Why Smart Studios Are Using Video to Double Their Retention Rates
Transform My Dance Studio – The Podcast For Dance Studio Owners
Release Date: 05/26/2025
Transform My Dance Studio – The Podcast For Dance Studio Owners
Growing your studio shouldn’t mean sacrificing your time, your family, or yourself in the process. In this episode, we’re sharing a powerful presentation from Nadine Selinger, originally delivered at DSOA’s 2025 Inner Circle Member Retreat in La Jolla, San Diego. Nadine shares how she went from teaching 40+ hours a week and wearing far too many hats to building a team of empowered leaders with clear roles, ownership, and opportunities for growth. She breaks down how developing her people, strengthening systems, and learning to delegate helped Dance City double enrollment from 400...
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What if AI could become another assistant in your dance studio—helping you strengthen your systems, communicate more effectively, spark new ideas, and get valuable time back? In this episode of the Transform My Dance Studio Podcast, we’re sharing a talk from Tanya Neary, CEO of Stars of Tomorrow and a member of the DSOA Education Team, originally presented at the DSOA Inner Circle gathering in Orlando, Florida, in January 2024. Tanya challenges studio owners to rethink AI, not as something to fear, but as a tool that can support them as leaders, creators, and entrepreneurs. At the heart of...
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What would change in your studio if confidence, character, connection and leadership were intentionally built into every student’s experience? This week, we’re resharing a powerful conversation filled with practical ideas for building a dance studio experience that goes far beyond teaching steps. Jodi Shilling sits down with Loren Specht, founder of LoMastro Performing Arts Academy, Dance Mastery Institute and Virtuosity Dance Festival, to explore how intentional programming can support the whole child, strengthen faculty and improve...
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Can a stronger studio culture be the difference between families who stay for one season… and families who stay for a lifetime? Today we are resharing one of our most-loved episodes, because every studio owner can benefit from its message. In this inspiring episode, guest host Kim McSwain shares practical leadership strategies for building a dance studio where students, parents, teachers, and staff all feel connected and valued. From strengthening communication and empowering your faculty to giving students a voice, Kim shares simple, actionable ideas to...
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Making your first hire can feel overwhelming, especially when you've built your studio with your own two hands. We're bringing back this insightful conversation from our podcast archives because its lessons on hiring, leadership, and delegation remain timeless for studio owners. In this episode, Mary Giattino shares the personal story of taking over her family's dance studio, hiring her very first studio manager, and learning that true delegation isn't about giving away tasks. It's about empowering others to lead. Through honest...
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Are you leading your team the way you want to be remembered? We're resharing one of our favorite episodes from Kelli Leighton's Innovate to Thrive series because its leadership lessons are just as relevant today as when it first aired. If you've ever felt frustrated by staff performance, struggled with accountability, or found yourself carrying too much of the workload, this episode will challenge you to look at leadership from a new perspective. Kelli shares the mindset shifts and practical strategies that helped her build a stronger, more...
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One of the most important skills a studio owner can develop is knowing when to say no. In this episode, Inner Circle Studio Growth Coach Elisa Finney shares how defining a clear brand mission and set of values transformed the way she runs her studio, builds partnerships, and makes business decisions. From costumes and choreography to sponsorships and strategic partnerships, Elisa explains how a strong brand becomes a decision-making filter that helps you protect your reputation, attract the right families, and create consistency across every aspect of your business. ...
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Hiring teachers is one thing. Keeping great teachers long-term is something else entirely. In this throwback episode, Annie Leese and Lauren Kelly break down the leadership, systems, and culture shifts that help dance studio owners build teams that stay invested, supported, and committed for the long haul. Lauren shares how she transformed her mindset as a studio owner, what she learned inside the Inner Circle, and why personalized leadership matters more than ever. What you’ll learn: How to hire based on studio mission and values Why feedback surveys can improve hiring decisions ...
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What if the next level of your studio doesn’t require more effort—but a different role? In this episode of the Transform My Dance Studio Podcast, Cara Poppitt breaks down the critical shift every growing studio owner must make: moving from managing the day-to-day… to leading with vision as a CEO. Drawing from her own journey, Cara shares what it really takes to step out of the weeds, develop a clear direction for your studio, and build a team that can help carry it forward. Because long-term growth doesn’t come from doing more—it comes from leading differently. If you’ve ever felt...
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Today’s studio families want more than just great classes — they want to see growth and feel the progress. In this episode of the Transform My Dance Studio Podcast, Inner Circle Growth Coach Annie Leese reveals: - How strategic use of simple class videos can dramatically boost loyalty and re-enrollment - Easy ways to highlight student achievements without turning into a full-time content creator - How to use video to celebrate growth, strengthen parent trust, and build a studio culture students never want to leave Crucial tips for privacy, permission, and staying legally protected when...
info_outlineToday’s studio families want more than just great classes — they want to see growth and feel the progress.
In this episode of the Transform My Dance Studio Podcast, Inner Circle Growth Coach Annie Leese reveals:
- How strategic use of simple class videos can dramatically boost loyalty and re-enrollment
- Easy ways to highlight student achievements without turning into a full-time content creator
- How to use video to celebrate growth, strengthen parent trust, and build a studio culture students never want to leave
Crucial tips for privacy, permission, and staying legally protected when using student videos
Whether you are trying to keep more students after recital season or build a stronger studio brand, this episode will help you leverage video as one of your most powerful and underused retention tools.
Plus, join our free Facebook group for studio owners for even more templates, strategies, and real-time examples: https://www.facebook.com/groups/theDSOA