e003- ” Logic and data can only take you so far, Story is where we really connect” | Ed Bilat with Christy Soukhamneut, SVP, National Sales Performance at Certainty Home Loans
Storytelling for Sales Podcast
Release Date: 08/17/2018
Storytelling for Sales Podcast
WHAT YOU WILL LEARN IN THIS EPISODE:
info_outline e021- CLOSING IN A VIRTUAL WORLD | Ed Bilat with James Muir, bestselling author, Vice President Sales at Essential Hub and CEO of Best Practice InternationalStorytelling for Sales Podcast
WHAT YOU WILL LEARN IN THIS EPISODE:
info_outline e020- STORYTELLING, SELLING ONLINE AND BECOMING A PROLIFIC ENTREPRENEUR| Ed Bilat with Bruce Linton, Maddie Pimentel And Russell BrunsonStorytelling for Sales Podcast
WHAT YOU WILL LEARN IN THIS EPISODE:
info_outline e019- WHAT DOES ARTIFICIAL INTELLIGENCE, HIGH TECH AND THE MORTGAGE INDUSTRY HAVE IN COMMON? | Ed Bilat with Christy Soukhamneut, Gregg Jorritsma and Eli Fathi - Best of the Season 2Storytelling for Sales Podcast
WHAT YOU WILL LEARN IN THIS EPISODE:
info_outline e018-THE POWER OF NETWORKING | Ed Bilat with Milan Topolovec, President & CEO of TK Financial Group and Inner OrbisStorytelling for Sales Podcast
WHAT YOU WILL LEARN IN THIS EPISODE:
info_outline e017- SELLING IN UNCERTAIN TIMES: THE SECRETS AND STRATEGIES | Ed Bilat with Steve Benson, founder and CEO of Badger MapsStorytelling for Sales Podcast
WHAT YOU WILL LEARN IN THIS EPISODE:
info_outline e016- BECOMING OBSESSED WITH YOUR DREAM CUSTOMERS | Ed Bilat with Russell Brunson , author, serial entrepreneur and the founder of ClickFunnelsStorytelling for Sales Podcast
WHAT YOU WILL LEARN IN THIS EPISODE:
info_outline e015- Why Storytelling Is Becoming The #1 Sales Skill To Master | Ed Bilat with Maddie Pimentel , National Sales Training Manager, SnapAVStorytelling for Sales Podcast
WHAT YOU WILL LEARN IN THIS EPISODE:
info_outline e014- From nowhere to a $20 Billion Powerhouse| Ed Bilat with Bruce Linton, founder of Canopy Growth Corp., Canada's largest marijuana producerStorytelling for Sales Podcast
WHAT YOU WILL LEARN IN THIS EPISODE:
info_outline e013- " Why AI Won't Replace (Top) Salespeople? "| Ed Bilat with Eli Fathi, CEO of MindBridge- 2018 AI Leader of YearStorytelling for Sales Podcast
WHAT YOU WILL LEARN IN THIS EPISODE:
info_outlineChristy Soukhamneut is a 20+ year veteran of the mortgage industry who is dedicated to turning possibility into reality. A gifted strategic thinker, she knows that you must cut through the clutter, clearly articulate the vision, and then rally support at the street level. Christy accomplishes this by helping loan officers build their unique selling propositions around their individual strengths and then holds them accountable for achieving their dreams.
Everything she does is evaluated against these three bars: Will it make your life easier? Will it help you & your team be more productive? Will it help you grow your business?
WHAT YOU’LL LEARN ABOUT IN THIS EPISODE:
- How one tragic phone call changed her life
- Christy’s Grandmother’s amazing story
- How she started her first job as the President of a mortgage company at the age of 20
- How Christy got into sales
- What to do to get people to take you seriously
- Why the financial industry and why mortgages?
- How people make the $100 decision
- How to help salespeople see something within themselves that is just below the surface
- Why today’s sales leaders need to be bold and brave
- What does the Art of Storytelling mean to Christy and why Empathy is so important.
SHOW NOTES
[00:15] Introduction
[01:02] Welcome Christy!
[01:15] Type of business stories that inspire
[01:22] Resilience in the face of adversity – her Grandmother’s amazing story
[04:06] Commodity exchange
[07:32] Standardized tests
[07:58] It’s never about “do you have enough information?”
[09:20] How Christy got into sales
[10:31] Challenges she faced early on in her career.
[10:52] Getting people to take her seriously
[11:24] Taking it slowly and learning from others
[12:44] Why the financial industry and why mortgages?
[14:06] Type of stories that excite her customers
[14:32] Working with first time home buyers
[15:09] How we make decisions
[17:41] Starting her first company at the age of twenty
[17:51] Helping people see things in themselves
[18:41] The connection between yoga class and sales class
[20:05] Challenges facing sales leaders today
[20:18] Listening to others and having empathy
[21:27] Encouraging others
[22:30] The Art of Storytelling
[23:22] Connecting on an emotional level
[23:43] Contact informationHow one tragic phone call changed her life
WAYS TO CONTACT Christy:
You can find her being social on: