Your Voice Can Change the Room: How to Be Seen, Heard, and Paid Through Podcast Guesting with Carolee Moore
Release Date: 06/16/2026
How to Turn Your Intellectual Property Into a Profit Center With Sharon Toerek
The Story Engine Podcast
What if the legal protection you’ve always viewed as a necessary expense could actually become one of your business’s greatest drivers of profit, freedom, and growth? In this episode of The Story Engine Podcast, I sit down with Sharon Toerek, founder and CEO of Toerek Law and a leading legal advisor to independent marketing agencies, to explore how intellectual property and strategic legal agreements can do far more than protect your business from risk. Sharon shares why client contracts, pricing, payment terms, and ownership of your original work can make the difference between...
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From a Hospital Bed to a Healing Business: The Unexpected Power of Scent With Jessica Wiehle
The Story Engine Podcast
What if one of the simplest tools for changing how you feel, focus, lead, and connect was something you could experience simply by breathing? In this episode of The Story Engine Podcast, I sit down with Jessica Wiehle, founder of AromaWell and a formally trained clinical aromatherapist, to explore the surprising power of scent. We unpack how essential oils interact with the brain, why different aromas can influence mood, motivation, memory, stress, and focus, and how Jessica creates personalized “aromatic signatures” for individuals, businesses, healthcare facilities, and shared...
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When Success Costs You Your Life: Reclaiming Your Identity, Motivation, and Family With David Taylor- Klaus
The Story Engine Podcast
What happens when the success you’ve worked so hard to create slowly pulls you away from the people and the life that matter most? In this episode of The Story Engine Podcast, I sit down with David Taylor-Klaus, MCC, to explore the hidden cost of defining ourselves by what we do—and what it takes to reconnect with who we are beyond our accomplishments. David shares the deeply personal story of reaching a breaking point during Hurricane Katrina, when he realized he had become so disconnected from himself that he could no longer keep his struggles silent. That moment ultimately led him...
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The Questions That Reveal What’s Really Driving You With Ken Proctor
The Story Engine Podcast
What if the biggest obstacle in your business isn’t the problem you’re trying to solve—but the question you haven’t been willing to ask? In this episode of The Story Engine Podcast, I sit down with executive coach and Vistage chair Ken Proctor to explore the power of asking better, tougher questions. Ken shares how his own failures taught him that leaders don’t necessarily need more answers—they need someone willing to challenge them, uncover their blind spots, and help them see what’s really driving their decisions. We dive into the “ghosts” that can quietly shape the...
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From Losing $21 Million to Building Businesses That Don’t Need You With Tom Matzen
The Story Engine Podcast
I’ve built a lot of businesses over the years, but some of my biggest lessons came from the ones that went painfully wrong. In this episode of The Story Engine Podcast, I sit down with serial entrepreneur Tom Matzen, who has built 94 businesses, taken companies public, built franchise models, and experienced both enormous wins and multimillion-dollar losses. We dig into one of the most painful chapters of his career: turning a company valued at $21.4 million into $10 million in debt in just six months after stepping away from the business and trusting the wrong person. Tom shares what...
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What If Your Greatest Success Is Being Driven by an Unhealed Past With Bryan Post
The Story Engine Podcast
I’ve spent a lot of time thinking about the patterns that quietly shape how we lead, love, and live—and this conversation with Bryan Post took that exploration somewhere much deeper. Bryan has spent nearly 30 years working with families, adopted and foster children, parents, CEOs, entrepreneurs, and high-performing executives. His central message is powerful: when we experience stress, we don’t simply become stressed—we can actually regress emotionally, allowing old fears, traumas, and survival patterns to take control. In this episode, we unpack his “Fear to Love” methodology and...
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From Self-Hatred to a Life Built Around Human Connection With Jennifer Hill
The Story Engine Podcast
What happens when the traits you spent your life fighting become the very things that allow you to serve others? In this episode of The Story Engine Podcast, I sit down with Jennifer Hill, a self-described former “asshole” who has transformed decades of misunderstanding, broken relationships, self-hatred, and personal development into what she now calls her superpower: human connection. Jen shares the brutally honest moment when someone finally told her that her behavior was hurting people—and how that confrontation started a decades-long journey of learning to understand herself,...
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What If the Things Making You Sick Are the Things You Don’t Know to Look For With Dr. Torrie Thompson
The Story Engine Podcast
In this episode of The Story Engine Podcast, I sit down with Dr. Torrie Thompson to unpack one of the most frustrating experiences in health: doing everything “right” and still feeling terrible. We talk about the hidden toxins in our homes, products, and environments that can quietly accumulate over time—and why so many symptoms that we’ve been taught to accept as “normal” may actually be signs that something deeper is going on. From scented trash bags and household chemicals to mold, heavy metals, environmental toxins, and gut issues, Torrie explains why her approach starts...
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Risk, Resilience, and Reinvention: How to Turn Life’s “Terrible Gifts” Into Your Next Chapter With Tom LeNoble
The Story Engine Podcast
What happens when the challenges you’ve spent years trying to overcome become the very experiences that shape who you’re capable of becoming? In this episode of The Story Engine Podcast, I sit down with Tom LeNoble, a former executive at companies including MCI, Palm, Walmart.com, and Facebook, who has been given six months to live three separate times and has lived with metastatic cancer for the past fourteen years. Rather than allowing those diagnoses to define his life, Tom has built his philosophy around three powerful principles: risk, resilience, and reinvention. We dig into...
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What If the Last 3% Is Hiding Outside Your Analytical Mind With Barry Goldstein
The Story Engine Podcast
In this episode of The Story Engine Podcast, I sit down with Barry Goldstein, a longtime music producer and creative collaborator who has spent more than 40 years exploring how music can magnify mission, unlock creativity, and help us move through the blocks that keep us from our next level. We dive into the idea of the “last 3%”—that frustrating gap between knowing you have something great and actually being able to fully express its potential. Barry explains why solving that final piece doesn’t necessarily require more effort, more analysis, or more information. Sometimes, it...
info_outlineIn this episode of the Story Engine Podcast, I sit down with Carolee Moore, an expert storyteller who helps corporate leaders and subject matter experts find their voice, get on the right podcasts, and turn their visibility into real business growth. What stood out to me most is how Carolee doesn’t just focus on booking interviews—she helps people reconnect with their authentic voice after years of operating inside corporate expectations. We explore how storytelling, when done right, becomes the bridge between deep expertise and real influence.
Carolee shares her journey from growing up in Jamaica surrounded by storytelling, to navigating corporate America, to building (and walking away from) a successful marketing agency that no longer aligned with her. We also dive into how podcast guesting can fast-track credibility in B2B spaces, why so many experts struggle with visibility despite their experience, and how finding your voice can literally “change the vote” in the rooms that matter most. If you’ve ever felt unseen, under-recognized, or stuck playing small—this conversation will show you a new path forward.
00:49 – From Jamaica to the U.S.: The Roots of a Storyteller
02:09 – Corporate Life, Structure, and Suppressed Creativity
03:30 – Building (and Closing) a Multi-Six-Figure Agency
04:24 – The Pivot: From Marketing to Podcast Guesting
05:31 – The Types of Experts She Works With
07:41 – Why Podcasting Works for High-Level Experts
09:00 – Turning Stories Into Credibility and Sales
11:14 – The Hidden Struggles of High-Achieving Experts
12:46 – Watching Less Experienced People Win (and Why It Hurts)
14:08 – The Real Transformation: Finding Your Authentic Voice
16:46 – Integrating Visibility With Sales and Business Strategy
17:23 – The Boardroom Moment That Changed Everything
19:00 – Speaking Up and Changing the Vote
20:58 – Learning to Own Your Voice
21:39 – Underpricing and Positioning Lessons as an Agency Owner
22:46 – A Major Win: Earning a Year’s Salary in One Day
23:30 – Learning to Celebrate and Step Away
24:44 – The Story Reflection: From Silence to Impact