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How Professionals Create Profitable Podcasts With Hector Santiesteban

The Story Engine Podcast

Release Date: 01/14/2025

Sculpting an Epic Life with Paul Hoffman show art Sculpting an Epic Life with Paul Hoffman

The Story Engine Podcast

How do you go from writing hit jingles for major brands to helping people design lives filled with purpose and creativity? On this episode of The Story Engine Podcast, I sit down with Paul Hoffman, a master creator who transformed his career in music into a mission to guide others in sculpting their lives. Paul shares how his early days as a musician and jingle-writer taught him the power of storytelling, rhythm, and discipline—skills he now uses to help people consciously create their daily habits, shape their mindset, and design an “epic life.” We dive into the art of living with...

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How AI Click Campaigns Are Changing Online Business with Mike Filsaime show art How AI Click Campaigns Are Changing Online Business with Mike Filsaime

The Story Engine Podcast

What if you could create, launch, and optimize full-scale marketing campaigns in minutes—without needing a big team or weeks of effort? In this episode of The Story Engine Podcast, I sit down with Mike Filsaime, legendary software creator and founder of some of the most powerful tools for online entrepreneurs. Mike introduces Click Campaigns, his newest platform that puts the power of AI under one roof to simplify and accelerate everything from copywriting to campaign execution. We dive into why this tool is a game-changer for business owners, how AI is transforming the way entrepreneurs...

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Breaking Through Roadblocks with Alexus Rae Lopez show art Breaking Through Roadblocks with Alexus Rae Lopez

The Story Engine Podcast

High-achieving women often face invisible roadblocks—patterns of thought, deep-seated beliefs, and subconscious habits that keep them from truly thriving. But what if you could move past those obstacles without years of rehashing the same painful memories in talk therapy? In this episode of The Story Engine Podcast, I sit down with Alexus Rae Lopez, a master NLP practitioner who specializes in helping ambitious women break free from their own mental and emotional barriers. Alexus shares the common patterns she sees in high achievers, why these roadblocks appear in the first place, and how to...

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Executive Abundance in Just 6–10 Words with Mitchell Levy show art Executive Abundance in Just 6–10 Words with Mitchell Levy

The Story Engine Podcast

What if you could distill the who you serve and the why you do it into just six to ten powerful words—and use it to unlock a whole new level of success? On this episode of The Story Engine Podcast, I sit down with Mitchell Levy, an expert executive coach and master at creating what he calls executive abundance. We explore how one concise, well-crafted phrase can become the guiding compass for your career, business, and personal life—helping you attract opportunities, clarify your brand, and communicate your value instantly. Mitchell walks us through his simple but transformational process,...

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Using AI To Find Stages With James Feldman show art Using AI To Find Stages With James Feldman

The Story Engine Podcast

If you’re a speaker, coach, or expert looking to get on more aligned, high-impact stages—this episode is your roadmap. On this episode of The Story Engine Podcast, I sit down with James Feldman—master speaker, serial entrepreneur, and AI innovator—to discuss one of the most powerful new tools available to speakers today. James shares how his platform helps thought leaders discover curated, strategic speaking opportunities perfectly matched to their message and audience. Whether you're trying to grow your authority, generate leads, or book more paid gigs, this conversation dives deep...

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Unlocking Success by Calming Your Nervous System – with Dharma Funder show art Unlocking Success by Calming Your Nervous System – with Dharma Funder

The Story Engine Podcast

On this episode of The Story Engine Podcast, we sit down with Dharma Funder , a coach who works with high-achieving leaders and entrepreneurs on the nervous system level to unlock lasting growth and clarity. Rather than chasing more productivity hacks or external solutions, Dharma helps clients regulate their internal state to create success from the inside out. This conversation explores how calming the nervous system transforms leadership, enhances decision-making, and clears the way for creativity and powerful performance. If you’re building something big—and feeling the...

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How Filmmaking Built a Content Empire (and Millions in Revenue)with Tamara Thompson show art How Filmmaking Built a Content Empire (and Millions in Revenue)with Tamara Thompson

The Story Engine Podcast

What if your story could be your biggest growth engine? In this episode of The Story Engine Podcast, we are talking with Tamara Thompson, founder of Broadcast Your Authority, whose work has helped experts turn their brilliance into repeatable content systems that drive massive visibility—and real revenue. Drawing on her background in documentary filmmaking, Tamara shares how she designs experiences (not just content), builds trust across platforms like YouTube and podcasts, and helps clients generate millions of dollars in ROI through authentic storytelling. Whether you're a business owner,...

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From Gut Check to Breakthrough: Josh Dech's Journey Through Chronic Illness and Healing show art From Gut Check to Breakthrough: Josh Dech's Journey Through Chronic Illness and Healing

The Story Engine Podcast

On this episode of The Story Engine Podcast, I sit down with functional health expert and gut health specialist Josh Dech, who opens up about his harrowing journey through chronic illness, misdiagnoses, and suicidal ideation—and how it ultimately led him to a life of purpose, healing, and service. We go deep into the hidden impact of gut dysfunction on mental health, how trauma and toxic beliefs can silently sabotage your body, and Josh’s signature 5R framework for healing chronic gut issues at the root. If you’ve been told “it’s all in your head,” or “this is just your...

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From Burnout to Balance: How to Build a Business That Serves Your Life With Aaron Velky show art From Burnout to Balance: How to Build a Business That Serves Your Life With Aaron Velky

The Story Engine Podcast

In this episode of The Story Engine Podcast, I sit down with Aaron Velky to explore a powerful approach to leadership and life design that goes far beyond business strategy. Aaron shares how high-performing founders and executives can reclaim clarity, purpose, and peace—not by doing more, but by restructuring their lives to align with what truly matters. We dive into what it looks like to build an organizational chart not just for your company, but for your entire life. If you’ve ever felt like your business success is costing you your health, your relationships, or your joy—this is the...

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The Cost of Control: Healing Communication at Home and in the Boardroom with Tressa Yonekawa show art The Cost of Control: Healing Communication at Home and in the Boardroom with Tressa Yonekawa

The Story Engine Podcast

What if the traits that made you successful are the same ones sabotaging your most important relationships? In this powerful and heartfelt conversation, communication coach and culture consultant Tressa Yonekawa unpacks the deeper truths behind high-performing leaders who struggle with connection, both in business and at home. Tressa shares how early childhood dynamics shape our ability to relate, how high-achievers often create chaos without realizing it, and why rapid transformation doesn’t always require a 10-year process. She also reflects on her own journey—from toxic partnerships to...

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More Episodes
On this episode of the Story Engine podcast, Kyle Gray interviews Hector Santiesteban from Amplify Media, discussing the evolution of podcasting and its significance for businesses. Hector shares insights on creating sustainable podcasts, the importance of understanding the audience, and overcoming imposter syndrome. He introduces the 'Three P's' framework for successful podcasting, emphasizing authenticity and emotional resonance. The conversation also touches on the challenges faced by executives in the podcasting landscape and the transformative power of sharing personal stories.
 
In This Episode
  • Every business could benefit from podcasting.
  • Understanding your audience is crucial for success.
  • Authenticity resonates more than high production value.
  • The sales cycle can be shortened through effective podcasting.
  • Imposter syndrome is common among executives starting podcasts.
  • The 'Three P's' framework is essential for podcasting success.
  • Creating a personal connection with the audience is key.
  • Podcasts can serve as a powerful marketing tool.
  • It's important to focus on your unique experiences.
  • Podcasting is an infinite game, not a one-time win.
 
We Discuss
11:06 Understanding the Audience
18:11 The Challenges Executives Face
25:22 Burnout and the Need for Clarity
29:49 The Desire to Be Seen
35:55 The Journey of Transformation
42:27 Connecting and Closing Thoughts