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Marketing Made Simple #4: What Specific Problem Do You Solve For Customers?

Business Made Simple with Donald Miller

Release Date: 07/14/2021

Becoming a Hero on a Mission—Create a Morning Routine that Gives You Meaning show art Becoming a Hero on a Mission—Create a Morning Routine that Gives You Meaning

Business Made Simple with Donald Miller

When it comes to your own personal story and experiencing a meaningful life, do you feel like things are coming up short? Even if you have a packed schedule, you might still wake up feeling restless, bored or even hopeless. Know that you are not alone. Too many people have lost interest in their own stories. But in this Business Made Simple six-part limited series, we want to help you change that. We want to help you become a hero on a mission.   In part three of our series, Donald Miller breaks down how to create a morning routine that gives every day meaning, all from his new book Hero...

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#55: How to Grow Your Business to Seven Figures show art #55: How to Grow Your Business to Seven Figures

Business Made Simple with Donald Miller

It's inevitable; even the most successful businesses eventually hit a plateau. So how do you avoid losing the momentum that grew your business from the ground up?   Today's coaching guest, Gabe Helguera finds himself here. Gabe is the founder and CEO of Drum Beats Online, a subscription-based platform helping drummers level-up their skills. In this episode, Donald Miller coaches Gabe on how to keep his business growing towards his next goal.   If you think of your business like an airplane, this coaching conversation is all about how to strengthen your wings, or your products,...

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Becoming a Hero on a Mission—Start By Writing Your Eulogy Now show art Becoming a Hero on a Mission—Start By Writing Your Eulogy Now

Business Made Simple with Donald Miller

When it comes to your own personal story and experiencing a meaningful life, do you feel like things are coming up short? Even if you have a packed schedule, you might still wake up feeling restless, bored or even hopeless. Know that you are not alone. Too many people have lost interest in their own stories. But in this Business Made Simple six-part limited series, we want to help you change that. We want to help you become a hero on a mission.   In part two of our series, Donald Miller talks through the exercise of writing your own eulogy, all from his new book Hero on a Mission. While...

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#54: How Writing a Book Can Give Your Business Extra Fuel show art #54: How Writing a Book Can Give Your Business Extra Fuel

Business Made Simple with Donald Miller

Do you have life experiences that feel too valuable not to share with the world? Or have you figured something out in you business you know other business owners struggle with? Writing a book is great way to not only share your valuable story, but also give your business an extra dose of fuel. While it may seem like it's in a different lane, publishing a book helps strengthen several parts of your airplane - your marketing engine, your sales engine, and even your leadership in the cockpit.   But where do you even begin? In today's coaching conversation, Donald Miller gives Kirbee Miller,...

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Becoming a Hero on a Mission—How to Rediscover Purpose and Meaning in Your Life show art Becoming a Hero on a Mission—How to Rediscover Purpose and Meaning in Your Life

Business Made Simple with Donald Miller

When it comes to your own personal story and experiencing a meaningful life, do you feel like things are coming up short? Even if you have a packed schedule, you might still wake up feeling restless, bored or even hopeless. Know that you are not alone. Too many people have lost interest in their own stories. But in this Business Made Simple six-part limited series, we want to help you change that. We want to help you become a hero on a mission.   In part one of our series, Donald Miller shows you how to find purpose in your life's story, all from his new book Hero on a Mission. If you're...

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#53: How to Incorporate Your Mission into Your Products show art #53: How to Incorporate Your Mission into Your Products

Business Made Simple with Donald Miller

For some business owners, the mission behind the business is what truly drives them, and at the end of the day, means more to them than making a profit. However, as a business, you have to make money to stay operational and actually sustain the mission. So how do you do both successfully? First, you need to incorporate your mission into your products. Second, you need to market your mission and your products consecutively.   Think of it this way: if your business is like an airplane, your products are your wings, and it's imperative they are strong and stable so you can make it to your...

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Hero on a Mission Limited Series PREVIEW—What You Need in a Morning Ritual show art Hero on a Mission Limited Series PREVIEW—What You Need in a Morning Ritual

Business Made Simple with Donald Miller

Most of us are bored with the story we’re living. We’ve lost interest in our own lives, and as a result, we spend our days feeling anxious, restless or just flat out hopeless. But what if you stopped trusting fate to write the story of your life and started living like a character in an interesting story? Our new six-part limited podcast series, Hero on a Mission, will help you do just that! In this preview of an upcoming episode, host Donald Miller walks you through creating a morning ritual so you know exactly how you should be spending each day.    Just follow the Business...

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#52: The Best Business-Growing Moments of 2021  show art #52: The Best Business-Growing Moments of 2021

Business Made Simple with Donald Miller

2021 was quite the ride, especially for businesses, and we’re honored you took the journey with us! Before we say goodbye to 2021, let’s look back on some of the most valuable and insightful moments from this year.   First, we return to episode one, where you learned how to build your business like an airplane so it flies far and fast. Then we’ll revisit the most valuable bites from conversations with:   John Lee Dumas (Episode #12) - How to Create a Content Production Plan   Ryan Deiss (Episode #19 & 20) - Start creating an Amazing Digital Marketing Strategy  ...

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Discover True Meaning in Your Life's Story—New Limited Series Coming January 6! show art Discover True Meaning in Your Life's Story—New Limited Series Coming January 6!

Business Made Simple with Donald Miller

Most of us are bored with the story we’re living. We’ve lost interest in our own lives, and as a result, we spend our days feeling anxious, restless or just flat out hopeless. But what if you stopped trusting fate to write the story of your life and started living like a character in an interesting story? Our new six-part limited podcast series, Hero on a Mission, will help you do just that!    Just follow the Business Made Simple Podcast feed and every Thursday starting January 6th for six weeks we will unpack what you need to do to create a life plan that finally lets you live...

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#51: Grow Your Products Without Growing Your Expenses show art #51: Grow Your Products Without Growing Your Expenses

Business Made Simple with Donald Miller

When it comes time to expand and grow, companies often rush to create new products that inflate their overhead. But in order to stay in business, doubling your costs means you must also double your profits. If you don't it could send everything into a tailspin. Think of it this way: if your business is like an airplane, your products are your wings. They need to be strong and stable to support your overhead, or the body of your airplane. If not, your business will crash!    In today's coaching conversation, Donald Miller talks with Courtney Jacobsen and Kylie Mimitz, co-owners of The...

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More Episodes

Can you name the specific problem your business solves for your customers? Identifying your customers' problem deepens their interest in the story you invite them in and shows you truly understand them. It’s the “hook” of your story, but without it, your customers have no reason to engage with your brand causing your story to fall flat.

 

This week, J.J. and April guide you through the Problem section of the StoryBrand framework and how you can:

 

-Clearly identify the problem you solve 

 

-Breakdown that problem into Three Levels of Conflict your customers are facing

 

-Implement problem-language into your marketing and messaging

 

J.J. also talks with Aleya Harris, one of our amazing StoryBrand Certified Marketing Guides, who shares how she worked to specify the problem for a client who was stuck in the weeds trying to figure out exactly what they solved for their customers. Contact StoryBrand Certified Guide Aleya Harris at ClarifyYourMessage.com/Aleya-Harris

 

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Clarify your messaging in only 48 hours by registering for the StoryBrand Marketing Livestream happening July 19th and 20th. Businesses that clarify their message and build a sales funnel are the ones that thrive in the marketplace. At the StoryBrand Marketing Livestream, you'll get both done in 48 hours AND get real time coaching in an online breakout room to make sure that you’re getting it right. Register now at StoryBrand.com.

 

Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.

 

Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.