#203: Cathy Heller—How to Reimagine Success and Create Abundance in Your Life
Why That Worked – Presented by StoryBrand.ai
Release Date: 12/02/2024
#9: Michelin Star—How a Tire Company Created the Most Prestigious Award in Food
Why That Worked – Presented by StoryBrand.ai
The Michelin Star is a restaurant rating system so powerful that a single star can launch careers, change cities, and even break chefs. So what makes one restaurant just “good” and another Michelin-worthy? The path to earning a Michelin Star isn’t just about making great food—it’s about precision, consistency, and a relentless pursuit of excellence. But why do these stars hold so much weight? Today’s episode pulls back the curtain on the fascinating world of Michelin Stars. Hosts Don and Kyle explore how a tire company unexpectedly shaped the fine dining industry, why chefs...
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#8: Amazon—The Crazy Business Strategies that Rewired Our Brains and Changed Shopping Forever
Why That Worked – Presented by StoryBrand.ai
Amazon didn’t just change how the world shops—it rewired our brains. Suddenly, driving to a store for light bulbs feels like a huge chore. Need cat food? Click. New coffee maker? Click. A hat with antlers for your Halloween costume? It’ll be at your door by 5 p.m. Love it or hate it, Amazon’s success lies in its relentless focus on the customer. It turned convenience into an art form. The real question is: how did they pull it off, and what can we learn from them? In today's episode, Donald Miller and Kyle Reed dissect the magic (and madness) behind Amazon’s rise. From Jeff...
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#7: Comedians—The Science and Strategy Behind the Funniest People on Earth
Why That Worked – Presented by StoryBrand.ai
Making people laugh looks effortless, but behind every joke is an incredible amount of work and strategy. Great comedians deliver far more than entertainment—they offer a masterclass in human connection. They say the things we’re afraid to say, challenge cultural norms, and turn life’s absurdities into something we can laugh at. The best comedians have the power to shape culture and influence how we see the world. So, what makes them so effective? In this episode, Donald Miller and Kyle Reed dive into the craft, psychology, and business behind comedy. From Jerry Seinfeld’s...
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#6: Valentine’s Day—The Surprising Economics and Evolution of Love’s Biggest Day
Why That Worked – Presented by StoryBrand.ai
Every February 14th, millions of people rush out to buy heart-shaped chocolates, overpriced roses, and mass-produced cards, turning Valentine’s Day into a global cash grab. But how did a once obscure tradition become a billion-dollar industry? Whether you adore the holiday or roll your eyes at its commercialism, one thing is certain—it works. So, what makes this day so powerful, and why do we keep celebrating it year after year? In this week’s episode, hosts Donald Miller and Kyle Reed explore the unexpected history of Valentine’s Day, from its ancient pagan roots to its...
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#5: Stories—The Survival Tool Hardwired into Every Human
Why That Worked – Presented by StoryBrand.ai
Every day, we’re surrounded by stories—on social media, in conversations, and even in our own heads. But have you ever stopped to wonder why stories are so powerful? They connect us, help us make sense of the world, and have been humanity’s most effective tool for survival. But how do they work their magic, and what happens when they’re used to manipulate rather than inspire? In this episode, hosts Donald Miller and Kyle Reed break down why stories are more than just entertainment—they’re a survival mechanism hardwired into our brains. You’ll learn how storytelling...
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#4: Football—Why It Became America’s Favorite Ritual
Why That Worked – Presented by StoryBrand.ai
Football has a powerful grip on its fans, but have you ever stopped to think about why it works so well? Football has a remarkable history of uniting friends and families across generations. From the build-up to game day and the epic rivalries to the emotional highs-and-lows of every play, football delivers both the thrill of competition and the comfort of community. But what actually makes it so captivating? In this week’s episode, hosts Donald Miller and Kyle Reed are joined by Will Guidara, bestselling author of Unreasonable Hospitality and devoted Bills fan, to unpack the...
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#3: Thought Leaders—How Innovative Thinkers Build a Following and Shape Modern Culture
Why That Worked – Presented by StoryBrand.ai
Thought leaders influence the way we see the world, solve problems, and make decisions. But what makes someone a true thought leader? Are they original thinkers with unique worldviews, or can they be curators sharing their opinions and amplifying others’ ideas? With the rise of social media, it’s harder than ever to tell the difference. So how can we separate the trailblazers from those simply echoing the ideas of others? In this week’s episode, hosts Donald Miller and Kyle Reed unpack the art of thought leadership. They break down what sets true thought leaders apart, why their...
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#2: Top Gun Maverick—The Strategy Behind Its Billion-Dollar Success
Why That Worked – Presented by StoryBrand.ai
Some movies capture lightning in a bottle, but few soar as high as Top Gun: Maverick. With $1.4 billion in global earnings and record-breaking attendance post-pandemic, this film didn’t just work—it dominated. But why? Was it the nostalgia, the perfectly executed hero’s journey, or the relentless determination of its star, Tom Cruise? At a time when theaters struggled, Maverick reminded us why blockbuster films exist. It delivered spectacle, heart, and a story that resonated across generations. In this episode of Why That Worked, Donald Miller and Kyle Reed dissect the secrets...
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#1: Frameworks—The Invisible Structure Behind Every Great Idea
Why That Worked – Presented by StoryBrand.ai
Whether you realize it or not, frameworks structure the world around us. They help us make decisions faster, simplify complex processes, and are the reason so many bestselling books and billion-dollar businesses succeed. Without clear frameworks, progress can feel chaotic and goals seem unattainable. So, why are frameworks so effective, and how can you create one to make life and business simpler? In this debut episode of Why That Worked, hosts Donald Miller and Kyle Reed dive into the art and science of frameworks. They break down why frameworks are the driving force behind countless...
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Why That Worked PREVIEW—A New Podcast You Can’t Miss
Why That Worked – Presented by StoryBrand.ai
Starting January 6, 2025, the Business Made Simple Podcast feed will become home to an exciting new show: Why That Worked – Presented by StoryBrand.ai, hosted by Donald Miller, creator of the StoryBrand framework. Have you ever wondered why some brands, trends, or products become massive successes while others fade into obscurity? That’s exactly what this podcast will explore. Each week, Donald Miller, creator of the StoryBrand framework, and co-host Kyle Reed uncover the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can...
info_outlineWhat if the secret to abundance isn’t found in chasing external success but in reframing how you see and approach your life and business? For so many of us, achieving more doesn’t always equate to feeling fulfilled. How can you shift your mindset and embrace the abundance already around you?
In this week’s episode, Cathy Heller, author of Abundant Ever After, talks with hosts Bobby Richards and James Sweeting and shares how reframing your relationship with abundance can transform your life and business. Cathy unpacks why aligning with your authentic self leads to true joy and creativity, how generosity can create immediate abundance, and why fulfillment starts with changing how you define success. Tune in for practical strategies to unlock a deeper connection to your purpose, your work, and the abundance waiting for you.
Get Cathy’s new book, Abundant Ever After, along with exclusive bonuses, at CathyHeller.com/book.
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BIG NEWS! After three amazing years, the Business Made Simple Podcast will be ending, and starting January 6, 2025, this feed will become home to an exciting new show:
Why That Worked – Presented by StoryBrand.AI, hosted by Donald Miller.
It’s been an honor providing you with the tools and frameworks to help you become a better business owner, and this new podcast will continue giving incredible value with actionable insights you can immediately apply. Stay subscribed to this feed so you don’t miss a single episode of Why That Worked starting January 6, 2025!
Need proven strategies and actionable tactics to drive your coaching business and make a bigger impact on more people in 2025? Don't miss our upcoming How to Land 5 High-Value Clients in the Next 30 Days, hosted by Donald Miller and Michael Hyatt, on December 12, 2024 at 10am CST. Register now at CoachBuilder.com.
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