#44: Mignon Francois—How to Build a Business When You Have Absolutely, Freaking Nothing
Business Made Simple with Donald Miller
Release Date: 11/01/2021
#173: Lock In Sales this Memorial Day with These Expert Closing Techniques
Business Made Simple with Donald Miller
Often, the hardest part of any sales process isn't starting—it's closing. Many businesses struggle to seal the deal, especially during high-stakes, competitive shopping periods like Memorial Day. You've made the offer, you've attracted the attention—now, how do you convert that interest into actual sales? The secret lies in effective closing techniques that resonate with your audience and inspire them to take action. As Memorial Day draws nearer, the pressure’s on to make sure that your holiday promotions don't just generate buzz, but bring in big profits. So what’s the best way to...
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#172: Turn Up the Heat on Your Memorial Day Offer With This 3-Part Framework
Business Made Simple with Donald Miller
The marketplace can feel hectic during big promotional holidays like Memorial Day. So if you want to make it a record-breaking sales opportunity for your small business, there’s only one solution. Create an offer that's simply irresistible. That means you’ve got to understand what resonates for your audience and come up with a value proposition they can't say no to. With the shopping frenzy upon us, how do you ensure your offer not only stands out but calls out to the customers, compelling them to act immediately? This week, we’re diving into Part 2 of our 3-part series on...
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#171: How to Create an Irresistible Memorial Day Offer
Business Made Simple with Donald Miller
We’re all well aware of the shopping frenzy on Black Friday, but we tend to forget that other holidays like Memorial Day can be just as profitable. Many businesses miss out because they don't realize how ready their customers are to spend money during these holidays. With Memorial Day approaching—a peak time for consumer activity—not having a strong offer can mean squandering a massive chance to boost sales. So what steps can you take to ensure you have an irresistible offer prepared when customers are primed with cash and ready to buy? In today’s episode, host Donald Miller and...
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#170: Is It Time to Hire a Bookkeeper To Tackle Your Business Finances?
Business Made Simple with Donald Miller
Most entrepreneurs are great at making money, but they aren’t always great at managing that money. Let’s be honest: you didn’t start a business because you were passionate about bookkeeping. But you know that managing your cash flow well is the fuel that keeps your business growing. Between monthly reconciliations, quarterly reports, tax prep, and payroll—your business finances can get complicated fast. And doing it yourself—or even hiring the help you need—can be difficult and time-consuming. So what’s the best way to outsource your bookkeeping so you can save time and simplify...
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#169: How to Clarify Your Message and Grow Your Business
Business Made Simple with Donald Miller
Needing to clarify your message so more customers engage? Register for our upcoming StoryBrand Marketing Workshop May 7-8, 2024 at . In this virtual workshop you will learn directly from Donald Miller and Dr. J.J. Peterson how to create a clear message and walk away with a 5-part marketing plan to help boost revenue and grow your business. Register now at . -- Every savvy business owner knows that marketing is the key to survival, and your online presence is one of the most important parts of your marketing plan. It can turn casual browsers into buyers, and buyers into long-time...
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Coach Builder Part 9—The Essential Qualities of a Respected Coach
Business Made Simple with Donald Miller
Coach Builder is available now! Order it at and get an 8-step plan to become a self-employed business coach so you can make great money doing something you love every single day. -- What are the characteristics of a great coach? Knowing your field inside out is crucial, but there's something else just as important: soft skills. These are the skills that help you connect on a personal level, earn trust, and provide real value to your clients. Unfortunately, a lot of coaches overlook this area, focusing only on their technical expertise. They miss out on truly...
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#168: Amy Porterfield Takes Over!—Create a Winning Work Culture with These Trailblazing Tactics
Business Made Simple with Donald Miller
What if the secret to doing really well in business isn't about the newest tech or the flashiest ads, but about how happy and motivated your team is? A great work culture is key to growing your business. It's what makes people want to work for you, fuels innovation, and keeps things running smoothly even when times get tough. But cultivating such a culture isn't easy, especially with the ever-evolving changes in the modern workforce and inevitable challenges in the market. So if your workplace isn’t performing at its peak, don't worry—changing things for the better is possible and well...
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Coach Builder Part 8—Why Joining a Coaching Community Will Fuel Your Success
Business Made Simple with Donald Miller
Coach Builder is available now! Order it at and get an 8-step plan to become a self-employed business coach so you can make great money doing something you love every single day. -- Working for yourself as a coach is a double-edged sword. It gives you space to innovate and plan, but it can also lack the vibrant exchange of ideas that fuels growth. Dealing with the loneliness that comes with the job is a challenge because it means there’s no one to share ideas with, no different viewpoints, and no feeling of team spirit. If you’re not careful, it can stop you...
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#167: How to Make Feedback Conversations Less Horrible for Everyone
Business Made Simple with Donald Miller
Feedback is critical to making a team work well, but it can be full of traps for leaders who aren't careful. Often, feedback meetings become dreaded encounters, either avoided altogether or handled so carefully that they hardly lead to any good changes. Providing constructive feedback as a leader can feel like a tightrope walk, because your words carry a lot of weight and you don’t want to demotivate your team members. So how do you give feedback that’s kind but also helps your team members recognize where they’re falling short so they can grow? In this week’s episode, host...
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Coach Builder Part 7—How to Achieve Financial Stability as a Coach
Business Made Simple with Donald Miller
Coach Builder is available now! Order it at and get an 8-step plan to become a self-employed business coach so you can make great money doing something you love every single day. -- Are you a coach wondering where your next paycheck will come from? Many consultants and coaches are concerned about earning enough and growing their business. They’re anxious about maintaining a steady income, debating whether to quit their job for full-time coaching, and questioning if they can keep their business afloat during tough times. Simply hoping isn't enough to achieve...
info_outlineHow can you build your business when you have nothing? Nothing in the bank, nothing left in your fuel tank and nothing much to work with. Believe it or not, there’s a way. That’s why we invited Mignon Francois, founder and CEO of The Cupcake Collection, to share her story of how she started a business at one of the lowest points in her life and grew it into a $15 million empire! If you’re feeling like there’s no way you could ever succeed in your business, Mignon’s story of resilience and reinvention will give you some much needed inspiration.
P.S. If you’re feeling bored with life and are ready to start living with meaning and purpose, just like Mignon, pre-order Donald Miller’s new book, Hero On A Mission (available January 11, 2022). In this book, Donald Miller offers you practical steps you can follow to experience a deep sense of meaning every single day of your life. If you’re tired of living life on autopilot and are ready to make a serious change in your own story, pre-order Hero on a Mission on Amazon or wherever you buy books.
Did you know The Cupcake Collection offers nationwide shipping on all cupcakes? Oh yeah! Now you can enjoy Mignon's world famous sweet treats from anywhere in the US! Go to TheCupcakeCollection.com and order today!
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Every week on Business Made Simple we help you discover what’s wrong with your business then show you how to fix it.