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Why Experts Struggle To Tell Effective Stories

The Story Engine Podcast

Release Date: 02/04/2025

How to Get Your Message on Global Stages with Claire Angelle show art How to Get Your Message on Global Stages with Claire Angelle

The Story Engine Podcast

In this episode of The Story Engine Podcast, I’m joined by Claire Angelle, a powerhouse in the world of international PR and advocacy. Claire’s mission is simple yet bold: helping world changers get their messages onto more stages, in more countries, and into the hearts of more people. We dive into Claire’s unique journey—from her roots in international advocacy to her innovative approach to helping thought leaders and changemakers craft stories that resonate across borders. If you’ve ever dreamed of taking your message worldwide, Claire’s insights will inspire and equip you to...

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The Story Engine Podcast

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The Story Engine Podcast

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The Story Engine Podcast

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More Episodes

On this episode of The Story Engine Podcast, We discusses the critical role of storytelling for experts and how many fail to leverage their personal narratives effectively. He emphasizes the importance of resonance in storytelling, explaining how connecting emotionally with an audience can inspire trust and action. Through a case study of a tax professional, we illustrate how refining a message and incorporating personal stories can lead to significant improvements in audience engagement and conversion rates. We conclude with a reminder of the unique value that personal stories bring in an increasingly competitive landscape.

In This Episode

  • Many experts dismiss storytelling as irrelevant or manipulative.
  • The way solutions are communicated is as important as the solutions themselves.
  • Overloading audiences with information can lead to disconnection.
  • Personal stories can inspire trust and drive action.
  • Resonance in storytelling connects emotionally with the audience.
  • Understanding client pain points is crucial for effective storytelling.
  • Accessing personal stories can transform how experts relate to their audience.
  • A case study illustrates the power of storytelling in a professional context.
  • Simplifying messages can lead to higher engagement and conversion rates.
  • Personal stories are irreplaceable in a world of AI and information overload.

We Discuss

00:00 The Importance of Storytelling for Experts
04:28 Understanding Resonance in Storytelling
09:23 Finding Stories That Resonate
14:19 Case Study: Transforming a Tax Professional's Approach
19:26 The Unique Value of Personal Stories