you’re a casual fan or a stand-up junkie,tune in to learn how comedy transforms the everyday into something unforgettable. -- Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books!
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#6: Valentine’s Day—The Surprising Economics and Evolution of Love’s Biggest Day
02/10/2025
#6: Valentine’s Day—The Surprising Economics and Evolution of Love’s Biggest Day
Every February 14th, millions of people rush out to buy heart-shaped chocolates, overpriced roses, and mass-produced cards, turning Valentine’s Day into a global cash grab. But how did a once obscure tradition become a billion-dollar industry? Whether you adore the holiday or roll your eyes at its commercialism, one thing is certain—it works. So, what makes this day so powerful, and why do we keep celebrating it year after year? In this week’s episode, hosts Donald Miller and Kyle Reed explore the unexpected history of Valentine’s Day, from its ancient pagan roots to its modern commercial dominance. They unpack the psychology behind our grand romantic gestures and why the greeting card and chocolate industries owe their success to one man’s brilliant idea. Tune in to discover how romance, commerce, and culture combined to create love’s biggest day. -- Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . is now available! Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available! In a world filled with constant, on-demand distractions, it’s harder than ever for businesses to cut through the noise and connect with their customers. Building a StoryBrand 2.0 equips you with the proven, perfected StoryBrand framework, giving you the tools to clarify your message and effectively engage your audience. This updated edition, Donald Miller deepens the original teachings with new insights and cutting-edge tools to transform how you communicate your unique value, helping your business stand out and grow. Order Building a StoryBrand 2.0 now on or wherever you buy books!
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#5: Stories—The Survival Tool Hardwired into Every Human
02/03/2025
#5: Stories—The Survival Tool Hardwired into Every Human
Every day, we’re surrounded by stories—on social media, in conversations, and even in our own heads. But have you ever stopped to wonder why stories are so powerful? They connect us, help us make sense of the world, and have been humanity’s most effective tool for survival. But how do they work their magic, and what happens when they’re used to manipulate rather than inspire? In this episode, hosts Donald Miller and Kyle Reed break down why stories are more than just entertainment—they’re a survival mechanism hardwired into our brains. You’ll learn how storytelling influences everything from personal relationships to cult-like movements. Listen in to discover why stories are the key to living a more meaningful and intentional life. -- Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . is now available! Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available! In a world filled with constant, on-demand distractions, it’s harder than ever for businesses to cut through the noise and connect with their customers. Building a StoryBrand 2.0 equips you with the proven, perfected StoryBrand framework, giving you the tools to clarify your message and effectively engage your audience. This updated edition, Donald Miller deepens the original teachings with new insights and cutting-edge tools to transform how you communicate your unique value, helping your business stand out and grow. Order Building a StoryBrand 2.0 now on or wherever you buy books!
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#4: Football—Why It Became America’s Favorite Ritual
01/27/2025
#4: Football—Why It Became America’s Favorite Ritual
Football has a powerful grip on its fans, but have you ever stopped to think about why it works so well? Football has a remarkable history of uniting friends and families across generations. From the build-up to game day and the epic rivalries to the emotional highs-and-lows of every play, football delivers both the thrill of competition and the comfort of community. But what actually makes it so captivating? In this week’s episode, hosts Donald Miller and Kyle Reed are joined by Will Guidara, bestselling author of Unreasonable Hospitality and devoted Bills fan, to unpack the mechanics of football’s success. From its masterful storytelling structure to its role as a modern-day tribal tradition, they explore why football continues to dominate in a world of endless entertainment options. Tune in for insights that’ll deepen your appreciation for the sport—even if you only watch the Super Bowl for the snacks and half-time shows. -- Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . is now available! Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available! In a world filled with constant, on-demand distractions, it’s harder than ever for businesses to cut through the noise and connect with their customers. Building a StoryBrand 2.0 equips you with the proven, perfected StoryBrand framework, giving you the tools to clarify your message and effectively engage your audience. This updated edition, Donald Miller deepens the original teachings with new insights and cutting-edge tools to transform how you communicate your unique value, helping your business stand out and grow. Order Building a StoryBrand 2.0 now on or wherever you buy books!
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#3: Thought Leaders—How Innovative Thinkers Build a Following and Shape Modern Culture
01/20/2025
#3: Thought Leaders—How Innovative Thinkers Build a Following and Shape Modern Culture
Thought leaders influence the way we see the world, solve problems, and make decisions. But what makes someone a true thought leader? Are they original thinkers with unique worldviews, or can they be curators sharing their opinions and amplifying others’ ideas? With the rise of social media, it’s harder than ever to tell the difference. So how can we separate the trailblazers from those simply echoing the ideas of others? In this week’s episode, hosts Donald Miller and Kyle Reed unpack the art of thought leadership. They break down what sets true thought leaders apart, why their ideas stick, and how they inspire action on a deeper, almost tribal level. You’ll also learn the 3 steps to take if you want to become a thought leader yourself! Listen in and learn what makes thought leaders so influential and why their ideas catch fire. -- Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . is now available! Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available! In a world filled with constant, on-demand distractions, it’s harder than ever for businesses to cut through the noise and connect with their customers. Building a StoryBrand 2.0 equips you with the proven, perfected StoryBrand framework, giving you the tools to clarify your message and effectively engage your audience. This updated edition, Donald Miller deepens the original teachings with new insights and cutting-edge tools to transform how you communicate your unique value, helping your business stand out and grow. Order Building a StoryBrand 2.0 now on or wherever you buy books!
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#2: Top Gun Maverick—The Strategy Behind Its Billion-Dollar Success
01/13/2025
#2: Top Gun Maverick—The Strategy Behind Its Billion-Dollar Success
Some movies capture lightning in a bottle, but few soar as high as Top Gun: Maverick. With $1.4 billion in global earnings and record-breaking attendance post-pandemic, this film didn’t just work—it dominated. But why? Was it the nostalgia, the perfectly executed hero’s journey, or the relentless determination of its star, Tom Cruise? At a time when theaters struggled, Maverick reminded us why blockbuster films exist. It delivered spectacle, heart, and a story that resonated across generations. In this episode of Why That Worked, Donald Miller and Kyle Reed dissect the secrets behind Top Gun: Maverick's explosive success. From Tom Cruise’s strategic career moves to the timeless storytelling formulas that shaped the film, they reveal the mechanics that made it a cultural and financial phenomenon. Tune in to learn how this movie became a masterclass in grabbing people’s attention and how its lessons apply far beyond Hollywood. -- Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . is now available! Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available! In a world filled with constant, on-demand distractions, it’s harder than ever for businesses to cut through the noise and connect with their customers. Building a StoryBrand 2.0 equips you with the proven, perfected StoryBrand framework, giving you the tools to clarify your message and effectively engage your audience. This updated edition, Donald Miller deepens the original teachings with new insights and cutting-edge tools to transform how you communicate your unique value, helping your business stand out and grow. Order Building a StoryBrand 2.0 now on or wherever you buy books!
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#1: Frameworks—The Invisible Structure Behind Every Great Idea
01/06/2025
#1: Frameworks—The Invisible Structure Behind Every Great Idea
Whether you realize it or not, frameworks structure the world around us. They help us make decisions faster, simplify complex processes, and are the reason so many bestselling books and billion-dollar businesses succeed. Without clear frameworks, progress can feel chaotic and goals seem unattainable. So, why are frameworks so effective, and how can you create one to make life and business simpler? In this debut episode of Why That Worked, hosts Donald Miller and Kyle Reed dive into the art and science of frameworks. They break down why frameworks are the driving force behind countless world-changing ideas and reveal how thought leaders, entrepreneurs, or anyone aiming for more clarity can leverage them. Listen in and discover how to turn your ideas into actionable frameworks that inspire success. Unlock the power of a framework that works—the StoryBrand Framework at . Trusted by thousands of businesses to create clear, effective messaging, it’s your turn to put it to work. Go to to have it write your marketing and messaging assets for you! -- Building a StoryBrand 2.0 is Now Available Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available! In a world filled with constant, on-demand distractions, it’s harder than ever for businesses to cut through the noise and connect with their customers. Building a StoryBrand 2.0 equips you with the proven, perfected StoryBrand framework, giving you the tools to clarify your message and effectively engage your audience. This updated edition, Donald Miller deepens the original teachings with new insights and cutting-edge tools to transform how you communicate your unique value, helping your business stand out and grow. Order Building a StoryBrand 2.0 now on or wherever you buy books!
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Why That Worked PREVIEW—A New Podcast You Can’t Miss
12/30/2024
Why That Worked PREVIEW—A New Podcast You Can’t Miss
Starting January 6, 2025, the Business Made Simple Podcast feed will become home to an exciting new show: Why That Worked – Presented by StoryBrand.ai, hosted by Donald Miller, creator of the StoryBrand framework. Have you ever wondered why some brands, trends, or products become massive successes while others fade into obscurity? That’s exactly what this podcast will explore. Each week, Donald Miller, creator of the StoryBrand framework, and co-host Kyle Reed uncover the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success. In this preview, you'll hear Don and Kyle dive into “Why Frameworks Work.” From the StoryBrand Framework to recipes for baking bread, frameworks are everywhere, and they’re the backbone of success. Start learning what makes them so effective and how to create and use frameworks to elevate your own business. Don’t miss this new way to think about success—and how to achieve it. Make sure to follow this feed so you don't miss a single episode of Why That Worked – Presented by StoryBrand.ai, starting Monday, January 6th, 2025! Go to and join the waitlist to get immediate access to the app when it launches January 14, 2025.
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#207: Geoff Woods—How to Use AI as a Strategic Partner to Grow Your Business
12/30/2024
#207: Geoff Woods—How to Use AI as a Strategic Partner to Grow Your Business
AI is revolutionizing the way businesses operate—but how do you harness it effectively without getting lost in the noise? In this final episode of the Business Made Simple Podcast, Bobby Richards and James Sweeting sit down with Geoff Woods, author of The AI-Driven Leader, to unpack the practical ways small business owners can leverage AI as a strategic thought partner. Geoff shares the essential mindset shifts needed to embrace AI, from reframing limiting beliefs to asking the right questions that unlock its true potential. Discover how prompts like “How can AI help me solve this problem?” can help you design AI interactions that enhance decision-making, streamline workflows, and uncover non-obvious solutions. As we wrap up the Business Made Simple Podcast, we want to thank you for joining us on this incredible journey of becoming better business owners. This final episode offers actionable strategies to help you adopt AI, amplify your impact, and future-proof your business—proving it’s never the end, just the beginning of what's next. Access more resources from Geoff at . -- BIG NEWS! After three amazing years, the Business Made Simple Podcast will be ending, and starting January 6, 2025, this feed will become home to an exciting new show: Why That Worked – Presented by , hosted by Donald Miller. It’s been an honor providing you with the tools and frameworks to help you become a better business owner, and this new podcast will continue giving incredible value with actionable insights you can immediately apply. Stay subscribed to this feed so you don’t miss a single episode of Why That Worked starting January 6, 2025! FIND AND FOLLOW US ON INSTAGRAM:
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#206: Hal Elrod—Simple Morning Habits That Can Change Your Life Before Breakfast
12/23/2024
#206: Hal Elrod—Simple Morning Habits That Can Change Your Life Before Breakfast
Life’s curveballs can leave you feeling out of control, burned out, and off your game. And when your mornings feel chaotic, the rest of your day never seems to recover. Most people start their day hitting snooze, reacting to problems, and dragging themselves to work. But what if you could take back your mornings and start every day with clarity, purpose, and motivation? Imagine how much more you could accomplish if you were already firing on all cylinders before 9 a.m. In this week’s episode, Bobby Richards and James Sweeting sit down with Hal Elrod, best-selling author of The Miracle Morning. Hal shares the powerful SAVERS framework — 6 daily habits that can revitalize your mornings and change your life. You’ll learn how to overcome adversity, build emotional resilience, and design a morning routine that supports your mental, emotional, and physical well-being. Listen in to discover how a small shift in the first hours of your day can spark massive change in your life and business! Go to to learn how to start upgrading your morning routine. -- BIG NEWS! After three amazing years, the Business Made Simple Podcast will be ending, and starting January 6, 2025, this feed will become home to an exciting new show: Why That Worked – Presented by , hosted by Donald Miller. It’s been an honor providing you with the tools and frameworks to help you become a better business owner, and this new podcast will continue giving incredible value with actionable insights you can immediately apply. Stay subscribed to this feed so you don’t miss a single episode of Why That Worked starting January 6, 2025! FIND AND FOLLOW US ON INSTAGRAM:
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#205: Dan Martell—How to Buy Back Your Time So You Can Earn More While Working Way Less
12/16/2024
#205: Dan Martell—How to Buy Back Your Time So You Can Earn More While Working Way Less
Countless business owners unknowingly build a “prison” around themselves — a business that only works if they’re doing all the work. Every problem is their problem. Every fire is their fire. They’re working 60, 70, 80 hours a week — and for what? This is the hidden trap that swallows countless business owners whole. Here’s the truth: if you don’t break out of this cycle, you’ll end up resenting the very thing you created. So how can you effectively hand off critical tasks without your business falling apart? In today’s episode, hosts Bobby Richards and James Sweeting sit down with Dan Martell, one of the most sought-after business coaches and author of "Buy Back Your Time," to discuss how to escape the owner’s trap. Dan shares his practical strategies and frameworks like the Buyback Principle, the 10-80-10 Rule, and the Camcorder Method — all designed to help you step back, scale up, and love your business again. If you’ve ever felt like your business owns you, tune in and learn how to regain control, grow sustainably, and finally build a business you don’t grow to hate. -- BIG NEWS! After three amazing years, the Business Made Simple Podcast will be ending, and starting January 6, 2025, this feed will become home to an exciting new show: Why That Worked – Presented by , hosted by Donald Miller. It’s been an honor providing you with the tools and frameworks to help you become a better business owner, and this new podcast will continue giving incredible value with actionable insights you can immediately apply. Stay subscribed to this feed so you don’t miss a single episode of Why That Worked starting January 6, 2025! FIND AND FOLLOW US ON INSTAGRAM:
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#204: David Kessler—Why ADHD Minds Are Exceptionally Wired for Entrepreneurial Success
12/09/2024
#204: David Kessler—Why ADHD Minds Are Exceptionally Wired for Entrepreneurial Success
Running a business is hard enough without feeling like your own brain is working against you. If ADHD has you stuck in cycles of procrastination, perfectionism, or overwhelm, you might wonder if you’ll ever get a handle on your own productivity. Many entrepreneurs struggle to balance their creative bursts with the structure and discipline needed for success. So how do you work with your brain instead of against it? And what if the quirks of ADHD are actually your greatest asset? In this episode, hosts Bobby Richards and James Sweeting sit down with David Kessler, co-founder of the Willow Center for Integrative Health and co-host of the , to unpack the connection between ADHD and entrepreneurship. You’ll learn practical strategies for creating flexible structures, breaking free from shame spirals, and leaning into your unique work style to unlock your full potential. Listen in and learn how to use ADHD as an asset, not a barrier, to thrive in both business and life. Get free access to the Something Shiny ADHD Focus & Flow Finder at . -- BIG NEWS! After three amazing years, the Business Made Simple Podcast will be ending, and starting January 6, 2025, this feed will become home to an exciting new show: Why That Worked – Presented by , hosted by Donald Miller. It’s been an honor providing you with the tools and frameworks to help you become a better business owner, and this new podcast will continue giving incredible value with actionable insights you can immediately apply. Stay subscribed to this feed so you don’t miss a single episode of Why That Worked starting January 6, 2025! Need proven strategies and actionable tactics to drive your coaching business and make a bigger impact on more people in 2025? Don't miss our upcoming How to Land 5 High-Value Clients in the Next 30 Days, hosted by Donald Miller and Michael Hyatt, on December 12, 2024 at 10am CST. Register now at . FIND AND FOLLOW US ON INSTAGRAM:
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Introducing Why That Worked – Presented by StoryBrand.AI | Coming January 6th
12/03/2024
Introducing Why That Worked – Presented by StoryBrand.AI | Coming January 6th
Get ready for an all-new podcast experience! Why That Worked – Presented by launches January 6th. Have you ever wondered why some brands, trends, and campaigns succeed while others fall flat? Host Donald Miller dives deep into the strategies behind today’s biggest successes, breaking them down into actionable insights you can use. Whether you're a business owner, marketer, or just someone fascinated by the "why" behind success, this show is for you. The first episode drops Monday, January 6th, right here. Don’t miss it—subscribe now wherever you listen to podcasts to stay in the loop!
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#203: Cathy Heller—How to Reimagine Success and Create Abundance in Your Life
12/02/2024
#203: Cathy Heller—How to Reimagine Success and Create Abundance in Your Life
What if the secret to abundance isn’t found in chasing external success but in reframing how you see and approach your life and business? For so many of us, achieving more doesn’t always equate to feeling fulfilled. How can you shift your mindset and embrace the abundance already around you? In this week’s episode, Cathy Heller, author of Abundant Ever After, talks with hosts Bobby Richards and James Sweeting and shares how reframing your relationship with abundance can transform your life and business. Cathy unpacks why aligning with your authentic self leads to true joy and creativity, how generosity can create immediate abundance, and why fulfillment starts with changing how you define success. Tune in for practical strategies to unlock a deeper connection to your purpose, your work, and the abundance waiting for you. Get Cathy’s new book, Abundant Ever After, along with exclusive bonuses, at . -- BIG NEWS! After three amazing years, the Business Made Simple Podcast will be ending, and starting January 6, 2025, this feed will become home to an exciting new show: Why That Worked – Presented by , hosted by Donald Miller. It’s been an honor providing you with the tools and frameworks to help you become a better business owner, and this new podcast will continue giving incredible value with actionable insights you can immediately apply. Stay subscribed to this feed so you don’t miss a single episode of Why That Worked starting January 6, 2025! Need proven strategies and actionable tactics to drive your coaching business and make a bigger impact on more people in 2025? Don't miss our upcoming How to Land 5 High-Value Clients in the Next 30 Days, hosted by Donald Miller and Michael Hyatt, on December 12, 2024 at 10am CST. Register now at . FIND AND FOLLOW US ON INSTAGRAM:
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#202: Sean Cannell—YouTube Strategies That Actually Work for Coaches
11/25/2024
#202: Sean Cannell—YouTube Strategies That Actually Work for Coaches
BIG NEWS! After three amazing years, the Business Made Simple Podcast will be ending, and starting January 6, 2025, this feed will become home to an exciting new show: Why That Worked – Presented by , hosted by Donald Miller. It’s been an honor providing you with the tools and frameworks to help you become a better business owner, and this new podcast will continue giving incredible value with actionable insights you can immediately apply. Stay subscribed to this feed so you don’t miss a single episode of Why That Worked starting January 6, 2025! -- YouTube is more than a platform for cat videos and viral dance trends—it’s a powerful tool for scaling your coaching business. Yet for many coaches, building a presence on YouTube feels overwhelming. You spend hours creating videos, but the results don’t seem to match your efforts. Views trickle in, and the idea of turning YouTube into a source of revenue seems out of reach. How can you create content that not only grows your audience but also grows your business? In this week’s episode, Donald Miller sits down with Sean Cannell, YouTube strategist and CEO of Think Media, to uncover how YouTube can be a game-changing asset for your coaching business. Sean shares his proven strategies for making impactful videos, building trust with your audience, and creating multiple income streams—even if you’re starting with zero subscribers. Listen in for practical steps on how to leverage YouTube as a tool for business growth. For more, check out Sean’s incredible book YouTube Secrets on Amazon: Visit the Think Media YouTube channel for actionable tips to build your channel and grow your business: -- Need proven strategies and actionable tactics to drive your coaching business and make a bigger impact on more people in 2025? Don't miss our upcoming How to Land 5 High-Value Clients in the Next 30 Days, hosted by Donald Miller and Michael Hyatt, on December 12, 2024 at 10am CST. Register now at . FIND AND FOLLOW US ON INSTAGRAM:
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#201: The One Thing You Might Be Overlooking That Fuels Customer Loyalty
11/18/2024
#201: The One Thing You Might Be Overlooking That Fuels Customer Loyalty
Delivering exceptional customer service can feel taxing, especially when you’re juggling multiple roles in your business. It’s easy to think that “good enough” is sufficient, but the truth is, it’s the small, thoughtful actions that leave the biggest impact on your customers. If you’ve ever struggled with handling tough customer interactions or wondered how to wow your clients without breaking the bank, you’re not alone. What if elevating your customer experience could be simpler (and more affordable) than you think? In this episode, hosts Bobby Richards and James Sweeting sit down with Kelley Kirker, Director of Customer Experience at Business Made Simple, to reveal practical strategies for transforming customer interactions from ordinary to extraordinary. Learn how to streamline your processes, respond quickly with empathy, and surprise customers in ways that build trust and word-of-mouth marketing. Tune in and get actionable steps to create a standout customer experience that drives real business growth. -- FIND OUT YOU CAN START AND GROW A SUCCESSFUL COACHING BUSINESS AT . FIND AND FOLLOW US ON INSTAGRAM:
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#200: The 4-Part Health Check Your Business Needs to Stay Strong (Even During Explosive Growth)
11/11/2024
#200: The 4-Part Health Check Your Business Needs to Stay Strong (Even During Explosive Growth)
When your business starts to scale, growth brings new opportunities—and new complexities. As they say, “New level, new devil.” While rapid growth is exciting, it can also lead to misalignment, confusion, and burnout without the right checks in place. To keep your team focused, your mission clear, and your growth sustainable, you need a proactive approach. In this episode, host Bobby Richards talks with Tyler Ginn, President of CoachBuilder and Business Made Simple, who reveals a 4-part health check that’s become a game-changer for scaling businesses. Tyler’s framework—covering mission, processes, people, and results—keeps you ahead of potential pitfalls and helps you steer your company confidently through change. If you’re feeling the growing pains of success or want a proven strategy to keep your business on track, listen in to get the tools you need to lead with clarity and intention. -- FIND OUT YOU CAN START AND GROW A SUCCESSFUL COACHING BUSINESS AT . FIND AND FOLLOW US ON INSTAGRAM:
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#199: Michael Hyatt & Will Guidara—How Top Coaches Are Scaling Fast with These New Frameworks
11/04/2024
#199: Michael Hyatt & Will Guidara—How Top Coaches Are Scaling Fast with These New Frameworks
If you’re in the coaching business, you know it’s not enough to just find clients. You’ve got to help them get real results that make a difference. But without a proven system, that’s easier said than done. A lot of coaches end up frustrated, watching their clients stall out. So, what if you could skip the trial and error and go straight to what works? In this episode, Donald Miller talks with Michael Hyatt, founder of Full Focus, and Will Guidara, author of Unreasonable Hospitality, about their newly launched certifications on the CoachBuilder platform. Michael’s Full Focus Planner Certification gives coaches a simple, effective way to help clients get set and achieve their biggest goals. While Will’s Unreasonable Hospitality Certification teaches you how to create unforgettable client experiences. Both certifications provide ready-made frameworks, teaching material, and marketing assets, allowing you to skip the trial and error and go straight to what works. Listen in and learn how you can gain a major competitive edge with these 2 powerful certifications. Find out how to grow your coaching business at . -- STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE US COACH THROUGH IT ON THE SHOW: ORDER COACH BUILDER, DONALD MILLER'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: . FIND AND FOLLOW US ON INSTAGRAM:
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#198: Donald Miller Returns—The Simple Framework that Will Revolutionize the Way You Coach Small Businesses
10/28/2024
#198: Donald Miller Returns—The Simple Framework that Will Revolutionize the Way You Coach Small Businesses
As a business coach, you might have all the passion and wisdom in the world, but if you don’t have a clear, step-by-step framework, things can get messy—fast. Without a reliable system, helping your clients get consistent, meaningful results is essentially a gamble. You end up reinventing the wheel for each client which creates an exhausting grind for you and an unpredictable experience for your clients. So, how do you move from just giving good advice to offering a proven, repeatable system that guarantees results? In today’s episode, Donald Miller returns to share how the Small Business Flight Plan Certification can transform the way business coaches deliver value. This certification gives you a plug-and-play system to help small business owners grow, stabilize, and scale. Don breaks down his signature airplane metaphor, turning complex growth strategies into an easy-to-follow framework that works. You’ll learn how to guide your clients through every key area of their business—from leadership and marketing to cash flow and operations. Tune in if you're ready to help your clients achieve long-term growth with clarity and confidence! f you're ready to turn your expertise into a profitable coaching business, head to to schedule a call where we’ll answer all your questions and help you determine if the Coach Builder framework is the right fit for you. -- STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE US COACH THROUGH IT ON THE SHOW: ORDER COACH BUILDER, DONALD MILLER'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: . FIND AND FOLLOW US ON INSTAGRAM:
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#197: Seth Godin—How to Craft a Business Strategy that Future-Proofs Your Brand
10/21/2024
#197: Seth Godin—How to Craft a Business Strategy that Future-Proofs Your Brand
Feeling overwhelmed by your to-do list? Download The Small Business Owner’s Quickstart Checklist for free at and start streamlining your operations, clarifying your message, and building a business that works for you. -- If you think more followers or a bigger ad budget will fix your business, think again. Too often, business owners mistake tactics for strategy. They focus on short-term wins—like growing a social media following or driving quick sales—but forget to ask the most important question: “Where are we going?” Without a clear strategy, all the marketing and tactics in the world won’t save you. What if, instead of searching for the next quick fix, you defined where you’re headed and why? In this week’s episode, host James Sweeting talks with bestselling author and marketing guru Seth Godin about his new book This is Strategy. Seth breaks down how business owners can build a strategy that acts like a compass, guiding them even when the business landscape shifts. He reveals the 4 key elements of any successful strategy and how they can transform your business. You’ll also learn how to prioritize long-term thinking, define who you serve, and make tough decisions when it's time to pivot. Listen in and start steering your business with clarity and intention. Order This is Strategy at . -- STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE US COACH THROUGH IT ON THE SHOW: READY TO TURN YOUR EXPERTISE INTO A PROFITABLE COACHING BUSINESS? SCHEDULE A CALL WHERE WE'LL ANSWER ALL YOUR QUESTIONS AND HELP YOU DETERMINE IF THE COACH BUILDER FRAMEWORK IS THE RIGHT FIT FOR YOU: IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: . FIND AND FOLLOW US ON INSTAGRAM:
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#196: Donald Miller—How to Stop Giving Free Advice and Start Charging for Your Expertise
10/14/2024
#196: Donald Miller—How to Stop Giving Free Advice and Start Charging for Your Expertise
How do you start charging for your advice without feeling weird about it? A lot of business owners have the expertise to coach others, but turning that knowledge into a successful coaching business can feel daunting and awkward. How do you know if what you’re offering is worth the price? The real challenge isn’t what you know—it’s learning how to package that knowledge into something people are willing to pay for. Without a clear plan, it’s easy to get stuck in “free advice” mode and miss the opportunity to build a business around the insights you already have. In today’s episode, hosts Bobby Richards and James Sweeting talk with Business Made Simple’s very own Donald Miller, creator of the Coach Builder framework, to give you a clear, step-by-step plan for building a thriving coaching business. Don lays out 8 essential steps that will help you professionalize your coaching, confidently charge for your expertise, and grow your business. If you’ve ever wondered how to make the leap from giving free advice to getting paid for what you know, this episode gives you the tools to make it happen. Listen in and learn how to transform the expertise you already have into a profitable revenue stream! If you're ready to turn your expertise into a profitable coaching business, head to to schedule a call where we’ll answer all your questions and help you determine if the Coach Builder framework is the right fit for you. -- STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE US COACH THROUGH IT ON THE SHOW: ORDER COACH BUILDER, DONALD MILLER'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: . FIND AND FOLLOW US ON INSTAGRAM:
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#195: How to Get Over Your Camera Fears and Be Yourself on Video
10/07/2024
#195: How to Get Over Your Camera Fears and Be Yourself on Video
Feeling overwhelmed by your to-do list? Download The Small Business Owner’s Quickstart Checklist for free at and start streamlining your operations, clarifying your message, and building a business that works for you. -- Video marketing can do wonders for your business—if you're comfortable getting on camera. For many, though, creating videos feels awkward and overwhelming. We freeze up, obsess over tiny details, or just have no idea where to start, leaving us feeling defeated before we even hit record. If you’re tired of watching hours of footage, only to realize you didn’t get what you needed, or you just hate how you sound and look on camera, you’re not alone. But there’s a better way to approach it that will make your video creation smoother and your personality shine through. In today’s episode, hosts Bobby Richards and James Sweeting sit down with Abby Walla and David Storch, Hollywood film professionals and co-founders of Crushing It On Camera. They introduce their proven “Hollywood Method” to help you get comfortable on camera, using simple techniques to deliver content authentically. Whether you’re shooting a short reel or a 30-minute webinar, you’ll learn how to leave behind the stress of scripts or endless retakes. Abby and David teach you how to get prepared, bullet-point ideas, and stay natural. Listen in and learn how to feel confident, authentic, and genuinely excited to create video content. Go to to access Abby and David's free Hollywood Method webinar. -- STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE US COACH THROUGH IT ON THE SHOW: ORDER COACH BUILDER, DONALD MILLER'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: . FIND AND FOLLOW US ON INSTAGRAM:
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