#48: How to Grow a Consulting Business in Uncertain Times
Release Date: 12/01/2025
#69: Will Guidara—Why Great Service Is Never an Accident
The StoryBrand Podcast
Remarkable customer experiences don't happen because someone on your team happened to be in a good mood. They happen when a business decides, in advance, how people should feel at every step. Without that kind of intention, even great companies become forgettable. So how do you design moments customers actually remember and share? In this episode, Donald Miller sits down with Will Guidara, author of Unreasonable Hospitality, to talk about how business owners can turn everyday transactions into memorable moments. Will explains why hospitality is not just for restaurants, how systems can...
info_outline
#68: Stop Telling Your Story (It's Costing You Customers)
The StoryBrand Podcast
A lot of brands are saying the wrong thing first. They lead with their mission, their story, and their personality, thinking that will make people care. But customers aren't looking for a brand to admire. They're looking for a guide who understands their problem and can help them solve it. When your message starts in the wrong place, your customer tunes out before you ever get a chance to help. How do you know if your brand is leading with the wrong story? In this episode, host Donald Miller breaks down the difference between primary and secondary messaging and explains why that shift...
info_outline
#67: The Real Reason Your Business Isn’t Growing
The StoryBrand Podcast
Most businesses are losing sales in the first few seconds, not because the offer is weak or the product is bad, but because the message feels like work. When people have to stop and decode your language, they don’t lean in. They leave. And if confusion is costing you customers before the conversation even starts, how do you fix it fast? In this week's episode, Donald Miller explains why confusion is the real reason businesses stall and how zero cognitive load messaging helps customers buy. He breaks down the “curse of knowledge,” why people say “I’ll think about it,” and the...
info_outline
#66: The 3 Tactical Moves That Build Customer Loyalty
The StoryBrand Podcast
If you want your marketing to convert better, join us for StoryBrand Your Business Live, a workshop in Nashville TN May 7th-8th 2026 where Donald Miller will teach you how to create clear messaging and you'll get direct feedback from StoryBrand Certified Guides so you walk out confident that your message connects. These sell out fast so register now at Customer loyalty is often won or lost in the small moments. People come back because of how you make them feel. In a world full of rushed and forgettable service, customers remember businesses that treat them with dignity. They...
info_outline
#65: How to Be More Magnetic in Conversations
The StoryBrand Podcast
If you want your marketing to convert better, join us for StoryBrand Your Business Live, a workshop in Nashville TN May 7th-8th 2026 where Donald Miller will teach you how to create clear messaging and you'll get direct feedback from StoryBrand Certified Guides so you walk out confident that your message connects. These sell out fast so register now at Every conversation is shaping your future. The way you show up affects whether people trust you, remember you, recommend you, or just move on. Connection isn’t a soft skill on the sidelines of success. It’s what opens doors....
info_outline
#64: Can a Clear Message Win a War?
The StoryBrand Podcast
If you want your marketing to convert better, join us for StoryBrand Your Business Live, a workshop in Nashville TN May 7th-8th 2026 where Donald Miller will teach you how to create clear messaging and you'll get direct feedback from StoryBrand Certified Guides so you walk out confident that your message connects. These sell out fast so register now at Most leaders make the same mistake: they use too many words. They explain too much, soften the truth, and leave people confused about what matters most. But confused people don’t act. They freeze. The best leaders do something...
info_outline
#63: The Secret to Building a Cult-Like Following for Your Brand
The StoryBrand Podcast
If you want your marketing to convert better, join us for StoryBrand Your Business Live, a workshop in Nashville TN May 7th-8th 2026 where Donald Miller will teach you how to create clear messaging and you'll get direct feedback from StoryBrand Certified Guides so you walk out confident that your message connects. These sell out fast so register now at Every business wants raving fans. But most end up with something weaker: people who buy once or twice and then move on. In a competitive market, brands that try to please everyone get ignored. When a company doesn’t stand for...
info_outline
#62: The Exact AI Prompt Donald Miller Uses to Rewrite Flat Copy
The StoryBrand Podcast
If you've ever struggled to explain what your business does or felt like your marketing should be converting better, join us for StoryBrand Your Business Live. It's a two-day workshop in Nashville this May 7-8, 2026 where Donald Miller will teach you how to build clear messaging that works. You'll also get direct feedback from StoryBrand Certified Guides so you walk out confident your message connects. Every workshop this year has filled up fast, and this one will too. Register now at Chances are, you already know that story is everything when it comes to growing your...
info_outline
#61: How to Build a $400k Marketing Business (Without Hiring a Team)
The StoryBrand Podcast
If you've ever struggled to explain what your business does or felt like your marketing should be converting better, join us for StoryBrand Your Business Live. It's a two-day workshop in Nashville this May 7-8, 2026 where Donald Miller will teach you how to build clear messaging that works. You'll also get direct feedback from StoryBrand Certified Guides so you walk out confident your message connects. Every workshop this year has filled up fast, and this one will too. Register now at What does it actually take to build a $400,000 independent marketing business without...
info_outline
#60: The 3-Phase Messaging Campaign That Fuels Sales
The StoryBrand Podcast
If you've ever struggled to explain what your business does or felt like your marketing should be converting better, join us for StoryBrand Your Business Live. It's a two-day workshop in Nashville this May 7-8, 2026 where Donald Miller will teach you how to build clear messaging that works. You'll also get direct feedback from StoryBrand Certified Guides so you walk out confident your message connects. Every workshop this year has filled up fast, and this one will too. Register now at You can have a great product and a smart marketing plan and still lose sales because your...
info_outlineGet free marketing videos from Don every week at WeeklySoundbite.com
Running a marketing consulting business is never simple. In uncertain times, it’s even harder. Clients are cautious, timelines stretch, and budgets shrink. You know your services create real results, but closing new business feels tougher than ever. If you're not clear and confident in your message, potential clients will hesitate or move on. And the longer you stay vague or unfocused, the more you're stuck in survival mode instead of scaling. So how do you position yourself as the obvious choice, especially when the market feels shaky?
In this episode, host Kyle Reed is joined by veteran StoryBrand Certified Guide Kris Jones and StoryBrand's Director of Certification Luke Pastina to explore how to thrive as a messaging expert in a season of economic unpredictability. Kris shares how she’s adapted her business, adjusted her rates, and built systems that support both clarity and connection. You’ll learn how to uncover your client's real problem, what story actually moves the needle, and why collaboration is key to building a thriving consulting business. If you’re trying to grow your marketing practice in uncertain times, listen in to get the blueprint.
Hire Kris to get you effective messaging at Red Door Stories and access the free PDF mentioned in this episode.
--
Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!
Click HERE to find a StoryBrand certified marketing coach like Kris to help you grow your business!
Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.
Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!