How Professionals Create Profitable Podcasts With Hector Santiesteban
Release Date: 01/14/2025
How to Navigate a Business Divorce with Clarity, Compassion, and Power — with Attorney Margeaux Thomas
The Story Engine Podcast
Most entrepreneurs prepare for growth, partnership, and success—but few prepare for what happens when a business partnership ends. In this episode of The Story Engine Podcast, attorney Margeaux Thomas pulls back the curtain on one of the most emotionally charged and financially high-stakes challenges a founder can face: the business divorce. Margeaux specializes in helping founders, partners, and executives untangle their companies, their identities, and their futures when a partnership breaks apart. She shares the unseen emotional toll, the common patterns she witnesses in conflict, and the...
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Designing What Humans Really Need: The Power of Psychoesthetics with Ravi Sawhney
The Story Engine Podcast
For over four decades, Ravi Sawhney has shaped the world through human-centered innovation—from the first touchscreen experiences at Xerox PARC to iconic products and services that have improved millions of lives. In this episode of The Story Engine Podcast, Ravi shares the timeless principles behind his psychoesthetic methodology: a design philosophy rooted in emotion, memory, and how an experience makes us feel about ourselves. We explore why modern technology often feels synthetic, how great design creates meaning rather than aesthetics, and why the most successful products, services, and...
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How to Build Peace-of-Mind Into Your Business: The Story Behind Lodgering with Oscar Rubio
The Story Engine Podcast
What if the stress, chaos, and hidden workload of managing your property while living abroad could be replaced with clarity, control, and peace of mind? In this episode, I sit down with Oscar Rubio, founder and CEO of Lodgering, a SaaS platform designed to solve one of the most emotionally taxing problems in real estate and mobility: managing a home from thousands of miles away. Oscar shares the deeply personal journey that led him from overworked “one-man orchestra” to leading a scalable, global platform used by institutions, homeowners, and relocated professionals. We explore the messy...
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The Missing Role Every Entrepreneur Overlooks with Russell Lundstrom
The Story Engine Podcast
Most entrepreneurs dream of selling their business someday—but few understand what truly makes a company sellable… or why so many founders end up blindsided and disappointed when they finally sit down with buyers. In this episode, Russell “The Marketect” Lundstrom—serial entrepreneur, advisor to thousands of founders, and creator of the Marketect methodology—reveals why most businesses fail to get the exit they expect, what buyers actually value, and how to architect a business today that will command a higher multiple tomorrow. You’ll hear the behind-the-scenes story of the...
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Engineering Celebrity: How to Create & Leverage Fame with Clint Arthur
The Story Engine Podcast
What if “celebrity” wasn’t something you waited to be granted—but something you could engineer? In this episode of The Story Engine Podcast, I sit down with Clint Arthur, an artist and engineer in the craft of celebrity. Clint has built an entire methodology around creating, manufacturing, and leveraging celebrity so entrepreneurs can amplify their message, rise above the noise, and become the leading voice in their industry. We explore the psychology behind celebrity, why it remains one of the most powerful tools for authority and influence, and how everyday experts can use it to...
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The Transformation Behind Selling Transformation with Brook Bishop
The Story Engine Podcast
Selling high-ticket transformational services isn’t just a skill—it’s a personal evolution. In this episode of The Story Engine Podcast, I sit down with Brook Bishop, an expert in high-ticket transformational sales. Together, we explore why selling deep, meaningful transformation requires you to embody that transformation yourself. Brook shares her philosophy on selling with confidence, integrity, and self-worth—and how the sales process becomes a mirror that reflects your own growth, visibility, and value. If you’ve ever struggled to charge what your work is worth, felt resistance...
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How to Build a More Profitable Business with Joe Abreu
The Story Engine Podcast
Everyone wants a more profitable business—but most entrepreneurs don’t actually know what creates profit, let alone how to consistently increase it. Growing revenue is one thing. Taking home more money is another. In this episode of The Story Engine Podcast, I sit down with Joe Abreu, an expert in helping business owners identify where profit is leaking, where opportunity is hiding, and how to build a business that rewards you financially—not just operationally. Joe breaks down the hidden drivers of profitability, the common mistakes entrepreneurs make when scaling, and the mindset...
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Crafting Authority Through Authorship with Bill Blankschaen
The Story Engine Podcast
Writing a book isn’t just about words on a page—it’s about building authority and creating a strategic asset that moves your business forward. In this episode of The Story Engine Podcast, I sit down with Bill Blankschaen, a master at helping experts turn their ideas into influential books that drive real business results. Bill shares his unique framework for authoring with purpose, why most experts approach book writing backwards, and how to craft a message that not only resonates with readers but attracts clients, opportunities, and credibility. If you’ve ever dreamed of writing a...
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Reviving Human Connection in Sales with Sam Wakefield
The Story Engine Podcast
In a world dominated by clicks, funnels, and automation, is it possible we’ve lost the human touch? On this episode of The Story Engine Podcast, I sit down with Sam Wakefield, a sales expert and personal development leader who’s on a mission to bring door-to-door sales back into industries that have become overly reliant on digital marketing. Sam shares why face-to-face conversations are still one of the most powerful ways to build trust, how he’s reframing “old school” sales for modern markets, and why genuine human connection is a sales strategy that never goes out of style. If...
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Reinventing Coaching with Click Coach featuring Mitch Russo
The Story Engine Podcast
The coaching world is booming—but most platforms only make the business side more complicated. What if you had a tool that didn’t just organize your coaching practice, but actually made you a better coach? On this episode of The Story Engine Podcast, I sit down with Mitch Russo, serial entrepreneur and founder of multiple software and coaching companies. Mitch introduces Click Coach, a powerful new platform designed to streamline the coaching process while helping coaches consistently deliver on the results they promise. We explore the unique features that set Click Coach apart, the...
info_outline- Every business could benefit from podcasting.
- Understanding your audience is crucial for success.
- Authenticity resonates more than high production value.
- The sales cycle can be shortened through effective podcasting.
- Imposter syndrome is common among executives starting podcasts.
- The 'Three P's' framework is essential for podcasting success.
- Creating a personal connection with the audience is key.
- Podcasts can serve as a powerful marketing tool.
- It's important to focus on your unique experiences.
- Podcasting is an infinite game, not a one-time win.