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#42: How to Create Facebook Ads That Beat the Competition Without a Big Budget

The StoryBrand Podcast

Release Date: 10/20/2025

#52: How Creatives Can Scale Without Losing Their Soul show art #52: How Creatives Can Scale Without Losing Their Soul

The StoryBrand Podcast

Get free marketing videos from Donald Miller every week at: WeeklySoundbite.com   You're great at your craft, whether it's designing, photography, or running a small creative agency, but turning your talent into consistent income feels like a mystery. You’ve tried word of mouth, posted on socials, and maybe even dabbled in funnels, but the results just don’t scale. You want more clients, more impact, and more income without becoming a 24/7 marketing machine. And if you're honest, you're starting to wonder if making money while staying true to your creative values is even possible. Can...

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#51: StoryBrand Christmas Special: The Radio Drama that Could Save Your Business in 2026 show art #51: StoryBrand Christmas Special: The Radio Drama that Could Save Your Business in 2026

The StoryBrand Podcast

Get free marketing videos from Donald Miller every week at:  WeeklySoundbite.com     As the holidays slow things down, many business owners take stock of what’s ahead. You’ve got goals for growth, plans for product launches, and maybe even a rebrand on the horizon. But before you do anything else, take a hard look at your message. Because unclear messaging is the silent killer of great businesses. No matter how good your product is, if your message isn't clear, sales will stall. So before the new year ramps up, ask yourself: is your message clear enough to cut through all...

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#50: You Don't Have to Be the Hero to Change the World show art #50: You Don't Have to Be the Hero to Change the World

The StoryBrand Podcast

Get free marketing videos from Don every week at   Every brand has a story, but not every brand knows how to tell it well. We often skip over the hard parts, thinking they make us look weak. But those moments are what make us human and help people connect. The truth is, your most powerful message isn’t the perfect version of your story. It’s the honest one. When you reframe your story to show what you’ve been through and how it changed you, you build trust. You help people see themselves in your journey. So how do you tell your story in a way that actually connects and makes an...

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#49: Why Your Team Isn’t Rallying Around Your Message show art #49: Why Your Team Isn’t Rallying Around Your Message

The StoryBrand Podcast

Get free marketing videos from Don every week at   A confused team can’t sell a clear product. Period. If your executive team can’t clearly articulate your mission, you’re already losing ground. You think you’ve cast a vision, but no one’s catching it. Instead, you’re running a business with a fractured identity where every department is chasing a different goal, and your customers are left scratching their heads. Misalignment is more than just a leadership issue. It’s a revenue problem. So before you fix your marketing, fix your mission. But how do you align your people...

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#48: How to Grow a Consulting Business in Uncertain Times show art #48: How to Grow a Consulting Business in Uncertain Times

The StoryBrand Podcast

Get free marketing videos from Don every week at WeeklySoundbite.com     Running a marketing consulting business is never simple. In uncertain times, it’s even harder. Clients are cautious, timelines stretch, and budgets shrink. You know your services create real results, but closing new business feels tougher than ever. If you're not clear and confident in your message, potential clients will hesitate or move on. And the longer you stay vague or unfocused, the more you're stuck in survival mode instead of scaling. So how do you position yourself as the obvious choice, especially...

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#47: Why Narcissists Rise to Power and What Self-Aware Leaders Do Differently show art #47: Why Narcissists Rise to Power and What Self-Aware Leaders Do Differently

The StoryBrand Podcast

Get free marketing videos from Don every week at WeeklySoundbite.com   Leadership success often hinges on a trait many people misunderstand: self-awareness. In today's fast-paced world, leaders are surrounded by noise: social media flattery, AI-generated validation, and constant feedback loops that create more confusion than clarity. And while confidence is essential, when it crosses into narcissism, the fallout can be devastating. Think Enron, Lehman Brothers, or any organization led by someone blind to their own flaws. Narcissistic leaders may get results, but the cost is often burnout,...

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#46: Amy Porterfield — How to Pivot Your Business Without Losing Your Audience show art #46: Amy Porterfield — How to Pivot Your Business Without Losing Your Audience

The StoryBrand Podcast

Get free marketing videos from Don every week at WeeklySoundbite.com   Most entrepreneurs eventually feel the pull to pivot, but that shift can come with real risk. You’ve worked hard to build trust, grow your audience, and establish your expertise in one lane. So when it’s time to evolve, how do you shift your messaging without confusing your audience or breaking what’s already working? This is the tension: stay in your lane too long and you stagnate. Jump too fast and you lose everything. So how do you navigate that transition with clarity and confidence?   In this week's...

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#45: The 5 Soundbites that Will Grow Your Business show art #45: The 5 Soundbites that Will Grow Your Business

The StoryBrand Podcast

Get free marketing videos from Don every week at WeeklySoundbite.com   Most businesses struggle to explain what they do in a way that actually gets people interested. You tweak your website copy, add more content, and keep pitching your product, but the reaction is lukewarm at best. Why? Because you’re missing the most critical part of a messaging strategy, what Donald Miller calls the “5 front steps.” Think of your brand as a house. Without these front steps, you're essentially asking customers to leap onto your front porch with no ladder in sight. It's a recipe for lost sales. So...

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#44: Could Niching Down Be the Fastest Way to Scale? show art #44: Could Niching Down Be the Fastest Way to Scale?

The StoryBrand Podcast

Get free marketing videos from Don every week at WeeklySoundbite.com   If you’re offering your services to everyone, chances are nobody’s listening. Most businesses, especially coaches and consultants, waste valuable resources trying to speak to a crowd instead of their community. The result is confused messaging, unqualified leads, and no growth. If your marketing feels scattered or your offer is getting lost in the noise, it might be time to stop casting a wide net and start speaking directly to the people who truly need what you provide. What would happen if you focused your...

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#43: The Simple Tagline Formula That Sells More Every Time show art #43: The Simple Tagline Formula That Sells More Every Time

The StoryBrand Podcast

Get free marketing videos from Don every week at WeeklySoundbite.com   Most taglines don’t work. They sound clever, but when customers see them, nothing happens. No interest, no sales, just crickets. That’s because most taglines are vague, confusing, or forgettable. And when people have to burn mental calories trying to figure out what your business actually does, they’ll just move on to the next option. If your tagline isn’t clearly offering something your customer wants, it’s not helping you. It’s costing you. So how do you make sure your tagline actually drives results?...

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Get free marketing videos from Don every week at WeeklySoundbite.com
 
 
Businesses are burning cash on Facebook ads that just don’t work, and it’s not because of the algorithm. The real problem? Most companies are leading with clever headlines and flashy visuals instead of clear, curiosity-driven messaging. When your potential customer sees your ad, they’re not thinking about your brand, they’re thinking about their own survival. If your ad doesn’t speak to that in the first two seconds, you’ve already lost them. With ad costs going up and results going down, the stakes have never been higher. So what do you actually say in your ads to make people stop scrolling, click, and buy?

 

In this episode, hosts Donald Miller and Kyle Reed sit down with Mehrab Reza, Facebook ads expert and longtime StoryBrand agency partner. You’ll learn the real reason most Facebook ads flop and the 3-part framework that scrappy brands are using to beat out massive companies with million-dollar budgets. Mehrab shares how to build “survival soundbites” that grab attention, use AI to scale creative output fast, and avoid the biggest trap in attribution tracking. Whether your ad budget is $1K or $1M, tune in to learn how to get better results with fewer resources.

 

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Download Mehrab's AI Prompts PDF HERE or hire his company, Adlantica, to run your ads HERE. You can also follow them on LinkedIn HERE.

 

Click HERE to attend the upcoming StoryBrand Your Business LIVE event!

 

Click HERE to find a StoryBrand certified marketing coach to help you grow your business!

 

Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.

 

Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!