604: How Design Thinking Rebuilt IBM and Reached 400,000 Employees
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
Release Date: 11/24/2025
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
Michael explains that people often struggle because “adding and adding must be more effective,” yet humans are “more confident when just one advantage is presented.” He shares that Five Guys succeeded because they “only do burgers and fries” and that “if you say you are best at one thing most of all, they’re more likely to believe that.” He emphasizes that “buyers…have a top force-ranked prioritization of the most important thing,” and focusing on the thing you are “best in the world at” is “more believable and more memorable.” On pricing, he notes that...
info_outlineThe Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
When most executives discuss AI, they focus on automation. Dr. Ben Zweig, NYU Stern professor and CEO of Revelio Labs, explains why the real disruption isn’t machines replacing people, it’s our failure to rethink how work is structured. “Labor markets are not as sophisticated as capital markets,” Ben explains. “We allocate capital efficiently, but not labor. That’s a huge weakness in how our economy operates.” In this conversation, we explore: Why every company must learn job architecture, seeing jobs not as titles, but as bundles of tasks that must constantly evolve. The...
info_outlineThe Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
In this conversation, Mark explains that “we often build our lives on things we are certain about that simply are not true.” He describes how “we don’t actually see the world… we see screens of how we think the world is.” He explains that these screens create “a double paradox” shaping what we think is safe, what we think is risky, and how we choose to act. Mark describes the difference between someone who sees a large employer as stability versus an entrepreneur who sees it as danger, saying “which screen is right? Well, it depends on which screen is going to give you more...
info_outlineThe Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
Adam McGraw is a Fortune 100 VP turned entrepreneur and co-founder of a leadership community. “We try and really curate it for folks that are in the VP and above through CEOs as well, founders, etc., so that they have this kind of safe white space atmosphere to really consistently plug in and build community.” “Not just transact network-wise in things that are typically narrow and niche… we really love the idea of a melting pot for leaders.” “This is kind of the new normal: constant change, constant uncertainty, constant transition.” “Being in crew keeps me grounded and...
info_outlineThe Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
Technology is reshaping the world at a pace few people, inside or outside the industry, expected. But every so often, you meet someone who has not only witnessed the major waves of technological change, but helped build them. In this conversation, Marcus Fontoura, Technical Fellow and Corporate Vice President at Microsoft, CTO for Azure Core, walks us through the story of AI, what leaders are getting wrong, and how to develop the one thing that will matter more than any model or algorithm: human agency. Marcus has lived through every major inflection point: early search, the rise of cloud...
info_outlineThe Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
In this episode, Dr. Julia Garcia explains why hope is a habit and why it is critical for us to remove what blocks hope. She describes what happens inside teams when leaders lose hope, including “the culture that creates, the burnout that leads to, the discouragement and defeat.” Julia shows how unprocessed emotions drain leaders even when they appear high-functioning. “If we emotionally feel disconnected, we’re going to start looking elsewhere or we’re going to end up in a place of hopelessness where maybe we completely shut down in our career and now we’re just a robot.” One of...
info_outlineThe Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
In this conversation, Anthony Vinci explains that “AI is going to be able to do more and more of what people do.” He describes a future where “AI is going to get better and better at doing what people do,” and highlights that leaders must understand “how do you figure out what AI is good at and then implement it to do that” and “how do you manage your workforce so that they are able to partner with that AI.” He warns that leaders often “overestimate what AI can do and underestimate it at the same time,” and stresses the importance of “getting that balance right.” As he...
info_outlineThe Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
When was the last time you played, really played? For Cas Holman, founder and chief designer of Heroes Will Rise and star of Netflix’s Abstract: The Art of Design, play isn’t childish. It’s the foundation of human creativity, resilience, and connection. She worked with LEGO, Disney Imagineering, and the LEGO Foundation and on a mission to help adults rediscover what children know instinctively: that play is how we learn, adapt, and feel alive. “Play isn’t what happens after work,” Cas explains. “It’s how we manage uncertainty. It’s how we cope, experiment, and find our way...
info_outlineThe Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
Dr. Brennan Spiegel, Director of Health Services Research at Cedars-Sinai and Professor of Medicine and Public Health at UCLA, author of the book Pull, explains why illness is often a failure to manage gravity. He describes how our relationship with gravity defines strength, balance, digestion, mental stability, and emotional health. Take the Gravotype Quiz at to identify how your body manages gravity. Key Insights and Action Steps — Dr. Brennan Spiegel “Every single cell of your body evolved from this force of gravity. Physics came first, and biology came second.” Illness arises...
info_outlineThe Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
Bill George, former CEO of Medtronic and Harvard Business School Executive Fellow, explains how leaders can stay grounded, principled, and effective in chaotic times. “It’s a world of chaos and it requires a very different kind of leader than in more stable times.” The skills that once mattered (process control, long-term plans) are now secondary to courage, self-awareness, and moral clarity. George says most executives still lead comfortably “inside the walls” but fear the external world (media, public scrutiny, and rapid change). “Today, if you’re a leader, you are a public...
info_outlinePhil Gilbert led one of the most significant cultural transformations in corporate history, as IBM’s General Manager of Design, he helped the 400,000-person company reinvent how it thinks, listens, and builds products.
In this in-depth interview, Phil shares the playbook behind “Irresistible Change”, his approach to scaling design thinking, transforming culture, and helping teams adopt new ways of working that actually work.
If you’ve ever wondered how to lead large-scale transformation that doesn’t collapse under politics or mandates, this conversation will show you the operating system behind lasting change.
About Phil Gilbert
Phil is the author of Irresistible Change and is best known for leading IBM’s twenty-first-century transformation as its General Manager of Design. His work has been profiled in Harvard Business Review, Fast Company, and numerous case studies on corporate reinvention.
Get Phil's book, Irresistible Change, here: https://shorturl.at/dA4Z3
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