Libsyn Directory

#190: Amy Porterfield—Is It Time to Add a Digital Course to Your Existing Business?

Release Date: 09/02/2024

#195: How to Get Over Your Camera Fears and Be Yourself on Video

Business Made Simple Podcast

Feeling overwhelmed by your to-do list? Download The Small Business Owner’s Quickstart Checklist for free at and start streamlining your operations, clarifying your message, and building a business that works for you. -- Video marketing can do wonders for your business—if you're comfortable getting on camera. For many, though, creating videos feels awkward and overwhelming. We freeze up, obsess over tiny details, or just have no idea where to start, leaving us feeling defeated before we even hit record. If you’re tired of watching hours of footage, only to realize you...

#194: Why Your Business Desperately Needs a Project Manager

Business Made Simple Podcast

You’ve got the vision and the drive to grow your business, but there’s a massive obstacle holding you back: chaos. Tasks pile up, deadlines blur, and you find yourself juggling too many things at once. How many times have you wished you had more time to focus on the bigger picture? Without someone to manage the daily grind, it can feel like you’re constantly putting out fires instead of strategizing for growth. What if the answer isn’t more hours in the day, but a single, essential hire? In this episode, host Bobby Richards talks with Sam Buchholz, a project management expert...

#193: Nicole Burke—How to Get Out of the Weeds and Start Delegating So You Can Scale Your Business

Business Made Simple Podcast

You’ve built a business you're proud of, but are you spending too much time in the weeds? When small tasks pile up, you might feel like you’re doing everything except what actually grows your business. With every email and customer support issue you handle, you're losing time that should be dedicated to sales and marketing—the lifeblood of your revenue. So, how do you know when it’s time to delegate and finally scale? In this episode of Business Made Simple, hosts James Sweeting and Bobby Richards sit down with Nicole Burke, founder of Gardenary, to chat about how she built a...

#192: Kim Scott—The Hidden Cost of Being Too Nice in Leadership

Business Made Simple Podcast

What’s the real cost of being too nice? It’s more than you might think. Many leaders, especially small business owners, fall into the trap of “ruinous empathy”, which is the failure to provide essential feedback due to the fear of hurting someone's feelings. Avoiding difficult confrontations might feel like the right thing to do—but it’s actually a fast track to mediocrity. Join hosts Bobby Richards and James Sweeting as they sit down with Kim Scott, author of Radical Candor, to dive into the dangers of avoiding tough conversations. In this episode, Kim shares her...

#191: Tiffany Aliche—Why Financial Freedom Isn’t as Important as You Think (And What to Aim for Instead)

Business Made Simple Podcast

Many people believe that financial freedom—accumulating enough money to never work again—is the ultimate goal. But for most entrepreneurs, this dream feels out of reach, which leads to frustration and financial stress. The constant pressure to build wealth and achieve financial freedom can leave you feeling like a failure if you don’t hit that big number. So what if financial freedom isn’t the answer? What if there’s a more realistic and sustainable way to manage your money and build security? In this episode, hosts James Sweeting and Bobby Richards talk with Tiffany Aliche,...

#190: Amy Porterfield—Is It Time to Add a Digital Course to Your Existing Business?

Business Made Simple Podcast

Are you leaving money on the table by not offering an online course? A lot of business owners feel overwhelmed by the idea of turning their knowledge into a digital product, worried it might be too complex or could cannibalize their bread-and-butter services. The doubts—about your teaching ability or the sheer effort involved—can make you question if creating an online course is the right move. In today’s episode of the Become a Better Business Owner series, host Bobby Richards brings in digital course expert Amy Porterfield to shed some light on the issue for our course-curious...

#189: Donald Miller—Cash Crisis? How to Generate Quick Revenue When Times Get Tough

Business Made Simple Podcast

Cash flow is the heartbeat of any business. But what do you do when revenue takes a sudden hit and the money isn't coming in as expected? Whether it's a seasonal dip, unexpected expenses, or a major disruption like a pandemic, every entrepreneur feels the pressure when cash flow slows down. These times can be stressful and can even threaten the survival of your business. So, what can you do now to ensure your business stays afloat when money is tight? In this week’s episode of the Become a Better Business Owner series, hosts Bobby Richards and James Sweeting send out the "coaching...

#188: Bill Allen—Make Your Business a Force for Good in the World (Even If You're Starting Small

Business Made Simple Podcast

So you've built a thriving business. You've got the airplane humming along, maybe even hitting 7 figures. But there's a nagging question in the back of your mind: "What's it all for?" Deep down, you want to make a difference, leave a legacy, maybe even inspire the next generation. But how? And do you really have to choose between profit and purpose? In this episode of the Become a Better Business Owner series, hosts James Sweeting and Bobby Richards sit down with Bill Allen, a real estate investor and founder of a youth entrepreneurship program called Teenage Tycoon. Bill shares his...

#187: Why Your Sales Team Isn't Selling (And How to Fix It)

Business Made Simple Podcast

As a business owner, you might be a sales superstar, but teaching your team to replicate your conversations with potential clients can feel next to impossible. After all, you know the company’s origin story and the ins-and-outs of the product like the back of your hand. But in order to scale your business, you need to transition from being the primary salesperson to having a high-performing sales team. And to do that, you need a consistent sales process. In this week’s episode of the Become a Better Business Owner series, hosts Bobby Richards and James Sweeting sit down with Chad...

#186: Marcus Sheridan—The Simple Formula for Becoming the Most Trusted Voice in Your Industry

Business Made Simple Podcast

You've probably heard the phrase "content is king" more times than you can count. But creating content that truly drives sales is easier said than done. Many biz owners struggle to produce content that hits on all levels: it feels authentic, builds trust, and makes an impact on their bottom line. You might be wondering: How can I create content that my target audience actually wants to read? In this week’s episode of the Become a Better Business Owner series, hosts Bobby Richards and James Sweeting chat with Marcus Sheridan, author of "They Ask, You Answer", to discuss his proven...

More Episodes

In today’s episode of the Become a Better Business Owner series, host Bobby Richards brings in digital course expert Amy Porterfield to shed some light on the issue for our course-curious listeners. From pinpointing the perfect course topic using your unique “10% edge” to testing and validating your idea with your audience, Amy shares practical steps to help you create a successful online course. Tune in to discover how to turn your expertise into a money-making, scalable digital product.

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