#188: Bill Allen—Make Your Business a Force for Good in the World (Even If You're Starting Small
The StoryBrand Podcast – Presented by StoryBrand.ai
Release Date: 08/19/2024
#37: Slate—Why This $20K Truck Is Getting All the Attention (RE-RELEASE)
The StoryBrand Podcast – Presented by StoryBrand.ai
Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s why (for just a couple more weeks) we’re rereleasing several of our high-impact episodes— designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you’re not stuck playing catch-up when it matters most! -- In crowded markets, being different isn’t enough. You have to communicate...
info_outline
#36: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions (RE-RELEASE)
The StoryBrand Podcast – Presented by StoryBrand.ai
Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s why (for just a couple more weeks) we’re rereleasing several of our high-impact episodes— designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you’re not stuck playing catch-up when it matters most! -- Most people try to make their marketing polished, clever, or...
info_outline
#35: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand (RE-RELEASE)
The StoryBrand Podcast – Presented by StoryBrand.ai
Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s exactly why we’re rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you’re not stuck playing catch-up when it matters most! -- What makes someone trust you enough to follow you, buy from you, or even just listen? In the noisy...
info_outline
#34: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry (RE-RELEASE)
The StoryBrand Podcast – Presented by StoryBrand.ai
Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s exactly why we’re rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you’re not stuck playing catch-up when it matters most! -- It’s not enough to have a great product. You have to position it so...
info_outline
#33: Snipd—What Your Brand Name is Really Saying to Customers (RE-RELEASE)
The StoryBrand Podcast – Presented by StoryBrand.ai
Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s exactly why we’re rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you’re not stuck playing catch-up when it matters most! -- Coming up with a product name or tagline seems simple. Until you have to do it. You...
info_outline
#32: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed (RE-RELEASE)
The StoryBrand Podcast – Presented by StoryBrand.ai
Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s exactly why we’re rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you’re not stuck playing catch-up when it matters most! -- Southwest Airlines built one of the strongest brands in the world by doing one thing better...
info_outline
#31: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign (RE-RELEASE)
The StoryBrand Podcast – Presented by StoryBrand.ai
Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s exactly why we’re rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you’re not stuck playing catch-up when it matters most! -- If your marketing isn’t working, it’s probably because you’re not talking about the...
info_outline
#30: AI with Jay Owen—How Smart Businesses Use It Without Losing the Human Touch
The StoryBrand Podcast – Presented by StoryBrand.ai
AI is everywhere and it’s moving faster than most of us can keep up. For business owners and marketers, the challenge isn’t just understanding the tools. It’s figuring out how to use them without losing your voice, your brand, or your job. Should you be afraid of AI, or should you be doubling down? How do you stay relevant in a world where machines can write, code, and even strategize? The questions are big, but if you ignore them, you’ll get left behind. In this episode, Don and Kyle sit down with entrepreneur Jay Owen to explore the opportunities and risks AI presents for...
info_outline
#29: Infomercials—What OxiClean & Shamwow Can Teach Us About Messaging That Sells
The StoryBrand Podcast – Presented by StoryBrand.ai
Infomercials may seem cheesy, but they often get one thing right: the sales pitch is clear, dramatic, and fast. Most business owners present their products like they’re chatting over coffee, not realizing they’re competing with autoplay videos and an infinite scroll of distractions. The result? Content with no energy, clarity, or urgency. Subtle doesn’t sell. That’s why the repetitive, over-the-top style of these high-energy TV sellers still works. So what makes those pitches so effective, and how can you apply the same tactics to grow your brand? This week, hosts Don and Kyle...
info_outline
#28: John Mark McMillan—How to Make Promotion a Part of the Creative Process
The StoryBrand Podcast – Presented by StoryBrand.ai
The biggest challenge creative people face isn’t making something meaningful, it’s figuring out how to share it without feeling like a sellout. Whether you’re an artist, entrepreneur, or thought leader, there comes a point when the art alone isn’t enough. You realize that if your work is going to make an impact, you have to learn how to promote it. But how do you do that without compromising your voice or turning into a walking ad? In this episode, musician and songwriter John Mark McMillan joins hosts Donald Miller and Kyle Reed to unpack that exact tension. With more...
info_outlineSo you've built a thriving business. You've got the airplane humming along, maybe even hitting 7 figures. But there's a nagging question in the back of your mind: "What's it all for?" Deep down, you want to make a difference, leave a legacy, maybe even inspire the next generation. But how? And do you really have to choose between profit and purpose?
In this episode of the Become a Better Business Owner series, hosts James Sweeting and Bobby Richards sit down with Bill Allen, a real estate investor and founder of a youth entrepreneurship program called Teenage Tycoon. Bill shares his journey from flipping houses to empowering kids to take control of their financial futures. You'll learn how to identify your community's needs, create impactful programs (without losing profit), and run a business that serves in multiple ways. Listen in to get inspired and discover how your business can make a true difference in the world!
--
STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE US COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast
ORDER COACH BUILDER, DONALD MILLER'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast
IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.
FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple