The StoryBrand Podcast
Hosted by Donald Miller, bestselling author of Building a StoryBrand and CEO of StoryBrand, the StoryBrand Podcast helps business owners and marketers clarify their message so customers listen, trust, and buy. Each episode delivers practical strategies to help you cut through the noise, fix confusing marketing, and grow your business. From messaging and positioning to sales funnels, websites, email campaigns, and content that converts, Don breaks down what actually works and why. If you want more sales, better marketing, and a business people love to buy from, this podcast will show you how.
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#88: Build a Personal Brand to Beat the Trust Recession with Laura Higgins
09/07/2026
#88: Build a Personal Brand to Beat the Trust Recession with Laura Higgins
If you want to stand out in our trust recession: start a personal brand. In this episode Donald Miller talks with brand coach Laura Higgins to discuss how (and why) to start a personal brand. They go into a lot of detail about finding your voice, choosing topics, generating ideas, the right balance of vulnerability and professionalism, and when to know it's time for you to step up to the mic. If you're a creative looking to scale your business, book a session with Laura: ---------------------- If you ever wonder why some marketing instantly grabs your attention while the rest gets ignored, know that it's not about luck. It's not about a bigger budget. The marketing that works follows just a few simple principles that make it easy to understandable, memorable, and impossible to overlook. That's why StoryBrand has a free guide. The Four Rules of Messaging PDF will teach you those principles and in just a few minutes you'll have a simple but powerful framework for improving every message you create from your website and emails to your ads and sales calls. Download your free copy of The Four Rules of Messaging: ---------------------- Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: Follow on Instagram: Connect on LinkedIn:
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#87: Building a World-Class Accelerated Learning Brand with Jim Kwik
08/31/2026
#87: Building a World-Class Accelerated Learning Brand with Jim Kwik
How would you build a world-class brand around a niche, somewhat intangible service like accelerated learning? Jim Kwik has done just that. Jim is a speaker, podcaster, and bestselling author ("Limitless"), who's become a world-class voice in cognition and accelerated learning. He's worked with Google, Harvard, Nike, Oprah and Elon Musk to name a few. But Jim isn't just a brain expert: he's also an excellent communicator and loves distilling his message into short, powerful statements his community calls "Kwik-isms". In this week's episode, bestselling author Donald Miller sits down with Jim to discuss the in-depth story behind his brand, brainstorm soundbites they can use to make his offer instantly appealing to customers, and Jim shares his process for making sure he uses AI effectively and without turning off his brain. Check out Jim Kwik's newly released book, "Limitless Daily", here: ---------------------- If you ever wonder why some marketing instantly grabs your attention while the rest gets ignored, know that it's not about luck. It's not about a bigger budget. The marketing that works follows just a few simple principles that make it easy to understandable, memorable, and impossible to overlook. That's why StoryBrand has a free guide. The Four Rules of Messaging PDF will teach you those principles and in just a few minutes you'll have a simple but powerful framework for improving every message you create from your website and emails to your ads and sales calls. Download your free copy of The Four Rules of Messaging: ---------------------- Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: Follow on Instagram: Connect on LinkedIn:
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#86: The Reason Most Businesses Fail (SUMMER REPLAY)
08/24/2026
#86: The Reason Most Businesses Fail (SUMMER REPLAY)
Most businesses are losing sales in the first few seconds, not because the offer is weak or the product is bad, but because the message feels like work. When people have to stop and decode your language, they don't lean in. They leave. And if confusion is costing you customers before the conversation even starts, how do you fix it fast? In this week's episode, Donald Miller explains why confusion is the real reason businesses stall and how zero cognitive load messaging helps customers buy. He breaks down the "curse of knowledge," why people say "I'll think about it," and the 3 questions your messaging must answer in seconds. This episode gives you a simple framework to clarify your message so customers engage, trust you, and take action. ---------------------- If you ever wonder why some marketing instantly grabs your attention while the rest gets ignored, know that it's not about luck. It's not about a bigger budget. The marketing that works follows just a few simple principles that make it easy to understandable, memorable, and impossible to overlook. That's why StoryBrand has a free guide. The Four Rules of Messaging PDF will teach you those principles and in just a few minutes you'll have a simple but powerful framework for improving every message you create from your website and emails to your ads and sales calls. Download your free copy of The Four Rules of Messaging: ---------------------- Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: Follow on Instagram: Connect on LinkedIn:
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#85: The Way You're Talking about Your Business Isn't Working (SUMMER REPLAY)
08/17/2026
#85: The Way You're Talking about Your Business Isn't Working (SUMMER REPLAY)
In this episode bestselling author Donald Miller gives you a full masterclass on the StoryBrand framework so you can stop confusing customers and start winning more sales. Don breaks down the 7 sound bites that make messaging land every time, why the brain buys to survive and conserve calories, and how to position yourself as the guide with empathy and authority, and even gives you time to actually get the work done. You'll also get a one-liner exercise you can use at parties, pitches, and on your homepage. Listen in to get the clarity you need to create clear messaging that drives growth. ---------------------- If you ever wonder why some marketing instantly grabs your attention while the rest gets ignored, know that it's not about luck. It's not about a bigger budget. The marketing that works follows just a few simple principles that make it easy to understandable, memorable, and impossible to overlook. That's why StoryBrand has a free guide. The Four Rules of Messaging PDF will teach you those principles and in just a few minutes you'll have a simple but powerful framework for improving every message you create from your website and emails to your ads and sales calls. Download your free copy of The Four Rules of Messaging: ---------------------- Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: Follow on Instagram: Connect on LinkedIn:
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#84: How to Talk so People Like You (SUMMER REPLAY)
08/10/2026
#84: How to Talk so People Like You (SUMMER REPLAY)
Every conversation is shaping your future. The way you show up affects whether people trust you, remember you, recommend you, or just move on. Connection isn't a soft skill on the sidelines of success. It's what opens doors. When people feel rushed, ignored, or talked at, they pull back. But when they feel heard, valued, and understood, they lean in. Trust starts to grow, and that trust can change everything from team culture to client relationships to sales. So how do you become more magnetic without sounding fake, forced, or overly polished? This week, Donald Miller shares a simple framework for building trust in everyday conversations. He explains why connection matters as much as competence and breaks down three practical moves. Don shows how rushed energy creates tension, why curiosity builds trust, and how small phrases can make people feel safe and valued. He also shares practical tips to help you ask better questions, make people feel seen, and stay calm in hard conversations. Tune in to learn how to build trust and become someone people want to work with. ---------------------- If you ever wonder why some marketing instantly grabs your attention while the rest gets ignored, know that it's not about luck. It's not about a bigger budget. The marketing that works follows just a few simple principles that make it easy to understandable, memorable, and impossible to overlook. That's why StoryBrand has a free guide. The Four Rules of Messaging PDF will teach you those principles and in just a few minutes you'll have a simple but powerful framework for improving every message you create from your website and emails to your ads and sales calls. Download your free copy of The Four Rules of Messaging: ---------------------- Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: Follow on Instagram: Connect on LinkedIn:
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#83: Hook Customers with Primary Messaging, Not Secondary (SUMMER REPLAY)
08/03/2026
#83: Hook Customers with Primary Messaging, Not Secondary (SUMMER REPLAY)
A lot of brands are saying the wrong thing first. They lead with their mission, their story, and their personality, thinking that will make people care. But customers aren't looking for a brand to admire. They're looking for a guide who understands their problem and can help them solve it. When your message starts in the wrong place, your customer tunes out before you ever get a chance to help. How do you know if your brand is leading with the wrong story? In this episode, host Donald Miller breaks down the difference between primary and secondary messaging and explains why that shift changes everything. He shows how to talk about your customer’s problem, communicate why you care, prove you can help, and make the next step clear. Don also shares simple website tests to help customers quickly understand what you offer and why it matters. Tune in to create messaging that drives more sales. Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: Follow on Instagram: Connect on LinkedIn:
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#82: The Secret to Building a Cult-Like Following for Your Brand (SUMMER REPLAY)
07/27/2026
#82: The Secret to Building a Cult-Like Following for Your Brand (SUMMER REPLAY)
Every business wants raving fans. But most end up with something weaker: people who buy once or twice and then move on. In a competitive market, brands that try to please everyone get ignored. When a company doesn’t stand for anything, customers have no reason to care. The brands people truly love give customers something bigger than a product. They create a sense of identity, belonging, and trust. People start to feel like they are part of something. And when that happens, customers stick around, tell their friends, and defend the brand. So what makes people care enough about a brand to proudly stand behind it? In this episode, Donald Miller explains the psychology behind brands that develop loyal, cult-like followings. He shares examples from brands like Milwaukee Tool and RRL to show how strong brands attract loyal customers by clearly standing for something and pushing back against an enemy. Don also looks at public figures like Bernie Sanders, Donald Trump, and Taylor Swift to explain how strong beliefs, clear identity, and shared rituals build devoted communities. Tune in to learn how taking a clear stand can turn your customers into loyal evangelists of your brand. Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: Follow on Instagram: Connect on LinkedIn:
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#81: Using Story and AI to Grow Your Business (SUMMER REPLAY)
07/20/2026
#81: Using Story and AI to Grow Your Business (SUMMER REPLAY)
Today’s replay is about how to use AI and story to grow your business. We all know AI can help you create content faster. But speed alone won’t make your message work. You still need a clear story, a strong strategy, and language that connects with real customers. In this episode, you’ll learn how to combine AI with the StoryBrand framework so your marketing and messaging is faster, clearer, and more effective. Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: Follow on Instagram: Connect on LinkedIn:
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#80: The Five Soundbites Every Business Needs (SUMMER REPLAY)
07/13/2026
#80: The Five Soundbites Every Business Needs (SUMMER REPLAY)
Welcome back to the StoryBrand Replay series as we dive into another episode very much worth revisiting. Today’s replay is about the five soundbites every business needs. The truth is, customers don’t remember paragraphs of information. They remember short, sticky, repeatable phrases. We call those soundbites. And when you know how to create those soundbites, your marketing gets sharper across your website, emails, sales conversations, and socials. In this episode, you’ll hear the framework behind 5 soundbites that helped one company make millions, and how you can use the same approach in your own business. Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: Follow on Instagram: Connect on LinkedIn:
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#79: The One Sentence Every Business Owner Needs (SUMMER REPLAY)
07/06/2026
#79: The One Sentence Every Business Owner Needs (SUMMER REPLAY)
This summer, we’re revisiting a handful of our most valuable StoryBrand Podcast episodes to help you clarify your message so you can grow your business. Today’s episode is about your elevator pitch. Most people explain what they do in a way that’s either too long, too confusing, or too focused on themselves. But when you can clearly explain what you do in one sentence, people understand your value faster. They get it. In this replay, you’ll learn how to create an elevator pitch that makes people lean in, ask questions, and remember your business long after the conversation. Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: Follow on Instagram: Connect on LinkedIn:
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#78: The Simple Tagline Formula That Sells More Every Time (SUMMER REPLAY)
06/29/2026
#78: The Simple Tagline Formula That Sells More Every Time (SUMMER REPLAY)
This summer, we’re replaying some of the most useful episodes from the StoryBrand Podcast — episodes that can help you clarify your message so your marketing can actually drive sales. Most taglines don’t work. They sound clever, but when customers see them, nothing happens. No interest, no sales, just crickets. That’s because most taglines are vague, confusing, or forgettable. And when people have to burn mental calories trying to figure out what your business actually does, they’ll just move on to the next option. If your tagline isn’t clearly offering something your customer wants, it’s not helping you. It’s costing you. So how do you make sure your tagline actually drives results? In this replay host Donald Miller and and former host Kyle Reed break down why most taglines fail and reveal the simple formula that makes a tagline work. You’ll hear real-time critiques of famous (and not-so-famous) taglines, learn how to avoid common mistakes, and get insider tips on crafting a line that actually grows your business. If you’re reworking your own tagline or helping clients with theirs, this episode will give you a practical filter for turning words into revenue. Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: Follow on Instagram: Connect on LinkedIn:
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#77: Want More Sales? Lower the Cognitive Load in Your Marketing (SUMMER REPLAY)
06/22/2026
#77: Want More Sales? Lower the Cognitive Load in Your Marketing (SUMMER REPLAY)
This summer, we’re replaying some of the most useful episodes from the StoryBrand Podcast — episodes that can help you clarify your message so your marketing can actually drive sales. Today’s replay is about cognitive load. The idea is simple: It basically means if your marketing makes people think too hard, they don’t buy. This episode dives into the science behind why that is. You’ll learn how high cognitive load messaging is hurting your business, and how to make your message easier to understand, remember, and act on. Donald Miller breaks down the concept of “cognitive load” and how it silently kills marketing efforts. You’ll learn how to simplify your messaging, why “putting the cookies on the lower shelf” works, and how a billion-dollar company shifted gears by making its value proposition crystal clear. Whether you're running a political campaign, pitching investors, or just trying to sell more sweaters, this episode shows you how to make your message lighter, clearer, and more effective without dumbing it down. Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: Follow on Instagram: Connect on LinkedIn:
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#76: Why Telling Your Story Will Not Grow Your Business (SUMMER REPLAY)
06/15/2026
#76: Why Telling Your Story Will Not Grow Your Business (SUMMER REPLAY)
This summer, we’re bringing back a few of our most valuable StoryBrand Podcast episodes, the ones we believe are worth hearing more than once. Today’s replay is all about one of the biggest mistakes businesses make with their messaging, which is trying to tell their own story instead of inviting the customer into a story. If your marketing feels clear to you but still isn’t converting, this episode will help you diagnose why. You’ll learn how to stop making your company the hero and start positioning your customer as the hero instead. Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: Follow on Instagram: Connect on LinkedIn:
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#75: How to Negotiate When Nice Stops Working
06/08/2026
#75: How to Negotiate When Nice Stops Working
Most people walk into a negotiation hoping reason will win. Then the other side throws a punch, and suddenly your “win-win” mindset starts costing you money, leverage, and sleep. Whether you’re dealing with a tough client, a legal threat, or a conflict that got personal fast, you need to know what kind of negotiation you’re actually in. So how do you protect the relationship without getting steamrolled? In this episode, host Donald Miller sits down with John Lowry, negotiation expert and author of Negotiation Made Simple, to talk about what to do when nice stops working. John explains how to spot competitive negotiators, use power without letting your ego drive, and shift a stuck conversation toward a smarter outcome. You’ll learn when to accommodate, when to compete, and when to hit pause before the whole thing blows up. Listen in to learn the skills to turn a tense negotiation into a better result. Buy "Negotiation Made Simple" here: Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: Follow on Instagram: Connect on LinkedIn:
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#74: How to Ask for the Sale Without Sounding Pushy
06/01/2026
#74: How to Ask for the Sale Without Sounding Pushy
Believing in what you sell is one thing. Asking someone to pay for it is another. When it’s time to talk price, follow up, or close the deal, everything starts to feel awkward. So you wing it, avoid the hard questions, and hope the customer decides on their own. But hope is not a sales strategy. What if selling could feel less like pressure and more like helping someone cross the finish line? In this week's episode, Donald Miller talks with Jonny Holsten, CEO of Bridge Selling and author of Fix Your Broken Sales Calls. Jonny explains why so many sales conversations fall apart and shows you how to guide buyers through a simple “bridge” from pain to purchase. You’ll learn how to ask better questions, qualify without sounding rude, present the right solution, and close the sale without the cringe factor. Listen in to learn how to make sales feel clear, helpful, and a lot less awkward. Buy Jonny's book here: Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: Follow on Instagram: Connect on LinkedIn:
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#73: How One CEO Used Clear Messaging to Scale Past $100M
05/25/2026
#73: How One CEO Used Clear Messaging to Scale Past $100M
Business owners often think growth comes from doing more, offering more, and saying more. But the more you add, the easier it is to confuse customers, muddy your message, and slow down sales. When people don’t understand exactly what you do or why it matters, they move on. So how do you keep your message clear while your business keeps growing? In this episode of the StoryBrand Podcast, Donald Miller talks with Tricia Sciortino, CEO of BELAY, about how the company used clear messaging to grow past $100 million in annual revenue. Tricia shares how BELAY refined its language, avoided confusing customers, and learned to position each service around the real problem it solves. Listen in to learn how the right words can help customers understand your value and buy with confidence. Need help finding the right people to grow your business? Visit: Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: Follow on Instagram: Connect on LinkedIn:
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#72: How to Lead When the Future Feels Unpredictable
05/18/2026
#72: How to Lead When the Future Feels Unpredictable
Most leaders are making decisions in a world that keeps changing faster than their plans can keep up. Tactics expire. Trends fizzle. Teams get confused. And when pressure rises, it’s easy to chase quick wins instead of building on something solid. But what if the best way to grow through uncertainty isn’t to find a better tactic, but to lead from better principles? In this episode, Donald Miller talks with Chase Koch, executive vice president at Koch Industries and co-author of Becoming a Principle-Driven Leader, about what it takes to lead when the stakes are high and the future is uncertain. Chase shares the principles his father, Charles Koch, taught him, the business failures that made those lessons stick, and why knowing what people are truly best at can change everything. Listen in to learn how to make better decisions and run your business with more clarity when everything around you keeps changing. Get Charles and Chase's book, Becoming a Principle-Driven Leader, here: Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: Follow on Instagram: Connect on LinkedIn:
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#71: Brian Hooks—How to Build a Team Around People’s Strengths
05/11/2026
#71: Brian Hooks—How to Build a Team Around People’s Strengths
It’s easy to give up on people when they disappoint us, miss expectations, or don’t seem to fit the role they’re in. But great leaders know people are rarely just “good” or “bad” at work. More often, they’re either understood or misunderstood, positioned well or placed poorly. What would change if you started looking for people’s potential before writing them off? In this episode, host Donald Miller talks with Brian Hooks, CEO of Stand Together and co-author of Believe in People, about how leaders can unlock more value by helping people discover and use their gifts. They discuss building stronger teams, solving social problems from the bottom up, and why believing in people may be one of the most practical leadership decisions you can make. Listen in to learn the secret to putting people in the right role so they can do their best work. Brian's book is out now, get it here: Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: Follow on Instagram: Connect on LinkedIn:
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#70: Dr. Henry Cloud—The 5 Essential Components of Success
05/04/2026
#70: Dr. Henry Cloud—The 5 Essential Components of Success
Anything that works has the same 5 elements behind it. Anything that fails is missing one of those. That is true for businesses, relationships, and personal goals. Most people never stop to ask which piece is broken. They stay busy, execute harder, and measure the wrong things. But success is not random. It follows a pattern. What if achieving your goals comes down to understanding that pattern and making sure every piece is in place? In this episode, Donald Miller sits down with Dr. Henry Cloud to unpack the 5 components behind every successful outcome. They explore why belief matters more than motivation, how your brain filters what’s possible, and why success always leaves clues you can follow. Tune in to learn how to identify what’s missing, focus on what actually moves the needle, and start building momentum toward the future you want. Buy Dr. Henry Cloud's new book now: Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: Follow on Instagram: Connect on LinkedIn:
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#69: Will Guidara—Why Great Service Is Never an Accident
04/27/2026
#69: Will Guidara—Why Great Service Is Never an Accident
Remarkable customer experiences don't happen because someone on your team happened to be in a good mood. They happen when a business decides, in advance, how people should feel at every step. Without that kind of intention, even great companies become forgettable. So how do you design moments customers actually remember and share? In this episode, Donald Miller sits down with Will Guidara, author of Unreasonable Hospitality, to talk about how business owners can turn everyday transactions into memorable moments. Will explains why hospitality is not just for restaurants, how systems can teach your team what “right” looks like, and how his new field guide helps companies build teams, create a culture of excellence, and deliver magic in a deliberate, repeatable way. Listen in to learn how to make customers feel seen and turn that into a competitive advantage. Learn from Will: Will Guidara / Unreasonable Hospitality Unreasonable Hospitality The Field Guide Pre-Meal Newsletter If you want help creating messaging that drives sales, attend the next StoryBrand Your Business Live workshop for direct teaching from Don and hands-on guidance from a StoryBrand certified marketing Guide: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Buy the updated Building a StoryBrand 2.0 https://storybrand.com/building-a-storybrand-book-new/?utm_medium=podcast&utm_source=podcast&utm_campaign=basb2.0&utm_term=sbpod&utm_content=BASB2.0
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#68: Stop Telling Your Story (It's Costing You Customers)
04/20/2026
#68: Stop Telling Your Story (It's Costing You Customers)
A lot of brands are saying the wrong thing first. They lead with their mission, their story, and their personality, thinking that will make people care. But customers aren't looking for a brand to admire. They're looking for a guide who understands their problem and can help them solve it. When your message starts in the wrong place, your customer tunes out before you ever get a chance to help. How do you know if your brand is leading with the wrong story? In this episode, host Donald Miller breaks down the difference between primary and secondary messaging and explains why that shift changes everything. He shows how to talk about your customer’s problem, communicate why you care, prove you can help, and make the next step clear. Don also shares simple website tests to help customers quickly understand what you offer and why it matters. Tune in to create messaging that drives more sales. Connect with Donald Miller on social media: Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!
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#67: The Real Reason Your Business Isn’t Growing
04/13/2026
#67: The Real Reason Your Business Isn’t Growing
Most businesses are losing sales in the first few seconds, not because the offer is weak or the product is bad, but because the message feels like work. When people have to stop and decode your language, they don’t lean in. They leave. And if confusion is costing you customers before the conversation even starts, how do you fix it fast? In this week's episode, Donald Miller explains why confusion is the real reason businesses stall and how zero cognitive load messaging helps customers buy. He breaks down the “curse of knowledge,” why people say “I’ll think about it,” and the 3 questions your messaging must answer in seconds. This episode gives you a simple framework to clarify your message so customers engage, trust you, and take action. Connect with Donald Miller on social media: Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!
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#66: The 3 Tactical Moves That Build Customer Loyalty
04/06/2026
#66: The 3 Tactical Moves That Build Customer Loyalty
If you want your marketing to convert better, join us for StoryBrand Your Business Live, a workshop in Nashville TN May 7th-8th 2026 where Donald Miller will teach you how to create clear messaging and you'll get direct feedback from StoryBrand Certified Guides so you walk out confident that your message connects. These sell out fast so register now at Customer loyalty is often won or lost in the small moments. People come back because of how you make them feel. In a world full of rushed and forgettable service, customers remember businesses that treat them with dignity. They want to feel seen, respected, and cared for. The problem is, many leaders say they want to serve customers well, but they never define what that actually looks like for their team. So how do you create an experience people actually remember? In this episode of the StoryBrand Podcast, Donald Miller breaks down how Chick-fil-A built customer loyalty by making people feel valued. Drawing from his own experience with the company, Don shares 3 practical tactics that communicate respect, from saying “my pleasure” to carrying trays and walking guests to their cars in the rain. This episode will help you create simple, repeatable ways to make customers feel important and keep them coming back. Connect with Donald Miller on social media: Building a StoryBrand 2.0 is now available! Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!
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#65: How to Be More Magnetic in Conversations
03/30/2026
#65: How to Be More Magnetic in Conversations
If you want your marketing to convert better, join us for StoryBrand Your Business Live, a workshop in Nashville TN May 7th-8th 2026 where Donald Miller will teach you how to create clear messaging and you'll get direct feedback from StoryBrand Certified Guides so you walk out confident that your message connects. These sell out fast so register now at Every conversation is shaping your future. The way you show up affects whether people trust you, remember you, recommend you, or just move on. Connection isn’t a soft skill on the sidelines of success. It’s what opens doors. When people feel rushed, ignored, or talked at, they pull back. But when they feel heard, valued, and understood, they lean in. Trust starts to grow, and that trust can change everything from team culture to client relationships to sales. So how do you become more magnetic without sounding fake, forced, or overly polished? This week, Donald Miller shares The Magnetic Conversation Method, a simple framework for building trust in everyday conversations. He explains why connection matters as much as competence and breaks down three practical moves. Don shows how rushed energy creates tension, why curiosity builds trust, and how small phrases can make people feel safe and valued. He also shares practical tips to help you ask better questions, make people feel seen, and stay calm in hard conversations. Tune in to learn how to build trust and become someone people want to work with. Connect with Donald Miller on social media: Building a StoryBrand 2.0 is now available! Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!
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#64: Can a Clear Message Win a War?
03/23/2026
#64: Can a Clear Message Win a War?
If you want your marketing to convert better, join us for StoryBrand Your Business Live, a workshop in Nashville TN May 7th-8th 2026 where Donald Miller will teach you how to create clear messaging and you'll get direct feedback from StoryBrand Certified Guides so you walk out confident that your message connects. These sell out fast so register now at Most leaders make the same mistake: they use too many words. They explain too much, soften the truth, and leave people confused about what matters most. But confused people don’t act. They freeze. The best leaders do something different. They tell the truth, they make the message simple, and they give people words they can repeat. That’s how trust is built, and that’s how people move. In this week's episode, host Donald Miller explores how Winston Churchill used clear, repeatable language to rally a nation during one of the darkest moments in history. Don breaks down why simple words work, why truth builds trust, and how strong leaders paint a picture of a future worth fighting for. Listen in to learn how to communicate in a way that gives people courage, clarity, and hope, even in the worst of times. Connect with Donald Miller on social media: Building a StoryBrand 2.0 is now available! Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!
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#63: The Secret to Building a Cult-Like Following for Your Brand
03/16/2026
#63: The Secret to Building a Cult-Like Following for Your Brand
If you want your marketing to convert better, join us for StoryBrand Your Business Live, a workshop in Nashville TN May 7th-8th 2026 where Donald Miller will teach you how to create clear messaging and you'll get direct feedback from StoryBrand Certified Guides so you walk out confident that your message connects. These sell out fast so register now at Every business wants raving fans. But most end up with something weaker: people who buy once or twice and then move on. In a competitive market, brands that try to please everyone get ignored. When a company doesn’t stand for anything, customers have no reason to care. The brands people truly love give customers something bigger than a product. They create a sense of identity, belonging, and trust. People start to feel like they are part of something. And when that happens, customers stick around, tell their friends, and defend the brand. So what makes people care enough about a brand to proudly stand behind it? In this episode, Donald Miller explains the psychology behind brands that develop loyal, cult-like followings. He shares examples from brands like Milwaukee Tool and RRL to show how strong brands attract loyal customers by clearly standing for something and pushing back against an enemy. Don also looks at public figures like Bernie Sanders, Donald Trump, and Taylor Swift to explain how strong beliefs, clear identity, and shared rituals build devoted communities. Tune in to learn how taking a clear stand can turn your customers into loyal evangelists of your brand. Connect with Donald Miller on social media: Building a StoryBrand 2.0 is now available! Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!
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#62: The Exact AI Prompt Donald Miller Uses to Rewrite Flat Copy
03/09/2026
#62: The Exact AI Prompt Donald Miller Uses to Rewrite Flat Copy
If you've ever struggled to explain what your business does or felt like your marketing should be converting better, join us for StoryBrand Your Business Live. It's a two-day workshop in Nashville this May 7-8, 2026 where Donald Miller will teach you how to build clear messaging that works. You'll also get direct feedback from StoryBrand Certified Guides so you walk out confident your message connects. Every workshop this year has filled up fast, and this one will too. Register now at Chances are, you already know that story is everything when it comes to growing your business. Customers who feel invited into a narrative engage more, understand more, and buy more. The harder question has always been a practical one: where do these stories actually go, and how do you write them without starting from scratch every time? In this episode, Donald Miller shares the exact 7-part AI prompt he uses with clients to transform flat copy into story-driven messaging, from landing pages to keynotes to product descriptions on Amazon. He walks through how to name the problem, agitate it emotionally, state a clear need, and only then introduce your product as the solution. Use this formula correctly, and you're not just writing better marketing. You're making it nearly impossible for your customer to look away. Connect with Donald Miller on social media: https://www.instagram.com/donaldmiller/ https://www.facebook.com/donaldmillerwords Building a StoryBrand 2.0 is now available! Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!
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#61: How to Build a $400k Marketing Business (Without Hiring a Team)
03/02/2026
#61: How to Build a $400k Marketing Business (Without Hiring a Team)
If you've ever struggled to explain what your business does or felt like your marketing should be converting better, join us for StoryBrand Your Business Live. It's a two-day workshop in Nashville this May 7-8, 2026 where Donald Miller will teach you how to build clear messaging that works. You'll also get direct feedback from StoryBrand Certified Guides so you walk out confident your message connects. Every workshop this year has filled up fast, and this one will too. Register now at What does it actually take to build a $400,000 independent marketing business without an agency, without a team, and without burning out? In this episode, Donald Miller breaks down the exact 3-phase, 15-step framework StoryBrand uses to take freelance marketers from side hustle to 6 figures and beyond. You'll learn how to use a pitch deck that shortens the sales cycle, offer high-value products inside fixed timelines, and turn one-time projects into retainers. Whether you're a StoryBrand Certified Guide, an independent marketer, or a small business owner trying to scale, this episode is your roadmap. Don covers the trust formula that turns cold leads into paying clients, how to structure your offer so clients perceive maximum value, and why delivering great work alone will never grow your business. Plus, find out why it's actually easier to run a $400K business than a $100K one. Download the free checklist at Connect with Donald Miller on social media: https://www.instagram.com/donaldmiller/ https://www.facebook.com/donaldmillerwords Building a StoryBrand 2.0 is now available! Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!
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#60: The 3-Phase Messaging Campaign That Fuels Sales
02/23/2026
#60: The 3-Phase Messaging Campaign That Fuels Sales
If you've ever struggled to explain what your business does or felt like your marketing should be converting better, join us for StoryBrand Your Business Live. It's a two-day workshop in Nashville this May 7-8, 2026 where Donald Miller will teach you how to build clear messaging that works. You'll also get direct feedback from StoryBrand Certified Guides so you walk out confident your message connects. Every workshop this year has filled up fast, and this one will too. Register now at You can have a great product and a smart marketing plan and still lose sales because your message starts in the wrong place. Big companies do it. Small businesses do it. They lead with features, backstory, and big ideas before customers even know why they should care. When that happens, people tune out. It’s not that your product isn’t good. It’s that your message isn’t clear fast enough. If customers are bouncing from your website or ignoring your ads, could it be that you’re explaining too much before you’ve earned their attention? In this episode, host Donald Miller shows why the order of your message matters more than you think. Using real business examples, he explains how one simple shift in wording can unlock growth and how starting in the wrong place can quietly stall it. You’ll learn how to grab attention, build trust, and guide customers toward a decision without overwhelming them. If you want marketing that actually works, this episode will show you what to say first and what to say next. Connect with Donald Miller on social media: https://www.instagram.com/donaldmiller/ https://www.facebook.com/donaldmillerwords Building a StoryBrand 2.0 is now available! Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!
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#59: The Hidden Power of Difficult Conversations
02/16/2026
#59: The Hidden Power of Difficult Conversations
Get free marketing videos from Donald Miller every week at: Most of us avoid hard conversations. We tell ourselves it’s not worth the tension. We don’t want to look needy or rock the boat, so we let things slide. At work, at home, with friends. But every time we stay silent, something inside us shrinks. Resentment builds, and the relationships that matter most slowly drift off course. We don’t lose influence because we lack talent. We lose it because we lack the courage to say what needs to be said. And that silence costs us opportunities, connection, and even our identity. But what if your next big breakthrough is waiting on the other side of one honest conversation? In this episode, Don sits down with negotiation expert Kwame Christian to explore how difficult conversations shape our confidence, relationships, and success. Kwame shares how overcoming people-pleasing transformed his life, why respect matters more than being liked, and how negotiation is about connection, not manipulation. You’ll learn why many negotiations fail before they start, how to plant seeds instead of dropping bombs, and why great negotiators focus on long-term trust over short-term wins. Listen in for a masterclass in how to protect your identity and create better outcomes, one conversation at a time. Hire Kwame at: Connect with Donald Miller on social media: https://www.instagram.com/donaldmiller/ https://www.facebook.com/donaldmillerwords Building a StoryBrand 2.0 is now available! Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!
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