Fuel Your Marketing
Fuel Your Marketing: Strategies for Growth and Influence - A podcast tailor-made for GTM Leaders, CMOs, and forward-thinking marketers. Dive into the heart of innovation and strategy with insights from global leaders who've made their mark. Each episode blends real-world experiences, cutting-edge marketing tactics, and professional growth insights to empower leaders to elevate their businesses and establish a commanding presence in the market. Created by Arti Sharma, CEO of Measure Marketing for Business and Marketing leaders, this podcast is your go-to source for educational, empowering, and compelling strategies that inform the modern marketer's journey toward success. Join us for GTM conversations that matter, designed to enhance your strategic thinking and influence in the ever-evolving marketplace.
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Stop Selling Features, Start Owning the Narrative | FYM Ep. 61
12/04/2025
Stop Selling Features, Start Owning the Narrative | FYM Ep. 61
In this episode of Fuel Your Marketing, host Arti Sharma talks with John Rougeux, founder of Flag & Frontier and one of the leading voices in strategic narrative and category design. With decades of experience guiding B2B companies to market leadership, John shares what it really takes to move beyond traditional positioning and build a narrative powerful enough to align teams, define markets, and win trust. 🎯 What You’ll Learn: Why your narrative isn’t messaging — it’s leadership alignment How to define or evolve your category to stand out in crowded markets The risk of CEO visions that outpace market readiness Practical steps to operationalize your company narrative across teams Why true alignment means healthy debate, not fast agreement How to pressure-test and evolve your narrative as markets shift Why AI can assist storytelling—but can’t replace human conviction If you’re a CMO, founder, or B2B executive seeking to clarify your story, align your team, and build something bigger than a brand — this episode is for you. 🔔 Subscribe for weekly insights from the top GTM and marketing minds.
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The Blueprint for Predictable, Profitable SaaS Growth | FYM Ep. 60
12/04/2025
The Blueprint for Predictable, Profitable SaaS Growth | FYM Ep. 60
In this episode of Fuel Your Marketing, host Arti Sharma sits down with Steve Dewis, General Manager at TADERA, to explore how SaaS leaders can balance profitability, scalability, and innovation without burning out their teams or budgets. 🎯 What You’ll Learn: -Why profitability beats “growth at all costs” in modern SaaS -How to use data-driven ratios to scale intelligently -The start–stop–continue method for sustainable growth -Why retention and churn are your true profit levers -How to fail fast and reallocate resources strategically -AI’s real impact on SaaS productivity -How to lead resilient teams with trust, transparency, and balance -Strategies for long-cycle B2B sales and patient GTM alignment -Metrics boards actually care about: attrition, funnel health, and predictability 🔥 This episode is a must-watch for SaaS founders, investors, and executives who want to grow smarter, not just faster. 🔔 Subscribe for more SaaS, GTM, and leadership insights! Important Links and Resources: Book a strategy call: . Meet the team: Free Revenue Readiness Assessment - ... Maximizing Growth: How to Structure Your Marketing Budget for Success:
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The Truth About AI Adoption in Sales & Marketing | FYM Ep. 59
11/03/2025
The Truth About AI Adoption in Sales & Marketing | FYM Ep. 59
In this episode of Fuel Your Marketing, Arti Sharma sits down with Trinity Nguyen, CMO at UserGems, to discuss how AI is transforming sales and marketing — not by replacing people, but by amplifying their impact. 🎯 What You’ll Learn: - Why team resistance, not tech, is AI’s biggest challenge - How leaders can build trust & buy-in for AI adoption - The importance of data quality as the foundation for AI success - Practical ways to align AI initiatives with revenue goals - Why AI-human collaboration outperforms automation alone - The key to sustainable AI adoption: curiosity, communication & culture 💡 Trinity’s insights will change how you view AI — from fear to fuel. If you lead marketing, sales, or RevOps, this episode is your blueprint for thriving in the AI-driven future of GTM. 🔔 Subscribe for more insights on GTM, AI, and leadership from top marketing minds. Important Links and Resources: Book a strategy call: . Meet the team: Free Revenue Readiness Assessment - How to Evolve Your GTM Strategy in the Age of AI:
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Smarter Go-to-Market: AI, Community & Content That Scales | FYM Ep. 58
10/09/2025
Smarter Go-to-Market: AI, Community & Content That Scales | FYM Ep. 58
In this episode of Fuel Your Marketing, Arti Sharma sits down with Sophie Buonassisi, SVP of Marketing at GTMfund & GTMnow, to unpack what it really takes to scale a modern go-to-market strategy in 2025 and beyond. What you’ll learn: -Why community is a GTM superpower -How to turn media into a distribution moat (not a cost center) -The 4 pillars of community value that accelerate product-market fit -Why AI helps you scale—but can’t replace human creativity -Why narrative-driven marketing is your biggest blind spot -Advice for SaaS founders & marketers on channel focus, experimentation, and growth 💡 Sophie brings a rare blend of VC strategy, marketing ops, content systems, and community design. If you want to grow faster and smarter, this one is unmissable. 🔔 Don’t forget to subscribe for more GTM strategy, leadership, and marketing growth content! Important Links and Resources: Book a strategy call: . Meet the team: Free Revenue Readiness Assessment - How to Rank Instagram Content on Google? A 2025 SEO Guide:
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The Modern Marketing Leader’s Playbook: Brand, Demand, & AI | FYM Ep. 57
10/02/2025
The Modern Marketing Leader’s Playbook: Brand, Demand, & AI | FYM Ep. 57
In this episode of Fuel Your Marketing, Arti Sharma welcomes Maureen Plowman, Global Brand & Demand Leader (SmartBear, IBM, Constant Contact), to explore how brand, demand gen, AI, and storytelling all intersect to drive meaningful growth. Topics discussed: -Why demand generation fails without a strong brand foundation -How to create customer-obsessed messaging that drives real loyalty -The role of AI in marketing (and where human connection still wins) -How to measure brand impact with real business metrics -Building employee brand advocates & internal storytelling -Leading marketing through enterprise change, IPOs & acquisitions -Advice for the next generation of CMOs looking to lead with passion + results 💡 Maureen brings 20+ years of experience across tech, HR, and global SaaS — this is a must-watch for marketing leaders ready to elevate how they connect brand to revenue. 🔔 Subscribe for more real talk with B2B marketing visionaries! Important Links and Resources: Book a strategy call: https://measuremarketing.com/book-a-strategy-call/ Meet the team: Free Revenue Readiness Assessment - https://measuremarketing.typeform.com/to/x35843ya?utm_source=xxxxx&utm_medium=xxxxx&utm_campaign=xxxxx&utm_term=xxxxx&utm_content=xxxxx Marketing in the Age of Search Everywhere: SEO for AI, Social, and Human Behavior - #MarketingLeadership #BrandStrategy #DemandGeneration #AIinMarketing #CMOPlaybook #CustomerObsession #FuelYourMarketing
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The Mindset Shift Modern Sales Leaders Can’t Ignore | FYM Ep. 56
09/18/2025
The Mindset Shift Modern Sales Leaders Can’t Ignore | FYM Ep. 56
In this episode of Fuel Your Marketing, Arti Sharma sits down with Jordan Benjamin, CEO and sales coach at My Core OS, to explore the mindset, emotional intelligence, and feedback culture necessary to lead and sell effectively in today’s rapidly changing world. What you’ll learn in this episode: How to reframe failure using a growth mindset Jordan’s 4-part leadership model based on self-awareness & empathy Sales as education—not persuasion Aligning sales and marketing through feedback, not friction How culture leads everything in high-performing teams Whether you’re a CMO, sales leader, or founder, this episode will challenge how you think and give you the tools to grow. 🔔 Subscribe for more leadership & go-to-market insights! Important Links and Resources: Book a strategy call: . Meet the team: Free Revenue Readiness Assessment - . Turning MQLs into Revenue: Conversion Strategies That Drive Closed-Won Deals:
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FYM Ep. 55 - Modern Marketing for Manufacturing Leaders
07/17/2025
FYM Ep. 55 - Modern Marketing for Manufacturing Leaders
In this episode of Fuel Your Marketing, Arti Sharma speaks with Esther Hall, Head of Marketing at Stäubli, about what it really takes to thrive in B2B industrial marketing, where sales cycles are long, global, and built on trust. What you’ll learn in this episode: -Why educational content is the foundation of strategy in manufacturing -How to build brand trust in a slow-moving pipeline -Adapting messaging for global markets and regional cultures -How AI is changing how buyers gather information -Why solving the right pain point is everything -Actionable ways to leverage customer feedback in strategy 💡 This conversation is a must-watch for B2B marketers, manufacturing leaders, and CMOs navigating complex, technical industries. 🔔 Subscribe for more B2B insights from industry leaders! Important Links and Resources: Book a strategy call: . Meet the team: Free Revenue Readiness Assessment - . Why Brand Alignment Is Non-Negotiable in B2B Manufacturing’s New Demand Era:
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FYM Ep. 54 - How Small Brands Win Big: The CPG Marketing Playbook
07/10/2025
FYM Ep. 54 - How Small Brands Win Big: The CPG Marketing Playbook
How does a small, purpose-driven snack brand take on the giants? In this episode of Fuel Your Marketing, Arti Sharma is joined by Megan Loach Tomulka, CMO and Co-Owner of Rawcology—a Canadian, family-owned, allergen-free snack company that’s making big waves in CPG. 💡 Megan reveals how Rawcology is scaling through: Authentic storytelling & community-first strategy Creating emotional connection in the age of AI Leveraging influencer marketing & organic content Data-driven decisions & feedback loops for growth Getting customer reviews that actually convert Focusing on what works, instead of chasing every trend Whether you're a founder, CPG marketer, or brand builder, this episode will inspire you to think big, stay focused, and grow with intention. 🔔 Subscribe for more B2B, e-commerce, and marketing leadership episodes! #CPGMarketing #GTMGrowth #BrandStorytelling #Rawcology #CustomerExperience #GTMAgency Helpful Resources: Book a strategy call: . Meet the team: Free Revenue Readiness Assessment: Maximizing Growth: How to Structure Your Marketing Budget for Success:
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FYM Ep. 53 - Mastering Storytelling, Focus & Courage in B2B w/ Udi Ledergor, Chief Evangelist @ Gong
05/15/2025
FYM Ep. 53 - Mastering Storytelling, Focus & Courage in B2B w/ Udi Ledergor, Chief Evangelist @ Gong
In this episode, we’re joined by Udi Ledergor, Chief Evangelist at Gong, best-selling author, and B2B marketing legend, to explore how brands can stand out by mastering storytelling, focus, and courageous marketing. From disrupting categories to building human-centric brand experiences, Udi shares powerful insights for marketers ready to break the mold. 💡 Topics we cover: What most B2B brands still get wrong about GTM Courageous marketing vs best practices How storytelling elevates your message The shift from B2B to human-to-human marketing Product vs content marketing: The separation that matters Tips for modern GTM motions & prioritization Leadership, team empowerment & avoiding burnout Whether you're a founder, CMO, or marketing leader—this is a masterclass in bold brand building. 🔥 Subscribe for more go-to-market insights from top voices like Udi Ledergor and Arti Sharma. Important Links and Resources: Book a strategy call: . Meet the team: Free Revenue Readiness Assessment - How to Choose a Marketing Agency That Drives Growth for Your Business: Grab your copy of Udi's latest book - Courageous Marketing: The B2B Marketer's Playbook for Career Success
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FYM Ep. 52 - Building B2B Trust in the AI Era: Lessons from GTM Leaders
04/10/2025
FYM Ep. 52 - Building B2B Trust in the AI Era: Lessons from GTM Leaders
What really wins deals in today’s market? It’s not price—it’s perception. 💡 In this powerful episode, Arti Sharma talks with Shira Abel, CEO of Hunter & Bard and creator of the Perception Formula, to unpack why your audience's perception can make or break your business. This episode covers: The 4 H's of the Perception Formula: Heuristics, Hormones, History, and Heritage How emotional triggers (like cortisol & dopamine) impact buying decisions The hidden power of brand mindshare—and how to earn it How AI is changing marketing trust and discoverability Why human-first storytelling still wins in an AI-driven world Whether building a brand or scaling a startup, this episode delivers timeless strategy and practical insights to elevate your GTM game. 👉 Don’t miss this one—especially if you think branding is just “fluff.” #MarketingStrategy #BrandPerception #AIinMarketing #GTM #StartupGrowth #MarketingPodcast
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FYM Ep. 51 - The Hidden Costs of Bad Onboarding & How to Fix It
04/03/2025
FYM Ep. 51 - The Hidden Costs of Bad Onboarding & How to Fix It
In this episode of Fuel Your Marketing, Arti Sharma sits down with Donna Weber, customer onboarding expert and author of Onboarding Matters, to discuss how structured onboarding can reduce churn and drive revenue growth. This episode is an absolute must-watch if you're in customer success, marketing, or revenue leadership. ✅ Key Takeaways: 🔹 Why onboarding makes or breaks customer retention 🔹 How to reduce Time to Value & boost customer loyalty 🔹 Why “upserving” beats upselling every time 🔹 How to stop “buying churn” & create sustainable, profitable growth 💡 Struggling with customer churn? This episode will change the way you think about onboarding & customer success so you can transform your teams. 🔔 Subscribe for more expert interviews & GTM growth strategies! MMR Quick Links: Book a strategy call: . Meet the team: Get your copy of Onboarding Matters
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FYM Ep. 50 - Winning the GTM Game With Sangram Vajre, CEO at GTM Partners
03/27/2025
FYM Ep. 50 - Winning the GTM Game With Sangram Vajre, CEO at GTM Partners
In this episode of Fuel Your Marketing, Arti Sharma sits down with Sangram Vajre, Co-founder & CEO at GTM Partners. If you're a B2B leader, founder, or marketer, this is the GTM strategy session you don’t want to miss! ✅ Key Takeaways: 🔹 Why most GTM strategies fail & how to fix them 🔹 The 3 pillars of GTM success: Clarity, Alignment & Trust 🔹 Who really owns GTM? (Spoiler: It’s the CEO!) 🔹 How to use the GTM operating system to drive results 🔹 Which GTM metrics truly matter for sustainable growth 🔹 How AI is shaping the future of go-to-market 💡 Struggling with GTM execution? Learn how to build a winning GTM playbook from one of the top thought leaders in the space! 🔔 Subscribe for more expert interviews & GTM growth strategies! Important Links: Book a strategy call: . Meet the team: Subscribe to GTMonday by GTM Partners:
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FYM Ep. 49 - Mastering GTM: Grow Revenue & Build a Winning Team
03/13/2025
FYM Ep. 49 - Mastering GTM: Grow Revenue & Build a Winning Team
In this episode of Fuel Your Marketing, Arti Sharma sits down with Umair Ahmed, General Manager at Defigo, to discuss go-to-market strategies, sales leadership, and scaling startups efficiently. ✅ Key Takeaways: 🔹 Hiring for success: What makes a top-performing sales team? 🔹 How to balance inbound, outbound & partnerships for sales growth 🔹 Customer retention: The #1 metric for sustainable business success 🔹 The power of strategic partnerships & aligned ICP 🔹 AI & automation: When to use it (and when to be cautious) 🔹 Leadership insights: Motivating teams for long-term growth 💡 Looking to optimize your GTM strategy & scale your startup? Tune in for expert insights & actionable strategies! 🔔 Subscribe for more expert interviews & SaaS and tech growth strategies!
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FYM Ep. 48 - Winning Together: How Aligned Teams Drive Business Success
03/06/2025
FYM Ep. 48 - Winning Together: How Aligned Teams Drive Business Success
In this episode of Fuel Your Marketing, Arti Sharma welcomes Steph Reck, Vice President, Sales & Partnerships at Sonar Software, to discuss the power of GTM team alignment, AI-driven marketing, and leadership transformation. ✅ Key Takeaways: 🔹 How aligned teams drive revenue and long-term success 🔹 Why marketing is NOT a cost center — but a revenue generator 🔹 Proven strategies to scale from $10M to $70M+ 🔹 AI in sales & customer experience—what’s working now 🔹 The “First Team” approach: aligning on customer goals 🔹 How diverse leadership teams fuel innovation & business growth Ready to scale smarter? Tune in now and fuel your marketing strategy with actionable insights from the experts! 🔔 Subscribe for more growth-focused episodes!
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FYM Ep. 47 - The SaaS Entrepreneur’s Journey: Scaling Smart & Staying Focused
02/20/2025
FYM Ep. 47 - The SaaS Entrepreneur’s Journey: Scaling Smart & Staying Focused
In this episode of Fuel Your Marketing, Arti Sharma sits down with Adrienne Jung, CEO & Co-Founder of eeva, to discuss the real challenges of entrepreneurship, scaling a SaaS startup, and how to stay mentally resilient while building a thriving business. Key Takeaways: 🔹 How Adrienne went from $50K to $2M in funding (without rushing!) 🔹 The leadership traits every founder needs to succeed 🔹 AI’s impact on SaaS pricing & product strategy 🔹 Navigating the challenges of being a woman in SaaS 🔹 How to align GTM strategy with product growth 💡 Thinking about launching or scaling a startup? Tune in for expert insights & real-world advice from a founder who's been there! 🔔 Subscribe for more expert interviews & growth strategies! #Entrepreneurship #SaaSGrowth #WomenInTech #SaaSStartup #TechLeadership #MentalHealthInBusiness #BusinessStrategy #GoToMarketStrategy #ScalingStartups #LeadershipMindset #FounderJourney
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FYM Ep. 46 - Small Team, Big Results: Smart Demand Gen With Tara Robertson at Chili Piper
02/11/2025
FYM Ep. 46 - Small Team, Big Results: Smart Demand Gen With Tara Robertson at Chili Piper
In this episode of Fuel Your Marketing, Arti Sharma sits down with Tara Robertson, Head of Revenue Marketing at Chili Piper, to reveal how small marketing teams can drive massive pipeline growth—without burning out. Key Takeaways: 🔹 How lean teams can generate demand efficiently 🔹 AI & the future of lead gen — ChatGPT is now a source for leads! 🔹 Mistakes to avoid when scaling marketing efforts 🔹 Sales & marketing alignment for revenue success 🔹 Brand vs. Demand: What matters most? Want to scale faster with fewer resources? Tune in for expert insights & actionable strategies! 🔔 Don’t forget to like, comment, and subscribe for more expert insights on scaling your business, Go-to-Market strategies, and building sustainable growth. Measure Marketing quick links: Book a strategy call: . Meet the team:
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FYM Ep. 45 - Winning Through Team Alignment: GTM Strategies in Action
02/06/2025
FYM Ep. 45 - Winning Through Team Alignment: GTM Strategies in Action
In this episode of Fuel Your Marketing, Arti Sharma sits down with Andrea Bumstead, a customer success powerhouse with 15+ years of experience scaling SaaS companies through retention, expansion, and customer advocacy. They dive deep into: ✅ Why sales and marketing teams should aim to be "best friends" ✅ AI’s role in the future of customer success & GTM ✅ Breaking down silos between sales, marketing & customer success Looking to scale smarter and reduce churn? Then tune in for expert insights on driving growth through team alignment strategies! 🔔 Don’t forget to like, comment, and subscribe for more expert insights on scaling your business, Go-to-Market strategies, and building sustainable growth. Measure Marketing quick links: Book a strategy call: . Visit our website: Meet the team:
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FYM Ep. 44 - Navigating Curveballs With Practical Go-To-Market Strategies
02/03/2025
FYM Ep. 44 - Navigating Curveballs With Practical Go-To-Market Strategies
In this episode of Fuel Your Marketing, Arti Sharma welcomes Joelle Kaufman, GTM strategist, author, and coach - she shares her expert insights on navigating life and business challenges. Discover Go-to-Market strategies, tips for staying profitable, and leadership lessons learned from decades of experience. Joelle and Arti dive into the importance of flexibility, aligning teams, and humanizing AI-generated content for better buyer enablement. 🎧 Tune in for practical and effective advice from these brilliant marketing leaders! 👉 Don’t forget to like, comment, and subscribe for more expert insights on scaling your business, Go-to-Market strategies, and building sustainable growth. Measure Marketing quick links: Book a strategy call: . Visit our website: Meet the team:
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FYM Ep. 43 - Leadership Insights: Scaling With Go-To-Market and Data-Driven Focus
01/23/2025
FYM Ep. 43 - Leadership Insights: Scaling With Go-To-Market and Data-Driven Focus
In this episode, Arti Sharma chats with Feras Alhlou - entrepreneur, analytics expert, and co-founder of Start Up With Feras. Feras shares his inspiring journey from scaling a digital analytics consulting firm into a global analytics leader to its acquisition by dentsu, one of the world’s top media companies. Discover how Feras built systems for sustainable growth, made his company acquirable, and embraced new opportunities post-acquisition. Learn actionable strategies to scale your startup, prioritize data-driven decisions, and stay focused in today’s fast-paced entrepreneurial landscape. This episode is packed with wisdom for founders, entrepreneurs, and startup leaders looking to scale to 7 and 8-figure success while staying true to their vision. 🎧 Tune in for game-changing advice from Feras Alhlou and Arti Sharma! 👉 Don’t forget to like, comment, and subscribe for more expert insights on scaling your business, Go-to-Market strategies, and building sustainable growth. Measure Marketing quick links: Book a strategy call: . Visit our website: Meet the team:
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FYM Ep. 42 - Go-To-Market Strategy in CPG: Expert Advice for Founders & Marketers
01/16/2025
FYM Ep. 42 - Go-To-Market Strategy in CPG: Expert Advice for Founders & Marketers
In this episode, we sit down with Mathieu Gamache, Founder of Birds Marketing Wingmen and Fractional CMO at Sperri, to explore the strategies behind building successful consumer packaged goods (CPG) brands. With 18+ years of experience working with tier-one organizations like Hershey, McDonald’s, and Kraft, Mathieu shares insights on navigating challenges in the CPG industry, driving growth, and aligning product development, marketing, and sales for impactful Go-to-Market strategies. This episode covers: ✅ Go-To-Market (GTM) Strategy in CPG: How to streamline product launches and accelerate time-to-market. ✅ Content Strategy for CPG Brands: Tips on creating and distributing content that resonates with consumers. ✅ Brand & Demand Generation: Balancing long-term brand equity with immediate sales goals for sustainable growth. ✅ Product-Market Fit in CPG: Evaluating consumer feedback and pivoting effectively to meet shifting preferences. ✅ Advice for Fractional CMOs: Guidance for aspiring marketing leaders in the CPG space. Whether you’re a founder, startup leader, or aspiring marketer, this episode is packed with actionable advice on resource management, GTM strategies, and achieving growth in today’s competitive landscape. 🎧 Tune in now to unlock proven strategies for CPG success! 👉 Don’t forget to like, comment, and subscribe for more insights into marketing, GTM strategies, and leadership tips. Measure Marketing quick links: Book a strategy call: . Visit our website: Meet the team:
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FYM Ep. 41 - GTM Strategies and Sustainable Marketing
01/09/2025
FYM Ep. 41 - GTM Strategies and Sustainable Marketing
In this episode of the Fuel Your Marketing Podcast, Arti sits down with Susie Picken, Head of Marketing at Big Tree Farms, to uncover the strategies and insights behind her successful rebranding journey. With two decades of experience at powerhouse brands like The Hershey Company, Susie shares how she uses sustainability storytelling to make an impact. 👉 Subscribe for more marketing tips, GTM strategies, and interviews with marketing leaders. Measure Marketing quick links: Book a strategy call: . Visit our website: Meet the team:
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FYM Ep. 40 - Is Outbound Sales Dead? Modern SDR Strategies for Success
12/19/2024
FYM Ep. 40 - Is Outbound Sales Dead? Modern SDR Strategies for Success
Discover what sets top-performing SDRs and BDRs apart, how outbound sales is evolving, and the impact of AI on modern sales teams. In this episode, Arti chats with Chris Muldoon, Co-Founder and CRO at Punch! Join them as they discuss trends for SDRs, practical AI uses, and the future of outbound strategies, offering actionable insights to help you and your team stay ahead in today’s market. 👉 Subscribe for more marketing tips, GTM strategies, and interviews with marketing leaders. Measure Marketing quick links: Book a strategy call: https://measuremarketing.com/book-a-s... Visit our website: https://measuremarketing.com/ Meet the team: https://measuremarketing.com/about-us/
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Personal Engagement Meets Bold Disruption
09/19/2024
Personal Engagement Meets Bold Disruption
In this episode of Fuel Your Marketing, we have a seasoned marketing leader with extensive experience in demand generation and go-to-market strategy. Remi Frank, currently the Head of Marketing for OG Life Lab, an innovative digital learning platform, shares her prowess in challenging conventional training methods. The discussion goes deep into OG Life Lab's unique approach to targeting “trailblazers” and early adopters with its digital learning solutions, followed by Remi's own content-driven demand generation strategies, which include the “Pick a Fight” and “Lead a Parade” methods. Having done this in her previous role at Thermomix, Remi shines a light on the need for a marketing automation strategy as a profit center, in lockstep with sales, and the importance of quality customer data to enable effective personalization. Her passion for marketing, especially in connecting people with great products, combined with her rich background, makes her a great example for both seasoned and new marketers. Catch Remi's practical insights and thought-provoking ideas on how marketers and business leaders might rethink their approach to driving business growth in this week’s Fuel Your Podcast!
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Startup Marketing Insider: What It Took To Help Build Thriving Startups
09/12/2024
Startup Marketing Insider: What It Took To Help Build Thriving Startups
Have you ever wondered what it takes to turn a vision into a thriving business? Joyce has done just that, as the first marketing hire for several manufacturing startups! She’s passionate about helping founders craft their narratives and reach their people. We dove into the emotional challenges of the startup journey, the importance of strategic decision-making, and how effective partnerships play a vital role in achieving success. Joyce also shared invaluable insights on preparing for that crucial first marketing hire, particularly in the SaaS industry, highlighting the need for self-awareness and a clear understanding of what good marketing looks like. Join us as we explore the intricacies of startup marketing and the drive to create meaningful impact. Whether you’re a seasoned marketer or an aspiring founder, this episode is packed with insights to help "fuel your marketing" and accelerate your path to success. Learn from an experienced leader who’s been in the trenches of high-growth startups by tuning in now!
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Making the Digital Pivot: A New Era in Marketing
09/06/2024
Making the Digital Pivot: A New Era in Marketing
We’ve moved beyond digitization and are now entering the era of AI, which is revolutionizing industries at an unprecedented pace—how are you keeping up? In this episode, I sit down with the Director of Marketing at Voxx Electronics to explore how digital transformation is reshaping the consumer electronics and automotive aftermarket industries. We discuss valuable insights on the challenges that came with that shift. We also impart nuggets of marketing wisdom and strategies to help elevate your brand. Embracing digital transformation in your marketing strategy is key to staying ahead of the curve. Learn more about that by tuning in! Episode Highlights: 00:00 Podcast Intro 00:10 Episode Intro 00:30 Digital Transformation in Consumer Electronics 01:15 The Role of Traditional Marketing in a Digital World 02:45 Strategies for Effective Email and Social Media Marketing 04:10 Building Brand Identity Through Consistency 05:30 Adapting to Change: Lessons from the Automotive Aftermarket 07:00 Planning and Executing a Successful Content Strategy 08:45 The Future of Digital Marketing in Consumer Electronics
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The Power of Targeted Demand Generation: Find Qualified Leads
12/06/2023
The Power of Targeted Demand Generation: Find Qualified Leads
Today we're diving deep into the power of targeted demand generation. We'll explore strategies in marketing to find more qualified leads, driving the success of businesses. Arti describes the way to build a brand that sticks in the long run, covering the topics that matter most in the industry. She'll provide metrics, actionable tips, and advice that you can apply to your own marketing efforts. Listen and learn in this episode! Episode Highlights: 00:00 Podcast Intro 00:10 The power of targeted demand generation 01:45 Lead generation vs demand generation 02:25 Data's Role in your campaign 03:45 Personalized engagement 04:10 Sales & Marketing alignment 04:40 Top 5 Metrics to keep an eye on 06:00 When to use targeted demand generation? 7:00 What kind of content should you produce on campaigns? 8:00 Example: Health Tech Space Company 10:40 Adapting your campaign to your target audience 13:30 Outro If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, and find us on Facebook, Instagram, and YouTube! iTunes: Google Play: Spotify: Our Podcast Portal:
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A Deep Dive Into Artificial Intelligence, Accelerate your Business's growth
11/30/2023
A Deep Dive Into Artificial Intelligence, Accelerate your Business's growth
Artificial Intelligence is here to stay, so why not use it to our advantage? Experienced marketers and AI can accelerate your business's growth. See it as having the finest high-octane fuel in your luxury car's tank, which is your marketing campaign. In this episode, Arti Sharma wraps up the way AI is changing the world of advertising. How important it is to up-level your skillset using these tools, maximizing your revenue and engagement results. Listen and learn in this episode! Episode Highlights: 00:00 Podcast Intro 00:10 Episode Intro 00:30 A deep dive into Artificial Intelligence 01:20 Why AI matters so much for us marketers and business owners? 02:25 How AI is changing how we interact with technology 03:25 How is AI already making waves in the world of advertising 04:30 Combining marketing strategy with AI 06:20 How experienced marketers help 08:00 Learning to uplevel your skillset using AI 09:45 The importance of embracing AI through testing 11:00 Simple automation can be your entryway 12:05 Optimizing your marketing campaigns If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website and find us on Facebook, Instagram, and YouTube! iTunes: http://ow.ly/Ihl350xDn8M Google Play: http://ow.ly/sPag50xDn8T Spotify: http://ow.ly/bt0g50xDn8Q Our Podcast Portal: http://ow.ly/ogQK50xDn8S
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Search Engine Optimization Trends 2023 and Beyond: Accelerated Mobile Pages
04/13/2023
Search Engine Optimization Trends 2023 and Beyond: Accelerated Mobile Pages
One of the trends we’ve seen in 2023 is the use of AMPs or Accelerated Mobile Pages. They provide a seamless experience to users which can lead to higher conversion rates and sales for businesses. However, there are also some downsides you need to consider before applying them to your business. In this episode, Arti Sharma wraps up the 2023 SEO series by talking about AMPs or Accelerated Mobile Pages. She shares the pros and cons of using them to help you make the right decision if you should hop on this trend for your business. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Accelerated Mobile Page (AMP) is an open-source framework developed by Google Developers that allows web developers to create fast loading lightweight versions of web pages for mobile devices. Why businesses are using AMPs? AMPs are designed to load quickly and provide a smooth, seamless user experience on mobile devices, which can improve user engagement rates. Faster loading times tend to rank higher in search results, so implementing AMP can improve a website's ranking and visibility. AMPs are eligible to be displayed in the top stories at the top of Google search results, which can increase the visibility and credibility of a website. Improved user experience and faster loading time lead to a better experience, which can lead to better conversions and sales. Some downsides of using AMPs: Limited functionality Reduced control over the site’s appearance May impact SEO negatively if not done properly (according to some experts) Creating separate versions of pages may lead to content duplication and potential penalties from search engines Privacy concerns Make the right decision by weighing the pros and cons of AMPs and analyzing what is the right fit for your business. If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, and find us on Facebook, Instagram, and YouTube! iTunes: Google Play: Spotify: Our Podcast Portal:
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Search Engine Optimization Trends 2023 and Beyond: Voice Search on Maps
04/06/2023
Search Engine Optimization Trends 2023 and Beyond: Voice Search on Maps
Your Google My Business profile might be updated and well-managed but are you also using Apple Business Connect? Can people find your business on Apple Maps? It’s something that you don’t want to miss out on. In this episode, Arti Sharma shares more about the current SEO trends. Here, she gives you some important tips to help optimize for local Voice Searches on different Maps. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE More than 2 Billion people are using Voice Search to find businesses, products, services, and general information. One big reason why voice search has been so successful in recent years is that it’s being used in smartphones, smart homes, cars, and everywhere else. The 3 types of Voice Searches: Discovery, Direct, and Knowledge-based. In discovery searches, people are looking for types of local businesses. In direct searches, people ask for information about a specific local business. Knowledge searches may have local businesses’ intent, but local businesses can create information that will answer that particular question. While discovery searches are important for finding new customers, direct searches can often be more important because these customers want to interact or do business with you. 3 out of 4 users of the iOS device use Apple Maps, not Google Maps. Go to to claim your listing. You should have an Apple ID to have access to this. Optimize your Yelp business listing because Apple sources information from Yelp If you optimize your business to show up well on a Google search and Google Maps, you are already well optimized to show up in a Voice Search on Google Assistant. Alexa gets local business data, photos, and reviews from two primary sources: Yelp and Yext. If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, and find us on Facebook, Instagram, and YouTube! iTunes: Google Play: Spotify: Our Podcast Portal:
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Search Engine Optimization Trends 2023 and Beyond : Voice Search Optimization
03/30/2023
Search Engine Optimization Trends 2023 and Beyond : Voice Search Optimization
Do you think you’re missing out on traffic because people aren’t searching the way you think they are? If your website is not optimized for voice search, then this could be the case. In this episode, Arti Sharma discusses what a voice search is and some of the best Voice Search Optimization practices. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE SEO strategies and resources for voice search will not only get you more traffic from people using voice search but will also become more important pillars of your entire SEO strategy going forward. There’s a difference between a typed search and a voice command search. Best practices for Voice Search Optimization: Look at long-tail keyword strings and include them in your content. Think about the who, what, where, and how when starting to build content. Include them in your copy and headings. Use conversational language. Sound authentic, easier to understand, and easier to read. Casual writing is the way to go. Improve your local SEO. Local SEO is the process of improving your search visibility for local businesses. Maintain a Google business profile. Get more featured snippets. Use schema markups. Optimize for mobile and improve site speed. If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, and find us on Facebook, Instagram, and YouTube! iTunes: Google Play: Spotify: Our Podcast Portal:
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