loader from loading.io

Creating Clarity As A Sales Process With Hamish Knox

The Story Engine Podcast

Release Date: 10/08/2024

The Secrets Of A Business And Agency Matchmaker With Behdad Jamshidi show art The Secrets Of A Business And Agency Matchmaker With Behdad Jamshidi

The Story Engine Podcast

Why do so many businesses struggle to find the right marketing partners? On this episode of The Story Engine Podcast, Behdad Jamshidi shares the hard truths about hiring agencies, avoiding common pitfalls, and the strategy behind connecting businesses with the right marketing experts. Behdad Jamshidi, a marketing matchmaker, dives deep into why business owners keep hitting dead ends with agencies and how his approach creates lasting partnerships that drive real results. We Disscuss ⏳ [00:02:35] – The biggest mistake businesses make when hiring agencies ⏳ [00:10:45] – How agencies...

info_outline
Why Your Script Is Holding You Back: The Path to Speaking Mastery show art Why Your Script Is Holding You Back: The Path to Speaking Mastery

The Story Engine Podcast

On this episode of The Story Engine Podcast, I break down why relying too much on a script can actually weaken your impact and hurt your conversions. I’ll show you how to internalize your message so deeply that you can step on stage with confidence, without clinging to a script for dear life. I used to believe that the key to delivering a powerful talk was having the perfect script—every word polished, every slide dialed in. But over the years, I’ve realized that mastery doesn’t live on a page—it lives in your presence, your connection, and your ability to adapt in the moment....

info_outline
Why Experts Struggle To Tell Effective Stories show art Why Experts Struggle To Tell Effective Stories

The Story Engine Podcast

On this episode of The Story Engine Podcast, We discusses the critical role of storytelling for experts and how many fail to leverage their personal narratives effectively. He emphasizes the importance of resonance in storytelling, explaining how connecting emotionally with an audience can inspire trust and action. Through a case study of a tax professional, we illustrate how refining a message and incorporating personal stories can lead to significant improvements in audience engagement and conversion rates. We conclude with a reminder of the unique value that personal stories bring in an...

info_outline
The Expert's Gap Is Killing Your Speaking Conversions show art The Expert's Gap Is Killing Your Speaking Conversions

The Story Engine Podcast

On this episode of the Story Engine podcast, we discusses the 'Experts Gap'—the disconnect that occurs when experts fail to effectively communicate their knowledge to their audience. We emphasize the importance of understanding audience needs, overcoming misconceptions about structure in talks, and the anatomy of a high converting presentation. By focusing on authority stories, addressing audience beliefs, and creating urgency for action, experts can bridge the gap and enhance their impact. The episode concludes with a success story illustrating the transformative power of structured...

info_outline
How To Capitalize On Connections With David Gonzalez show art How To Capitalize On Connections With David Gonzalez

The Story Engine Podcast

On this episode of the Story Engine Podcast, We are talking to David Gonzalez, a renowned connector in the digital marketing space. David shares his journey from hosting the Internet Marketing Party to creating transformative Think Tank experiences. He discusses the importance of vulnerability in mastermind settings and how he has evolved from being a connector to showcasing his own expertise through the Experts Council. The conversation highlights the significance of creating safe spaces for deep connections and personal growth, as well as David's aspirations for the future.   In...

info_outline
How Professionals Create Profitable Podcasts With Hector Santiesteban show art How Professionals Create Profitable Podcasts With Hector Santiesteban

The Story Engine Podcast

On this episode of the Story Engine podcast, Kyle Gray interviews Hector Santiesteban from Amplify Media, discussing the evolution of podcasting and its significance for businesses. Hector shares insights on creating sustainable podcasts, the importance of understanding the audience, and overcoming imposter syndrome. He introduces the 'Three P's' framework for successful podcasting, emphasizing authenticity and emotional resonance. The conversation also touches on the challenges faced by executives in the podcasting landscape and the transformative power of sharing personal stories.   ...

info_outline
The Magic Of Hypnosis With Adrianna Foster show art The Magic Of Hypnosis With Adrianna Foster

The Story Engine Podcast

On this episode of the Story Engine podcast, host Kyle Gray speaks with Adrianna Foster, a clinical hypnotherapist and transformational trainer. They explore the power of hypnotherapy in addressing deep-seated belief systems and the subconscious mind. Adrianna shares her insights on the importance of embracing discomfort for personal growth, the role of shadow work in healing, and the significance of authenticity and self-expression. Through personal stories and unique approaches, they discuss how to identify pain points and desired outcomes in the journey of transformation. In This...

info_outline
More Creations With AI: Dinosaur Oracle Cards, Future Visions, and Emotional Clarity show art More Creations With AI: Dinosaur Oracle Cards, Future Visions, and Emotional Clarity

The Story Engine Podcast

On this episode, I discusses the creation of the Dinosaur Oracle Card deck, the role of AI in enhancing creativity, and the development of personal tools for self-reflection and growth. I shares insights on how AI can facilitate deeper connections and imaginative projects, emphasizing the importance of creativity and human intuition in the process. Join the waitlist for the Destiny Dinos Oracle Deck: Unearth Ancient Wisdom In This Episode The Dinosaur Oracle Card deck was born from a collaborative and creative process. AI can enhance creativity by handling repetitive tasks, allowing for...

info_outline
How I Trained AI To Help You Tell Stories Like A Pro show art How I Trained AI To Help You Tell Stories Like A Pro

The Story Engine Podcast

On this episode, we discusses my innovative approach to leveraging AI in the creative processes, particularly in writing a book and developing a storytelling tool. I emphasize the importance of maintaining authenticity while using AI as a collaborative partner to refine ideas and enhance audience engagement. The conversation also covers the creation of the Authority Story Creator, a tool designed to help users craft compelling narratives that resonate with their audience. Create your story at: On This Episode Kyle emphasizes a balance between authenticity and AI's capabilities. He discusses...

info_outline
The Cost Of Getting Through The Day show art The Cost Of Getting Through The Day

The Story Engine Podcast

On this episode of the Story Engine Podcast, I'll discuss the concept of 'The Cost of Getting Through The Day' and how it relates to personal growth and creativity. I share personal experiences with anxiety and the feeling of just getting through the day, emphasizing the importance of recognizing and reframing fear as a tool for growth. I encourage listeners to create a vision for their future that excites them and to actively work towards it, rather than succumbing to survival mode.    In This Episode The cost of doing nothing can lead to regret and shame. Anxiety-driven...

info_outline
 
More Episodes

On this episode of the Story Engine Podcast, we're talking with Hamish Knox. Hamish is a sales expert from The Sandler Group. He discusses the unique Sandler approach to sales, which focuses on gathering information rather than giving it, and how this can transform client relationships. Hamish shares transformative client stories that highlight the shift from metrics-oriented sales to relationship-focused interactions. The conversation also covers common sales myths, the role of accountability, and the significance of supporting clients as whole human beings. 

In This Episode

  • Creating clarity through storytelling is essential in sales.
  • Sandler's approach emphasizes buyer safety and effective communication.
  • Salespeople should focus on gathering information, not just giving it.
  • Building relationships is more important than metrics in sales.
  • Time management can improve significantly with accountability practices.
  • Supporting clients as whole human beings enhances relationships.
  • Effective communication requires clarity and ownership of messages.
  • Sales is a non-linear process that requires adaptability.
  • Transforming a metrics-oriented mindset can lead to better outcomes.
  • Creating clarity in communication is a leader's primary responsibility.

We Discuss

03:59 Understanding Sandler's Approach to Sales
06:39 The Importance of Human Connection in Sales
09:44 Transformative Client Stories
12:52 Gathering vs. Giving Information in Sales
15:49 Overcoming Common Sales Myths
18:42 The Role of Accountability in Sales
21:32 Supporting Clients as Whole Human Beings
24:38 Creating Clarity in Communication