#44: Could Niching Down Be the Fastest Way to Scale?
Release Date: 11/03/2025
#92: Exactly How to Write a Tagline That Grows Your Business
The StoryBrand Podcast
Your tagline is probably the most important piece of marketing collateral you can write. And most businesses get it wrong. Most people try to imitate the style of international brands, but since they don't have the name recognition, it's a huge waste of time and money. In this episode of the StoryBrand Podcast, bestselling marketer Donald Miller share tips and real world examples to help you write a tagline that instantly communicates your value and opens the door to new customers. If you ever wonder why some marketing instantly grabs your attention while the rest gets...
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#91: How to Explain Why Your Product is Valuable
The StoryBrand Podcast
Do you know exactly what to say when someone asks you about what you sell? If not, you need to. But it's easier than you might think. In this episode you'll learn the five short soundbites that you can use to get people to quickly understand and engage with your product. The five soundbites are: 1. Problem 2. Empathy 3. Answer 4. Change 5. End Result Once you have these soundbites figured out, it will actually be easy to use them to write your company's tagline, elevator pitch, website, and all the other marketing collateral you've been struggling to get right. If you ever wonder why...
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#90: All Marketing Has to Follow these Four Rules
The StoryBrand Podcast
How do you know if your marketing is going to work? Most people fly by the seat of their pants: they rely on a gut instinct or a general consensus, but those aren't actually very reliable. They're certainly not worth risking the future of your business on. Before you put out ANY message for your business (a post, a tagline, a header) you need to make sure they follow the Four Rules of Messaging. Based on years of experience, centuries of storytelling, and successful for literally thousands of businesses, the Four Rules of Messaging keep your messaging from complicated, confusing,...
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#89: If You Are a Marketer, You Need This Tool
The StoryBrand Podcast
If you're a marketer, it's incredibly hard to actually show your value. That's not right. But if you use a StoryBrand Messaging Canvas you prove your value instantly by showing your client or boss your entire plan on a single page. The Canvas is a story framework from bestselling marketing author Donald Miller that makes sure your marketing stands out from the crowd and actually grows business. ---------------------- If you ever wonder why some marketing instantly grabs your attention while the rest gets ignored, know that it's not about luck. It's not about a bigger...
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#88: Build a Personal Brand to Beat the Trust Recession with Laura Higgins
The StoryBrand Podcast
If you want to stand out in our trust recession: start a personal brand. In this episode Donald Miller talks with brand coach Laura Higgins to discuss how (and why) to start a personal brand. They go into a lot of detail about finding your voice, choosing topics, generating ideas, the right balance of vulnerability and professionalism, and when to know it's time for you to step up to the mic. If you're a creative looking to scale your business, book a session with Laura: ---------------------- If you ever wonder why some marketing instantly grabs your attention...
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#87: Building a World-Class Accelerated Learning Brand with Jim Kwik
The StoryBrand Podcast
How would you build a world-class brand around a niche, somewhat intangible service like accelerated learning? Jim Kwik has done just that. Jim is a speaker, podcaster, and bestselling author ("Limitless"), who's become a world-class voice in cognition and accelerated learning. He's worked with Google, Harvard, Nike, Oprah and Elon Musk to name a few. But Jim isn't just a brain expert: he's also an excellent communicator and loves distilling his message into short, powerful statements his community calls "Kwik-isms". In this week's episode, bestselling author Donald Miller sits...
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#86: The Reason Most Businesses Fail (SUMMER REPLAY)
The StoryBrand Podcast
Most businesses are losing sales in the first few seconds, not because the offer is weak or the product is bad, but because the message feels like work. When people have to stop and decode your language, they don't lean in. They leave. And if confusion is costing you customers before the conversation even starts, how do you fix it fast? In this week's episode, Donald Miller explains why confusion is the real reason businesses stall and how zero cognitive load messaging helps customers buy. He breaks down the "curse of knowledge," why people say "I'll think about it," and the 3...
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#85: The Way You're Talking about Your Business Isn't Working (SUMMER REPLAY)
The StoryBrand Podcast
In this episode bestselling author Donald Miller gives you a full masterclass on the StoryBrand framework so you can stop confusing customers and start winning more sales. Don breaks down the 7 sound bites that make messaging land every time, why the brain buys to survive and conserve calories, and how to position yourself as the guide with empathy and authority, and even gives you time to actually get the work done. You'll also get a one-liner exercise you can use at parties, pitches, and on your homepage. Listen in to get the clarity you need to create clear messaging that...
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#84: How to Talk so People Like You (SUMMER REPLAY)
The StoryBrand Podcast
Every conversation is shaping your future. The way you show up affects whether people trust you, remember you, recommend you, or just move on. Connection isn't a soft skill on the sidelines of success. It's what opens doors. When people feel rushed, ignored, or talked at, they pull back. But when they feel heard, valued, and understood, they lean in. Trust starts to grow, and that trust can change everything from team culture to client relationships to sales. So how do you become more magnetic without sounding fake, forced, or overly polished? This week, Donald Miller shares a simple...
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#83: Hook Customers with Primary Messaging, Not Secondary (SUMMER REPLAY)
The StoryBrand Podcast
A lot of brands are saying the wrong thing first. They lead with their mission, their story, and their personality, thinking that will make people care. But customers aren't looking for a brand to admire. They're looking for a guide who understands their problem and can help them solve it. When your message starts in the wrong place, your customer tunes out before you ever get a chance to help. How do you know if your brand is leading with the wrong story? In this episode, host Donald Miller breaks down the difference between primary and secondary messaging and explains why that shift...
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If you’re offering your services to everyone, chances are nobody’s listening. Most businesses, especially coaches and consultants, waste valuable resources trying to speak to a crowd instead of their community. The result is confused messaging, unqualified leads, and no growth. If your marketing feels scattered or your offer is getting lost in the noise, it might be time to stop casting a wide net and start speaking directly to the people who truly need what you provide. What would happen if you focused your message so clearly that your ideal customer knew you were talking to them?
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