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Search Engine Optimization Trends 2023 and Beyond : Voice Search Optimization

Fuel Your Marketing

Release Date: 03/30/2023

Stop Selling Features, Start Owning the Narrative | FYM Ep. 61 show art Stop Selling Features, Start Owning the Narrative | FYM Ep. 61

Fuel Your Marketing

In this episode of Fuel Your Marketing, host Arti Sharma talks with John Rougeux, founder of Flag & Frontier and one of the leading voices in strategic narrative and category design. With decades of experience guiding B2B companies to market leadership, John shares what it really takes to move beyond traditional positioning and build a narrative powerful enough to align teams, define markets, and win trust. 🎯 What You’ll Learn:  Why your narrative isn’t messaging — it’s leadership alignment How to define or evolve your category to stand out in crowded markets The risk of...

info_outline The Blueprint for Predictable, Profitable SaaS Growth | FYM Ep. 60 show art The Blueprint for Predictable, Profitable SaaS Growth | FYM Ep. 60

Fuel Your Marketing

In this episode of Fuel Your Marketing, host Arti Sharma sits down with Steve Dewis, General Manager at TADERA, to explore how SaaS leaders can balance profitability, scalability, and innovation without burning out their teams or budgets. 🎯 What You’ll Learn: -Why profitability beats “growth at all costs” in modern SaaS -How to use data-driven ratios to scale intelligently -The start–stop–continue method for sustainable growth  -Why retention and churn are your true profit levers -How to fail fast and reallocate resources strategically -AI’s real impact on SaaS productivity...

info_outline The Truth About AI Adoption in Sales & Marketing | FYM Ep. 59 show art The Truth About AI Adoption in Sales & Marketing | FYM Ep. 59

Fuel Your Marketing

In this episode of Fuel Your Marketing, Arti Sharma sits down with Trinity Nguyen, CMO at UserGems, to discuss how AI is transforming sales and marketing — not by replacing people, but by amplifying their impact. 🎯   What You’ll Learn: - Why team resistance, not tech, is AI’s biggest challenge  - How leaders can build trust & buy-in for AI adoption  - The importance of data quality as the foundation for AI success  - Practical ways to align AI initiatives with revenue goals - Why AI-human collaboration outperforms automation alone  - The key to...

info_outline Smarter Go-to-Market: AI, Community & Content That Scales | FYM Ep. 58 show art Smarter Go-to-Market: AI, Community & Content That Scales | FYM Ep. 58

Fuel Your Marketing

In this episode of Fuel Your Marketing, Arti Sharma sits down with Sophie Buonassisi, SVP of Marketing at GTMfund & GTMnow, to unpack what it really takes to scale a modern go-to-market strategy in 2025 and beyond. What you’ll learn: -Why community is a GTM superpower -How to turn media into a distribution moat (not a cost center) -The 4 pillars of community value that accelerate product-market fit -Why AI helps you scale—but can’t replace human creativity -Why narrative-driven marketing is your biggest blind spot -Advice for SaaS founders & marketers on channel focus,...

info_outline The Modern Marketing Leader’s Playbook: Brand, Demand, & AI | FYM Ep. 57 show art The Modern Marketing Leader’s Playbook: Brand, Demand, & AI | FYM Ep. 57

Fuel Your Marketing

In this episode of Fuel Your Marketing, Arti Sharma welcomes Maureen Plowman, Global Brand & Demand Leader (SmartBear, IBM, Constant Contact), to explore how brand, demand gen, AI, and storytelling all intersect to drive meaningful growth. Topics discussed: -Why demand generation fails without a strong brand foundation -How to create customer-obsessed messaging that drives real loyalty -The role of AI in marketing (and where human connection still wins) -How to measure brand impact with real business metrics -Building employee brand advocates & internal storytelling -Leading marketing...

info_outline The Mindset Shift Modern Sales Leaders Can’t Ignore | FYM Ep. 56 show art The Mindset Shift Modern Sales Leaders Can’t Ignore | FYM Ep. 56

Fuel Your Marketing

In this episode of Fuel Your Marketing, Arti Sharma sits down with Jordan Benjamin, CEO and sales coach at My Core OS, to explore the mindset, emotional intelligence, and feedback culture necessary to lead and sell effectively in today’s rapidly changing world. What you’ll learn in this episode: How to reframe failure using a growth mindset Jordan’s 4-part leadership model based on self-awareness & empathy Sales as education—not persuasion Aligning sales and marketing through feedback, not friction How culture leads everything in high-performing teams Whether you’re a CMO,...

info_outline FYM Ep. 55 - Modern Marketing for Manufacturing Leaders show art FYM Ep. 55 - Modern Marketing for Manufacturing Leaders

Fuel Your Marketing

In this episode of Fuel Your Marketing, Arti Sharma speaks with Esther Hall, Head of Marketing at Stäubli, about what it really takes to thrive in B2B industrial marketing, where sales cycles are long, global, and built on trust. What you’ll learn in this episode: -Why educational content is the foundation of strategy in manufacturing -How to build brand trust in a slow-moving pipeline -Adapting messaging for global markets and regional cultures -How AI is changing how buyers gather information -Why solving the right pain point is everything -Actionable ways to leverage customer feedback in...

info_outline FYM Ep. 54 - How Small Brands Win Big: The CPG Marketing Playbook show art FYM Ep. 54 - How Small Brands Win Big: The CPG Marketing Playbook

Fuel Your Marketing

How does a small, purpose-driven snack brand take on the giants? In this episode of Fuel Your Marketing, Arti Sharma is joined by Megan Loach Tomulka, CMO and Co-Owner of Rawcology—a Canadian, family-owned, allergen-free snack company that’s making big waves in CPG.   💡 Megan reveals how Rawcology is scaling through: Authentic storytelling & community-first strategy Creating emotional connection in the age of AI Leveraging influencer marketing & organic content Data-driven decisions & feedback loops for growth Getting customer reviews that actually convert Focusing on...

info_outline FYM Ep. 53 - Mastering Storytelling, Focus & Courage in B2B w/ Udi Ledergor, Chief Evangelist @ Gong show art FYM Ep. 53 - Mastering Storytelling, Focus & Courage in B2B w/ Udi Ledergor, Chief Evangelist @ Gong

Fuel Your Marketing

In this episode, we’re joined by Udi Ledergor, Chief Evangelist at Gong, best-selling author, and B2B marketing legend, to explore how brands can stand out by mastering storytelling, focus, and courageous marketing. From disrupting categories to building human-centric brand experiences, Udi shares powerful insights for marketers ready to break the mold. 💡 Topics we cover: What most B2B brands still get wrong about GTM Courageous marketing vs best practices How storytelling elevates your message The shift from B2B to human-to-human marketing Product vs content marketing: The...

info_outline FYM Ep. 52 - Building B2B Trust in the AI Era: Lessons from GTM Leaders show art FYM Ep. 52 - Building B2B Trust in the AI Era: Lessons from GTM Leaders

Fuel Your Marketing

What really wins deals in today’s market? It’s not price—it’s perception. 💡   In this powerful episode, Arti Sharma talks with Shira Abel, CEO of Hunter & Bard and creator of the Perception Formula, to unpack why your audience's perception can make or break your business.   This episode covers: The 4 H's of the Perception Formula: Heuristics, Hormones, History, and Heritage How emotional triggers (like cortisol & dopamine) impact buying decisions The hidden power of brand mindshare—and how to earn it How AI is changing marketing trust and discoverability Why...

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More Episodes

Do you think you’re missing out on traffic because people aren’t searching the way you think they are? If your website is not optimized for voice search, then this could be the case.

In this episode, Arti Sharma discusses what a voice search is and some of the best Voice Search Optimization practices. 

Listen and learn in this episode!

 

KEY TAKEAWAYS FROM THIS EPISODE

  • SEO strategies and resources for voice search will not only get you more traffic from people using voice search but will also become more important pillars of your entire SEO strategy going forward. 
  • There’s a difference between a typed search and a voice command search.

Best practices for Voice Search Optimization:

  1. Look at long-tail keyword strings and include them in your content. Think about the who, what, where, and how when starting to build content. Include them in your copy and headings.

  2. Use conversational language. Sound authentic, easier to understand, and easier to read. Casual writing is the way to go. 

  3. Improve your local SEO. Local SEO is the process of improving your search visibility for local businesses. Maintain a Google business profile. 

  4. Get more featured snippets.

  5. Use schema markups.

  6. Optimize for mobile and improve site speed.



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