The Story Engine Podcast
The Story Engine Podcast where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.
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The Secrets Of A Business And Agency Matchmaker With Behdad Jamshidi
02/18/2025
The Secrets Of A Business And Agency Matchmaker With Behdad Jamshidi
Why do so many businesses struggle to find the right marketing partners? On this episode of The Story Engine Podcast, Behdad Jamshidi shares the hard truths about hiring agencies, avoiding common pitfalls, and the strategy behind connecting businesses with the right marketing experts. Behdad Jamshidi, a marketing matchmaker, dives deep into why business owners keep hitting dead ends with agencies and how his approach creates lasting partnerships that drive real results. We Disscuss ⏳ [00:02:35] – The biggest mistake businesses make when hiring agencies ⏳ [00:10:45] – How agencies oversell and overpromise—and what to do instead ⏳ [00:22:01] – Why businesses fail to give marketing strategies enough time ⏳ [00:34:47] – A powerful moment of business freedom: Scaling while traveling
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Why Your Script Is Holding You Back: The Path to Speaking Mastery
02/11/2025
Why Your Script Is Holding You Back: The Path to Speaking Mastery
On this episode of The Story Engine Podcast, I break down why relying too much on a script can actually weaken your impact and hurt your conversions. I’ll show you how to internalize your message so deeply that you can step on stage with confidence, without clinging to a script for dear life. I used to believe that the key to delivering a powerful talk was having the perfect script—every word polished, every slide dialed in. But over the years, I’ve realized that mastery doesn’t live on a page—it lives in your presence, your connection, and your ability to adapt in the moment. Episode Highlights: ⏳ [00:02:15] – Why scripts feel safe but actually create distance between you and your audience ⏳ [00:10:43] – The difference between memorizing your message and embodying it ⏳ [00:22:30] – A client’s real-life story: How he handled a complete tech failure on stage—and won over his audience ⏳ [00:35:12] – The storytelling frameworks that allow you to flow naturally in your talks
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Why Experts Struggle To Tell Effective Stories
02/04/2025
Why Experts Struggle To Tell Effective Stories
On this episode of The Story Engine Podcast, We discusses the critical role of storytelling for experts and how many fail to leverage their personal narratives effectively. He emphasizes the importance of resonance in storytelling, explaining how connecting emotionally with an audience can inspire trust and action. Through a case study of a tax professional, we illustrate how refining a message and incorporating personal stories can lead to significant improvements in audience engagement and conversion rates. We conclude with a reminder of the unique value that personal stories bring in an increasingly competitive landscape. In This Episode Many experts dismiss storytelling as irrelevant or manipulative. The way solutions are communicated is as important as the solutions themselves. Overloading audiences with information can lead to disconnection. Personal stories can inspire trust and drive action. Resonance in storytelling connects emotionally with the audience. Understanding client pain points is crucial for effective storytelling. Accessing personal stories can transform how experts relate to their audience. A case study illustrates the power of storytelling in a professional context. Simplifying messages can lead to higher engagement and conversion rates. Personal stories are irreplaceable in a world of AI and information overload. We Discuss 00:00 The Importance of Storytelling for Experts 04:28 Understanding Resonance in Storytelling 09:23 Finding Stories That Resonate 14:19 Case Study: Transforming a Tax Professional's Approach 19:26 The Unique Value of Personal Stories
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The Expert's Gap Is Killing Your Speaking Conversions
01/28/2025
The Expert's Gap Is Killing Your Speaking Conversions
On this episode of the Story Engine podcast, we discusses the 'Experts Gap'—the disconnect that occurs when experts fail to effectively communicate their knowledge to their audience. We emphasize the importance of understanding audience needs, overcoming misconceptions about structure in talks, and the anatomy of a high converting presentation. By focusing on authority stories, addressing audience beliefs, and creating urgency for action, experts can bridge the gap and enhance their impact. The episode concludes with a success story illustrating the transformative power of structured communication. In This Episode The Experts Gap occurs when experts fail to connect with their audience. Experts often design messages that satisfy their own understanding rather than the audience's needs. Structure in communication is not inauthentic; it enhances clarity and connection. A well-structured talk allows for emotional connection and audience engagement. The anatomy of a high converting talk includes three key questions: Should I listen to this? Will this work for me? Should I act now? Authority stories help establish trust and relevance with the audience. Addressing audience beliefs is crucial for effective communication. Creating urgency for action is essential for conversions. Structure liberates creativity and amplifies authenticity in presentations. Success stories demonstrate the effectiveness of structured communication. We Discuss 02:33 The Misconceptions of Expert Communication 05:57 Anatomy of a High Converting Talk 08:47 Crafting Authority Stories 11:58 Addressing Audience Beliefs 14:54 Creating Urgency for Action 17:45 The Power of Structure in Storytelling 20:02 Real-Life Success Story: Nima Ramani 23:00 Conclusion and Call to Action
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How To Capitalize On Connections With David Gonzalez
01/21/2025
How To Capitalize On Connections With David Gonzalez
On this episode of the Story Engine Podcast, We are talking to David Gonzalez, a renowned connector in the digital marketing space. David shares his journey from hosting the Internet Marketing Party to creating transformative Think Tank experiences. He discusses the importance of vulnerability in mastermind settings and how he has evolved from being a connector to showcasing his own expertise through the Experts Council. The conversation highlights the significance of creating safe spaces for deep connections and personal growth, as well as David's aspirations for the future. In This Episode David is known as the 'serial super connector' in the digital marketing space. The Think Tank experience allows for deep vulnerability and problem-solving. Creating safe spaces is essential for honest discussions among entrepreneurs. David's journey reflects a personal transformation from connector to leader. The Experts Council aims to provide tailored solutions for high-level entrepreneurs. David emphasizes the importance of meritocracy in his events. Vulnerability can lead to significant personal and professional breakthroughs. David's passion for connection stems from his childhood experiences. The Think Tank sessions have led to life-changing decisions for participants. Self-compassion and kindness are key focuses for David in 2025. We Discuss 05:26 The Power of Connection and Think Tanks 10:26 Creating Safe Spaces for Vulnerability 15:33 The Evolution of David's Passion Projects 20:27 The Birth of Experts Council 25:14 The Unique Value of Curated Experiences 30:26 Reflections on Personal Growth and Future Vision
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How Professionals Create Profitable Podcasts With Hector Santiesteban
01/14/2025
How Professionals Create Profitable Podcasts With Hector Santiesteban
On this episode of the Story Engine podcast, Kyle Gray interviews Hector Santiesteban from Amplify Media, discussing the evolution of podcasting and its significance for businesses. Hector shares insights on creating sustainable podcasts, the importance of understanding the audience, and overcoming imposter syndrome. He introduces the 'Three P's' framework for successful podcasting, emphasizing authenticity and emotional resonance. The conversation also touches on the challenges faced by executives in the podcasting landscape and the transformative power of sharing personal stories. In This Episode Every business could benefit from podcasting. Understanding your audience is crucial for success. Authenticity resonates more than high production value. The sales cycle can be shortened through effective podcasting. Imposter syndrome is common among executives starting podcasts. The 'Three P's' framework is essential for podcasting success. Creating a personal connection with the audience is key. Podcasts can serve as a powerful marketing tool. It's important to focus on your unique experiences. Podcasting is an infinite game, not a one-time win. We Discuss 11:06 Understanding the Audience 18:11 The Challenges Executives Face 25:22 Burnout and the Need for Clarity 29:49 The Desire to Be Seen 35:55 The Journey of Transformation 42:27 Connecting and Closing Thoughts
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The Magic Of Hypnosis With Adrianna Foster
01/07/2025
The Magic Of Hypnosis With Adrianna Foster
On this episode of the Story Engine podcast, host Kyle Gray speaks with Adrianna Foster, a clinical hypnotherapist and transformational trainer. They explore the power of hypnotherapy in addressing deep-seated belief systems and the subconscious mind. Adrianna shares her insights on the importance of embracing discomfort for personal growth, the role of shadow work in healing, and the significance of authenticity and self-expression. Through personal stories and unique approaches, they discuss how to identify pain points and desired outcomes in the journey of transformation. In This Episode Hypnotherapy can help address subconscious beliefs that control behavior. Many people struggle with the belief that solutions lie outside themselves. Embracing discomfort is essential for personal growth and transformation. Shadow work involves befriending fears and negative thoughts. Authenticity is key to solving personal and societal problems. Understanding one's gifts is crucial for fulfillment and happiness. Shame and guilt are significant toxic emotions that hinder progress. Personal stories of transformation can inspire others to seek change. Creating a supportive environment is vital for healing and growth. We Discuss 03:42 Understanding Hypnosis and Its Impact 06:30 Belief Systems and Client Transformation 09:41 Embracing Discomfort for Growth 12:50 The Role of Shadow Work in Healing 15:42 Unique Approaches to Client Experiences 18:45 Transformative Stories of Change 21:43 Finding Alignment and Ease in Life 24:44 The Power of Vulnerability and Authenticity 27:34 Closing Thoughts and Resources
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More Creations With AI: Dinosaur Oracle Cards, Future Visions, and Emotional Clarity
12/31/2024
More Creations With AI: Dinosaur Oracle Cards, Future Visions, and Emotional Clarity
On this episode, I discusses the creation of the Dinosaur Oracle Card deck, the role of AI in enhancing creativity, and the development of personal tools for self-reflection and growth. I shares insights on how AI can facilitate deeper connections and imaginative projects, emphasizing the importance of creativity and human intuition in the process. Join the waitlist for the Destiny Dinos Oracle Deck: Unearth Ancient Wisdom In This Episode The Dinosaur Oracle Card deck was born from a collaborative and creative process. AI can enhance creativity by handling repetitive tasks, allowing for deeper exploration. Creating vision boards with AI can help visualize and manifest personal goals. AI can serve as a tool for self-reflection and emotional processing. The iterative process in creating the card deck led to better organization and creativity. Each dinosaur in the deck carries a unique message and reflection question. AI can help identify patterns in personal struggles and aspirations. The importance of connection and creativity in using technology is paramount. AI should be seen as a collaborator rather than a replacement for human intuition. Imagination is limitless when combined with technology, opening new avenues for personal growth. We Discuss 01:57 The Creation Of Destiny Dinos 15:26 Crafting a Vision for the Future 21:18 Creating an AI Therapist 26:58 The Power of Imagination and Connection
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How I Trained AI To Help You Tell Stories Like A Pro
12/24/2024
How I Trained AI To Help You Tell Stories Like A Pro
On this episode, we discusses my innovative approach to leveraging AI in the creative processes, particularly in writing a book and developing a storytelling tool. I emphasize the importance of maintaining authenticity while using AI as a collaborative partner to refine ideas and enhance audience engagement. The conversation also covers the creation of the Authority Story Creator, a tool designed to help users craft compelling narratives that resonate with their audience. Create your story at: On This Episode Kyle emphasizes a balance between authenticity and AI's capabilities. He discusses the iterative process of refining his book with AI. The importance of audience focus in content creation is highlighted. AI serves as a collaborator, not just a tool, in his creative process. Kyle's approach involves defining clear goals for his projects. He shares insights on creating concise and impactful content. The Authority Story Creator was developed to aid storytelling. Empathy-driven storytelling fosters deeper connections with audiences. Kyle's tools aim to simplify the storytelling process for users. He expresses optimism about the future of AI in content creation. We Discuss 00:00 Harnessing AI for Creative Processes 06:48 Creating The Book 10:10 Building The Authority Story Creator 19:23 Future Prospects and AI Integration
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The Cost Of Getting Through The Day
12/17/2024
The Cost Of Getting Through The Day
On this episode of the Story Engine Podcast, I'll discuss the concept of 'The Cost of Getting Through The Day' and how it relates to personal growth and creativity. I share personal experiences with anxiety and the feeling of just getting through the day, emphasizing the importance of recognizing and reframing fear as a tool for growth. I encourage listeners to create a vision for their future that excites them and to actively work towards it, rather than succumbing to survival mode. In This Episode The cost of doing nothing can lead to regret and shame. Anxiety-driven choices often result in unproductive patterns. Naming fears can help in addressing them effectively. Reframing fear as a tool can empower personal growth. Creating a vision for the future is crucial for motivation. Daily practices like journaling can help focus intentions. Recognizing small progress is important for self-acknowledgment. Understanding the roots of fear can lead to healing. Survival mode can hinder creativity and fulfillment. Embracing creativity is essential for a meaningful life. We Discuss 10:24 Understanding Fear and Anxiety 18:19 Creating a Vision for the Future 31:10 Re-enrolling in Your Vision
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How To Have A Sales Call With Yourself
12/10/2024
How To Have A Sales Call With Yourself
On this episode, We discusses the transformative process of having a sales call with oneself. We emphasizes the importance of self-reflection, commitment to personal vision, and the need to address limiting beliefs. Through personal anecdotes, we illustrate how taking time for introspection can lead to profound reinvention and alignment with one's true self. The conversation culminates in practical steps for listeners to engage in their own self-enrollment and daily practices that nurture growth and clarity. In This Episode The sales call with yourself is an intimate process. Self-reflection is crucial for personal growth. Many focus outwardly instead of inwardly. Reinventing oneself requires commitment and clarity. Daily practices help maintain alignment with vision. Identifying obstacles is the first step to overcoming them. Past successes can inspire future actions. Setting goals should excite and energize you. Overwhelm and procrastination are common pitfalls. Self-compassion is essential in the growth process. We Discuss 00:00 The Importance of Self-Reflection 07:32 Reinventing Yourself 20:34 Daily Practices for Alignment
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A Reliable Process For Change With Rich Walker
12/03/2024
A Reliable Process For Change With Rich Walker
On this episode of the Story Engine podcast, Rich Walker shares his journey as a serial entrepreneur and author, discussing his four-step methodology for personal change. He emphasizes the importance of wanting to change, believing in one's ability to change, and understanding the core beliefs that drive behaviors. Rich reflects on his childhood experiences and how they shaped his perspective on change, as well as the challenges he faced in his business. The conversation highlights the power of beliefs in shaping reality and the significance of storytelling in personal narratives. In This Episode You have to want to change to initiate the process. Belief in your ability to change is crucial. Childhood experiences can significantly impact your perspective on change. Navigating challenges requires a choice between stress and productivity. Identifying core beliefs is essential for meaningful change. Work on one change at a time for better focus. Your beliefs shape your reality and experiences. Storytelling can enhance the impact of personal narratives. Choosing empowering beliefs leads to personal growth. Embrace change as a constant in life. We Discuss 05:56 Understanding the Desire to Change 11:59 Navigating Business Challenges and Personal Growth 17:50 The Power of Beliefs in Shaping Reality 24:08 Closing Thoughts and Resources for Change
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4 Mental Roadblocks Keeping You From Converting When Speaking
11/26/2024
4 Mental Roadblocks Keeping You From Converting When Speaking
On this episode of the Story Engine Podcast, We discuss four mental roadblocks that hinder effective speaking and conversions. We'll emphasize the importance of shifting from courtroom truth to personal truth, using descriptive language instead of prescriptive, and focusing on customer-oriented communication rather than self-oriented. By addressing these roadblocks, speakers can enhance their engagement and effectiveness, ultimately leading to better conversions and audience connection. On This Episode Many speakers are unaware of the mental roadblocks affecting their conversions. Courtroom truth can dilute ideas and confuse listeners. Personal truth focuses on values and emotional connection. Descriptive language helps listeners envision possibilities. Single decision-oriented talks can overwhelm the audience. Progression in talks allows for a more engaging experience. Self-oriented communication leads to imposter syndrome. Customer-oriented communication fosters connection and trust. Effective storytelling anticipates audience limiting beliefs. Shifting focus from self to audience enhances purpose and impact. We Discuss 01:14 Understanding Courtroom Truth vs. Personal Truth 06:16 The Shift from Prescriptive to Descriptive Language 12:16 Single Decision vs. Progression in Presentations 17:03 Self-Oriented vs. Customer-Oriented Communication
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The Creation Of Stoic Simple With Phil Van Treuren
11/19/2024
The Creation Of Stoic Simple With Phil Van Treuren
On this episode of the Story Engine podcast, Phil Van Treuren shares his journey as an entrepreneur and author, discussing his experiences in publishing, the influence of Stoic philosophy on his life, and the creation of his publishing company, Stoic Simple. He reflects on the importance of virtue and excellence, the challenges of navigating change, and the fulfillment he finds in his current life. Phil also emphasizes the value of learning from mistakes and the significance of storytelling in connecting with others. On This Episode Phil has reinvented himself multiple times throughout his career. Stoic philosophy has greatly influenced Phil's personal development. The Feather is a story about the impact of small virtues. Virtue in Stoicism can be understood as excellence. Acceptance of things we cannot change is crucial for personal growth. There are always opportunities to practice excellence in any situation. Mistakes are part of the learning process and should not hinder progress. Phil finds happiness in the present without needing more material possessions. Storytelling is a powerful tool for connecting with audiences. Phil's journey reflects the importance of self-belief and perseverance. We Discuss 06:01 The Birth of Stoic Simple 11:56 Understanding Virtue in Stoic Philosophy 18:00 Navigating Change and Acceptance 24:03 Learning from Mistakes and Opportunities 29:53 Reflections on Past Struggles
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Virtual Event Advantage With Caleb Fowler
11/12/2024
Virtual Event Advantage With Caleb Fowler
On this episode we are talking with Caleb Fowler. Caleb discusses the current landscape of virtual events, emphasizing the importance of building trust in a market where skepticism is high. He shares insights on how to effectively engage clients through virtual events, the significance of understanding one's ideal client, and strategies for scaling a business using these events. The discussion also touches on the evolution of virtual events post-pandemic, the challenges of attracting high-quality leads, and practical tips for creating engaging experiences that reduce Zoom fatigue. We'll discuss the challenges of customer acquisition, the importance of having a proven process for conversion, and the competitive advantages that events can provide for businesses. They share insights on the breakthrough method that has helped them scale their business and the significance of trust and certainty in the current market. The discussion also touches on the early struggles of E3 Events and how they pivoted to teach others about successful event execution. We Discuss 06:00 Building Trust in a Distrustful Market 12:03 Creating Engaging Virtual Event Experiences 17:48 Choosing the Right Format for Your Event 23:56 Understanding Your Ideal Client's Needs 29:50 The Breakthrough Method: A Proven Process 38:11 The Birth of E3: A Turning Point 45:05 Starting Where You Are: The Path Forward
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The Villain's Journey And Why You Need To Go On One
11/05/2024
The Villain's Journey And Why You Need To Go On One
In this episode of the Story Engine Podcast, we explore the concept of the villain's journey, emphasizing its importance in storytelling and personal transformation. We'll discusses how villains, often seen as antagonists, play a crucial role in challenging the status quo and driving change. The conversation outlines the stages of the villain's journey, drawing parallels to the entrepreneurial experience and highlighting the necessity of embracing both the hero and villain within ourselves to create meaningful impact. In This Episode The villain's journey is about transformation. Villains often challenge the norms and become agents of change. Change is uncomfortable but necessary for growth. Betrayal can serve as a catalyst for transformation. Gathering allies is essential for challenging the status quo. Challenging norms can lead to significant personal and societal change. Conflict between hero and villain leads to new perspectives. Embracing the villain within can unlock creativity and impact. Both heroes and villains are necessary for a better world. Understanding both roles can enhance personal growth and storytelling. We Discuss 04:51 Stage 1: The Status Quo 06:44 Stage 2: Betrayal and Breaking Point 08:38 Stage 3: Gathering Allies 10:32 New Chapter 11:35 Stage 4: Challenging the Status Quo
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The Secrets of Successful Speakers with Danella Burnett
10/29/2024
The Secrets of Successful Speakers with Danella Burnett
On this episode of the Story Engine Podcast, Danella Burnett shares her journey from a reluctant entrepreneur to a successful event producer and speaker strategist. She discusses the importance of understanding the needs of event hosts, finding speaking opportunities, and the lessons learned from her experiences on stage. Danella emphasizes the significance of collaboration, knowing your audience, and the value of being flexible in the speaking industry. Her insights aim to empower speakers to get visible and make a positive impact in the world. In This Episode Danella Burnett has over 40 years of experience in event production. Her entrepreneurial journey began unexpectedly in a church kitchen. Understanding the needs of event hosts is crucial for speakers. Collaboration can lead to greater opportunities in speaking. Finding speaking opportunities requires leveraging past experiences and networks. Getting paid to speak is a pathway, but understanding value is key. Flexibility and adaptability are important in the speaking industry. Speakers should know their audience and the event's goals. Building relationships is essential for long-term speaking success. Danella's legacy is about lifting others onto the stage to make an impact. We Discuss 07:50 The Reluctant Entrepreneur's Journey 16:08 Understanding the Needs of Event Hosts 23:58 Finding Speaking Opportunities 32:02 Lessons from the Stage
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How To Go Global and Local In Your Mastermind with Eric Berman
10/22/2024
How To Go Global and Local In Your Mastermind with Eric Berman
Today on the show, we are talking with Eric Berman. Eric is the founder of the speak easy mastermind, a unique mastermind that combines small local groups and big global events to make sure that the whole community gets everything they need from powerful tactical practical advice, real honest feedback and support and being surrounded by people who really understand you and what you're going through. Today we're going to learn his story of how he started out working hard for sweat equity and became the leader of this incredible community. On This Episode Entrepreneurship is a personal development journey. SpeakEasy combines local and global connections. The ideal avatar for SpeakEasy is marketing-centric entrepreneurs. Tactical problem-solving is essential in masterminds. Creating a safe space fosters vulnerability and honesty. Self-leadership is crucial for guiding others. Balancing work and personal life reduces stress. Community provides support and connection. Loneliness is a common challenge for entrepreneurs. Stories are powerful tools for connection and engagement. We Discuss 04:06 The Concept of Masterminds and SpeakEasy's Unique Approach 07:02 Identifying the Right Audience for SpeakEasy 10:15 Building Trust and Vulnerability in Mastermind Groups 13:17 Transitioning from Entrepreneur to Community Leader 16:18 Self-Leadership and Personal Development 19:12 The Rewards of Community and Connection 21:55 Reflections on Loneliness and the Need for Community 25:45 The Journey of Entrepreneurship 29:06 Misunderstood by Friends and Family 31:43 Finding Community and Support 35:42 The Birth of Speak Easy Mastermind 40:29 Closing Thoughts and Future Directions
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The Quest For Freedom In Business With Kyle Leavitt
10/15/2024
The Quest For Freedom In Business With Kyle Leavitt
On this episode of The Story Engine Podcast, we are talking with Kyle Leavitt, CEO & Co-Founder of Customer HUB. Kyle discusses the challenges and triumphs of entrepreneurship, particularly focusing on the importance of creating systems that allow for time freedom and the liberation of entrepreneurs from traditional service-based business models. He shares insights on the misalignment often experienced in the pursuit of success, the significance of leadership and vision, and the role of storytelling in connecting with clients. Personal anecdotes about family life and the struggles of software development further illustrate the journey towards achieving a balanced and fulfilling entrepreneurial life. In This Episide Entrepreneurs often seek financial and time freedom. Misalignment occurs when success doesn't match expectations. Scaling a business can lead to more responsibilities and burnout. Doing fewer things better is key to success. Leadership is about setting a clear vision for the team. Storytelling can create empathy and connection with clients. Personal experiences shape our business journeys. Software development requires focus on core problems. Creating systems can alleviate confusion and support growth. Family time is essential for a balanced life. We Discuss 02:54 The Misalignment in Entrepreneurial Success 05:56 The Journey to Time Freedom 09:05 Scaling and the Importance of Systems 11:54 Leadership and Vision in Business 14:56 The Role of Storytelling in Business 17:58 Personal Experiences and Family Life 21:02 Navigating Challenges in Software Development 24:07 Reflections on Growth and Learning 27:02 Creating Freedom Through Customer Hub
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Creating Clarity As A Sales Process With Hamish Knox
10/08/2024
Creating Clarity As A Sales Process With Hamish Knox
On this episode of the Story Engine Podcast, we're talking with Hamish Knox. Hamish is a sales expert from The Sandler Group. He discusses the unique Sandler approach to sales, which focuses on gathering information rather than giving it, and how this can transform client relationships. Hamish shares transformative client stories that highlight the shift from metrics-oriented sales to relationship-focused interactions. The conversation also covers common sales myths, the role of accountability, and the significance of supporting clients as whole human beings. In This Episode Creating clarity through storytelling is essential in sales. Sandler's approach emphasizes buyer safety and effective communication. Salespeople should focus on gathering information, not just giving it. Building relationships is more important than metrics in sales. Time management can improve significantly with accountability practices. Supporting clients as whole human beings enhances relationships. Effective communication requires clarity and ownership of messages. Sales is a non-linear process that requires adaptability. Transforming a metrics-oriented mindset can lead to better outcomes. Creating clarity in communication is a leader's primary responsibility. We Discuss 03:59 Understanding Sandler's Approach to Sales 06:39 The Importance of Human Connection in Sales 09:44 Transformative Client Stories 12:52 Gathering vs. Giving Information in Sales 15:49 Overcoming Common Sales Myths 18:42 The Role of Accountability in Sales 21:32 Supporting Clients as Whole Human Beings 24:38 Creating Clarity in Communication
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Change Your Minerals, Change Your Life With Barton Scott
10/01/2024
Change Your Minerals, Change Your Life With Barton Scott
In this episode of the Story Engine Podcast, Kyle interviews Barton Scott, a mineral expert and founder of Upgraded Formulas. Barton shares his journey in the health and wellness industry, focusing on the importance of mineral absorption and the impact of nutrition on overall health. He discusses the connection between physical health and emotional regulation, emphasizing how energy levels influence achievement and personal performance. Barton also highlights the target audience for his upcoming book, which aims to help high achievers regain control over their health. The conversation delves into Barton's personal struggles with health, his childhood experiences, and the moments that led him to find clarity and control in his life. The episode concludes with insights on the importance of sharing knowledge about health and wellness with others. In This Episode Barton Scott is passionate about mineral absorption and health. Many people struggle with nutrient absorption due to poor digestion. Understanding one's body and health is crucial for achieving goals. Nutrition and psychology are deeply interconnected. Energy levels significantly impact personal and professional success. The upcoming book targets high achievers seeking to improve their health. Childhood health struggles can shape one's future pursuits. Moments of clarity in health can lead to significant life changes. Sharing health knowledge is essential for community well-being. Health is a foundational aspect of personal development and achievement. We Discuss 03:11 The Importance of Mineral Absorption 06:03 Understanding Sensitivity and Health 08:51 The Connection Between Nutrition and Psychology 11:58 The Role of Energy in Achieving Goals 14:48 Target Audience for the Upcoming Book 17:59 Personal Health Journey and Insights 21:07 Childhood Struggles and Their Impact 23:59 Moments of Clarity and Control in Health 27:06 Crafting a Personal Story
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The Value Of Health With Dane Palarino
09/24/2024
The Value Of Health With Dane Palarino
Today on the show we have Dane Palarino with Dad Bod Sculptors. Dane shares his journey of prioritizing health and fitness as a high-performing entrepreneur and family man. He emphasizes the importance of taking care of oneself first in order to effectively serve others. Dane discusses the challenges faced by men over the age of 35 in balancing their health, work, and family responsibilities. He highlights the negative impact of neglecting one's health on self-confidence, relationships, and overall well-being. Dane offers a solution by providing a playbook and support system through his company, Dad Bod Sculptors, to help men prioritize their fitness and nutrition. In This Episode Prioritizing health and fitness is essential for high-performing entrepreneurs to effectively serve others. Neglecting one's health can lead to negative consequences in various areas of life, including relationships and self-confidence. Men over the age of 35 need a playbook and support system to prioritize their fitness and nutrition. Building a sustainable system for health and fitness allows individuals to show up as their best selves in all areas of life. Prioritizing self-care is essential for personal growth and well-being. Replacing old habits with healthier ones is key to achieving lasting transformation. Building confidence and self-esteem requires consistent effort and self-reflection. Creating a legacy of meaning involves being present for loved ones and leading by example. Taking control of one's health and fitness can have a positive impact on all areas of life. We Discuss 02:40 The Importance of Prioritizing Health 06:51 Finding a Playbook for Health and Fitness 09:39 The Consequences of Neglecting Health 17:50 The Impact of Health on Relationships and Self-Confidence 20:43 Creating a Sustainable System for Health and Fitness 26:00 Seeking Inspiration and Taking Action 28:08 The Opposite Frequency Moment: Achieving Transformation 31:43 The Power of Self-Reflection and Personal Growth
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Why Girls Rule With Dena Patton
09/17/2024
Why Girls Rule With Dena Patton
Today on the show we are talking with Dena Patton. Dena is the co-founder of a business coaching and consulting company and the founder of the Girls Rule Foundation, a nonprofit that empowers and advances girls through leadership and empowerment programs. She shares her journey of becoming a go-getter and a go-giver, and how philanthropy became a natural progression for her. Dena emphasizes the importance of teaching girls core skills such as financial literacy and leadership principles at a young age, so they can make informed decisions and have the confidence to pursue their dreams. She introduces the 100 School Initiative, a program that aims to teach these skills to girls and empower them to create a better future. On This Episode Philanthropy is a natural progression for many entrepreneurs who have achieved success and want to give back. Teaching girls core skills such as financial literacy and leadership principles at a young age is crucial for their personal and professional development. The 100 School Initiative aims to empower girls by teaching them these skills and providing them with the tools to create a better future. Courage is essential in telling our stories and making a positive impact in the world. We Discuss 08:42The Journey to Philanthropy 18:26The Importance of Teaching Girls Core Skills 21:38The 100 School Initiative 28:18Dena Patton's Personal Struggles and Success 32:15The Impact of Teaching Girls Essential Skills 35:23Closing Thoughts and Gratitude
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The Framework That Created More Freedom In Jon Marino's Speaking
09/10/2024
The Framework That Created More Freedom In Jon Marino's Speaking
On this episode we are talking with Jon Marino about the process of preparing a talk that transformed his business. We discuss our personal connection through a retreat in Hawaii and the importance of storytelling in our work. Jon shares how working with Kyle has helped him improve his communication and teaching skills. We also talk about the power of focusing on the audience and the value of deepening the understanding of customers. Jon introduces his new offering, a deep dive into customer personas, and shares his excitement about helping entrepreneurs find direction and make a bigger impact. In This Episode Preparing a well-crafted talk can have a transformative impact on a business. Focusing on the audience and their needs is key to effective communication and teaching. Deepening the understanding of customers through personas can help businesses better connect with their target audience. The process of preparing a talk can lead to personal growth and a clearer sense of direction. Working with a skilled mentor or coach can help improve communication and teaching skills. We Discuss 02:32 The Power of Storytelling and Connection 04:24 Enhancing Copywriting and Marketing Skills 09:36 Deep Diving into Customer Personas and Branding Guides
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How To Create A Book That Profits Before It's Published
09/03/2024
How To Create A Book That Profits Before It's Published
Today in the show we are talking with Trevor Crane. We discuss the power of collaboration and the importance of seeking help and support in achieving success. Trevor shares his personal journey of overcoming challenges and redefining bankruptcy as a turning point in his life. He emphasizes the need to take responsibility and find partners who can help accelerate growth. In This Episode Collaboration and seeking help are essential for achieving success. Taking responsibility and redefining challenges can lead to personal growth. Storytelling and vulnerability are powerful tools for connecting with clients. Finding partners and support can accelerate growth and help achieve goals. Applying to be a published author and joining the waitlist for 'Collaborate' can provide opportunities for personal and professional development. We Discuss 04:08 The Power of Collaboration 09:44 Defining Your Mission and Target Audience 15:58 Taking Ownership and Seeking Support 23:11 From Bankruptcy to Success 26:14 The Transformative Power of Collaboration 30:34 Living the Dream: Finding Your Happy Place
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Verbal Ticks And What To Do About Them
08/27/2024
Verbal Ticks And What To Do About Them
On todays episode we're going to be talking about ticks, particularly verbal and nonverbal ticks and their impact on credibility and audience perception. Verbal tics include filler words like 'um' and 'uh' as well as nonverbal tics like sporadic movements. While these tics may not seem like a big issue on the surface, they can make speakers appear less competent and confident, and even like frauds or liars. I'll provide strategies for reducing verbal tics, including focusing on powerful storytelling, enrolling oneself in the message, and prioritizing the audience. In This Episode Verbal tics like filler words and nonverbal movements can erode credibility and make speakers appear less competent and confident. Factors like nervousness, being unprepared, and going off script can increase verbal tics. Reducing verbal tics requires focusing on powerful storytelling, enrolling oneself in the message, and prioritizing the audience. Verbal tics take away valuable speaking time that could be used to serve the audience. Practicing content and stories with a strategy can help reduce the reliance on scripts and improve speaking effectiveness. We Discuss 00:00 Verbal Tics and Credibility 03:10 The Subconscious Perception of Verbal Tics 05:03 The Importance of Powerful Storytelling 06:02 Prioritizing the Audience: Cure for Imposter Syndrome
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Information vs Clarity: What Do You Offer?
08/20/2024
Information vs Clarity: What Do You Offer?
This week on the Story Engine podcast I'm talking about Information vs. Clarity. What is the difference between the two, and what do our listeners want? One leads to confusion, the other leads to action. I'll break that down on today's episode and show you exactly a simple shift in perspective in how you approach teaching. On This Episode The intention you bring to your sales process is crucial. Focusing on the listener's needs and removing barriers creates clarity. Excessive information can overwhelm and confuse the audience. Clarity allows for action and lasting change. Prioritizing clarity in presentations leads to better results. We Discuss 00:00 The Importance of Intention in Sales 01:26 Information vs. Clarity in Sales and Public Speaking 03:50 The Negative Effects of Excessive Information 05:15 Creating Clarity for Action and Lasting Change 07:13 Case Study: Shifting from Information to Clarity 08:12 The Freedom and Authenticity of Clarity
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Creating Wealth, Freedom And Clarity With Krisstina Wise
08/13/2024
Creating Wealth, Freedom And Clarity With Krisstina Wise
On this episode we are talking with Krisstina Wise. Krisstina shares her personal journey with money and success, highlighting the importance of addressing money trauma and finding a healthy balance between wealth creation and health/happiness. She emphasizes the need to understand how much money is enough and develop a clear financial plan. Krisstina also introduces her CURBS program, which focuses on teaching individuals how to create wealth and financial freedom. The conversation touches on the significance of addressing limiting beliefs around money and the benefits of gaining clarity and confidence in managing finances. In This Episdoe Addressing money trauma and finding a healthy balance between wealth creation and health/happiness is crucial for financial well-being. Understanding how much money is enough and developing a clear financial plan is essential for financial freedom. Addressing limiting beliefs around money and gaining clarity and confidence in managing finances can lead to a more fulfilling and balanced life. Krisstina Wise's CURBS program focuses on teaching individuals how to create wealth and financial freedom. Money is a tool that can enhance relationships, provide options, and fund experiences. We Discuss 06:57 Finding Balance: Addressing Money Trauma and Prioritizing Health and Happiness 10:57 How Much is Enough? Understanding the Importance of Financial Clarity 15:17 Creating Wealth and Financial Freedom: Introducing the CURBS Program 20:05 Overcoming Limiting Beliefs: Gaining Confidence in Managing Finances 25:27 Money as a Tool: Enhancing Relationships and Funding Experiences
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The Opportunity Within Your Intimacy Blocks With Zipporah
08/06/2024
The Opportunity Within Your Intimacy Blocks With Zipporah
Today on the show we have Zipporah. Zipporah is an expert in both the tantric arts and in integrating that with many different kinds of plant medicines. But what makes her stand out is using cannabis in an intentional, clear way to open yourself up to better intimacy in your relationships; your partners first and foremost, but in many other areas of your business. And today we're going to explore that story of how to discuss these somewhat taboo topics and show the productive, powerful ways that they can be applied in many different people's lives. In This Episode Start with oneself and cultivate awareness through practices like breathwork, meditation, and yoga. Intimacy blocks can manifest in various areas of life and impact relationships and personal growth. Using plant medicines, such as cannabis, in a conscious and intentional way can enhance intimacy and expand consciousness. Tantra and conscious sexuality can be applied practically in various aspects of life, including relationships and personal development. There is a need to address stigmas and misconceptions surrounding tantra, sexuality, and plant medicines. Creating clear boundaries and open communication are essential for healthy and fulfilling relationships. Embracing one's own desires and fantasies can lead to deeper levels of pleasure and connection. The journey of self-discovery and embracing one's authentic expression can lead to personal growth and transformation. Sharing one's story and experiences can inspire and empower others to explore their own paths of self-discovery and conscious sexuality. Intentions and declarations have the power to manifest desired outcomes and attract aligned experiences and connections. We Discuss 02:50 Cultivating Awareness and Consciousness 07:56 Addressing Stigmas and Misconceptions 09:52 Embracing Desires and Fantasies 13:46 Overcoming Intimacy Blocks 19:55 The Power of Boundaries and Open Communication 30:12 Dispelling Stigmas and Misconceptions 39:52 Sharing Stories and Inspiring Others 44:49 Manifesting Intentions and Attracting Aligned Experiences
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The Art of Paradigm Shifting with Mark Gober
07/30/2024
The Art of Paradigm Shifting with Mark Gober
Today on the show we have Mark Gober. Mark is a deep thinker and author that has made an art and a life out of finding paradigms that need shifting and asking questions where most people wouldn't dare to ask. In this interview today, we're going to attempt to find the golden thread between all of his books and really hone in on his story of why he does what he does and why he's passionate about the way he creates and writes as an author. This is an excellent episode for anybody who is changing the world, changing people's beliefs, writing books, or just following a creative process. In This Episode Questioning and exploring new ideas and paradigms is essential for personal growth and understanding the world. The writing process helps solidify and crystallize knowledge and ideas. Paradigm shifts can be uncomfortable and may lead to losing alignment with certain people, but they are necessary for personal growth and truth-seeking. The goal of writing books is to present paradigm shifts and encourage individuals to have their own paradigm shifts. Collective paradigm shifts can lead to a better world and a shift in consciousness. We Discuss 02:24 The Journey of Paradigm Shifts 04:30 The Writing Process and Paradigm Shifts 08:11 Research Process and Intuition 10:30 Natural Process vs. Learned Process 12:27 Goals and Impact of Writing Books 15:20 The Importance of Questioning and Opening Up to New Paradigms 16:20 Challenges and Resistance to Paradigm Shifts 21:05 Negative and Positive Reactions to Paradigm Shifts 23:01 The Process of Paradigm Shifting 25:47 Living in an Upside-Down World 26:16 The Importance of Paradigm Shifting in Today's World 29:30 Story: Discovering a New Paradigm 32:48 The Process of Paradigm Shifting and Growth 35:12 Overview of Books and Topics 38:38 Closing Thoughts and Contact Information
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